Barbie Shanghai

Barbie Shanghai was the first

flagship store in the world.^[1] Located in Shanghai, China,^[2] this 35,000-square-foot (3,300 m²) store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products.^{[citation needed]} It ceased activities in March 2011.^[3]

Construction

Mattel worked with BIG, the branding and design division of

Ogilvy & Mather, to develop the creative concept, identify a location, explore featured activities and identify partners. Slade Architecture

led the design including the exterior, interior, fixtures and furnishings.

Services

fashion designer in a 30-minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a computer to create their own doll. In the Fashion Runway, girls could experience a runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe was a collaboration with Australian celebrity chef David Laris. The bar had karaoke, a DJ, and pink martinis, known as Barbietinis. Barbie chocolates were available, also created by the Australian celebrity chef

David Laris.

References

^ Kurtenbach, Elaine (March 6, 2009). "Mattel opens flagship Barbie store in Shanghai". MSNBC.^{[dead link]}
^ Hsu, Tiffany (March 6, 2009). "At 50 years old, Barbie gets tattoos -- and a megastore in China". Los Angeles Times.
^ "Mattel shuts flagship Shanghai Barbie concept store". BBC. March 7, 2011.

External links

Lim, Louisa (March 6, 2009). "Mattel Hopes Shanghai Is A Barbie World". NPR.
Liu, Ling Woo (January 29, 2009). "Botox for Barbie". Time. Archived from the original on February 2, 2009.
Fong, Mei (January 13, 2009). "Mattel banking on Shanghai for Barbie future". The Wall Street Journal.
Branigan, Tania (January 9, 2009). "Barbie at 50: the blonde ambition beneath the hard exterior". The Guardian.
Zhang, Michelle (January 1, 2009). "Barbie store for living dolls". Shanghai Daily.
Casey, Nicholas (December 24, 2008). "Building an Edgier Barbie to Revive Franchise Sales". The Wall Street Journal.

31°13′15″N 121°28′06″E / 31.22089°N 121.4684°E / 31.22089; 121.4684

[Elaine_Kurtenbach_March_6-1] Kurtenbach, Elaine (March 6, 2009). "Mattel opens flagship Barbie store in Shanghai". MSNBC.^{[dead link]}

[2] Hsu, Tiffany (March 6, 2009). "At 50 years old, Barbie gets tattoos -- and a megastore in China". Los Angeles Times.

[3] "Mattel shuts flagship Shanghai Barbie concept store". BBC. March 7, 2011.

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