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=== 2015-2017 content-marketing campaigns ===
=== 2015-2017 content-marketing campaigns ===
Over the last 2 years, GE has employed marketing strategies to "humanize"<ref>{{Cite web|url=https://medium.com/the-mission/20-lessons-from-a-century-of-general-electric-storytelling-e54ef641d788|title=20 Lessons from a Century of General Electric Storytelling|last=Mission|first=The|date=August 7, 2017|website=Medium|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref> its work in the digital industrial transformation space<ref>{{Cite web|url=https://www.ge.com/digital/|title=GE Digital|last=|first=|date=|website=GE|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref>. By creating advertising that combines stories about innovation with humor<ref>{{Cite web|url=https://www.forbes.com/sites/robsalkowitz/2016/03/14/the-alarming-economic-trend-behind-ges-odd-ad-campaign/#211d99471cb3|title=The Alarming Economic Trend Behind GE's Odd Ad Campaign|last=Salkowitz|first=Rob|date=March 14, 2016|website=Forbes|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref><ref>{{Cite web|url=http://www.adweek.com/agencyspy/ge-and-bbdo-know-exactly-whats-the-matter-with-owen/92849|title=GE and BBDO Know Exactly ‘What’s the Matter with Owen’|last=Coffee|first=Patrick|date=September 8, 2015|website=AdWeek|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref>, the company is able to promote the importance of its technology focus to an audience that may not be aware of its involvement in the domain. In addition, in an effort to support the organization's initiative to promote [[STEM|STEM]] careers for women and achieve gender balance within its workforce<ref name=":0" />, GE recently partnered with advertising agency [[BBDO|BBDO]] to create two spots: 'What if female scientists were celebrities?,'<ref>{{Cite web|url=http://www.adweek.com/brand-marketing/ge-imagines-a-world-where-we-treat-female-scientists-like-celebrities/|title=GE Imagines a World Where We Treat Female Scientists Like Celebrities|last=Monllos|first=Kristina|date=February 8, 2017|website=AdWeek|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref> featuring physicist [[Mildred Dresselhaus|Mildred Dresselhaus]], which first aired during the 2017 Academy Awards,<ref>{{Cite web|url=http://www.businessinsider.com/5-brands-political-oscars-ads-ny-times-cadillac-ge-hyatt-audible-2017-2/#2-ge-millie-dresselhaus-2|title=5 brands were deliberately political with their Oscar ads this year|last=Rath|first=Julien|date=February 27, 2017|website=Business Insider|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref> and 'Meet Molly, the Kid Who Never Stops Inventing,'<ref>{{Cite web|url=http://www.adweek.com/creativity/meet-molly-the-inventive-star-of-ges-latest-inspirational-ad/|title=Meet Molly, the Inventive Star of GE’s Latest Inspirational Ad|last=Natividad|first=Angela|date=September 12, 2017|website=AdWeek|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref>, which chronicles its subject's creative and technical development.
Over the last 2 years, GE has employed marketing strategies to "humanize"<ref>{{Cite web|url=https://medium.com/the-mission/20-lessons-from-a-century-of-general-electric-storytelling-e54ef641d788|title=20 Lessons from a Century of General Electric Storytelling|last=Mission|first=The|date=August 7, 2017|website=Medium|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref> its work in the digital industrial transformation space<ref>{{Cite web|url=https://www.ge.com/digital/|title=GE Digital|last=|first=|date=|website=GE|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref>. By creating advertising that combines stories about innovation with humor<ref>{{Cite web|url=https://www.forbes.com/sites/robsalkowitz/2016/03/14/the-alarming-economic-trend-behind-ges-odd-ad-campaign/#211d99471cb3|title=The Alarming Economic Trend Behind GE's Odd Ad Campaign|last=Salkowitz|first=Rob|date=March 14, 2016|website=Forbes|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref><ref>{{Cite web|url=http://www.adweek.com/agencyspy/ge-and-bbdo-know-exactly-whats-the-matter-with-owen/92849|title=GE and BBDO Know Exactly ‘What’s the Matter with Owen’|last=Coffee|first=Patrick|date=September 8, 2015|website=AdWeek|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref>, the company is able to promote the importance of its technology focus to an audience that may not be aware of its involvement in the domain. In addition, in an effort to support the organization's initiative to promote [[STEM|STEM]] careers for women and achieve gender balance within its workforce<ref name=":0" />, GE once again partnered with advertising agency [[BBDO|BBDO]] to create two new spots: 'What if female scientists were celebrities?,'<ref>{{Cite web|url=http://www.adweek.com/brand-marketing/ge-imagines-a-world-where-we-treat-female-scientists-like-celebrities/|title=GE Imagines a World Where We Treat Female Scientists Like Celebrities|last=Monllos|first=Kristina|date=February 8, 2017|website=AdWeek|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref> featuring physicist [[Mildred Dresselhaus|Mildred Dresselhaus]], which first aired during the 2017 Academy Awards,<ref>{{Cite web|url=http://www.businessinsider.com/5-brands-political-oscars-ads-ny-times-cadillac-ge-hyatt-audible-2017-2/#2-ge-millie-dresselhaus-2|title=5 brands were deliberately political with their Oscar ads this year|last=Rath|first=Julien|date=February 27, 2017|website=Business Insider|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref> and 'Meet Molly, the Kid Who Never Stops Inventing,'<ref>{{Cite web|url=http://www.adweek.com/creativity/meet-molly-the-inventive-star-of-ges-latest-inspirational-ad/|title=Meet Molly, the Inventive Star of GE’s Latest Inspirational Ad|last=Natividad|first=Angela|date=September 12, 2017|website=AdWeek|archive-url=|archive-date=|dead-url=|access-date=November 28, 2017}}</ref>, which chronicles its subject's creative and technical development.


===Sponsorships===
===Sponsorships===

Revision as of 06:49, 28 November 2017

"GE" redirects here. For other uses of "GE", see GE (disambiguation).

Template:Distinguish2

General Electric Company
Websitewww.ge.com

General Electric (GE) is an American

Software Development and Engineering industries.[6]

In 2017, GE ranked among the

gross revenue,[7]. In 2011, GE ranked as the 14th most profitable.[8] As of 2012, the company was listed the fourth-largest in the world among the Forbes Global 2000, further metrics being taken into account.[9] The Nobel Prize has twice been awarded to employees of General Electric: Irving Langmuir in 1932 and Ivar Giaever in 1973.[10]

On January 13, 2016, it was announced that GE will be moving its

Boston, Massachusetts. The first group of workers arrived in the summer of 2016, and the full move will be completed by 2018.[11][12][13]

History

Further information:
General Electric timeline

Formation

General Electric in Schenectady, NY, aerial view, 1896
Plan of Schenectady plant, 1896[14]
General Electric Building at 570 Lexington Avenue, New York

During 1889, Thomas Edison had business interests in many electricity-related companies:

In 1889,

Sprague Electric Railway & Motor Company in the same year.[16][17]

In 1880, Gerald Waldo Hart formed the American Electric Company of New Britain, Connecticut, which merged, a few years later with Thomson-Houston Electric Company, led by Charles Coffin, In 1887, Hart left to become superintendent of the Edison Electric Company of Kansas City, Missouri.[18] General Electric was formed through the 1892 merger of Edison General Electric Company of Schenectady, New York, and Thomson-Houston Electric Company of Lynn, Massachusetts, with the support of Drexel, Morgan & Co.[17] Both plants continue to operate under the GE banner to this day.[19] The company was incorporated in New York, with the Schenectady plant used as headquarters for many years thereafter. Around the same time, General Electric's Canadian counterpart, Canadian General Electric, was formed.[citation needed]

Public company

In 1896, General Electric was one of the original 12 companies listed on the newly formed Dow Jones Industrial Average. After 128 years, it is the only one of the original companies still listed on the Dow index, although it has not been on the index continuously.[20]

1945 magazine ad for an FM radio with pictures of Miranda
Carmen Miranda in a 1945 advertisement for a General Electric FM radio in The Saturday Evening Post

In 1911, General Electric absorbed the National Electric Lamp Association (NELA) into its lighting business. GE established its lighting division headquarters at Nela Park in East Cleveland, Ohio. Nela Park is still the headquarters for GE's lighting business.[21]

RCA and NBC

Owen D. Young, through GE, founded the

National Broadcasting Company
(NBC), which built two radio broadcasting networks. In 1930, General Electric was charged with antitrust violations and decided to divest itself of RCA.

Television

In 1927,

W2XAD: the pictures were picked up on 1.5 square inch (9.7 square centimeter) screens in the homes of four GE executives. The sound was broadcast on GE's WGY (AM).[citation needed
]

Experimental television station W2XAD evolved into station WRGB which—along with WGY and WGFM (now WRVE)—was owned and operated by General Electric until 1983.[citation needed]

Power generation

Main article:
GE Energy
See also:
GE Wind Energy

GE's history of working with

Rolls-Royce plc
.

In 2002, GE acquired the windpower assets of Enron during its bankruptcy proceedings.

Enron Wind was the only surviving U.S. manufacturer of large wind turbines at the time, and GE increased engineering and supplies for the Wind Division and doubled the annual sales to $1.2 billion in 2003.[27] It acquired ScanWind in 2009.[28]

Some consumers boycotted GE light bulbs, refrigerators and other products in the 1980s and 1990s to protest GE's role in nuclear weapons production.[29]

Computing

With

NCR, Control Data Corporation, Honeywell, RCA and UNIVAC, GE was one of the eight major computer companies of the 1960s.[30]

GE had a line of general purpose and special purpose computers. Among them were the

process control computers, the DATANET-30
and Datanet 355 message switching computers (DATANET-30 and 355 were also used as front end processors for GE mainframe computers). A Datanet 500 computer was designed, but never sold.

In 1962, GE started developing its

timesharing and transaction processing
. Versions of GCOS are still in use today.

From 1964 to 1969, GE and

ring-oriented security
. Active development of Multics continued until 1985.

GE got into computer manufacturing because in the 1950s they were the largest user of computers outside the

timesharing services, through General Electric Information Services (GEIS, now GXS), offering online computing services that included GEnie. In 2000 when United Technologies Corp. planned to buy Honeywell, GE made a counter-offer that was approved by Honeywell.[32] On July 3, 2001, the European Union issued a statement that "prohibit the proposed acquisition by General Electric Co. of Honeywell Inc.".[33] The reasons given were it "would create or strengthen dominant positions on several markets and that the remedies proposed by GE were insufficient to resolve the competition concerns resulting from the proposed acquisition of Honeywell."[33]

On June 27, 2014, GE partnered with collaborative design company Quirky to announce its connected LED bulb called Link. The Link bulb is designed to communicate with smartphones and tablets using a mobile app called Wink.[34]

Acquisitions and divestments

See also:
General Electric timeline

In 1986, GE reacquired RCA, primarily for the

Thomson SA which traces its roots to Thomson-Houston, one of the original components of GE.[citation needed
]

Also in 1986,

PaineWebber in 1994.[citation needed
]

In 2002,

GXS, is based in Gaithersburg, Maryland. GXS is a provider of B2B e-Commerce solutions. GE maintains a minority stake in GXS.[citation needed
]

Also in 2002,

GE Wind Energy was formed when GE bought the wind turbine manufacturing assets of Enron Wind after the Enron scandals.[27][35][26]

In 2004, GE bought 80% of Universal Pictures from Vivendi. Vivendi bought 20% of NBC forming the company NBCUniversal. GE then owned 80% of NBC Universal and Vivendi owned 20%. By January 28, 2011 GE owned 49% and Comcast 51%. On March 19, 2013, Comcast bought GE's shares in NBCU for $16.7 billion.[36]

In 2004, GE completed the

mortgage and life insurance assets into an independent company, Genworth Financial, based in Richmond, Virginia.[37]

Genpact formerly known as GE Capital International Services (GECIS) was established by GE in late 1997 as its captive India-based BPO. GE sold 60% stake in Genpact to General Atlantic and Oak Hill Capital Partners in 2005 and hived off Genpact into an independent business. GE is still a major client to Genpact getting its services in customer service, finance, information technology and analytics.[citation needed]

In May 2007, GE acquired

Smiths Aerospace for $4.8 billion.[38]

In 2007, GE Oil & Gas acquired Vetco Gray for $1.9 billion,[39][40] followed by the acquisition of Hydril Pressure & Control in 2008 for $1.12 billion.[41][42]

GE Plastics was sold in 2008 to SABIC (Saudi Arabia Basic Industries Corporation). In May 2008, GE announced it was exploring options for divesting the bulk of its consumer and industrial business.[citation needed]

On December 3, 2009, it was announced that NBCUniversal will become a joint venture between GE and cable television operator Comcast. The cable giant will hold a controlling interest in the company, while GE retains a 49% stake and will buy out shares owned by Vivendi.[43]

Vivendi will sell its 20% stake in NBCUniversal to GE for US$5.8 billion. Vivendi will sell 7.66% of NBCUniversal to GE for US$2 billion if the GE/Comcast deal is not completed by September 2010 and then sell the remaining 12.34% stake of NBCUniversal to GE for US$3.8 billion when the deal is completed or to the public via an

IPO if the deal is not completed.[44][45]

On March 1, 2010, General Electric (GE) announced that the company is planning to sell its 20.85% stake in Turkey-based Garanti Bank.[46]

In August 2010, GE Healthcare signed a strategic partnership to bring cardiovascular Computed Tomography (CT) technology from start-up Arineta Ltd. of Israel to the hospital market.[47]

In October 2010, General Electric acquired gas engines manufacture Dresser Inc. for a $3 billion deal and also bought a $1.6 billion portfolio of retail credit cards from Citigroup Inc.[48][49]

On October 14, 2010, GE announced the acquisition of data migration & SCADA simulation specialists Opal Software.[50]

In December 2010, for the second time this year (after Dresser acquisition), General Electric Co. bought the oil sector company British Wellstream Holding Plc. an oil pipe maker for 800 million pounds ($1.3 billion).[51]

In March 2011, GE announced it has completed the acquisition of privately held Lineage Power Holdings, Inc., from The Gores Group, LLC.[52]

In April 2011, GE announced it had completed its purchase of John Wood Plc's Well Support Division for $2.8 billion. This acquisition expands the extensive drilling and surface manufacturing and services portfolio of GE Oil and Gas, a division of GE Energy.[53]

GE Capital sold its $2 billion Mexican assets to

Santander for $162 million and exit the business in Mexico. Santander will additionally assume the portfolio debts of GE Capital in the country. The transaction was finished in 2011. GE Capital will focus in the core business and will shed its non-core assets.[54]

In June 2012, CEO and President of GE said that the company would invest ₹3 billion to accelerate its businesses in Karnataka.[55]

In October 2012, General Electric Company acquired $7 billion worth of bank deposits from

Metlife Inc.[56]

In April 2013, General Electric Co acquired oilfield pump maker Lufkin Industries for $2.98 billion.[57]

In April 2014, it was announced that GE was in talks to acquire the global power division of French engineering group Alstom for a figure of around $13 billion.[58] A rival joint bid was submitted in June 2014 by Siemens and Mitsubishi Heavy Industries (MHI) with Siemens seeking to acquire Alstom's gas turbine business for €3.9 billion, and MHI proposing a joint venture in steam turbines, plus a €3.1 billion cash investment. In June 2014 a formal offer From GE worth $17 billion was agreed by the Alstom board. Part of the transaction involved the French government taking a 20% stake in Alstom to help secure France's energy and transport interests, and French jobs. A rival offer from Siemens-Mitsubishi Heavy Industries was rejected. The acquisition was expected to be completed in 2015.[59]

In October 2014, GE announced it was considering the sale of its Polish banking business Bank BPH.[60]

In April 2015, GE announced its intention to sell off its property portfolio, worth $26.5 billion, to

The Blackstone Group.[61]

It was announced in April 2015 that General Electric would sell most of its finance unit and return around $90 billion to shareholders as the firm looked to trim down on its holdings and rid itself of its image of a "hybrid" company working in both banking and manufacturing.[62]

In August 2015, GE's GE Capital agreed to sell its Healthcare Financial Services business to Capital One for US$9 billion. The transaction involves US$8.5 billion of loans made to a wide array of sectors including senior housing, hospitals, medical offices, outpatient services, pharmaceuticals and medical devices.[63]

Also in August 2015, GE Capital agreed to sell GE Capital Bank's on-line deposit platform to Goldman Sachs. Terms of the transaction were not disclosed, but the sale includes US$8 billion of on-line deposits and another US$8 billion of brokered certificates of deposit. The sale is part of GE's strategic plan to exit the U.S. banking sector and to free itself from tightening banking regulations. GE also aims to shed its status as a "systematically important financial institution."[64]

In September 2015, GE Capital agreed to sell its transportation-finance unit to Canada's Bank of Montreal. The unit sold has US$8.7 billion (CA$11.5 billion) of assets, 600 employees and 15 offices in the U.S. and Canada. Exact terms of the sale were not disclosed, but the final price would be based on the value of the assets at closing, plus a premium according to the parties.[65]

In October 2015, activist investor Nelson Peltz's fund Trian bought a $2.5 billion stake in the company.[66]

In January 2016, Haier Group acquired General Electric's appliance division for $5.4 billion.[67]

In October 2016, GE Renewable Energy agreed to pay €1.5 billion to Doughty Hanson & Co for LM Wind Power during 2017.[68]

At the end of October 2016, it was announced that General Electric was under negotiations for a deal valued at about $30 billion to combine GE Oil and Gas with Baker Hughes. The transaction would create a publicly-traded entity controlled by GE.[69] It was announced that GE Oil and Gas would sell off its water treatment business as part of its divestment agreement with Baker Hughes.[70] The deal was cleared by the EU in May 2017, and by the DOJ in June 2017.[71] [72] The merger agreement was approved by shareholders at the end of June 2017. On July 3, 2017, the transaction was completed and Baker Hughes became a GE company. [73]

In April 2017, GE announced the name of their $200 million corporate headquarters would be "GE Innovation Point". The groundbreaking ceremony for the 2.5-acre, 800-person campus will be held on May 8, 2017, and a completion date is sometime in mid-2019.[74]

In September 2017, GE announced sale of Industrial Solutions Business to ABB. Deal expected to close by 1H2018.[75]

Stock

GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.[76]

  • Linear GE stock price graph 1962–2013
    Linear GE stock price graph 1962–2013
  • GE trading volume graph
    GE trading volume graph

Corporate affairs

A General Electric neon sign

GE is a multinational conglomerate headquartered in Boston, Massachusetts. However its main offices are located at 30 Rockefeller Plaza at Rockefeller Center in New York City, known now as the Comcast Building. It was formerly known as the GE Building for the prominent GE logo on the roof; NBC's headquarters and main studios are also located in the building. Through its RCA subsidiary, it has been associated with the center since its construction in the 1930s. GE moved its corporate headquarters from the GE Building on Lexington Avenue to Fairfield in 1974.[77]

The company describes itself as composed of a number of primary business units or "businesses." Each unit is itself a vast enterprise, many of which would, even as a standalone company, rank in the

reorganizations.[citation needed
]

GE's tax return is the largest return filed in the United States; the 2005 return was approximately 24,000 pages when printed out, and 237 megabytes when submitted electronically.[78] The company also "spends more on U.S. lobbying than any other company."[79]

See also: Fossil fuels lobby

In 2005, GE launched its "Ecomagination" initiative in an attempt to position itself as a "green" company. GE is one of the biggest players in the wind power industry, and is developing environment-friendly products such as hybrid locomotives, desalination and water reuse solutions, and photovoltaic cells. The company "plans to build the largest solar-panel-making factory in the U.S.,"[79] and has set goals for its subsidiaries to lower their greenhouse gas emissions.[80]

On May 21, 2007, GE announced it would sell its GE Plastics division to petrochemicals manufacturer SABIC for net proceeds of $11.6 billion. The transaction took place on August 31, 2007, and the company name changed to SABIC Innovative Plastics, with Brian Gladden as CEO.[81]

In February 2017, GE announced that the company intends to close the

entry-level technical programs.[82]

In October 2017, GE announced they would be closing research and development centers in Shanghai, Munich and Rio de Janeiro. The company spent $5 billion on R&D in the last year.[83]

CEO

John L. Flannery is the current chief executive officer and chairman of the board of GE. He is the former president and chief executive of GE Healthcare.[84]

Jeffrey Immelt is the former CEO and former chairman of the board of GE. He was selected by GE's board of directors in 2000 to replace Jack Welch
following his retirement. Previously, Immelt had headed GE's Medical Systems division (now GE Healthcare) as its president and CEO.

Immelt's tenure as the chairman and CEO of GE started at a time of crisis: he took over the role on September 7, 2001,[85] four days before the terrorist attacks on the United States, which killed two employees and cost GE's insurance business $600 million — and had a direct effect on the company's Aircraft Engines sector. Immelt was also selected as one of President Obama's financial advisors concerning the economic rescue plan.

Immelt retired from GE on October 2, 2017.

Businesses

Main article: List of assets owned by General Electric

GE's primary business divisions include:[76]

  • GE Additive
  • Current, powered by GE
  • GE Lighting
  • GE Capital
  • GE Aviation
  • GE Healthcare
  • GE Transportation
  • GE Global Research
  • GE Digital
  • GE Power
  • Baker Hughes, a GE Company
  • GE Renewable Energy

The former GE Appliances and Lighting segment was dissolved in 2014 when GE's appliance division was sold to Haier for $5.4 billion. GE Lighting (consumer lighting) and the newly created Current, powered by GE (commercial LED, solar, EV, and energy storage), are now stand-alone businesses within the company.[citation needed]

Through these businesses, GE participates in markets that include the generation, transmission and distribution of electricity (e.g.

nuclear, gas and solar), lighting, industrial automation, medical imaging equipment, motors, railway locomotives, aircraft jet engines, and aviation services. Through GE Commercial Finance, GE Consumer Finance, GE Equipment Services, and GE Insurance it offers a range of financial services. It has a presence in over 100 countries.[86]

GE gauges to control a railway locomotive at a museum near Saskatoon, Canada[87]

GE produces General Imaging digital cameras.[88]

Since over half of GE's revenue is derived from

Westinghouse, Tyco, and others) tried and failed to emulate GE's success.[89]

On May 4, 2008, it was announced that GE would auction off its appliances business for an expected sale of $5–8 billion.[90] However, this plan fell through as a result of the recession.[91]

As of August 2015 GE is planning to set up a silicon carbide chip packaging R&D center in coalition with SUNY Polytechnic Institute in Utica, New York. The project will create 470 jobs with the potential to grow to 820 jobs within 10 years.[92]

On September 14, 2015, GE announced the creation of a new unit: GE Digital, which will bring together its software and IT capabilities. The new business unit will be headed by Bill Ruh, who joined GE in 2011 from Cisco Systems and has since worked on GE's software efforts.[93]

Corporate recognition and rankings

GE Sans (used since 2014)
GE Serif (used since 2014)

In 2011, Fortune ranked GE the 6th largest firm in the U.S.,[7] and the 14th most profitable.[8] Other rankings for 2011/2012 include the following:[94]

  • #18 company for leaders (Fortune)
  • #6 best global brand (Interbrand)
  • #82 green company (Newsweek)
  • #91 most admired company (Fortune)
  • #19 most innovative company (
    Fast Company
    ).

For 2012, GE's brand was valued at $28.8 billion.[95] CEO Jeff Immelt had a set of changes in the presentation of the brand commissioned in 2004, after he took the reins as chairman, to unify the diversified businesses of GE.[citation needed]

The changes included a new corporate color palette, small modifications to the GE logo, a new customized font (GE Inspira) and a new slogan, "Imagination at work", composed by David Lucas, to replace the slogan "We Bring Good Things to Life" used since 1979.[96] The standard requires many headlines to be lowercased and adds visual "white space" to documents and advertising. The changes were designed by Wolff Olins and are used on GE's marketing, literature and website. In 2014, a second typeface family was introduced: GE Sans and Serif by Bold Monday created under art direction by Wolff Olins.[97]

Fortune 500

Year Rank
1996 7
1997 5
1998 5
1999 5
2000 5
2001 5
2002 6
2003 5
2004 5
2005 5
2006 7
2007 6
2008 6
2009 5
2010 4
2011 6
2012 6
2013 8
2014 9
2015 8
2016 11

As of 2016, GE had appeared on the Fortune 500 list for 22 years and held the 11th rank.[98]

Controversies and criticism

The six reactors in the 2011 Fukushima Daiichi Nuclear Power Plant catastrophe had been designed by General Electric. Their design had been criticised as far back as 1972.[99]

In March 2011, The New York Times reported that, despite earning $14.2 billion in worldwide profits, including more than $5 billion from U.S. operations, General Electric did not owe taxes in 2010. General Electric had a tax refund of $3.2 billion. This same article also pointed out that GE has reduced its American workforce by one fifth since 2002.[100] The Times also reported that General Electric had been engineering tax reductions starting with the fees paid on its 1892 New York State charter.[101]

In December 2011, the

executive pay by 27% to $75.9 million in 2010 for the top 5 executives.[102]
Between March 1990 and February 2001, General Electric was fined or ordered to pay damages by a court 420 times, amounting to at least $934,027,215, according to a report from the Multinational Monitor.[103]

General Electric was one of the pioneers and early widespread adopters of planned obsolescence, with a major part in the Phoebus cartel.[104]

There has been protest regarding state grants and tax relief promised to GE prior to their decision to move their headquarters to Boston.[105][106]

Environmental record

Pollution

GE has a history of some of its activities giving rise to large-scale

United States Government, Honeywell, and Chevron Corporation are responsible for producing more Superfund toxic waste sites.[109]

In 1983,

New York State Attorney General Robert Abrams filed suit in the United States District Court for the Northern District of New York to compel GE to pay for the cleanup of what was claimed to be more than 100,000 tons of chemicals dumped from their plant in Waterford, New York.[110] In 1999, the company agreed to pay a $250 million settlement in connection with claims it polluted the Housatonic River (Pittsfield, Massachusetts) and other sites with polychlorinated biphenyls (PCBs) and other hazardous substances.[111]

In 2003, acting on concerns that the plan proposed by GE did not "provide for adequate protection of public health and the environment," the United States Environmental Protection Agency issued a unilateral administrative order for the company to "address cleanup at the GE site" in Rome, Georgia, also contaminated with PCBs.[112]

The

Pilgrim Nuclear Generating Station, in Plymouth, Massachusetts
.

Pollution of the Hudson River

Main article: Pollution of the Hudson River

General Electric heavily contaminated the Hudson River with polychlorinated biphenyls (PCBs) between 1947 and 1977.[117] This pollution caused a range of harmful effects to wildlife and people who eat fish from the river or drink the water.[118] In response to the contamination, activists protested in various ways. Musician Pete Seeger founded the Hudson River Sloop Clearwater and the Clearwater Festival to draw attention to the problem. In 1983, the United States Environmental Protection Agency (EPA) declared a 200-mile (320 km) stretch of the river, from Hudson Falls to New York City, to be a Superfund site requiring cleanup. This Superfund site is considered to be one of the largest in the nation.[119] Other sources of pollution, including mercury contamination and sewage dumping, have also contributed to problems in the Hudson River watershed.[120][121]

Pollution of the Housatonic River

From c. 1932 until 1977, General Electric polluted the Housatonic River with PCB discharges from its plant at Pittsfield, Massachusetts. EPA designated the Pittsfield plant and several miles of the Housatonic to be a Superfund site in 1997, and ordered GE to remediate the site.[122] Aroclor 1254 and Aroclor 1260, made by Monsanto was the primary contaminant of the pollution.[123][124] The highest concentrations of PCBs in the Housatonic River are found in Woods Pond in Lenox, Massachusetts, just south of Pittsfield, where they have been measured up to 110 mg/kg in the sediment.[124] About 50% of all the PCBs currently in the river are estimated to be retained in the sediment behind Woods Pond dam. This is estimated to be about 11,000 pounds of PCBs.[124] Former filled oxbows are also polluted.[125] Waterfowl and fish who live in and around the river contain significant levels of PCBs and can present health risks if consumed.[126][127][128]

Environmental initiatives

On June 6, 2011, GE announced that it has licensed solar thermal technology from California-based eSolar for use in power plants that use both solar and natural gas.[129]

On May 26, 2011, GE unveiled its EV Solar Carport, a carport that incorporates solar panels on its roof, with electric vehicle charging stations under its cover.[130]

In May 2005, GE announced the launch of a program called "Ecomagination", intended, in the words of CEO Jeff Immelt, "to develop tomorrow's solutions such as solar energy, hybrid locomotives, fuel cells, lower-emission aircraft engines, lighter and stronger durable materials, efficient lighting, and water purification technology".[131] The announcement prompted an op-ed piece in The New York Times to observe that, "while General Electric's increased emphasis on clean technology will probably result in improved products and benefit its bottom line, Mr. Immelt's credibility as a spokesman on national environmental policy is fatally flawed because of his company's intransigence in cleaning up its own toxic legacy."[132]

GE facility in Schenectady, New York

GE has said that it will invest $1.4 billion in clean technology research and development in 2008 as part of its Ecomagination initiative. As of October 2008, the scheme had resulted in 70 green products being brought to market, ranging from halogen lamps to biogas engines. In 2007, GE raised the annual revenue target for its Ecomagination initiative from $20 billion in 2010 to $25 billion following positive market response to its new product lines.[133] In 2010, GE continued to raise its investment by adding $10 billion into Ecomagination over the next five years.[134]

GE (General Electric) Energy's

gas engines using renewable and non-renewable methane-based gases,[137] employ more than 4,900 people globally and have created more than 10,000 supporting jobs.[138]

GE Energy and Orion New Zealand Limited (Orion) have announced implementation of the first phase of a GE network management system to help improve power reliability for customers. GE's ENMAC Distribution Management System is the foundation of Orion's initiative. The system of smart grid technologies will significantly improve the network company's ability to manage big network emergencies and help it to restore power faster when outages occur.

Educational initiatives

GE healthcare is collaborating with The

Advanced Diagnostic Ultrasound in micro-gravity study.[139] GE has donated over one million dollars of Logiq E Ultrasound equipment to these two institutions.[140]

Marketing initiatives

2011–2013 content-marketing campaigns

Between September 2011 and April 2013, GE ran a

Steve James, Alex Gibney, Lixin Fan, Gary Hustwit and others), and a user-generated competition that received over 600 submissions, out of which 20 finalist were chosen.[141]

Short Films, Big Ideas was launched at the 2011

Tribeca Film Festival. The winning amateur director film, The Cyborg Foundation, was awarded a US$100,000 prize at the 2013 at Sundance Film Festival.[citation needed] According to GE, the campaign garnered more than 1.5 billion total media impressions, 14 million online views, and was seen in 156 countries.[citation needed
]

2015-2017 content-marketing campaigns

Over the last 2 years, GE has employed marketing strategies to "humanize"

STEM careers for women and achieve gender balance within its workforce[82], GE once again partnered with advertising agency BBDO to create two new spots: 'What if female scientists were celebrities?,'[146] featuring physicist Mildred Dresselhaus, which first aired during the 2017 Academy Awards,[147] and 'Meet Molly, the Kid Who Never Stops Inventing,'[148]
, which chronicles its subject's creative and technical development.

Sponsorships

See also: General Electric Theater

In January 2017, General Electric signed an estimated $7 million deal with the Boston Celtics to have its corporate logo put on the NBA team's jersey.[149]

Legal issues

On August 4, 2009, the SEC fined GE $50 million for violating accounting rules in two separate cases, misleading investors into believing GE would meet or beat earnings expectations.[150]

GE has faced criminal action regarding its defense related operations. GE was convicted in 1990 of defrauding the

US Department of Defense, and again in 1992 on charges of corrupt practices in the sale of jet engines to Israel.[151]

A GE-owned abandoned building resides on Seaview Avenue in Bridgeport, Connecticut.[152] The abandoned property has been cited in crimes that include being used as a hideout for a 72-year-old thief in 2008. Defence lawyers included Craig Bridges and Tony Weimar [153]

Political affiliation

In the 1950s GE sponsored Ronald Reagan's TV career and launched him on the lecture circuit as a crusader against big government. Although it can be argued that GE frequently supported conservative policies, GE's record with designing social programs, supporting civil rights organizations, and funding minority education programs, speaks to their effort to support philanthropic programs and progressive causes.[154]

Notable appearances in media

GE was the primary focus of a 1991 short subject

nuclear weapons.[156]

In the early 1950s Kurt Vonnegut was a writer for General Electric. A number of his novels and stories (notably Cat's Cradle and Player Piano) refer to the fictional city of Ilium, which appears to be loosely based on Schenectady, New York. [157] The Ilium Works is the setting for the short story "Deer in the Works".

In 2013, GE received a National Jefferson Award for Outstanding Service by a Major Corporation.[158]

In 1981, GE won a

Clio award for its :30 Soft White Light Bulbs commercial, We Bring Good Things to Life.[159] The slogan "We Bring Good Things to Life" was created by Phil Dusenberry at the ad agency BBDO.[160]

See also

References

Notes

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Further reading

  • Carlson, W. Bernard. Innovation as a Social Process: Elihu Thomson and the Rise of General Electric, 1870–1900 (Cambridge: Cambridge University Press, 1991).
  • Woodbury, David O. Elihu Thomson, Beloved Scientist (Boston: Museum of Science, 1944)
  • Haney, John L. The Elihu Thomson Collection American Philosophical Society Yearbook 1944.
  • Hammond, John W. Men and Volts: The Story of General Electric, published 1941, 436 pages.
  • Mill, John M. Men and Volts at War: The Story of General Electric in World War II, published 1947.
  • Irmer, Thomas. Gerard Swope. In Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present, vol. 4, edited by Jeffrey Fear. German Historical Institute.

External links

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