Communication design
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Communication design is a mixed discipline between
Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the target audience. Design skills must be used to create content suitable for different cultures and to maintain a pleasurable visual design. These are crucial pieces of a successful media communications kit.[1]
Within the Communication discipline, the emerging framework for Communication as Design focuses on redesigning interactivity and shaping communication affordances.[2] Software and applications create opportunities for and place constraints on communication. Recently, Guth and Brabham examined the way that ideas compete within a crowdsourcing platform, providing a model for the relationships among design ideas, communication, and platform.[3] The same authors have interviewed technology company founders about the democratic ideals they build into the design of e-government applications and technologies.[4] Interest in the Communication as Design framework continues growing among researchers.
Overview
Communication design seeks to attract, inspire, and motivate people to respond to messages and to make favorable impact. Communication designers translate ideas and information through a variety of media. In order to establish credibility and influence audiences through the communication, communication designers use both traditional tangible skills and the ability to think strategically in design and marketing terms.
The term communication design is often used interchangeably with visual communication, but it maintains a broader meaning that includes auditory, vocal, touch, and olfactory senses.[6] Examples of communication design practices include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.[7]
Education
Students of communication design learn how to create visual messages and broadcast them to the world in new and meaningful ways. In the complex
Communication Design has content as its main purpose. It must achieve a reaction, or get a customer to see a product in a genuine way to attract sales or effectively communicate a message. Communication design students are often Illustrators, Graphic Designers, Web designers, Advertising artists, Animators, Video Editors, Motion graphic artists, Printmakers, and Conceptual Artists. The term communications design is fairly general considering its interdisciplinary practitioners operate within various mediums to get a message across.[9]
Subdisciplines
- Advertising
- Art direction
- Brand management
- Content strategy
- Copywriting
- Creative direction
- Graphic design
- Illustration
- Industrial design
- Information architecture
- Information graphics
- Instructional design
- Marketing communications
- Performing arts
- Presentation
- Technical writing
- Visual arts
Visual communication design
Visual communication design is the
Print media design
Print media design is a graphic design discipline that creates designs for printed media.[17] Print design involves the creation of flyers, brochures, book covers, t-shirt prints, business cards, booklets, bookmarks, envelope designs, signs, letterheads, posters, CD cover, print media design templates, and more.[1] The goal of print design is to use visual graphics to communicate a specific message to viewers.
See also
- Design elements and principles
- Communication studies
- Swiss Style (design)
Footnotes
- ^ a b "Archived copy" (PDF). Archived from the original (PDF) on 2015-04-13. Retrieved 2014-10-30.
{{cite web}}
: CS1 maint: archived copy as title (link) - S2CID 143543646.
- S2CID 54045924.
- ISSN 1460-2466.
- ^ ISSN 0363-7751.
- ISSN 1071-7641.
- ISBN 978-3-031-35384-0.
- ISSN 1474-273X.
- ISSN 2325-1581.
- ^ MUNARI, Bruno. Design and visual communication. Chronicle Books, 2006
- ^ WOLLNER, Alexandre. Visual Design 50 years. Cosac & Naify, 2003
- ^ LANGENFELDS, Ranya. Visual design. TEAME, 1997
- ^ ISBN 978-1-4742-0846-8.
- ^ LEEUWEN, Theo Van. Reading images: the grammar of visual design. Routledge, 2006 - Pg. 4
- ^ FRASCARA, Jorge. Communication design: principles, methods, and practice. Allworth Communications, Inc., 2004 - Pg. 4
- ^ GARRET, Lillian. Visual design: a problem-solving approach. Michigan: R. E. Krieger Pub. Co., 1975.
- ^ a b MEGGS, Philip B. A history of graphic design. Michigan, Van Nostrand Reinhold, 1992 - Pg.xiii Preface