Appletiser
 Appletiser® logo featuring the tagline, "Crown The Moment" | |
| Type | Soft drink |
|---|---|
| Country of origin | South Africa |
| Introduced | 1966 |
| Colour | Golden |
| Ingredients | Apple juice from concentrate, carbon dioxide. |
| Website | appletiser |
Appletiser (a play on "
Edmond Lombardi. Whilst Appletiser is primarily sold in its home market of .History
In 1966, Edmond Lombardi began creating his sparkling fruit juice, Appletiser, by blending fruit juice with carbonated water. The business was based in
In 1979, The Coca-Cola Company purchased a 50% stake in Appletiser.[citation needed] Red and White Grapetiser were launched in 1981. In 1982, Appletiser was launched in the United Kingdom as "Appletise" due to complaints from the owners of the Tizer brand of soft drink.[2] 1995 brought two limited edition citrus flavours which were "Orangetise" and "Lemontise".
In 2001, after lengthy negotiations with AG Barr, makers of Tizer, the 'r' was added to the UK branding to allow the Appletiser brand name, packaging and positioning to be standardised internationally.[2]
In 2016, the Appletiser brand was sold to The Coca-Cola Company by SABMiller, and the Tiser brands are now manufactured under licence by Appletiser South Africa (ASA), which is part of the bottling operations of Coca-Cola Beverages South Africa (CCBSA).[3]
In May 2017, CCBSA announced it had sold 17.5% of its shareholding in Appletiser SA to African Pioneer Group , an additional 4% was sold to Sipho Excellent Madlala, a 20-year veteran of CCBSA. The value of the respective stakes was never disclosed.[4]
Ingredients
Appletiser and Grapetiser contain no added sugar or colourants and are available in 750ml, 250ml can (UK), 150ml can, 275ml, 330ml, 350ml and 1.25l pack sizes.[5] Appletiser Colours range, Pink and Amber, contain 80% fruit juice and 20% water and are available in 350ml and 1.25l pack sizes.[citation needed]
See also
References
- ^ "Descubre la historia de Appletiser y el secreto de su sabor" [Discover Appletiser's history and the secret of its taste]. Appletiser España (in Spanish). Archived from the original on 2019-03-27. Retrieved 27 March 2019.
- ^ a b "SA Breweries bags 'tiser' for drinks branding". The Telegraph. 29 May 2001. Retrieved 30 September 2019.
- ^ beveragedaily.com. "SAB Miller sells Appletiser to Coke in $260m deal as firms ink Africa bottling mega merger". beveragedaily.com. Retrieved 2022-09-06.
- ^ "Coca-Cola sells stake in Appletiser to African Pioneer". Fin24. Retrieved 2022-09-06.
- ^ "Appletiser UK Products". Archived from the original on 2019-09-30. Retrieved 2019-09-30.
.svg){kind=small}