WMOR-TV: Difference between revisions

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WMOR-TV,

After a brief period of broadcasting from the transmitter in Mulberry, WTMV relocated its studio operations to its present-day studios in Tampa in 1988. The facility had been a former headend office for

WTMV became Tampa Bay's WB affiliate when that network launched on January 11, 1995, branding itself as "WB 32". By that point, it ran cartoons (such as

In September 1999, WWWB lost its WB affiliation to WTTA (channel 38), as a result of a larger nationwide deal between The WB and the Sinclair Broadcast Group's UPN affiliates and independent stations (Kansas City sister station KCWB also lost its WB affiliation to a Sinclair station, KSMO-TV, now owned by the Meredith Corporation) one year earlier. WWWB changed its call letters to WMOR-TV on September 1st that year and rebranded itself as "More TV 32"—a moniker also adopted by its Kansas City sister (now known as KCWE). In August 2008, the "More TV 32" branding was dropped for the simplified "TV 32". On April 4, 2011, the station's on-air brand was changed to "MOR". To distance itself from the earlier "More TV" branding, the station spells out "MOR", instead of saying it as a word; however, it's still inferred as "more", through its slogan, "Just Can't Get Enough? Get MOR!".

On July 9, 2012, WMOR's parent company Hearst Television became involved in a dispute with Time Warner Cable and Bright House Networks, leading to WMOR being pulled from Bright House and temporarily replaced with HBO Family on the main WMOR channel and This TV, with InfoMás in Estrella TV's slot.^[2] The substitutions lasted until July 19, 2012, when a new carriage deal was reached between Hearst and Time Warner Cable.^[3][4]

Digital television

Digital channels

The station's digital channel is

This TV was added to digital subchannel 32.2 in March 2009. It was followed by the launch of Estrella TV in September 2009 on subchannel 32.3.^[6]

Analog-to-digital conversion

WMOR-TV shut down its Mulberry analog transmitter, over UHF channel 32, on June 12, 2009, as part of the federally mandated transition from analog to digital television.^[7] The station's digital signal, originating from the market's antenna farm in Riverview, remained on its pre-transition UHF channel 19, using PSIP to display WMOR-TV's virtual channel as 32 on digital television receivers.

Repeaters

Prior to the end of analog broadcasting for full-power stations in the United States, WMOR operated three repeaters in the Tampa Bay area. Its transmitter is located farther east than the other Tampa Bay stations because of Federal Communications Commission rules requiring a station to provide a city-grade signal to its city of license—in this case, Lakeland, which is 56 miles (90 km) east of St. Petersburg and 34 miles (55 km) east of Tampa. Hence, the repeaters were necessary to reach as much of the most-populated areas as possible. This was not as much of a problem for the station from the 1990s onward, as cable gained greater penetration in the area. The station's former translators were:

The translators were shut down in June 2009, as WMOR's digital signal operates at a full million watts—equivalent to 5 million watts for an analog transmitter—and is more than sufficient to cover the entire market. WMOR's digital transmitter is also located at the market's antenna farm in Riverview, in central Hillsborough County, where all other full-powered television stations for the market (except WWSB, which serves Sarasota) broadcast, further making the repeaters redundant.

Programming