CBS Innertube

Source: Wikipedia, the free encyclopedia.

CBS Innertube was a broadband video channel launched by

CBS Television Distribution
).

Advertising on Innertube was different and independent from CBS. Sponsors who had network coverage had to purchase Innertube advertising separately.[1] These spots were sold in 15 and 30 second increment, similar to the network version.[1] Although the goal of Innertube was to attract newer, more technologically advanced viewers, CBS had also hoped to gain some overlap from network viewers wishing to watch rebroadcasts of network shows. Finally, CBS planned to include special one-on-one interviews with celebrities.[2]

Nearly a year after its launch, Innertube was not attracting the numbers that had been hoped for. Network executives realized that not many viewers were going to the site and decided to rebrand "Innertube" as "CBS.com", a more recognizable site for its viewers.

CBS All Access
).

References

  1. ^ a b Newcomb, Kevin. "CBS Launches 'innertube' Broadband Video Network." ClickZ. 5 May 2006.
  2. ^ "CBS Inflates Innertube Broadband TV." Digital TV Group Limited. 5 August 2006
  3. ^ WebPro News Staff. "CBS Goes Net As Innertube Fails to Pop." WebPro News Online. 14 May 2007.

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