Seasonal packaging

Source: Wikipedia, the free encyclopedia.
Chocolate Easter Bunny
Ramadan cigarettes
Special labeling of soft drinks

Seasonal packaging is a way of

package closely related to seasons or holidays such as Valentine's Day, Easter, Mother's Day, Memorial Day, the Fourth of July, Labor Day, back-to-school, Halloween, Thanksgiving, Christmas and New Year's. It is efficient as a marketing tool.[1]

Rationale

  • Packaging works as a "silent salesman," [2] and occupies seven out of ten as a strategic part when a customer makes the decision to buy a particular product.[3] It can be used to attract consumers' eyes and increase in-store purchase decision rate by using unique packaging.[4][5]

Meaning

  • Develop the festival culture.[6]
  • Make consumers well-informed about events.[7]

Development

Seasonal packaging was embraced by brands in order to make products stand out from the similar category. Nowadays, the innovative design of product seasonal packaging emphasize the demand of customers rather than competition itself.[citation needed]

Market power

Seasonal packaging use digital printing to print, so that large demand for seasonal packaging production motivates the development of printing market.[8]

Examples

Examples of products that has used seasonal packaging are

  • Toblerone (Changing logo to "ToMyLove" or "HoHoHo")
  • Quality Street (Changing logo to Quality Dad)
  • Coca-Cola Christmas packaging[9]
  • Eid packaging[10]

References

  1. ISSN 0007-070X
    .
  2. JSTOR 20712318
    .
  3. S2CID 152582728
    .
  4. ISSN 0007-070X
    .
  5. ISSN 0007-070X
    .
  6. S2CID 167508118
    .
  7. ISSN 0309-0566
    .
  8. ^ Heilmann, J.,& Antikainen, H. (2009). ".Inkjet – teknologia, sovelluskohteet, prosessit". GT-raportti 3/2009. Finland: VTT. (In Finnish).{{cite journal}}: CS1 maint: multiple names: authors list (link)
  9. ^ "Coca-Cola launches Christmas packs | Packaging News". Packaging News | Jobs | Production | Design | Innovation. 2014-11-17. Retrieved 2015-10-25.
  10. ^ Gordon, C (24 May 2021). "Nero Atelier Created Gorgeous Packaging For The Eid Mubarak Festival". Print. Retrieved 11 September 2022.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Seasonal_packaging&oldid=1201854349"