KOVR
kW | |
HAAT | 593 m (1,946 ft) |
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Transmitter coordinates | 38°14′24″N 121°30′7″W / 38.24000°N 121.50194°W |
Links | |
Public license information | |
Website | www |
KOVR (channel 13) is a
After an application process stretching back to 1948, KOVR began broadcasting in September 1954 from studios in Stockton and a transmitter atop
After moving, the station was sold twice before being acquired by newspaper publisher McClatchy in 1963. This made KOVR a sister to the KFBK radio stations in Sacramento as well as The Sacramento Bee newspaper; it marked McClatchy's entry into local television after an unsuccessful attempt to win channel 10 in the 1950s. McClatchy sold the station in 1980 under intense government pressure on owners of newspaper-broadcast combinations, and it changed hands another six times from 1983 to 1996. The station became a CBS affiliate in 1995 as the result of an affiliation switch and was purchased by CBS in 2005; uniquely, it broadcasts prime time programming one hour ahead of other West Coast stations. Traditionally a third-rated station in local news, ratings have gradually improved for its newscasts since the 1990s.
History
The Mount Diablo years

On March 5, 1948, Radio Diablo, Inc. (later Television Diablo) filed an application for a new television station to broadcast on channel 13, first assigned to
When the freeze ended in 1952,[6] channel 13 had been removed from San Jose to Stockton, where it could still cover the city of license from Mount Diablo. Stockton radio station KXOB filed a competing application for channel 13.[7] Radio Diablo, headed by O. H. Brown, estimated it could serve 3.5 million people in San Francisco, Stockton, and Sacramento from its mountaintop site.[7] The owners of KXOB ultimately received shares in Radio Diablo in exchange for the dismissal of KXOB's competing application in a settlement agreement. Broadcaster and furniture store owner Edward Peffer entered into a similar agreement,[8] paving the way for the FCC to grant Radio Diablo the construction permit on February 11, 1954.[1] Leslie Hoffman, who had become the new president of the company, was to have the station named for him as KHOF, but when Hoffman thought of the possibility of "cough" puns based on the designation, the call sign was changed to KOVR, for "coverage".[9]
KOVR began broadcasting September 6, 1954;[10] after an opening night telecast produced in the Stockton studios, it aired live coverage from the California State Fair. It had studios in Stockton on Miner Avenue, as well as a converted bus that served as a remote broadcast van along with two other mobile units.[11] KOVR was the second television station in Stockton; an ultra high frequency (UHF) outlet, KTVU (channel 36), had gone on the air the previous December.[12]

As an
By 1955, the station had opened offices in San Francisco,[15] where at one point it was proposed that NBC might try to affiliate with or purchase KOVR given discord with KRON-TV, its San Francisco affiliate, and a desire by NBC to own its San Francisco outlet.[16] An attempt to move its main operation from Stockton to San Francisco was denied by the FCC as it would have stripped Stockton of its lone very high frequency (VHF) television station and there were already several television channels allotted to the Bay Area. The company did announce it would add a studio in San Francisco on a secondary basis.[17][18] This studio was located in the Mark Hopkins Hotel, where the San Francisco offices were also relocated.[19][20] In December 1955, Variety magazine reported that CBS, which coveted a VHF owned-and-operated station to serve San Francisco but had affiliate KPIX-TV there instead, was bidding on KOVR.[21]
As time went on, it became clear that a network affiliation was necessary to provide KOVR with adequate programming and secure its economic viability. Bob Foster, the media critic for
KOVR blindsided KCCC-TV again in February 1957 when it announced that, beginning February 17, it would become an ABC affiliate, something that the network had previously promised KCCC-TV as not forthcoming until after the Butte Mountain move was approved.[29] The relocation application was granted again in April after KCCC-TV withdrew its opposition.[30][31]
On May 31, 1957, KCCC-TV ceased broadcasting in what amounted to a partial merger with KOVR. The Stockton station became the ABC affiliate of record for Sacramento—already simulcasting many ABC programs with channel 40—as KCCC-TV owner Lincoln Dellar purchased stock in Television Diablo.[32] The move to Butte Mountain became effective on October 28, 1957, taking KOVR out of conflict with the Bay Area television stations and cementing its status as a Stockton station serving Sacramento instead of San Francisco.[33]
Gannett and Metromedia ownership
As work continued on the Butte Mountain transmitter, Television Diablo began to seek a buyer for KOVR. It first proposed to sell the station to the Hudson Valley Broadcasting Company of
After less than two years of ownership, as well as the end of talks between Gannett and
The McClatchy years
On October 4, 1963, Metromedia announced it would sell KOVR for $7.65 million (equivalent to $58.4 million in 2024 dollars) to
Several groups expressed concern about concentration of media ownership. The sale was initially opposed by a group calling itself the Citizens Committee to Promote Fair Coverage, which felt that a McClatchy purchase of KOVR would result in a "monopoly of news",[48] while the Stockton city council, fearful of the station reducing its presence in its city of license, initially voted unanimously to request an FCC hearing[49] before rescinding the resolution after Eleanor McClatchy wrote to the body, assuring them that the station would not leave.[50] The FCC initially indicated the deal would require a hearing, an action recommended by commission staff,[51] but reversed course in July 1964, approving the acquisition on a 5–2 vote.[52]
McClatchy's ownership of KOVR was dogged by groups seeking to force the matter on
Cross-ownership woes
A new tenor taken by federal regulators toward
Within days, McClatchy announced an agreement with Multimedia, Inc., designed to extricate both groups from their heaviest cross-ownership burdens. Where McClatchy owned a newspaper, AM, FM, and TV stations between Sacramento and Stockton, Multimedia had a similar situation in Greenville, South Carolina: two newspapers (morning daily The Greenville News and the afternoon The Greenville Piedmont), WFBC and WFBC-FM radio, as well as WFBC-TV, an NBC-affiliated TV station. McClatchy and Multimedia proposed a straight trade whereby the former would acquire WFBC-TV and Multimedia would receive KOVR; as a result, neither company would own a newspaper and a TV station in the same market.[58][59] Petitions were lodged against the deal by organizations in Greenville and Sacramento, as well as the San Joaquin Communications Corporation. The former two groups emphasized the unfamiliarity of the companies to their new markets, calling McClatchy "totally foreign" to upstate South Carolina and Multimedia "completely unknown to the Sacramento community".[60] The latter had been in a legal battle since 1974 seeking to wrest KMJ-TV in Fresno from McClatchy control.[61] While the community organizations abandoned their opposition to the trade, San Joaquin Communications Corporation refused to yield, and the transaction reached its deadline date of March 1, 1978, without being adjudicated by the FCC. Negotiations to extend the term failed, and the deal was called off by mutual agreement later that month.[62][63]
McClatchy entered into an agreement to sell KMJ-TV to the San Joaquin Communications Corporation in May 1979, seeking to avoid a lengthy legal battle over the Fresno outlet.[64] The company then decided to put KOVR, its only other television station, up for sale. Citing "increasingly strong government opposition" to cross-ownership, president C. K. McClatchy II noted that he felt it was in the community interest to ensure an "orderly transition" of ownership at KOVR.[65]
Changing ownership, falling ratings
On July 5, 1979, McClatchy announced it would sell KOVR to The Outlet Company of Providence, Rhode Island, for $65 million (equivalent to $220 million in 2024 dollars). C. K. McClatchy noted that Outlet was selected despite not making the highest offer because it had committed to ensuring local minority ownership in KOVR by selling 10 percent of the station's stock to minorities.[66] The deal, consummated in May 1980,[67] was the second-most expensive single-station TV station transaction ever at the time.[68] To reduce debt incurred in the KOVR purchase, Outlet sold 91 department stores.[69] During Outlet ownership, ratings for KOVR's newscasts fell to third place, behind KXTV and far behind a dominant KCRA.[70] This occurred despite an infusion of resources to improve KOVR's news ratings.[71]
The Outlet sale was the first in seven different ownership transactions involving KOVR between 1980 and 1996. In what was the second-largest group station deal for its time, in 1983, Outlet was purchased by the

In a management buyout that restored Outlet Communications to separate status, Rockefeller Group sold the firm in 1986 for $625 million (equivalent to $1.47 billion in 2024 dollars).[76] To raise capital, some stations were immediately divested, among them KOVR, which was sold on for $104 million (equivalent to $245 million in 2024 dollars) to another Rhode Island concern, Narragansett Capital Corporation, as its first television property.[77] Amidst these two transactions, KOVR laid off 10 employees, and morale was low due to poor ratings in part attributable to the national underperformance of ABC at the time.[78] The Kings telecasts had been one of the station's bright spots, but the team sued KOVR in August 1986 for breach of contract, alleging the station owed it hundreds of thousands of dollars and had tried to renegotiate the pact;[75] it was another three years before a judge ruled in favor of the Kings.[79] Also in 1986, the station broke ground on its present transmission tower, a 2,049-foot (625 m) mast in Walnut Grove, in a joint venture with KXTV.[80] Otherwise, Narragansett—a holding company, not a broadcasting firm—generally underinvested in KOVR; one rival broadcaster commented that the company had "stripped the station clean".[81]
AnchorMedia ownership and move to West Sacramento
In 1988, Narragansett received between seven and eleven offers, all unsolicited, for KOVR, and it opted to cash out by selling the station to AnchorMedia, a broadcasting company owned by Texas billionaire Robert Bass, for $162 million (equivalent to $360 million in 2024 dollars)—a price considered to be "top dollar". The Bass Group had been making major business investments in Sacramento, including a purchase of land in Roseville and the acquisition of the insolvent American Savings and Loan in Stockton.[82] AnchorMedia sued Narragansett for allegedly withholding information and taking away key employees.[81]
The immediate task facing AnchorMedia management was one of procuring a new facility, as the Arden Way site had become overcrowded and insufficient for KOVR's needs. Outlet had bought land in
River City and Sinclair ownership; affiliation switch to CBS
In 1994, AnchorMedia—by then known as Continental Broadcasting—was purchased by

Uniquely for the market, KOVR adopted an
CBS ownership
By 2004, Sinclair was eyeing the creation of
While operations of KMAX-TV moved in with KOVR in West Sacramento, resulting in the layoffs of 11 newly redundant employees,[95] $7 million (equivalent to $10.5 million in 2024 dollars) was spent on capital improvements at the studios, where some of the equipment had not been replaced since AnchorMedia built the facility 15 years prior.[96] Though speculation emerged at the time of the sale that CBS might abolish the early prime scheduling that KOVR had used for a decade, thereby bringing the station in line with its other West Coast outlets,[93] CBS ultimately preserved the practice and even expanded it by shifting weekend programming up an hour in 2006.[97]
News operation
Local news started with the station in 1954; the original news department consisted of three full-time employees and a part-time photographer, with Mel Riddle as news anchor and editor.[19] In the early years, the station provided extensive film footage of events[98] and used its remote vans to cover such events as flooding in Marysville.[22]
Traditionally, KOVR's newscasts placed third in the Sacramento market.[99] At times, not even KXTV and KOVR combined could equal KCRA-TV's news ratings.[100] Newscasts were produced from both the Stockton and Sacramento studios, and the geographic distance between the news crews sometimes hampered the functioning of the news operation.[71] Even though KOVR's news budget often exceeded that of KXTV, KOVR typically tied that station or was narrowly edged out.[71]
In the 1990s and early 2000s, despite a general lack of investment from Sinclair—which stripped the station of its helicopter and satellite truck and abandoned having a weeknight sports anchor—and a comparatively underresourced position, the lean KOVR news operation began to show signs of improvement and increased ratings.[93][101] In 1994, longtime KCRA-TV anchor Stan Atkinson moved to KOVR and presented the station's weeknight newscasts until his retirement in 1999.[102]
As part of Viacom's remake of KOVR's news department, Sam Shane, a former KCRA-TV anchor who spent two years at MSNBC, was hired to anchor the station's newscasts, and personnel were shuffled on other programs; a 4 p.m. newscast was also added.[96] Between 2006 and 2010, KOVR surpassed KXTV in morning and early evening news.[103][104]
In addition to its morning, noon, and evening news offerings, the KOVR-KMAX news operation produces Good Day (formerly Good Day Sacramento) for KMAX. By 2019, KOVR was also airing an 11 p.m. late local newscast.[105][106]
As part of a rollout of streaming news channels across the CBS station group, CBSN Sacramento (now
Notable former on-air staff
- Stan Atkinson – anchor, 1994–1999[102]
- Claudia Cowan – anchor/reporter[108]
- Kristine Hanson – meteorologist[109]
- Lois Hart – anchor[110]
- Bob Hilton – anchor[111]
- Kim Khazei – anchor/reporter, 1989–1990[112][113]
- Kinsey Schofield – anchor/reporter for Good Day Sacramento, 2017[114]
- Steve Somers – sports anchor[115]
- Dave Walker – anchor[116]
- Jim Wieder – reporter/anchor[117]
Technical information
Subchannels
The station's signal is
Channel | Res. | Aspect | Short name | Programming |
---|---|---|---|---|
13.1 | 1080i | 16:9 |
KOVR-DT | CBS |
13.2 | 480i | StartTV | Start TV | |
13.3 | DABL | Dabl | ||
13.4 | FAVE-TV | Fave TV | ||
13.5 | Catchy | Catchy Comedy |
Though it does not host any additional subchannels, KOVR is part of Sacramento's ATSC 3.0 (NextGen TV) deployment on KQCA, which began operating in July 2021.[119]
Analog-to-digital conversion
KOVR shut down its analog signal, over
References
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