Relocation of professional sports teams in Australia and New Zealand

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Relocation of professional sports teams occurs when a team owner moves a team, generally from one metropolitan area to another, but occasionally between municipalities in the same conurbation. Australia and New Zealand uses a North American-style league franchise system which means the teams are overwhelmingly privately owned and therefore favours relocation practices. Owners who move a team generally do so seeking better profits, facilities, fan support, or a combination of these.

The two major professional sporting leagues in Australia are the Australian Football League (AFL) and National Rugby League (NRL). Both competitions were originally based in one city (Melbourne and Sydney respectively) and expanded to a national level, and through that process, there have been team moves, mergers and closures in both leagues. The clubs are owned by members, not privately, but the North American franchise model exists, which means entry to the league is restricted. The hybrid model has meant that the leading promoter of moving is the league itself, trying to grow the football code by encouraging poorly performing clubs to move interstate.

AFL

The AFL is the national competition in Australian rules football and grew out of the mostly suburban Melbourne based Victorian Football League competition; as a result, the member clubs have had to move to adjust to a changing national focus.

Major interstate moves and mergers

  • South Melbourne Football Club: In 1983, it moved interstate to Sydney, 963 km north and became the Sydney Swans, after having relocated all of its home games to Sydney in 1982. Despite early struggles, the club has more than tripled its membership since, and has won premierships (championships) in 2005 and 2012.
  • Fitzroy Football Club: In 1996, the Melbourne-based club merged its playing operations with the interstate Brisbane Bears, a club 1669 km north of its original home, forming a new club known as the Brisbane Lions. Since the merger, the Brisbane club almost doubled its membership and won three consecutive premierships between 2001 and 2003. The Fitzroy Football Club ceased fielding a team in professional competitions, but it continues as a standalone entity based at its traditional home, and has fielded a team in the amateur Victorian Amateur Football Association (VAFA) since 2009.[citation needed]

Suburban based club joins the National competition

  • The Port Adelaide Football Club, established in 1870, participated in the SANFL competition until 1997 when the club joined the AFL. In 1997 the Port Adelaide Magpies Football Club was formed to maintain the clubs presence in the SANFL at the request of the SANFL winning premierships in 1998 and 1999. The Port Adelaide Football Club won the 2004 AFL Premiership and maintains strong links to its community in the Port Adelaide area. It is the only suburban club to join the national AFL competition with all other additions to the expanded VFL being composite sides or newly established clubs like the Sydney Swans, the Brisbane Bears (see above), West Coast, Adelaide, Fremantle, Gold Coast and Greater Western Sydney.[citation needed]

Minor moves

Home ground-only moves

Secondary interstate 'homes'

Some Melbourne-based clubs began selling home games interstate in the late 1990s and conducting community camp clinics to build up local supporter bases.

The Demons abandoned operations in Canberra and the Gold Coast in 2011 after the addition of the Gold Coast Suns as a new AFL franchise, in 2014 the club started playing 1 game a year in Darwin and 1 game a year in Alice Springs

A-League

NZD $1,000,000[citation needed] to ensure the beginnings of a new New Zealand franchise and a continuation of New Zealand's participation in the A-League. FFA finalised a three-year A-League licence to New Zealand Football who then sub-let the licence to the Wellington-based club.[1]
The new Wellington club was confirmed on March 19, 2007. The name for the new club was picked from a shortlist of six, pruned from 250 names suggested by the public, and was announced on March 28, 2007.[2][3] Serepisos said of the name, that "It symbolises the fresh start, the rising from the ashes, and the incredible Wellington support that has come out".[4]

NRL

The NRL is the national competition in

Australian Rugby League and New South Wales Rugby League competitions. In 1987, the Western Suburbs Magpies agreed to move from its (inner) Western suburbs base to the outer south-western Macarthur district following a prior move west to Lidcombe Oval. In 1999, they merged with the remaining Inner Western team, the Balmain Tigers, (both teams having been established in 1908) to become Wests Tigers
. The
Manly Sea Eagles as the Northern Eagles. The merged clubs played home matches at both the Central Coast and Manly's home ground of Brookvale Oval, but after the bears were expelled from the partnership, poor crowds at the former location led to a reversion to the name of Manly and games played exclusively at Brookvale Oval. Subsequently, one of the owners of Central Coast Stadium, John Singleton, has attempted to lure another club to play there, notably the South Sydney Rabbitohs who have experienced poor crowds at their new home ground of Stadium Australia
.

The

Canterbury Bulldogs were formed in 1935 and played their first season without a home ground. In 1936, they settled at Belmore Sports Ground and played home matches there until the end of the 1998 season. The Bulldogs trialled a number of alternative home grounds during the 1990s, including Concord Oval in 1994. In 1995, they changed their name to the Sydney Bulldogs and played most of the Premiership winning season at Parramatta Stadium, sharing the ground with bitter rivals, the Parramatta Eels and the also moved-and-renamed Sydney (Balmain) Tigers. They finally settled on Stadium Australia, the main stadium for the Sydney 2000 Olympic Games
as their home ground, and in 2008, moved their training and administration facilities from Belmore to the Olympic Park Site, though have since re-embraced the Belmore region by returning to the name of the Canterbury-Bankstown Bulldogs and playing some of their home games at the new Belmore Sports Ground.

Other clubs have moved to new home grounds but have retained their original base.

See also

References

  1. ^ "New franchise keeps NZ in A-League". Herald and Weekly Times. March 20, 2007. Retrieved June 5, 2010.
  2. ^ "NZ franchise for A-League". Archived from the original on March 6, 2011. Retrieved March 20, 2007.
  3. News.com.au
    . March 28, 2007. Retrieved March 28, 2007.
  4. ^ Wellington Phoenix rises from the ashes, Fox Sports (Australia), March 28, 2007