PlayStation
![]() | |
Product type |
|
---|---|
Owner | Sony Interactive Entertainment |
Country | Minami-Aoyama, Minato, Tokyo, Japan |
Introduced | December 3, 1994 |
Markets | Worldwide |
Tagline | "Play has no limits." |
Website | playstation.com |
PlayStation[a] is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists of handhelds, online services, magazines, and other forms of media.
The brand began with the
The series also has a strong line-up of first-party games due to PlayStation Studios, a group of many studios owned by Sony Interactive Entertainment that exclusively developed them for PlayStation consoles. In addition, the series features various budget re-releases of games by Sony with different names for each region; these include the Greatest Hits, Platinum, Essentials, and The Best selection of games. It is also known for the four iconic PlayStation face buttons (,
,
,
) and has been known for its numerous marketing campaigns, the latest of which being the "Greatness Awaits" and eventually, "Play Has No Limits" commercials in the United States.
History
Origins
PlayStation was the brainchild of Ken Kutaragi, a Sony executive who managed one of the company's hardware engineering divisions and was later dubbed "The Father of the PlayStation".[4][5]
Until 1991, Sony had little direct involvement with the video game industry. The company supplied components for other consoles, such as the sound chip for the
At that time, negotiations were still on-going between Nintendo and Sony, with Nintendo offering Sony a "non-gaming role" regarding their new partnership with Philips. This proposal was swiftly rejected by Kutaragi who was facing increasing criticism over his work with regard to entering the video game industry from within Sony. Negotiations officially ended in May 1992 and in order to decide the fate of the PlayStation project, a meeting was held in June 1992, consisting of Sony President Ohga, PlayStation Head Kutaragi and several senior members of Sony's board. At the meeting, Kutaragi unveiled a proprietary CD-ROM-based system he had been working on which involved playing video games with 3D graphics to the board. Eventually, Sony President Ohga decided to retain the project after being reminded by Kutaragi of the humiliation he suffered from Nintendo. Nevertheless, due to strong opposition from a majority present at the meeting as well as widespread internal opposition to the project by the older generation of Sony executives, Kutaragi and his team had to be shifted from Sony's headquarters to Sony Music, a completely separate financial entity owned by Sony, so as to retain the project and maintain relationships with Philips for the MMCD development project (which helped lead to the creation of the DVD).[10]
According to SCE's producer Ryoji Akagawa and chairman Shigeo Maruyama, there was uncertainty over whether the console should primarily focus on 2D sprite graphics or 3D polygon graphics. Eventually, after witnessing the success of Sega's Virtua Fighter in Japanese arcades, that Sony realized "the direction of the PlayStation became instantly clear" and 3D polygon graphics became the console's primary focus.[11]
The PlayStation logo was designed by Manabu Sakamoto. He wanted the logo to capture the 3D support of the console, but instead of just adding apparent depth to the letters "P" and "S", he created an optical illusion that suggested the letters in depth of space. Sakamoto also stuck with four bright principal colors, red, yellow, green, and blue, only having to tune the green color for better harmony across the logo. Sakamoto also designed the black and white logo based on the same design, reserved for times where colors could not be used.[12]
Formation of Sony Computer Entertainment

(1993–2016)
At
The PlayStation project, SCEI's first official project, was finally given the green light by Sony executives in 1993 after a few years of development. Also in 1993,
Computer Gaming World in March 1994 reported a rumor that the "Sony PS-X" would be released in Japan "before the end of this year and will retail for less than $400".[15] After a demonstration of Sony's distribution plan as well as tech demos of its new console to game publishers and developers in a hotel in Tokyo in 1994, numerous developers began to approach PlayStation. Two of whom later became major partners were Electronic Arts in the West and Namco in Japan. One of the factors which attracted developers to the platform was the use of a 3D-capable, CD-ROM-based console which was much cheaper and easier to manufacture for in comparison to Nintendo's rival console, which used cartridge systems. The project eventually hit Japanese stores in December 1994 and gained massive sales due to its lower price point than its competitor, the Sega Saturn. The popularity of the console spread after its release worldwide in North America and Europe.[10]
Home consoles
PlayStation

The original PlayStation, released in Japan on December 3,
PS One
Released on July 7,
PlayStation 2

Released in
Slimline model
Released in
PlayStation 3
Released on November 11, 2006, in Japan, the PlayStation 3 (PS3) is a
Slim model
Like its predecessors, the PlayStation 3 was re-released in
Super Slim model
In 2012, Sony revealed a new "Super Slim" PlayStation 3. The new console, with a completely redesigned case that has a sliding door covering the disc drive (which has been moved to the top of the console), is 4.3 pounds, almost three pounds lighter than the previous "slim" model. The console comes with either 12 GB flash memory or a 250 GB, 500 GB hard drive. Several bundles which include a Super Slim PS3 and a selection of games are available.
PlayStation 4

The
Among the new applications and services, Sony introduced the PlayStation App, allowing PS4 owners to turn smartphones and tablets into a
Slim model
PlayStation 4 Slim (officially marketed simply as PlayStation 4 or PS4) was unveiled on September 7, 2016. It is a revision of the original PS4 hardware with a streamlined form factor. The new casing is 40% smaller and carries a rounded body with a matte finish on the top of the console rather than a two-tone finish. The two USB ports on the front have a larger gap between them, and the optical audio port was also removed.[168] It ships with a minor update to the DualShock 4 controller, with the light bar visible through the top of the touchpad and dark matte grey coloured exterior instead of a partially shiny black. The PS4 Slim was released on September 15, 2016, with a 500 GB model at the same price point as the original PS4 model.[169] Its model number is CUH-2000.[170]
Pro model
PlayStation 4 Pro or PS4 Pro for short (originally announced under the codename Neo)[35] was unveiled on September 7, 2016. Its model number is CUH-7000.[170] It is an updated version of the PlayStation 4 with improved hardware, including an upgraded GPU with 4.2 teraflops of processing power, and higher CPU clock. It is designed primarily to enable selected games to be playable at 4K resolution, and improved quality for PlayStation VR. All games are backwards and forward compatible between PS4 and PS4 Pro, but games with optimizations will have improved graphics performance on PS4 Pro. Although capable of streaming 4K video from online sources, PS4 Pro does not support Ultra HD Blu-ray.[171] [172] [173] Additionally the PS4 Pro is the only PS4 model which can remote play at 1080p. The other models are limited to 720p.[174]
PlayStation 5
The PlayStation 5 (PS5)[40] was released worldwide on November 12, 2020, and, alongside the Xbox Series X and Series S, released the same month, is part of the ninth generation of video game consoles. The first news of the PS5 came from Mark Cerny in an interview with Wired in April 2019.[41] Sony intended for the PlayStation 5 to be its next-generation console and planned to ship it worldwide by the end of 2020.[42] In early 2019, Sony's financial report for the quarter ending March 31, 2019, affirmed that new next-generation hardware was in development but would ship no earlier than April 2020.[43]
The current specifications were released in October 2019.
The system's new controller, the
The PlayStation 5 features a completely revamped user interface.[40] The PlayStation 5 is backwards-compatible with most PlayStation 4 and PlayStation VR games, with Cerny stating that the transition to the new console is meant to be a soft one.[41][44] In a later interview, Jim Ryan talked of the PlayStation 5 being able to play "99%" of PlayStation 4 games, an estimate derived from a sample size of "thousands".[47]
Slim model
A revised slimmer design for the PS5, similar to past "slim" rereleases, was released in October 2023. Besides the slimmer design, the slim model features 1 TB of internal storage and replaces one of the USB-A ports with USB-C. The base version also removes the internal optical disc drive, replaced by an external drive.[48]
Pro model
The PlayStation 5 Pro was released in November 2024. It features three main upgrades over the base PS5 model: a GPU that was about 45% faster than the base PS5 GPU, the inclusion of an
Comparison
Console | PlayStation (PS) | PlayStation 2 (PS2) | PlayStation 3 (PS3) | PlayStation 4 (PS4) | PlayStation 5 (PS5) |
---|---|---|---|---|---|
Image | ![]() Top: PS Bottom: PS One |
![]() ![]() ![]() Top: PS2 Middle: PS2 Slimline (2004) Bottom: PS2 Slimline (2007) |
![]() ![]() ![]() Top: PS3 Middle: PS3 Slim Bottom: PS3 Super Slim |
![]() ![]() ![]() Top: PS4 Middle: PS4 Slim Bottom: PS4 Pro |
![]() Top: PS5 Bottom: PS5 Digital Edition |
Launch price | PS
PS One |
PS2
PS2 Slimline |
PS3
¥49,980 (20 GB)[51] US$599 (60 GB)[52] PS3 Slim ¥29,980 (tax included) (120 GB) PS3 Super Slim ¥24,980 (tax included) (250 GB) |
PS4
¥38,980 (500 GB) PS4 Slim US$299 (500 GB) PS4 Pro |
PS5
¥49,980 (825 GB) PS5 Digital Edition ¥39,980 (825 GB) PS5 Slim ¥66,980 (1 TB)[56] PS5 Slim Digital Edition ¥58,980 (1 TB) PS5 Pro |
Release date | PS PS One
|
PS2
PS2 Slimline
|
PS3
PS3 Slim PS3 Super Slim |
PS4 PS4 Slim PS4 Pro |
PS5 PS5 Digital Edition
PS5 Pro
|
Units shipped
|
102.49 million incl. 28.15 million PS one (as of March 31, 2007)[16] |
155 million (as of December 28, 2012)[21] |
87.4 million (as of March 31, 2017)[65] |
117.2 million (as of March 31, 2022)[66] |
75 million (as of December 31, 2024)[67] |
Best-selling game | Gran Turismo; 10.85 million shipped (as of April 30, 2008)[68] |
Grand Theft Auto: San Andreas; 17.33 million shipped (as of March 26, 2008)[68] |
Grand Theft Auto V; over 15 million shipped (as of December 7, 2013) |
Marvel's Spider-Man; over 20 million shipped (as of November 18, 2020)[69] |
Marvel's Spider-Man 2; over 11 million shipped
(as of April 20, 2024)[70] |
Media | CD-ROM | DVD-ROM /CD-ROM
|
Blu-ray, DVD Blu-ray 6x CAV, DVD 8x CAV |
PS5: Ultra HD Blu-ray, Blu-ray, DVD
PS5 Digital Edition: Digital Content Only PS5 Slim: Ultra HD Blu-ray, Blu-ray, DVD via detachable disc drive[72] PS5 Pro: Ultra HD Blu-ray, Blu-ray, DVD via detachable disc drive | |
Included accessories and extras |
|
|
| ||
Accessories (retail) |
|
|
|
|
|
CPU | R3000A 32bit RISC chip @ 33.7 MHz – Manufactured by LSI Corporation
|
300 MHz MIPS "Emotion Engine" | SPE )
|
PS4 and PS4 Slim: 8-Core 1.6 GHz AMD "Jaguar" PS4 Pro: 8-Core 2.1 GHz AMD "Enhanced Jaguar" |
All models: 8-Core variable frequency (3.5 GHz capped) AMD "Zen 2"[75] |
GPU | 16.47 million colors
Resolution: 256×224 – 640×480 Sprite/BG drawing Adjustable frame buffer No line restriction Unlimited CLUTs (Color Look-Up Tables) 4,000 8×8 pixel sprites with individual scaling and rotation Simultaneous backgrounds (Parallax scrolling) 620,000 polygons/sec |
147 MHz "Graphics Synthesizer"; fill rate 2.352 gigapixel/sec; 1.1 gigapixel w. 1 texture(diffuse); 588-megapixel/sec w. 2 textures (2 diffuse maps or 1 diffuse map and 1 other(0 around 74 mill, 1 around 40 mill, 2 around 20 mill); 2 textures per pass
Capable of multi-pass rendering; Connected to VU1 on CPU (a vector only for visual style coding things with 3.2 GFLOPS ) to deliver enhanced shader graphics and other enhanced graphics
|
550 MHz RSX "Reality Synthesizer" (based on Nvidia G70 architecture) 192 - 251.2 GFLOPS |
PS4 and PS4 Slim: Custom AMD TFLOPS
PS4 Pro: Custom AMD Radeon, 36 out of 40 Compute Units enabled (2304 out of 2560 shaders enabled) @ 911 MHz[77] 4.19 TFLOPS |
PS5 and PS5 Slim: Custom AMD TFLOPS[75]
PS5 Pro: TBA |
Online service | — | Non-unified service | PlayStation Network PlayStation Store Internet browser A/V chat via PlayStation Eye or PS2 EyeToy, voice chat via headset |
PlayStation Network PlayStation Store Internet browser | |
Backward compatibility | — | PlayStation | 20 GB and 60 GB: All PlayStation and PlayStation 2 titles Original 80 GB: All PS1 titles, most PS2 titles.[78] All other models (model code CECHGxx and later): Support for PS1 titles only. | No native backwards compatibility. Cloud based backwards compatibility via Emulated PlayStation 2 titles available from the PlayStation Store.
|
Most PlayStation 4 and PlayStation VR games |
System software | Proprietary OS | Proprietary OS, Linux DVD Playback Kit |
XrossMediaBar (XMB) | Orbis OS[80]
|
TBA |
System software features |
Audio CD playback | Audio CD playback
DVD Playback |
Operating systems can be installed and run via a hypervisor (feature unavailable with Slim Model[81] )Audio CD playback Audio file playback (ATRAC3, AAC, MP3, WAV, WMA) Image editing and slideshows (JPEG, GIF, PNG, TIFF, BMP) Folding@Home client with visualizations from the RSX |
Blu-ray playback
DVD playback |
Blu-ray playback
Ultra HD Blu-ray playback |
Consumer programmability | Requires the Net Yaroze kit | Yabasic software, Linux for PlayStation 2 | Development on console via free Linux platform or PC. | — | — |
Handheld systems
PlayStation Portable
-
The original PlayStation Portable (PSP-1000)
-
PSP-2000
-
PSP-3000
-
PSP Go
(open position) -
PSP Street(PSP-E1000)
The




PSP-2000 and PSP-3000 models
The PSP-2000 (also known as the Slim & Lite in PAL territories) was the first major hardware revision of the PlayStation Portable, released in September
PSP Go model
Released in October
PSP Street
The PSP Street (also known as the PSP-E1000) is a budget-focused PSP model which, unlike previous PSP models, does not feature
PlayStation Vita
Released in Japan on December 17, 2011, and North America on February 22, 2012,[99] the PlayStation Vita[100] was previously codenamed Next Generation Portable (NGP). It was officially unveiled by Sony on January 27, 2011, at the PlayStation Meeting 2011.[101] The original model of the handheld, the PCH-1000 series features a 5-inch OLED touchscreen,[102] two analog sticks, a rear touchpad, Sixaxis motion sensing and a 4 core ARM Cortex-A9 MPCore processor.
The new PCH-2000 series system is a lighter redesign of the device that was announced at the SCEJA Press Conference in September 2013 prior to the Tokyo Game Show. This model is 20% thinner and 15% lighter compared to the original model, has an additional hour of battery life, an LCD instead of OLED, includes a micro USB Type B port, 1 GB of internal storage memory. It was released in Japan on October 10, 2013, in six colors: white, black, pink, yellow, blue, and olive green, and in North America on May 6, 2014.[103]
The Vita was discontinued in March 2019. SIE president Jim Ryan said that while the Vita was a great device, they have moved away from portable consoles, "clearly it's a business that we're no longer in now".[12]
PlayStation Portal
In early 2023, Sony announced the development of a new portable system (originally announced under the codename Project Q) that can stream PS5 games from a home console, and on August 23, 2023, it was officially unveiled as PlayStation Portal.[104][105] It released on November 15, 2023 for $199.99.
Controllers
Early PlayStation controllers
-
An original PlayStation controller
-
PlayStation Analog Joystick
-
PlayStation Mouse
-
Dual Analog controller
Released in 1994, the PlayStation control pad was the first controller made for the original PlayStation. It featured a basic design of a D-pad, 4 main select buttons ( ('Green Triangle'),
('Red Circle/Red O')),
('Blue Cross/Blue X') and
('Pink Square'), and start and select buttons on the face. 'Shoulder buttons' are also featured on the top [L1, L2, R1, R2] (named by the side [L=Left, R=Right] and 1 and 2 [top and bottom]). In 1996, Sony released the PlayStation Analog Joystick for use with flight simulation games.[106] The original digital controller was then replaced by the Dual Analog in 1997, which added two analog sticks based on the same potentiometer technology as the Analog Joystick.[107] This controller was then also succeeded by the DualShock controller.
DualShock, Sixaxis and DualSense
-
An original DualShock controller
-
DualShock 2 controller
-
Sixaxis controller
-
DualShock 3 controller
-
DualShock 4 controller
-
DualSense controller
-
DualSense Edge controller
Released in 1998, the DualShock controller for the PlayStation succeeded its predecessor, the Dual Analog, and became the longest running series of controllers for the PlayStation brand. In addition to the inputs of the original, digital, controller (
The DualShock series consists of four controllers: the DualShock which was the fourth controller released for the PlayStation; the DualShock 2, the only standard controller released for the PlayStation 2, and the DualShock 3, the second and current controller released for the PlayStation 3, and the DualShock 4, which went through a massive redesign and is the default input of the PlayStation 4, and upon release was compatible with the PS3 originally only via USB and eventually with a firmware update, Bluetooth connectivity was enabled. The Sixaxis was the first official controller for the PlayStation 3, and is based on the same design as the DualShock series (but lacking the vibration motors of the DualShock series of controllers).
Like the Dual Analog, the DualShock and DualShock 2 feature an "Analog" button between the analog sticks that toggles the analog sticks on and off (for use with games which support only the digital input of the original controller). On the PlayStation 3 Sixaxis and DualShock 3 controllers, the analog sticks are always enabled. Beginning with the Sixaxis, a 'PlayStation button' (which featured the incorporated PS logo and is similar in function to the Xbox 360 "Guide" button) was included on controllers. The PlayStation button replaces the "Analog" button of the DualShock and DualShock 2 controllers. Pressing the PS button on the PS3 brings up the XMB, while holding it down brings up system options, known as "Quick Menu" on the PS4, (such as quit the game, change controller settings, turn off the system, and turn off the controller).[109]
PlayStation Move
PlayStation Move is a motion-sensing
Other hardware
PocketStation
The PocketStation was a Memory Card
LCD Screen for PSone
Released in 2000, an optional 5-inch LCD screen (SCPH-131) was released for the PSone (a redesigned version of the original PlayStation), featuring built-in speakers and a headphone jack, as well as featuring an AV input jack. It was later included as a pack-in bundle with the PSone called the "Combo Pack" in 2002.
PSX (2003)
Released solely in Japan in
Television sets
Released in 2010, the Sony BRAVIA KDL22PX300 is a 22-inch (56 cm) 720p television which incorporates a PlayStation 2 console, along with 4 HDMI ports.[121]
A 24-inch 1080p PlayStation branded 3D television, officially called the PlayStation 3D Display, was released in late 2011. A feature of this 3D television is SimulView. During multiplayer games, each player will only see their respective screen (in full HD) appear on the television through their respective 3D glasses, instead of seeing a
PlayTV
PlayTV is an add-on unit for the
Sony Ericsson Xperia Play
The Xperia Play is an Android-powered smartphone with a slide-up gamepad resembling the PSP Go developed by
Sony Tablets
PlayStation TV
PlayStation TV, known in Asia as PlayStation Vita TV, is a microconsole and a non-portable variant of the PlayStation Vita handheld. It was announced on September 9, 2013, at a Sony Computer Entertainment Japan presentation. Instead of featuring a display screen, the console connects to a television via HDMI. Users can play using a DualShock 3 controller, although due to the difference in features between the controller and the handheld, certain games are not compatible with PS TV, such as those that are dependent on the system's touch-screen, rear touchpad, microphone or camera. The device is said to be compatible with over 100 Vita games, as well as various digital PlayStation Portable, PlayStation and PC Engine titles. The system supports Remote Play compatibility with the PlayStation 4, allowing players to stream games from the PS4 to a separate TV connected to PS TV, and also allows users to stream content from video services such as Hulu and Niconico, as well as access the PlayStation Store. The system was released in Japan on November 14, 2013, in North America on October 14, 2014, and in Europe and Australasia on November 14, 2014.[122]
PlayStation VR
PlayStation VR is a virtual reality device that is produced by
PlayStation Classic
The PlayStation Classic is a miniature version of the original 1994 Model SCPH-1001 PlayStation console, that comes preloaded with 20 games, and two original style controllers. It was launched on the 24th anniversary of the original console on December 3, 2018.[125]
Image gallery
-
LCD screen forPSone
-
PSX
-
BRAVIA KDL22PX300
-
The official PS2 DVD remote control
-
The official PlayStation 3 Bluetooth remote control
-
Xperia Play
(open position)
Games
Each console has a variety of games. The
First party games

Re-releases
Greatest Hits (North America), Platinum Range (PAL territories) and The Best (Japan and Asia) are
PlayStation Indies
Sony has generally supported
As Sony prepared to transition from the PlayStation 4 to PlayStation 5, they introduced a new PlayStation Indies program led by Shuhei Yoshida in July 2020. The program's goals are to spotlight new and upcoming indie titles for the PlayStation 4 and 5, focusing on those that are more innovative and novel, akin to past titles such as PaRappa the Rapper, Katamari Damacy, LittleBigPlanet, and Journey. Sony also anticipates bringing more indie titles to the PlayStation Now series as part of this program.[131]
Online services
PlayStation 2 online service
Online gaming on PlayStation consoles first started in July 2001 with the release of PlayStation 2's unnamed online service in Japan. Later in August 2002 saw its release in North America, followed by the European release in June 2003. This service was shut down on March 31, 2016.
PlayStation Network
Released in 2006, the PlayStation Network is an online service
PlayStation Store
The PlayStation Store is an online virtual market available to users of the PlayStation 3, PlayStation 4, PlayStation 5 and
Video content such as films and television shows are also available from the PlayStation Store on the PlayStation 3 and PSP and will be made available on some new Sony BRAVIA televisions, VAIO laptop computers and Sony Blu-ray Disc players from February 2010.[135]
Life with PlayStation
Life with PlayStation was a
PlayStation Plus
PlayStation Plus, a subscription-based service on the
PlayStation Blog
PlayStation Blog (stylized as PlayStation.Blog) is an online PlayStation-focused gaming
PlayStation App
The PlayStation App is an application that was released on January 11, 2011, in several European countries for
PlayStation Mobile
The PlayStation Mobile (formerly PlayStation Suite) is a software framework that will be used to provide downloadable PlayStation content to devices running
PlayStation Now
PlayStation Now (PS Now) was a Gaikai-based video game streaming service used to provide PlayStation gaming content to
Online social networking services
PlayStation Home
PlayStation Home is a community-based social gaming networking service for the PlayStation 3 on the
Room for PlayStation Portable
"Room" (officially spelled as R∞M with capital letters and the infinity symbol in place of the "oo") was being beta tested in Japan from October 2009 to April 2010. Development of Room has been halted on April 15, 2010, due to negative feedback from the community.[162] Announced at TGS 2009, it was supposed to be a similar service to the PlayStation Home and was being developed for the PSP.[163] Launching directly from the PlayStation Network section of the XMB was also to be enabled. Just like in Home, PSP owners would have been able to invite other PSP owners into their rooms to "enjoy real time communication."[164] A closed beta test had begun in Q4 2009 in Japan.[165]
Others
In 2015, Sony launched PlayStation Gear, an online merchandise and apparel store.[166] Jason Schreier of Bloomberg News reported in December 2021 that Sony was working to create a new subscription service, code-named Spartacus, intended as a competitor to the Xbox Game Pass service by Microsoft, with plans to release in the second quarter of 2022. The multi-tiered service would incorporate PlayStation Plus, PlayStation Now, and additional features, such as the most-expensive tier that would give players access to PlayStation 1, 2, and 3 games.[167]
Software
XrossMediaBar
The XrossMediaBar, originally used on the
LiveArea
LiveArea, designed to be used on the PlayStation Vita, is a graphical user interface set to incorporate various social networking features via the PlayStation Network. It has been designed specifically as a touchscreen user interface for users.[171]
Linux operating systems
Linux for PlayStation 2
In 2002, Sony released the first useful and fully functioning
Linux for PlayStation 3
The PlayStation 3 (excluding PlayStation 3 Slim) also supports running Linux OS on firmware versions prior to 3.21 without the need for buying additional hardware purchase.
Media
Magazines
The PlayStation brand has a wide series of magazines, from across different continents, covering PlayStation related articles and stories. Many of these magazines work closely with Sony and thus often come with demo discs for PlayStation games. Currently there are three magazines still in circulation namely
PlayStation Underground
PlayStation Underground was a non-traditional magazine that
Marketing



Slogans
Advertising slogans used for each PlayStation console iteration:
- PlayStation
- "eNoS Lives" (The first letter 'E' was printed in red to denote the word, ready. Enos stood for Ready, Ninth of September)[10] (US Commercials)
- "U R Not e" (The letter 'E' was printed in red to denote the word, ready, as in You Are Not Ready)[10]
- "Do Not Underestimate The Power of PlayStation." (From the S.A.P.S. – Society Against PlayStation — series of adverts)[182]
- PS one
- "Wherever, Whenever, Forever."[183]
- PlayStation 2
- "The Beginning."[184]
- "Live In Y
ur W
rld, Pl
y In
urs." (The PlayStation face button icons were used to denote certain letters: Live In Your World, Play In Ours)[184]
- "(Welcome to the) Third Place."[184]
- "Fun, Anyone?"[184]
- "The ultimate just got better – PlayStation 9 – teleport yours today."[184]
- PlayStation Portable
- "PSP Hellz Yeah" (PSP-1000 Series)
- "Dude, Get Your Own..." (PSP-2000 Series)[185]
- "Everywhere Just Got Better" (PSP-3000 Series and PSPgo)[186]
- "It's GO Time" (PSPgo)[187]
- "Your Whole World In Your Hands" (UK & Europe Territories)[188]
- "Step Your Game Up" (US Territory, PSP-3000 Series and PSPgo)[189]
- PlayStation 3
- "The Wait Is Over"
- "Welcome Chang3" (the number three is used to denote an 'e' and was printed in red)[190]
- "This is Living."[191]
- "Play B3yond" (the number three is used to denote an 'e' and was printed in red)[184]
- "It Only Does Everything" (US Commercials) (PS3 Slim)[192]
- "The Game Is Just The Start. Start PS3." (EU countries)[193]
- "Long Live Play" (PS3 Slim)
- "Never Stop Playing" (PS3 Slim)
- "Greatness Awaits" (PS3 SuperSlim)
- PlayStation Move
- PlayStation Network
- "Download, Play, Connect."
- PlayStation Vita
- "Never Stop Playing."
- "The World is in Play." (EU only)
- PlayStation 4
- "See the Future"
- "Push the boundaries of Play"[196]
- "Greatness Awaits"[197]
- "This is 4 the Players"
- "Where the Greatest Play"[198]
- PlayStation 5
- "Play Has No Limits"[199]
Notable advertising campaigns
It Only Does Everything
The most notable of recent PlayStation commercials is the series of "It Only Does Everything" commercials featuring a fictional character called Kevin Butler who is a Vice President at PlayStation. These commercials usually advertise the PlayStation 3 and its games through a series of comedic answers to "Dear PlayStation" queries.
A spin-off of the campaign has been created for the PlayStation Portable which features similar campaign commercials called the "Step Your Game Up" campaign featuring a fictional teenage character named Marcus Rivers acting in a similar fashion to Kevin Butler but answering the "Dear PlayStation" queries about the PSP.[189]
Netherlands Ceramic White PSP Commercials
In July 2006, an advertising campaign in the Netherlands was released in which a white model dressed entirely in white and a black model dressed entirely in black was used to compare Sony's new Ceramic White PSP and the original Piano Black PSP. This series of ads depicted both models fighting with each other[201] and drew criticism from the media for being racist, though Sony maintains that the ad did not feature any racist message.[202]
All I want for Xmas is a PSP
In November 2006, a marketing company employed by Sony's American division created a website entitled "All I want for Xmas is a PSP", designed to promote the
Sponsorship
Between 1999 and 2007 and 2009 to 2010, PlayStation was the main kit sponsor of French Ligue 1 club AJ Auxerre and Olympique Lyonnais, respectively.
Between 2016 and 2022, PlayStation was the sponsor of the Fiesta Bowl.[204]
Reception
In 2005, Australian newspaper The Age wrote an article about the PlayStation brand. Among the numerous interviews conducted with various people in the industry was an interview with Jeffrey Brand, associate professor in communication and media at Bond University who said, "PlayStation re-ignited our imagination with video games". Game designers Yoshiki Okamoto called the brand "revolutionary — PlayStation has changed gaming, distribution, sales, image and more", while Evan Wells of Naughty Dog said "PlayStation is responsible for making playing games cool."[205]
In 2009,
In 2010, Gizmodo stated that the PlayStation brand was one of the last Sony products to completely stand apart from its competitors, stating that "If you ask the average person on the street what their favorite Sony product is, more often than not you'll hear PlayStation".[207] As of April 2012, the PlayStation brand is the "most followed" brand on social networking site, Facebook, with over 22 million fans and followers in total which is more than any other brand in the entertainment industry. A study by Greenlight's Entertainment Retail has also shown that the PlayStation brand is the most interactive making 634 posts and tweets on social networking sites Facebook and Twitter.[208]
In July 2014, Sony boasted in a company release video that the PlayStation 3, PlayStation 4 and PlayStation Vita sold a combined total of 100 million units.[209] It was announced at Tokyo Game Show on September 1, 2014, that PlayStation home game consoles claim 78% market share of all home consoles in Japan.[210]
As of 2015[update], PlayStation is the strongest selling console brand worldwide.[211]
Notes
References
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