KSBW
kW | |
HAAT | 760 m (2,493 ft) |
---|---|
Transmitter coordinates | 36°45′22.8″N 121°30′8.7″W / 36.756333°N 121.502417°W |
Links | |
Public license information | |
Website | www |
KSBW (channel 8) is a
KSBW-TV began broadcasting on September 11, 1953. It was originally a shared-time operation with KMBY-TV, which operated from
Hearst acquired KSBW in 1998 as part of a trade with Sunrise Television Corporation. Under Hearst, KSBW was the first station in the area to broadcast a digital signal. In 2011, it launched Central Coast ABC, a local in-market ABC affiliate, as a digital subchannel.
History
When the
To break the logjam that awaited the competing applications, including a possible comparative hearing, KSBW and KMBY set television precedent when they agreed to share use of channel 8. On that basis, the FCC approved both stations on February 19, 1953, as the first shared-time TV operation in the country. Channel 8 would be broadcast from Mount Toro,[5] where a defunct FM radio station, KSNI, had already built a tower and transmitter facilities. KSBW-TV and KMBY-TV would provide the programs on an alternating basis from separate studios in Salinas and Monterey, respectively.[6] The commission assented in large part because it found KSBW and KMBY were not competing for the same sponsors, each primarily serving their own city.[7] KSBW–KMBY announced a May 1 start date,[6] but this was held up when the grantee for channel 28, Salinas–Monterey Television Company (with the call letters KICU), protested to the FCC, which stayed its authorization of channel 8.[8] Its contention was that the two radio stations—each with separate network ties—KSBW with NBC and KMBY with CBS—had the intention to air programming from all four major networks (those two plus ABC and DuMont), thus tying up all networks in the area and leaving nothing for channel 28.[9] It raised the possibility that the San Francisco Chronicle, which owned San Francisco NBC affiliate KRON-TV and was a minority owner of KSBW, would do everything it could to protect KSBW-TV; likewise, it believed CBS would be highly protective of KMBY-TV, given that KMBY radio was owned by entertainer and CBS personality Bing Crosby.[10] The FCC heard arguments on the matter in late June,[11] rejecting KICU's protest and permitting KSBW-TV and KMBY-TV to begin construction.[12]
KSBW-TV and KMBY-TV began broadcasting on September 11, 1953, as primary affiliates of CBS with additional programs from ABC and DuMont.[13][5] At the outset, the only local programming originated from the Salinas studios of KSBW-TV. The two stations sold advertising separately for network programs when they aired on assigned nights and planned to split advertising sales for special events.[14][a]
After four months of negotiations, KSBW-TV agreed to buy KMBY-TV in November 1954.[17] KMBY radio was marked for divestiture. By then, the station was also airing NBC programs.[18] The transaction was approved in February 1955, leaving KSBW-TV as the full-time user of channel 8.[19] The DuMont network wound down operations later that year.[20][21]
Partnership with KSBY
In 1956, John Cohan, the lead stockholder in KSBW radio and television, agreed to acquire
The Salinas Valley Broadcasting Corporation, parent company of both stations as well as KSBW radio in Salinas, agreed to be purchased in 1960 by Paul Harron and Gordon Gray, who together owned radio and television properties in upstate New York.
The ownership consortium, later known as Central California Communications Corporation, also owned the cable systems in Salinas and San Luis Obispo.[34] The FCC ordered Central California Communications Corporation to file for operation of KSBY on a standalone, non-satellite basis in 1975, on account of its financial condition; the order stemmed from a dispute with Gill Industries, owner of KNTV, over the combination of KSBW and KSBY viewership figures for ratings purposes in the Salinas–Monterey market, where the stations' competition—KNTV and KMST in the north and KCOY-TV in the south—did not serve the same area.[35]
KSBW and KSBY were acquired in 1979 by John Blair & Co., a New York firm that represented TV and radio stations to national advertisers. The company owned two radio stations but no TV stations.[36] During Blair's ownership, the station received approval to build a tower on Mount Madonna, almost on the border between Santa Cruz and Santa Clara counties, which it projected would improve its coverage in southern Santa Clara County and add 80,000 homes to its coverage area.[37][38] The new facility went into service in 1984, but in attempting to make inroads in San Jose, KSBW lost households in southern Monterey County where reception was poorer than previously predicted.[39]
In 1986, Blair fended off a
Three sales in three years
Gillett financed its ventures by issuing
Gillett announced on March 25, 1994, that KSBW and KSBY would be sold to EP Communications, a new company formed by
After four months, when Murdoch—who had been splitting her time between Salinas and San Luis Obispo—hired a manager to run KSBY and devoted her time to running KSBW.
In September 1995, EP Communications announced the sale of KSBW and KSBY to separate owners.
Smith Television put its four television stations on the market in September 1996, citing interest stemming from deregulation in the
Hearst ownership
Sunrise Television agreed with
Hearst-Argyle effectively reversed the effect of the Mount Madonna relocation in 2000 by moving KSBW's transmitter to Fremont Peak, restoring the lost coverage in southern Monterey County.[72] The Mount Madonna mast was later leased to Etheric Networks to provide wireless internet service.[73]
KSBW was the first station on the northern Central Coast to begin digital broadcasting, activating its digital transmitter on October 30, 2002.[74] By 2007, it offered a second subchannel utilizing NBC Weather Plus as well as a local 10 p.m. newscast.[75] In August 2010, the station debuted "PrimePlus", a package of reairs of the station's most popular syndicated programs (Access Hollywood, Dr. Phil, Oprah) and the newscast.[76]
PrimePlus was short-lived, as in December 2010, KSBW announced it would replace the subchannel with a full secondary channel affiliated with ABC, the first in-market ABC affiliate for the first time in a decade.[77][b] The channel, with the branding Central Coast ABC, launched on April 18, 2011, displacing San Francisco's KGO-TV on cable systems; Hearst invested $1.4 million to expand the facilities to handle the additional service.[80] In the May 2012 sweeps period, Central Coast ABC trailed only KSBW–NBC in total-day viewership in the market.[81] The Spanish-language network Estrella TV was added as a subchannel in 2016.[82]
News operation
KSBW has generally dominated television ratings for news and other programming on the northern Central Coast, far outdistancing its competition in the form of KION and KCBA.[83][84][75] It had tenured on-air personalities, including Jim Vanderzwaan, who spent 32 years as the station's chief weather forecaster,[85] and Dennis Lehnen, who retired after 35 years presenting sports.[86]
Notable former on-air staff
- Christine Craft – weathercaster, sportscaster and anchor, 1975–1976[87]
- Dina Eastwood – reporter and anchor, 1991–1997 (known as Dina Ruiz at KSBW)[88]
- Del Rodgers – sports anchor, now sports director at KCRA-TV[89]
- Ted Rowlands – reporter, now at CNN[90]
Technical information
Subchannels
The station's signal is
Channel | Res. | Aspect | Short name | Programming |
---|---|---|---|---|
8.1 | 1080i | 16:9 |
KSBW | NBC |
8.2 | 720p | CC ABC | ABC | |
8.3 | 480i | EST | Estrella TV | |
8.4 | Story | Story Television |
Analog-to-digital conversion
KSBW shut down its analog signal, over
Notes
- ^ While KSBW–KMBY was the first shared-time channel authorized and was billed in the local press as the first in the nation when it went on the air, this was not the case by September 11 as other shared-time authorizations were made. On August 2, KMBC-TV and WHB-TV began on channel 9 in Kansas City.[15] On September 1, WTCN-TV and WMIN-TV began broadcasting on channel 11 in Minneapolis.[16]
- ^ KNTV had been the ABC affiliate of record for the Salinas–Monterey area until 2001, when it dropped the network in preparation to become the San Francisco area's NBC station on January 1, 2002.[78] KGO-TV, the ABC-owned station in San Francisco, was added to cable systems to continue to provide network service.[79]
References
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