Forbes list of the most valuable NFL teams
The latest ranking reported that the Dallas Cowboys is the most valuable NFL franchise after the 2022 NFL season.[3] The fastest growing NFL franchise is the Las Vegas Raiders, with a 114% increase in valuation since the 2018 NFL season ($2.9 to $6.2 billion).[4][5] The Cowboys have held the title for the highest valuation since the 2007 NFL season, two seasons after the ranking began publishing.[6]
Several media outlets have referenced in related news or conducts analytic journalism when the ranking comes out, such as CBS and Sports Illustrated.[7][8] The NFL has recognized the annual ranking for the first time after the rendition based on the 2014 NFL season.[9] The report has also applied more context to NFL trends, such as the financial impact of Tom Brady signing with the Tampa Bay Buccaneers.[10] The signage has widely contributed to the franchise being the fastest growing within a year, with 29% as its 1-year increase from 2019 ($2.3 billion) to 2020 ($2.94 billion).[11]
Ranking
Rankings as of August 30, 2023 (2021 NFL season)[2]
Rank | Swing[a] | Team | Territory | Value[b] | Change[c] | Debt[d] | Revenue[e] | Operating Income[f] |
---|---|---|---|---|---|---|---|---|
#1 | Dallas Cowboys | Texas | $9 billion | 64% | 3% | $1.135 billion | $504 million | |
#2 | New England Patriots | Massachusetts | $7 billion | 71% | 4% | $684 million | $206 million | |
#3 | 1 | Los Angeles Rams | California | $6.9 billion | 82% | 46% | $686 million | $125 million |
#4 | 1 | New York Giants | New Jersey | $6.8 billion | 74% | 7% | $639 million | $216 million |
#5 | 1 | Chicago Bears | Illinois | $6.3 billion | 83% | 2% | $556 million | $203 million |
#6 | 6 | Las Vegas Raiders | Nevada | $6.2 billion | 114% | 22% | $729 million | $72 million |
#7 | 1 | New York Jets | New Jersey | $6.1 billion | 91% | 9% | $560 million | $126 million |
#8 | 1 | Washington Commanders | Washington, D.C. | $6.05 billion | 78% | 17% | $545 million | $87 million |
#9 | 4 | San Francisco 49ers | California | $6 billion | 71% | 5% | $622 million | $152 million |
#10 | Philadelphia Eagles | Pennsylvania | $5.8 billion | 90% | 3% | $598 million | $187 million | |
#11 | 5 | Miami Dolphins | Florida | $5.7 billion | 107% | 11% | $600 million | $111 million |
#12 | 3 | Houston Texans | Texas | $5.5 billion | 77% | 0% | $605 million | $195 million |
#13 | 2 | Denver Broncos | Colorado | $5.1 billion | 70% | 4% | $563 million | $103 million |
#14 | 1 | Seattle Seahawks | Washington | $5 billion | 80% | 4% | $555 million | $89 million |
#15 | 2 | Atlanta Falcons | Georgia | $4.7 billion | 71% | 20% | $544 million | $159 million |
#16 | 3 | Minnesota Vikings | Minnesota | $4.65 billion | 72% | 12% | $540 million | $99 million |
#17 | 1 | Baltimore Ravens | Maryland | $4.63 billion | 68% | 6% | $544 million | $108 million |
#18 | 4 | Pittsburgh Steelers | Pennsylvania | $4.625 billion | 65% | 4% | $548 million | $96 million |
#19 | 9 | Cleveland Browns | Ohio | $4.62 billion | 112% | 11% | $545 million | $104 million |
#20 | 7 | Green Bay Packers | Wisconsin | $4.6 billion | 61% | 2% | $577 million | $69 million |
#21 | 8 | Tennessee Titans | Tennessee | $4.4 billion | 105% | 10% | $516 million | $85 million |
#22 | 1 | Indianapolis Colts | Indiana | $4.35 billion | 64% | 9% | $545 million | $101 million |
#23 | 1 | Kansas City Chiefs | Missouri | $4.3 billion | 87% | 2% | $540 million | $95 million |
#24 | 3 | Tampa Bay Buccaneers | Florida | $4.2 billion | 91% | 4% | $531 million | $64 million |
#25 | 4 | Los Angeles Chargers | California | $4.15 billion | 66% | 19% | $518 million | $65 million |
#26 | 4 | Carolina Panthers | North Carolina | $4.1 billion | 71% | 5% | $530 million | $72 million |
#27 | 2 | New Orleans Saints | Louisiana | $4.075 billion | 79% | 6% | $533 million | $66 million |
#28 | 5 | Jacksonville Jaguars | Florida | $4 billion | 72% | 8% | $517 million | $110 million |
#29 | 3 | Arizona Cardinals | Arizona | $3.8 billion | 69% | 4% | $500 million | $83 million |
#30 | 2 | Buffalo Bills | New York | $3.7 billion | 95% | 11% | $503 million | $119 million |
#31 | Detroit Lions | Michigan | $3.6 billion | 85% | 6% | $495 million | $51 million | |
#32 | 2 | Cincinnati Bengals | Ohio | $3.5 billion | 75% | 4% | $498 million | $104 million |
Composition
This section needs to be updated.(December 2023) |
Team[g] | Value[b] | Sport[h] | Market[i] | Stadium[j] | Brand[k] |
---|---|---|---|---|---|
Dallas Cowboys | $8 billion | $2.967 billion | $1.814 billion | $1.648 billion | $1.570 billion |
New England Patriots | $6.4 billion | $3.550 billion | $1.201 billion | $1.018 billion | $0.631 billion |
Los Angeles Rams | $6.2 billion | $3.563 billion | $1.067 billion | $4.160 billion | $0.424 billion |
New York Giants | $6 billion | $3.712 billion | $1.003 billion | $0.829 billion | $0.456 billion |
Chicago Bears | $5.8 billion | $4.025 billion | $0.860 billion | $0.576 billion | $0.339 billion |
Washington Commanders | $5.6 billion | $3.720 billion | $0.846 billion | $0.699 billion | $0.335 billion |
New York Jets | $5.4 billion | $3.757 billion | $0.729 billion | $0.603 billion | $0.311 billion |
San Francisco 49ers | $5.2 billion | $3.266 billion | $0.921 billion | $0.686 billion | $0.326 billion |
Las Vegas Raiders | $5.1 billion | $3.273 billion | $0.742 billion | $2.000 billion | $0.405 billion |
Philadelphia Eagles | $4.9 billion | $3.234 billion | $0.732 billion | $0.599 billion | $0.335 billion |
Houston Texans | $4.7 billion | $2.971 billion | $0.775 billion | $0.636 billion | $0.318 billion |
Denver Broncos | $4.65 billion | $3.195 billion | $0.692 billion | $0.469 billion | $0.294 billion |
Miami Dolphins | $4.6 billion | $3.116 billion | $0.556 billion | $0.689 billion | $0.239 billion |
Seattle Seahawks | $4.5 billion | $3.138 billion | $0.599 billion | $0.478 billion | $0.285 billion |
Green Bay Packers | $4.25 billion | $2.828 billion | $0.605 billion | $0.445 billion | $0.372 billion |
Atlanta Falcons | $4 billion | $2.856 billion | $0.476 billion | $0.401 billion | $0.267 billion |
Pittsburgh Steelers | $3.975 billion | $2.908 billion | $0.514 billion | $0.390 billion | $0.163 billion |
Minnesota Vikings | $3.925 billion | $2.834 billion | $0.504 billion | $0.375 billion | $0.213 billion |
Baltimore Ravens | $3.9 billion | $2.752 billion | $0.534 billion | $0.388 billion | $0.225 billion |
Los Angeles Chargers | $3.875 billion | $2.850 billion | $0.491 billion | $0.350 billion | $0.184 billion |
Cleveland Browns | $3.85 billion | $2.728 billion | $0.526 billion | $0.395 billion | $0.201 billion |
Indianapolis Colts | $3.8 billion | $2.839 billion | $0.447 billion | $0.333 billion | $0.182 billion |
Kansas City Chiefs | $3.7 billion | $2.700 billion | $0.441 billion | $0.387 billion | $0.173 billion |
Tampa Bay Buccaneers | $3.675 billion | $2.699 billion | $0.422 billion | $0.397 billion | $0.158 billion |
Carolina Panthers | $3.6 billion | $2.593 billion | $0.453 billion | $0.384 billion | $0.170 billion |
New Orleans Saints | $3.575 billion | $2.635 billion | $0.421 billion | $0.362 billion | $0.157 billion |
Tennessee Titans | $3.5 billion | $2.630 billion | $0.405 billion | $0.328 billion | $0.136 billion |
Jacksonville Jaguars | $3.475 billion | $2.662 billion | $0.332 billion | $0.343 billion | $0.138 billion |
Buffalo Bills | $3.4 billion | $2.615 billion | $0.354 billion | $0.297 billion | $0.134 billion |
Arizona Cardinals | $3.27 billion | $2.528 billion | $0.335 billion | $0.247 billion | $0.160 billion |
Detroit Lions | $3.05 billion | $2.435 billion | $0.289 billion | $0.194 billion | $0.131 billion |
Cincinnati Bengals | $3 billion | $2.346 billion | $0.316 billion | $0.214 billion | $0.124 billion |
Historical valuations
This section needs to be updated.(December 2023) |
Team | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
---|---|---|---|---|---|---|---|---|---|---|
Dallas Cowboys | 8,000 | 6,500 | 5,700 | 5,500 | 5,000 | 4,800 | 4,200 | 4,000 | 3,200 | 2,300 |
New England Patriots | 6,400 | 5,000 | 4,400 | 4,100 | 3,800 | 3,700 | 3,400 | 3,200 | 2,600 | 1,800 |
Los Angeles Rams | 6,200 | 4,800 | 4,000 | 3,800 | 3,200 | 3,000 | 2,900 | 1,500 | 930 | 875 |
New York Giants | 6,000 | 4,850 | 4,300 | 3,900 | 3,300 | 3,300 | 3,100 | 2,800 | 2,100 | 1,600 |
Chicago Bears | 5,800 | 4,075 | 3,500 | 3,500 | 2,900 | 2,900 | 2,700 | 2,500 | 1,700 | 1,300 |
Washington Commanders | 5,600 | 4,200 | 3,500 | 3,400 | 3,100 | 3,100 | 3,000 | 2,900 | 2,400 | 1,700 |
New York Jets | 5,400 | 4,050 | 3,600 | 3,200 | 2,900 | 2,800 | 2,800 | 2,600 | 1,800 | 1,400 |
San Francisco 49ers | 5,200 | 4,175 | 3,800 | 3,500 | 3,100 | 3,100 | 3,000 | 2,700 | 1,600 | 1,200 |
Las Vegas Raiders | 5,100 | 3,415 | 3,100 | 2,900 | 2,400 | 2,400 | 2,100 | 1,400 | 970 | 825 |
Philadelphia Eagles | 4,900 | 3,800 | 3,400 | 3,100 | 2,800 | 2,700 | 2,500 | 2,400 | 1,800 | 1,300 |
Houston Texans | 4,700 | 3,700 | 3,300 | 3,100 | 2,800 | 2,800 | 2,600 | 2,500 | 1,900 | 1,500 |
Denver Broncos | 4,650 | 3,750 | 3,200 | 3,000 | 2,700 | 2,600 | 2,400 | 1,900 | 1,500 | 1,200 |
Miami Dolphins | 4,600 | 3,420 | 2,900 | 2,800 | 2,600 | 2,600 | 2,400 | 1,900 | 1,300 | 1,100 |
Seattle Seahawks | 4,500 | 3,500 | 3,100 | 2,800 | 2,600 | 2,400 | 2,200 | 1,900 | 1,300 | 1,100 |
Green Bay Packers | 4,250 | 3,475 | 3,100 | 2,900 | 2,600 | 2,600 | 2,400 | 2,000 | 1,400 | 1,200 |
Atlanta Falcons | 4,000 | 3,200 | 2,900 | 2,800 | 2,600 | 2,500 | 2,100 | 1,700 | 1,100 | 933 |
Pittsburgh Steelers | 3,975 | 3,430 | 3,000 | 2,800 | 2,600 | 2,500 | 2,300 | 1,900 | 1,400 | 1,100 |
Minnesota Vikings | 3,925 | 3,350 | 3,000 | 2,700 | 2,400 | 2,400 | 2,200 | 1,600 | 1,200 | 1,000 |
Baltimore Ravens | 3,900 | 3,400 | 3,000 | 2,800 | 2,600 | 2,500 | 2,300 | 1,900 | 1,500 | 1,200 |
Los Angeles Chargers | 3,875 | 2,920 | 2,600 | 2,500 | 2,300 | 2,300 | 2,100 | 1,500 | 995 | 949 |
Cleveland Browns | 3,850 | 2,600 | 2,400 | 2,200 | 2,000 | 2,000 | 1,900 | 1,500 | 1,100 | 1,000 |
Indianapolis Colts | 3,800 | 3,250 | 2,900 | 2,700 | 2,400 | 2,400 | 2,200 | 1,900 | 1,400 | 1,200 |
Kansas City Chiefs | 3,700 | 2,930 | 2,500 | 2,300 | 2,100 | 2,100 | 1,900 | 1,500 | 1,100 | 1,000 |
Tampa Bay Buccaneers | 3,675 | 2,940 | 2,300 | 2,200 | 2,000 | 2,000 | 1,800 | 1,500 | 1,200 | 1,100 |
Carolina Panthers | 3,600 | 2,910 | 2,600 | 2,400 | 2,300 | 2,300 | 2,100 | 1,600 | 1,300 | 1,100 |
New Orleans Saints | 3,575 | 2,825 | 2,500 | 2,300 | 2,100 | 2,000 | 1,800 | 1,500 | 1,100 | 1,000 |
Tennessee Titans | 3,500 | 2,625 | 2,300 | 2,200 | 2,100 | 2,100 | 2,000 | 1,500 | 1,200 | 1,100 |
Jacksonville Jaguars | 3,475 | 2,800 | 2,500 | 2,300 | 2,100 | 2,100 | 2,000 | 1,500 | 965 | 840 |
Buffalo Bills | 3,400 | 2,270 | 2,100 | 1,900 | 1,600 | 1,600 | 1,500 | 1,400 | 935 | 870 |
Arizona Cardinals | 3,270 | 2,650 | 2,300 | 2,300 | 2,200 | 2,200 | 2,000 | 1,500 | 1,000 | 961 |
Detroit Lions | 3,050 | 2,400 | 2,100 | 2,000 | 1,700 | 1,700 | 1,700 | 1,400 | 960 | 900 |
Cincinnati Bengals | 3,000 | 2,275 | 2,000 | 2,000 | 1,800 | 1,800 | 1,700 | 1,400 | 990 | 924 |
Notes
- ^ Movement of spots in the ranking from the 2017 NFL season to the 2021 NFL season.
- ^ U.S. dollars) based on current stadium deal (unless new stadium is pending), without deduction for debt (other than stadium debt).
- ^ Change of valuation from the 2016 NFL season to the 2020 NFL season.
- ^ Expressed as the percentage of valuation that is debt. Includes stadium debt.
- ^ Revenue in dollars.
- ^ Earnings (in dollars) before interest, taxes, depreciation and amortization.
- ^ a b Financial data taken from each team profile on Forbes.
- ^ Portion of franchise's value attributable to revenue shared among all teams.
- ^ Portion of franchise's value attributable to its city and market size.
- ^ Portion of franchise's value attributable to its arena.
- ^ Portion of franchise's value attributable to its brand.
See also
- Forbes' list of the most valuable sports teams
- List of professional sports leagues by revenue
References
- ^ "Dallas Cowboys Profile". Forbes. Retrieved 27 March 2022.
- ^ a b "The NFL's Most Valuable Teams (2023)". Forbes. Retrieved 23 August 2022.
- ^ "The Business of Football List". Forbes. Retrieved 27 March 2022.
- ^ "The NFL's Most Valuable Teams 2019: Cowboys Lead League At $5.5 Billion". Forbes. Retrieved 1 October 2023.
- ^ "Las Vegas Raiders Forbes Profile". Forbes. Retrieved 1 October 2023.
- ^ "Most Valuable NFL Teams 2005/2021". YouTube. Retrieved 27 March 2022.
- ^ "Most valuable NFL franchises revealed". CBS. 5 August 2021. Retrieved 27 March 2022.
- ^ "How much are NFL teams worth?". Sports Illustrated. 5 August 2021. Retrieved 27 March 2022.
- NFL. Retrieved 27 March 2022.
- ^ "Tom Brady Won't Retire From NFL Without A Mighty Stiff Arm". Forbes. Retrieved 27 March 2022.
- ^ "Tampa Bay Buccaneers Profile". Forbes. Retrieved 27 March 2022.