Carl Yankowski

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Carl Yankowski
Yankowski at CES in 2010
Born(1948-07-22)July 22, 1948
DiedMay 13, 2023(2023-05-13) (aged 74)
Butler, Pennsylvania, U.S.
CitizenshipAmerican
Alma materMassachusetts Institute of Technology (SB)
MIT Sloan School of Management (SB)
Occupation(s)Former CEO, Palm, Inc., Ambient Devices

Carl J. Yankowski (July 22, 1948 – May 13, 2023) was an American businessman who served as the

.

Early life

Yankowski was born on July 22, 1948, in

Butler Senior High School in Butler, Pennsylvania, graduating in 1966. He gained simultaneous degrees in electrical engineering from the Massachusetts Institute of Technology and management from the MIT Sloan School of Management.[3] He also took a humanities minor in Art History at Wellesley College
, as one of the first men to attend.

Career

Early career

Upon graduation he worked as a systems analyst for Procter & Gamble but discovered that he enjoyed leveraging both marketing and technology. He developed new products and promotional campaigns for Pringles and Duncan Hines mixes. He then moved to Memorex where he helped develop the first high-performance cassette tapes, and with Ella Fitzgerald worked on the "Is It Live Or Is It Memorex" campaign before joining Pepsi, expanding Mountain Dew, launching 2L plastic bottles and back-lit vending machines, and working on the three-year Pepsi Challenge campaign for PepsiCo, beating Coke in market share for the first consistent time.[4]

At

Cadbury Schweppes, focused on new soft drink
delivery systems.

Polaroid

Yankowski joined

Sony Electronics in November 1993, almost doubling the U.S. businesses by $5 billion, and launching PlayStation, VAIO, CDMA phones, and DVD, as well as DirectTV, Web TV, and others. Yankowski left Sony in January 1998 "to address immediate family health issues" (his father was dying). He became president and chief executive officer of the Reebok
Brand in September 1998, initiating cost-cutting and a turnaround, as well as a re-focus on women and fitness.

Palm

Yankowski joined

30 billion.

Yankowski gained notoriety for his appearance on a

family-owned business. From June 2001 until February 2003 he was a director of Novell and chairman of the board for CRF Health, then a start-up company focusing on electronic patient diaries for clinical trials. From July 2003 he was a non-executive director of Informatica[4] and Chase Corporation
.

Ambient Devices

After Palm, he took up positions on the boards of the Boston College business school and the MIT Sloan School of Management and several technology and consumer product-oriented companies. In 2007, he was appointed CEO of Ambient Devices, a small consumer electronics company based in Cambridge, Massachusetts, raising funding, developing more contemporary new products, distribution, and marketing.[7] He was asked to remove himself from the company.[citation needed]

Other companies

Yankowski was a board member of flat-panel color display pioneer Uni-Pixel, Inc. (UNXL), which has developed a potentially more efficient display method called TMOS, as well as non-fingerprint films, and unique embossing technology for touch screens and similar applications. He also represented Intel Capital on the board of Telligent in Dallas, a leading corporate social networking and analytics company.

Death

Yankowski died in Butler, Pennsylvania, on May 13, 2023, at the age of 73.[8][9]

In media

Yankowski is portrayed by English actor Cary Elwes in the 2023 biopic BlackBerry, directed by Matt Johnson.[10]

References

  1. ^ "Carl Yankowski Obituary (1948 - 2023) - Butler, PA - Butler Eagle". Legacy.com. Retrieved 2024-02-08.
  2. .
  3. ^ "Biography: Carl Yankowski". AnnOnline. Archived from the original on 2007-06-11.{{cite web}}: CS1 maint: unfit URL (link)
  4. ^ a b "Carl J. Yankowski Profile". Forbes. Archived from the original on 2011-03-17.
  5. ^ Bosavage, Jennifer (2011-11-17). "10 Things That Happened 10 Years Ago In IT, November 2001". CRN. Retrieved 2023-05-18.
  6. ^ Orlowski, Andrew. "Shoe salesman quits PDA company". www.theregister.com. Retrieved 2023-05-18.
  7. ^ a b Fried, Ina (2008-01-02). "Ex-Palm CEO lands new gig". CNET. Retrieved 2023-05-18.
  8. ^ "Carl Yankowski Obituary (1948 - 2023) - Butler, PA - Butler Eagle". Legacy.com. Retrieved 2023-05-16.
  9. ^ Friel, Tyler (2023-05-16). "Butler Native And Longtime Business Executive Yankowski Dies". ButlerRadio.com - Butler, PA. Retrieved 2023-05-16.
  10. ^ Rooney, David (2023-02-17). "'BlackBerry' Review: Jay Baruchel and Glenn Howerton in a Scrappy Account of the Once-Ubiquitous Smartphone". The Hollywood Reporter. Retrieved 2023-05-18.

Further reading

  • Butter, Andrea; Pogue, David (2002-02-18). Piloting Palm: The Inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry (1st ed.). New York, NY: Wiley. .