Aroma Espresso Bar
espresso bar | |
Website | Aroma Israel Aroma Canada Aroma US |
---|
![](http://upload.wikimedia.org/wikipedia/commons/thumb/e/ef/Aroma_on_Hilel_Street%2C_Jerusalem_-_Point_of_Sale.jpg/220px-Aroma_on_Hilel_Street%2C_Jerusalem_-_Point_of_Sale.jpg)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/e/e1/AromaEspressoBarDowntownMarkham.jpg/220px-AromaEspressoBarDowntownMarkham.jpg)
Aroma Espresso Bar (Hebrew: ארומה אספרסו בר), or simply Aroma, is an Israeli coffeehouse chain with 162 locations around the country,[1] and several locations in the United States,[2] Canada,[3] Kazakhstan, and Ukraine.[4]
History
Founded in 1994 on
In 2006 the first overseas branch opened in
Social responsibility
In 1996, Aroma's first branch in Jerusalem began integrating workers with special needs. Today the chain employs such people in nearly every branch in the country.[8]
Comparison surveys
A survey by an Israeli market research company found that more Israeli consumers are inclined to choose a cafe based on accessibility and availability, ahead of cost and taste of the food. According to Haaretz newspaper, this may explain the success of Aroma, which has 153 outlets in Israel.[9] Respondents were asked which chain they thought had the cheapest prices and best service. Aroma won by a wide margin.[9]
See also
- Café Café
- Café Hillel
- Cofix
- Economy of Israel
- List of coffeehouse chains
- List of restaurants in Israel
References
- ^ "Branches Aroma". aroma.co.il. Archived from the original on 2014-08-03. Retrieved 2014-08-04.
- ^ a b "Aroma US". Archived from the original on 2013-11-17. Retrieved 2013-11-18.
- ^ "Aroma Espresso Bar | Aroma Espresso Bar & Restaurant | Coffee Shop Franchise Opportunities". Archived from the original on 2014-07-01. Retrieved 2014-08-28.
- ^ "Aroma Espresso Bar - Israel". Archived from the original on 2014-08-03. Retrieved 2014-08-04.
- ^ Roladin owner now holds 100% of Aroma Tel Aviv
- ^ בעקבות סאגת הטונה: ארומה ישראל במהלך פרסומי - "אנחנו לא ארומה ת"א"
- ^ "Aroma Canada". Archived from the original on 2009-08-07. Retrieved 2009-06-14.
- ^ "People with special needs". Archived from the original on 2014-09-06. Retrieved 2014-08-21.
- ^ a b Aroma of success
External links
![](http://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
- Aroma website (in English)
- Marrone Rosse website Archived 2009-07-03 at the Wayback Machine
- Aroma USA