The Boys (Nicki Minaj and Cassie song)
"The Boys" | ||||
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Single by Nicki Minaj and Cassie | ||||
from the album Pink Friday: Roman Reloaded – The Re-Up | ||||
Released | September 13, 2012 | |||
Recorded | 2012,
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Genre | ||||
Length | 4:08 | |||
Label |
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Songwriter(s) |
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Producer(s) |
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Nicki Minaj singles chronology | ||||
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Cassie singles chronology | ||||
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"The Boys" is a song by rapper
Though generally categorized as a mix of
An accompanying music video premiered on
Background and release
Nicki Minaj confirmed the re-release of Pink Friday: Roman Reloaded and its lead single in September 2012 at the 2012 MTV Video Music Awards, telling E! News, "I'm actually going to drop my new single like next week."[1] On September 10, 2012, Minaj revealed through Twitter that the song's title was "The Boys" and that a "real pretty" female would be collaborating with her on it, along with a music video being planned for the track.[2][3] A day later, Minaj tweeted "Thursday" which was believed to be the release date of the single.[4] The song was released on September 13, 2012, being made available for digital download via the iTunes Store.[5] It premiered on American radio platform iHeartRadio that same day.[6]
"The Boys" takes origins from a demo originally recorded solely by Cassie called "Money on Love," intended to be the singer's second single from her second studio album, following "King of Hearts." For unknown reasons, the album was delayed and the song was subsequently played for Minaj during sessions for The Re-Up. Minaj decided to keep Cassie's vocals on the track, but re-wrote the majority of the verses and additional production elements were also included.[7][8][9] Cassie mentioned the song was different for her and "kind of disrespectful a little," observing, "but the funny thing is, it's more my personality than anything else that anyone else has heard."[10] "It's more of an in-your-face, tougher Cassie."[11] She also defined it as being "a little bit funkier."[12] "I love her verses on this record, she went in," Cassie told MTV News about working with Minaj, "I love when women collab and are all about girl power. It's not that we're against the boys; we just wanted to sing about them. And Nicki is so inspiring, I learned so much from her just even being on camera and watching her perform."[13] Minaj and Cassie had previously collaborated on the unreleased song "Fuck U Silly," that was leaked online in January 2010.[14][15]
Composition
The
The song is about a "pithy kiss-off to men who try to buy love with money and jewels."
Critical reception
The song garnered praise from
A writer for
Music video
Background and concept
Minaj announced that a video for "The Boys" was in the works during a Twitter Q&A with fans in early September 2012.
Cassie explained everyone had an opportunity to play on set with their interpretation of the track, and she came up with the idea of sporting a men's suit with Ken doll-inspired hair while counting money to "mock the boys a little bit." The final scene originated from Tilley so there would be "some sort of ending to the story." She cleared up the original concept and talked about the experience: "[Nicki's] taking over, she's re-upping, she's re-loading, so that was just Colin's off-the-wall concept and idea but I love it. I've never done a video that's actually felt like pop art when I was on the set. It was really cool."[13]
Synopsis
The colorful visuals, set in an imaginary neighborhood, open with a white
Minaj and Cassie go through many costume changes in the video. Various clips of Minaj and Cassie appear as the chorus goes, including Minaj bouncing on the ball as she raps along. Minaj then starts the second verse inside of a colorful beauty salon, sporting a pink wig, getting her hair done. Dancers are seen doing choreography in the salon and Cassie begins to sing the chorus again while sitting down in the same setting, dressed in a blue men's suit, holding a stack of money that she proceeds to throw in the air as she joins the dancers. Minaj is now rapping the last verse of the track and opens the scene with a flamethrower, donning a blonde wig, wearing a denim bra and a skirt, in a crime scene set in a burnt down barbershop, with blazing blue flames and unconscious men behind her. More clips from previous scenes of Minaj and Cassie interacting are continuously shown throughout the visuals. Towards the end of the music video, Minaj is seen playing with her hair, as Cassie appears in another scene sitting on a lip shaped couch and Minaj smiling in her T-Rex automobile.[39][40][41]
Reception
Billboard's Erika Ramirez commented that "both ladies wow the working gentlemen with their 'tude and revealing outfits, from swimwear to sexy menswear" in the clip.[47] Katie Hasty from HitFix noted that it "will ring familiar, albeit in furious colors of magenta, aggressive greens, volcanic reds and the rapper's favorite color" on the track that "takes solid aim at the boys of hip-hop, how they expect their "love" to be hand-delivered as a commodity," and that its creators also tried to mix up the genders with the styling in the visuals, "by putting Cassie in a suit without a shirt on underneath, for instance, or Nicki rocking denim in a princess-styled two-piece."[48] At Hip-Hop Wired, Kazeem Famuyide wrote they delivered a video that "seems to be made for the hyper-media generation of GIF-makers and Tumblr addicts."[49] Spin declared "the clip melds cartoonish hyper-sexuality with a murderous rampage," defining it as "outlandish and revealingly attired."[9]
Lauren Nostro from
Track listing
- Digital download (Explicit version)[5]
- "The Boys" – 4:08
- Digital download (Clean version)[55]
- "The Boys" – 4:09
Credits and personnel
Credits adapted from the liner notes of Pink Friday: Roman Reloaded – The Re-Up.[56]
- Locations
- Recorded at Studio Malibu, Malibu, and Jonas Mobile Studio and Jeberg Studios, Copenhagen
- Mixed at Studio Malibu, Malibu
- Mastered at Chris Athens Masters, Austin
- Personnel
- Nicki Minaj – vocals, primary artist, songwriter
- Cassie – vocals, featured artist
- Jonas Jeberg – producer, songwriter, instruments, programming, mixing, engineer
- Jean Baptiste – co-producer, songwriter
- Anjulie Persaud – songwriter
- Chris Athens – mastering
- Ariel Chobaz – mixing, engineer
- Kuk Harrell – additional vocal producer, engineer
- Josh Gudwin – engineer
Charts
Chart (2012) | Peak position |
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Belgium (Ultratip Bubbling Under Flanders)[57] | 54 |
Belgium (Ultratop Urban Flanders)[57] | 37 |
Germany ( Deutsche Black Charts)[58]
|
9 |
Ireland (IRMA)[59] | 95 |
South Korea International Singles ( Gaon)[60]
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94 |
UK Singles ( Official Charts Company)[61]
|
101 |
15 | |
US | 14 |
US Hot R&B/Hip-Hop Songs (Billboard)[64] | 41 |
Release history
Country | Date | Format | Label |
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United States | September 13, 2012[5] | Digital download |
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United Kingdom | September 14, 2012[65] | ||
United States | September 25, 2012[66] | Urban contemporary
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References
- ^ "Nicki Minaj Readies 'Roman Reloaded – The Re-Up' for November". Rap-Up. September 7, 2012. Retrieved March 4, 2015.
- ^ a b "Nicki Minaj Teases 'The Boys' Single With A 'Real Pretty' Friend". MTV. September 11, 2012. Retrieved March 4, 2015.
- ^ "Diddy Throws Cassie 26th Birthday Party". Rap-Up. August 27, 2012. Retrieved March 4, 2015.
- ^ "NICKI MINAJ on Twitter: "Thursday"". Twitter. September 12, 2012. Retrieved March 4, 2015.
- ^ a b c "The Boys - Single by Nicki Minaj & Cassie on iTunes". Apple Inc. Retrieved June 22, 2016.
- ^ "Nicki Minaj debuts new single 'The Boys' - listen". Digital Spy. September 13, 2012. Retrieved March 4, 2015.
- ^ "Cassie's next single will be 'Money On Love'". Popjustice. February 24, 2012. Retrieved March 4, 2015.
- ^ "New Music: Cassie - Money On Love (Snippet)". Lovebscott.com. February 17, 2012. Retrieved March 4, 2015.
- ^ a b c d "Nicki Minaj Wreaks Neon Havoc in 'The Boys' Video". Spin. October 18, 2012. Retrieved March 4, 2015.
- ^ "Queen of Hearts: Interview with... Cassie!". MuuMuse. March 5, 2012. Retrieved March 4, 2015.
- ^ "Cassie Takes Vogue Inside Her Closet". Rap-Up. March 23, 2012. Retrieved March 4, 2015.
- ^ "Cassie Talks About Her Upcoming Album, Whitney Houston's Career, Shares Advice From Diddy & More". MTV. March 5, 2012. Retrieved March 4, 2015.
- ^ a b "Nicki Minaj And Cassie Team Up To 'Make Fun' of 'The Boys'". MTV. October 24, 2012. Retrieved March 4, 2015.
- Idolator. January 18, 2010. Retrieved March 4, 2015.
- ^ "New Music: Cassie f/ Nicki Minaj - 'F**k U Silly'". Rap-Up. January 18, 2010. Retrieved March 4, 2015.
- ^ "BBC - Music - Review of Nicki Minaj - Pink Friday: Roman Reloaded – The Re-Up". BBC. November 27, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj - The Boys ft. Cassie". Djbooth.net. Retrieved March 4, 2015.
- ^ a b c "Nicki Minaj takes 'The Boys' to task in new single". Los Angeles Times. September 13, 2012. Retrieved March 4, 2015.
- ^ "Anjulie - "The Boys" (Acoustic)". YouTube. September 28, 2012. Retrieved March 4, 2015.
- ^ "Anjulie on Twitter: "check it!! Ahhh my first American songwriting release!!!"". Twitter. September 13, 2012. Retrieved March 4, 2015.
- ^ a b "The Singles Bar: Nicki Minaj featuring Cassie, "The Boys"". Popdust.com. September 14, 2012. Retrieved March 4, 2015.
- ^ a b "Nicki Minaj "The Boys" Song Review – 5 out of 5 Stars @ARTISTdirect". Artistdirect. September 14, 2012. Retrieved March 4, 2015.
- ^ a b ""The Boys" [ft. Cassie] by Nicki Minaj Review". Pitchfork. October 22, 2012. Retrieved March 4, 2015.
- ^ "The Boys - Nicki Minaj & Cassie". Onchord.co.uk. December 8, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj & Cassie's "The Boys": Listen To The 'Roman Reloaded: The Re-Up' Single". Idolator. September 13, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj Releases Stupid, Fun Video for "The Boys (feat. Cassie)"". MuuMuse. October 18, 2012. Retrieved March 4, 2015.
- The Huffington Post. October 18, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj - Pink Friday: Roman Reloaded - The Re-Up - Album Review". Slant Magazine. November 21, 2012. Retrieved March 4, 2015.
- ^ "New Song: Nicki Minaj Featuring Cassie, 'The Boys'". MTV. September 13, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj Channels 'Love And Hip-Hop' Vixen On 'The Boys'". MTV. September 13, 2012. Retrieved March 4, 2015.
- ^ "Is Anyone Else On a Bubblegum Sugar-High From Watching Nicki Minaj's "The Boys" Video?". Glamour. October 25, 2012. Retrieved March 4, 2015.
- ^ Nicki Minaj: My Truth. November 4–11, 2012. E!.
- ^ "IN PRODUCTION: Nicki Minaj - Colin Tilley, dir". VideoStatic. September 21, 2012. Retrieved March 4, 2015.
- ^ "Behind the Video: Nicki Minaj f/ Cassie - 'The Boys'". Rap-Up. October 3, 2012. Retrieved March 4, 2015.
- ^ a b "Nicki Minaj And Cassie Team Up For 'The Boys' Video". MTV. October 18, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj Gets Down With Cassie in Raunchy Photo From 'The Boys' Video". Popcrush.com. October 11, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj and Cassie Get Frisky in 'The Boys' Video". Rap-Up. October 10, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj's "The Boys" Video: Watch The Colorful Cassie-Assisted Clip". Idolator. October 18, 2012. Retrieved March 4, 2015.
- ^ a b "Nicki Minaj And Cassie Give 'The Boys' A Show In New Video". MTV. October 18, 2012. Retrieved March 4, 2015.
- ^ a b "The Boys (Explicit) - Nicki Minaj & Cassie - Vevo". Vevo. October 18, 2012. Retrieved March 4, 2015.
- MTV UK. October 19, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj and Cassie Burn Up 'The Boys'". Rolling Stone. October 18, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj and Cassie Live in Pink-Washed World for 'The Boys'". Vibe Vixen. October 18, 2012. Retrieved March 4, 2015.
- ^ "Lesbianhonesty: Are We Ready For It?". Vibe. October 12, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj – "The Boys" (Feat. Cassie) Video". Stereogum. October 18, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj and Cassie Team Up for the Brightest Video Ever, for "The Boys"". Pitchfork. October 18, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj Debuts Video For Cassie-Assisted Song 'The Boys': Watch". Billboard. October 18, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj and Cassie's 'The Boys' bangs with loud sound and colors: Watch". HitFix. October 18, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj ft. Cassie – "The Boys" [VIDEO]". Hiphopwired.com. October 18, 2012. Retrieved March 4, 2015.
- Complex. October 19, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj, 'The Boys' Video: Cassie Embraces Her Masculine Side, MC Busts Out in Bikini". Theboombox.com. October 18, 2012. Retrieved March 4, 2015.
- ^ "Nicki Minaj, 'The Boys' Video: Cassie Embraces Her Masculine Side, MC Busts Out in Bikini". Allure. October 19, 2012. Retrieved March 4, 2015.
- ^ ""The Boys" Video Teaches Us That Nicki Minaj Should Not Be Left Alone Around Fire". Popdust.com]. October 19, 2012. Retrieved March 4, 2015.
- ^ "2013 MVPA Award Nominees". VideoStatic. May 13, 2013. Retrieved March 4, 2015.
- ^ "The Boys - Single by Nicki Minaj & Cassie on iTunes". Apple Inc. Retrieved June 22, 2016.
- ^ Pink Friday: Roman Reloaded – The Re-Up (liner notes). Nicki Minaj. Republic Records. 2012.
{{cite AV media notes}}
: CS1 maint: others in cite AV media (notes) (link) - ^ Ultratip.
- Media Control. Archivedfrom the original on October 22, 2016.
- ^ "Irishcharts.com - Discography Nicki Minaj". Irish Recorded Music Association. Retrieved February 6, 2016.
- Gaon Chart. December 15, 2012. Archived from the originalon December 19, 2012. Retrieved December 21, 2012.
- ^ Zywietz, Tobias. "Chart Log UK 2012". Zobbel.de. Retrieved December 21, 2012.
- ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved December 21, 2012.
- ^ "Nicki Minaj & Cassie Chart History (Bubbling Under Hot 100)". Billboard.
- ^ "Hot R&B/Hip-Hop Songs – December 8, 2012". Billboard. Retrieved February 6, 2016. (subscription required)
- ^ "The Boys - Single by Nicki Minaj & Cassie on iTunes". Apple Inc. Retrieved June 22, 2016.
- ^ "FMQB: Radio Industry News, Music Industry Updates, Nielsen Ratings, Music News and more!". FMQB. September 25, 2012. Retrieved June 22, 2016.
External links
- "The Boys" music video on YouTube