Outsourcing of animation
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Outsourcing of animation has become widespread. Starting in the late 1950s, the animation for many low-budget American animated productions has been done by animation studios in foreign countries such as Japan, South Korea, Taiwan, Hong Kong, Canada, Mexico, Australia, the Philippines, and India. This is done to lower the cost of animation production.
One of the earliest known examples of animation outsourcing in the
Many entertainment giants such as
Overall though, the main reason why foreign entertainment firms are flocking to India is the cost advantage the country offers. As an example, American animators can cost about $125 an hour; in India, they cost $25 an hour. The total cost for making a full-length animated film in America is estimated to be $100 million to $175 million. In India, it can be made for $15 million to $25 million. Studios in India are also able to provide a large supply of low-cost, high-quality software engineers, even going so far as to establish studios outfitted with state-of-the-art hardware and software to carry out production overseas.[7]
The Walt Disney Company has outsourced a number of major animation projects to studios throughout India.[clarification needed] Cable and satellite station Cartoon Network is buying animation films made in South Korea while MTV has added India to its outsourcing center along with the Philippines and South Korea. Applied Gravity, a multimedia company in New Zealand, has outsourced almost 90% of it animation work to Satyam Computer Services’ business process outsourcing subsidiary, Nipuna Services. An animatronics dog for the Discovery Channel’s Animal Planet from popular episode called “K9 to11” and animatronics models for New Zealand theme parks were some of the best-known creations of Applied Gravity in India.
References
- ISBN 978-0813124070.
- ^ "The Japanese Studios of Rankin/Bass". cartoonresearch.com. Retrieved 17 March 2018.
- ISBN 9781611729092. Retrieved 17 March 2018 – via Google Books.
- ^ Milestones Of The Animation Industry In The 20th Century
- ^ "Animations for businesses". Archived from the original on November 6, 2016. Retrieved November 29, 2016.
- ISBN 0-19-503759-6.
- ^ Iype, George (March 16, 2005). "If it's animation, it must be India". Rediff.com. Retrieved 2 March 2016.