Mahindra Tractors
Company type | Division |
---|---|
Industry | Agricultural machinery |
Founded | 2 October 1945 Jassowal, Ludhiana, Punjab, India |
Founders |
|
Headquarters | (Chief Design Officer) |
Products | |
Production output | 150,000 tractors/year |
Parent | Mahindra & Mahindra |
Subsidiaries | |
Website | www |
Mahindra Tractors is an Indian agricultural machinery manufacturer. It is part of the Mahindra & Mahindra corporation.[4] In 2010, Mahindra became the world's highest-selling tractor brand by volume. Mahindra's largest consumer base is in India. It also has a growing market in North America and Australia. The company is the largest tractor manufacturer in India[5] and has the capacity to build 150,000 tractors a year.[6]
M&M produced its first tractor in 1963, the Mahindra B-275, by forming a joint venture with International Harvester to manufacture tractors carrying the Mahindra nameplate for the Indian
market. Mahindra Tractors sold about 85,000 units annually, making it one of the largest tractor producers in the world.
To raise awareness about Mahindra in the US, Mahindra USA announced its new sponsorship in the
Mahindra operations
Mahindra Tractors largest consumer base is in
Mahindra India
Mahindra Tractors started manufacturing 15HP tractors under the brand name Yuvraj in Rajkot in 2011. The plant in Rajkot is set up jointly by Deepak Diesel Pvt Ltd and Mahindra & Mahindra. The plant has a maximum capacity of 30000 tractors per annum.
Mahindra USA
In 1994, the company entered the American market as Mahindra USA; it has a sales and service network throughout the country. Mahindra USA, a subsidiary of Mahindra Tractors, is responsible for sales in North America. Mahindra has five assembly plants in the US—one at its North American headquarters in Houston, Texas, another in Marysville, California, and one in Chattanooga, Tennessee. In August 2012, Mahindra USA opened its fourth assembly and distribution center in Bloomsburg, Pennsylvania. In 2014, Mahindra USA opened its fifth assembly and distribution center in Lyons, Kansas.
In addition to building their own tractors, Mahindra also sources tractors from other manufacturers. For the USA market, Mahindra has purchased their core products from
Mahindra Australia
Based in Brisbane, Mahindra Australia is a branch of Mahindra & Mahindra Ltd. In 2005, the company entered the Australian market with the launch of its assembly & customer support centre in Acacia Ridge, QLD.[13] Currently, the company's products are sold and serviced by 40 dealers throughout Australia. Mahindra Australia is also responsible for sales in New Zealand and the rest of Australasia. The Company's products are distributed in Fiji by Carpenters Motors.[13] In Western Australia and South Australia, Mahindra tractors are distributed by McIntosh Distribution.
Mahindra China
In 2004, Mahindra purchased an 80% stake in
In February 2009, to strengthen its sales figure, Mahindra formed a joint venture by buying stakes of Jiangsu Yueda Yancheng Tractors Company Limited from Jiangsu Yueda Group. After the purchase, the company was renamed as Mahindra Yueda Yancheng Tractors Company Limited (MYYTCL). In 2012, Mahindra decided to consolidate both of its Chinese ventures into a single entity by buying 88.55% stakes of MCTCL from Mahindra Overseas Investment (Mauritius) Company Ltd. and making it a subsidiary of MYYTCL in its joint venture with Jiangsu Yueda Group.[15]
After operations for over five years, Mahindra sold its 51% stake in the joint venture with Jiangsu Yueda Group for ¥82 million and stated that it would review its strategy in China and would start its own independent entity in the market.[16]
Brands
- Mahindra India
- Swaraj
- Trakstar - Gromax Agri Equipment Ltd.
- ITMCO-Mahindra
- Jiangling
- FengShou
- Lenar
- Mahindra Agribusiness - founded in 2000 to incorporate the entire food chain.[17]
Assembly plants
Domestic (India)
- Mumbai, Maharashtra
- Nagpur, Maharashtra
- Mohali, Punjab
- Jaipur, Rajasthan
- Rudrapur, Uttarakhand
- Zahirabad, Telangana
- Rajkot, Gujarat
- Vadodara, Gujarat
- Amreli, Gujarat
Mahindra Australia
United States
- Houston, Texas
- Marysville, California
- Bloomsburg, Pennsylvania
- Lyons, Kansas
- Detroit, Michigan ( R&D Plant )
Africa
Competitors
References
- ^ "Mahindra appoints Anish Shah as the MD and CEO, effective from April 2". Livemint. 26 March 2021. Retrieved 12 July 2021.
- ^ "M&M hikes stakes in Sampo Rosenlew Oy to 100%". Business Standard. 18 July 2022.
- ^ "Mitsubishi Agricultural Machinery and Mahindra announce start of their strategic partnership". 1 October 2015.
- ^ "Farm Equipment Manufacturers | Farm Equipment | Tractor Equipment Manufacturers". Mahindra. Retrieved 3 January 2011.
- ^ "Farm Tractors | Agricultural Tractors | Mahindra Tractors". Mahindra. Retrieved 3 January 2011.
- ^ "Over view" (PDF). www.mahindra.com. Retrieved 16 April 2021.
- ^ "Mahindra Australia". Mahindra Australia. 27 September 2007. Archived from the original on 9 July 2012. Retrieved 2 July 2012.
- ^ a b "Mahindra USA Sponsors NASCAR Nationwide Series". Motorbeam.com. 6 April 2009. Retrieved 3 January 2011.
- ^ "Mahindra Partners with Chase Briscoe, Stewart-Haas Racing". 10 December 2021.
- ^ "Agricultural Tractors | Farm Equipment Manufacturers - Mahindra Tractors". Mahindratractorworld.com. Archived from the original on 19 December 2010. Retrieved 3 January 2011.
- ^ a b "Mahindra Tractor - Compact tractors, utility tractors, farm tractors, ag tractors, attachments, implements & farm equipment - all built tough!". Mahindrausa.com. Retrieved 3 January 2011.
- ^ "Mahindra Corporate". Mahindra.com. Retrieved 3 January 2011.
- ^ a b "> About Us > About Mahindra Pacific". Mahindra Australia. Archived from the original on 14 July 2011. Retrieved 3 January 2011.
- ^ "M&M inks deal for Jiangling Tractors". Business Standard India. Press Trust of India. 24 December 2004.
- ^ Thakkar, Ketan (16 July 2012). "Mahindra & Mahindra to consolidate two Chinese tractor JVs into one". The Economic Times.
- ^ "Mahindra exits its Chinese tractor JV". The Times of India. 15 August 2017.
- ^ "Agribusiness". Mahindra. Retrieved 3 January 2011.
- ^ "China Tractors | Mahindra USA". Mahindra. Retrieved 3 January 2011.
External links
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