Shufu no Tomo
| Categories | Women's magazine |
|---|---|
| Frequency | Monthly |
| Publisher | Shufu no Tomo Co. Ltd. |
| Founder | Ishikawa Takemi |
| Founded | 1917 |
| First issue | March 1917 |
| Final issue | 2008 |
| Country | Japan |
| Based in | Tokyo |
| Language | Japanese |
Shufu no Tomo (主婦の友, Housewife's Friend) was a Japanese monthly
History and profile
| Part of a series on |
| Conservatism in Japan |
|---|
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Shufu no Tomo was launched in 1917,[1][2][3] and the first issue appeared in March 1917.[4] The founding company was Tokyo Kaseikai.[5] Its founder was Ishikawa Takemi.[6] The magazine was published monthly by Shufu no Tomo Co. Ltd. in Tokyo.[7][8] The size of the magazine was A5 until 1956 when it was switched to B5.[9]
Shufu no Tomo had a conservative stance.[10] It addressed young married women during the initial phase.[6] At the same time its target audience was the mass market and lower-middle class women.[3] It covered articles about home management, including savings and birth control.[2] In 2008 Shufu no Tomo ceased publication.[11]
Circulation
Shufu no Tomo had an estimated circulation of 200,000 copies in 1927.[12] In 1931 its monthly circulation was 600,000 copies,[6] and the magazine sold about 8 million copies.[13] In 1952 it was the third best-selling and the third popular magazine in the country.[7][14] Shufu no Tomo was one of four powerful and best-selling women's magazines in Japan in 1958.[15] The other three were Fujin kurabu, Fujin seikatsu and Shufu to seikatsu with a combined circulation of 2,200,000 copies.[15]
References
- ISBN 978-0-521-63729-9.
- ^ ISBN 978-1-134-35543-3.
- ^ ISBN 978-0-415-36498-0.
- ProQuest 304639224.
- ISBN 0-8223-8562-7.
- ^ ISBN 0-8223-8476-0.
- ^ ISBN 978-0-8153-2731-8.
- ^ "Company Overview of Shufu no Tomo Co. Ltd". Bloomberg News. Retrieved 17 September 2016.
- S2CID 148089534.
- ISBN 978-1-134-48841-4.
- ^ Philip Brasor (24 August 2008). "It's time for perfectly cute 50-year-old Japanese women". The Japan Times. Retrieved 17 September 2016.
- ^ Minggang Li (2008). The Early Years of Bungei Shunju and the Emergence of a Middlebrow Literature (PhD thesis). Ohio State University. p. 262.
- ISBN 978-0-415-14320-2.
- JSTOR 25791006.
- ^ ISBN 978-1-4725-2566-6.