WTMJ-TV
FCC | |
Facility ID | 74098 |
---|---|
ERP | 1,000 kW |
HAAT | 304.6 m (999 ft) |
Transmitter coordinates | 43°5′29″N 87°54′7″W / 43.09139°N 87.90194°W |
Links | |
Public license information | |
Website | www |
WTMJ-TV (channel 4) is a
From its inception until October 31, 2018, WTMJ-TV was a
History
Journal Communications ownership
This section needs additional citations for verification. (May 2016) |
The Journal Company (owner of the Milwaukee Journal, which was consolidated with the Milwaukee Sentinel in 1995 to become the Milwaukee Journal Sentinel) was granted its first television station license in September 1931 for W9XD. The experimental station used a low-definition electromechanical system to transmit its signal, and conducted field tests from 1931 to 1933; in 1934, Journal converted W9XD's facilities to experimental high-fidelity apex radio unit W9XAZ in 1934. Its license was withdrawn by the Federal Communications Commission (FCC) in 1938 as part of an effort to limit broadcast licenses to stations that would actively engage in the development of television. No publicly announced television programming was broadcast by W9XD during this experimental period.
The Journal Company obtained one of the first
The station's call letters were later modified to WTMJ-TV (referencing The Milwaukee Journal), which first signed on the air on December 3, 1947,
At its official sign-on, it was one of several flagship media properties owned by Journal, which in addition to the Journal newspaper, also owned radio station
On July 11, 1953, WTMJ-TV moved to VHF channel 4, in order to alleviate interference with WKZO-TV (now
WTMJ-TV was one of the first television stations in the United States to purchase color equipment to transmit and produce programming in the format; in December 1953, it broadcast NBC's color telecast of Amahl and the Night Visitors, when only two prototype color sets existed in Milwaukee. The first color television sets in the city were sold in March 1954; by July of that year, WTMJ became the third television station in the U.S. with live color capability, when it broadcast its first local color program that originated from its studios, The Grenadiers.[4] About 3,000 color sets existed in Milwaukee in February 1957.
Over time, Journal gradually expanded its television chain, acquiring, among other stations,
WTMJ inaugurated the "Today's TMJ4" brand on July 25, 1992, coinciding with the start of NBC's coverage of that year's
In 2000, Journal entered into a joint sales agreement (JSA) with
Summer 2013 Time Warner Cable carriage dispute
Due to a
On August 8, a group of Time Warner Cable subscribers filed a
WTMJ was restored at 7 p.m. on September 20, 2013, as a result of a new carriage agreement between Journal and TWC. WTMJ was relocated to cable channel 2 (GSN remained on channel 4). WTMJ's high definition feed stayed on digital channel 1004, with Journal executives citing that the HD slot was more important than the declining analog and standard definition viewership. In the Racine, Kenosha and Plymouth areas, WTMJ was placed on channel 83 while Time Warner sought a lower channel slot.[16] This also left WTMJ's subchannels off Time Warner systems, making them only receivable over-the-air as they are not carried on Charter Communications's legacy systems pre-Time Warner Cable merger, DirecTV and Dish Network.[17]
Management realignment and sale to Scripps
In the winter of 2014, Journal made several management changes to split responsibilities between its radio and television division. Some of the changes included the appointments of Debbie Turner (executive vice president and general manager at WTVF) as the company's vice president of television, Steve Wexler (executive vice president of Journal's Milwaukee radio and television properties) as executive vice president for the company's radio division, and Joe Poss (general manager of Journal's Green Bay duopoly of WGBA/WACY) as WTMJ-TV's general manager. Janet Hundley (longtime assistant news director at ABC O&O WLS-TV in Chicago) was also hired as the station's news director in May 2014, following the resignation of Bill Berra.[18][19][20]
On July 30, 2014, the E. W. Scripps Company announced that it would acquire Journal Communications in an all-stock transaction. The combined firm would retain their broadcast properties—including WTMJ-TV and its AM and FM radio siblings—with the print assets being
E. W. Scripps and Time Warner Cable announced a new multi-year carriage agreement on February 1, 2016 (well ahead of the 2016 Summer Olympics), that includes WTMJ.[24] With this agreement, Scripps also obtained carriage for WTMJ's subchannels as of April 4, 2016, which took the channel 990 and 991 slots on area Time Warner systems.
Duopoly with WPXE-TV
On September 24, 2020, a consortium made up of Scripps and Berkshire Hathaway announced the proposed purchase of Ion Media for $2.65 billion, including WPXE-TV.[25] The sale was completed on January 7, 2021, with WPXE-TV becoming a sister station to WTMJ-TV.
Subchannel history
WTMJ-DT2 (Bounce TV)
On March 1, 2006, WTMJ-TV launched a digital subchannel on virtual channel 4.2 as TMJ4 Weather Plus, a 24-hour weather channel featuring a mix of local and national current conditions and forecasts as well as local weather updates from the station's meteorologists; until the July 2013 dispute with Journal, it was previously carried on Time Warner Cable digital channel 999. The subchannel originally served as an affiliate of NBC Weather Plus; three months after it was launched, in June 2006, WTMJ rebranded its weather department from "Storm Team 4" to "TMJ4 Weather Plus", integrating the network brand into its weather branding in compliance with Weather Plus' recommended standardizations for its affiliated NBC stations. After NBC Weather Plus was discontinued in November 2008, the former "Storm Team 4" brand was restored as its universal weather branding; the subchannel itself rebranded as the Storm Team 4 Channel on January 1, 2009, and was later renamed "Storm Team 4 TV". In mid-December 2009, Storm Team 4 TV became an affiliate of The Local AccuWeather Channel. Uniquely, the station shared the market's AccuWeather affiliation with PBS member station (and Milwaukee PBS flagship) WMVS (channel 10), which broadcasts a non-commercial version of the AccuWeather Channel on its 10.4 (currently WMVT-DT3) subchannel.
In mid-December 2014 with the operations of Local AccuWeather winding down as AccuWeather refocused its television efforts on its cable-satellite channel, WTMJ converted the 4.2 subchannel to a widescreen format, and reformatted it to incorporate additional traffic camera loops, feature segments and a news ticker to the new internally originated setup as "TMJ4 Plus", using website partner WorldNow's "channel in a box" coordinating automation technology.[26]
On September 28, 2015, as part of an agreement that Scripps signed with
In March 2021, Bounce TV was launched on 4.2, while Laff moved to 4.6.
WTMJ-DT3 (Ion Mystery)
In early July 2009, WTMJ launched digital channel 4.3 as an affiliate of
Because of the dispute, WTMJ replaced TheCoolTV with the Live Well Network on October 1 (WGBA, meanwhile, replaced it with
Through the same agreement with Katz Broadcasting under which the station affiliated WTMJ-DT2 with Laff, WTMJ-TV was listed as a future affiliate of
WTMJ-DT4 (Grit)
WTMJ launched their fourth subchannel in mid-December 2017, though it started with only a blank image merely to activate the channel. It began to carry Grit in early March 2018, after WCGV-TV (channel 24) left the air on January 8, 2018, and merged their two other existing subchannels onto WVTV due to the spectrum auction. This left Grit and
WTMJ-DT5 (Court TV)
In late April 2019, WTMJ was revealed as launching a fifth digital subchannel for Katz's relaunch of Court TV on May 8, 2019.[32]
Programming
After several years of eschewing syndicated programming to ramp up their news schedule on weekdays, WTMJ began to carry syndicated shows again during the 3 p.m. hour (which, during its final years under Journal, was filled by an hour-long newscast that led off its evening news lineup) under Scripps ownership. During the weekends, Alliant Energy Powerhouse and the brokered religious program Time of Grace are carried; the latter is carried by many stations in Milwaukee and throughout Wisconsin in varying timeslots under the same arrangement.[33] Another program the station produces outside of news is the brokered New Home Building Today on Sunday mornings, which is usually produced by a local homebuilder with the assistance of WTMJ's advertising/sales department to sell a home and/or subdivision plot.
WTMJ had been the long-time Milwaukee home for the nighttime syndicated version of
Past program preemptions and deferrals
From the 1960s to the 1990s, preemptions on the station were more common (examples include those involving NBC's daytime game show and soap opera lineup; Sanford and Son airing on Saturday nights instead of Fridays during the 1973–74 season, in which the sitcom's normal time slot was occupied by the second half-hour of The Lawrence Welk Show;[34] and its removal of Gimme a Break! and Mama's Family from the schedule in favor of the syndicated drama Fame on Thursday nights during the 1983–84 season).[35] Until 1974, WTMJ-TV aired a movie on nights when The Midnight Special wasn't airing; this preempted The Tomorrow Show.[34] Although NBC had long been less tolerant of preemptions of its programming than the other networks, it usually did not raise objections to those made by WTMJ, since it has been one of the network's strongest affiliates. NBC was also helped by then-independent station WVTV often picking up NBC programs declined by channel 4 for their own schedule, with WCGV also doing so when that station signed on in March 1980.
The station's most controversial move came in 1979 when it asked NBC for permission to delay The Tonight Show to 11 p.m., in order to air reruns of Maude in the talk show's 10:30 slot; although the network vetoed the move (even though its Birmingham affiliate WAPI-TV/WVTM-TV had aired the program on delay from the time it cleared Tonight in 1967 until 1996), WTMJ went ahead and did it anyway[36] as it was already running a promotional campaign for Maude and began delaying Tonight to 11 p.m. that September. It tried again in 1984, wanting to move Tonight to 11:30 p.m., in order to air reruns of Trapper John, M.D. after the 10 p.m. newscast starting that September. NBC, already not happy with WTMJ moving the program to 11 p.m., refused again, and opted to contract WVTV to carry the program instead, airing it at 10:30 p.m. from September 1984 to September 1988, when WTMJ gave in to airing the program in its network-designated timeslot.
The station also delayed
The Morning Blend
The Morning Blend is a local
The Morning Blend is WTMJ's first attempt at a local program that was not news or public affairs-based since the short-lived A New Day premiered in 1979; that program was co-hosted by Terry Meeuwsen (now co-host of The 700 Club) and news anchor/radio host (and former WTMJ-TV reporter) Pete Wilson.[38] The Morning Blend format and branding then was adapted by most of WTMJ's fellow Journal stations, and has now been added to several of its new Scripps sisters.
Sports programming
Green Bay Packers partnership
WTMJ-TV has served as Milwaukee's "official station" of the
Because of the
The station aired the team's first London appearance in the NFL International Series on October 9, 2022, against the New York Giants at Tottenham Hotspur Stadium, in a simulcast with NFL Network.[40]
Milwaukee Brewers and Braves baseball
WTMJ-TV served as the original local television outlet for the
The station also televised selected
In addition, the station aired any Milwaukee Braves or Brewers games that were part of NBC's MLB broadcast contract from 1953 to 1989 (with exception of 1966 to 1969 when Milwaukee had no MLB club), including the Brewers' appearance in the 1982 World Series.
News operation
WTMJ-TV currently broadcasts 39 hours of locally produced newscasts each week (with 6½ hours each weekday, 3½ hours on Saturdays and three hours on Sundays). WTMJ's newscast ratings had generally finished first place among the market's television news outlets for most of the 1990s and early 2000s. Since the 2010s, WITI, WISN and WTMJ have competed and finished first in selected ratings periods.
WTMJ-TV maintains a news and weather content agreement with sister radio stations WTMJ and WKTI (all three stations are based out of the Radio City studio). Until the newspaper and television station were separated in the split of Journal Communications' properties into Scripps and Journal Media Group in 2015 (and the year-later purchase of the Journal Sentinel by Gannett), the station also partnered with the Milwaukee Journal Sentinel to provide news stories and weather forecasts seen in the newspaper; WTMJ-TV maintained an auxiliary studio in the Journal Sentinel's State Street headquarters for a regular segment on its now-defunct 3 p.m. newscast called "JSOnAir". The station, along with WTMJ radio currently maintains a content agreement with the
WTMJ-TV was formerly a partner with Time Warner Cable in offering their original programming and news on a delayed basis through video on demand before those features were discontinued with changes in that provider's strategy after the merger into Spectrum, and Scripps offering their own apps on mobile devices and digital media players to carry that content.
After Today expanded to four hours in September 2007, WTMJ began shifting its programming focus very heavily towards local news, as replacement syndicated programming for Martha, Wheel of Fortune and Jeopardy! after all three programs moved to other area stations, and Montel's August 2008 departure from syndication failed to spark viewer interest outside of local/network hours. On August 25, 2008, after Extra moved to WITI, the station expanded its 6 p.m. newscast to one hour (although it reverted to a half-hour on Tuesday nights during the NFL season due to Mike McCarthy's coaches show in the past); this was followed on September 8 by the debut of an hour-long newscast at 3 p.m.,[46] which featured segments including "Ask the Experts", an interactive "sound off" segment incorporating viewer calls and social media contributions, and a "hot topics" section which features WTMJ radio afternoon host Jeff Wagner among the regular panelists. Green Bay sister station WGBA-TV added simulcasts of WTMJ's morning and noon newscasts on July 14, 2008, with WGBA producing local weather inserts using its own meteorologists in place of the WTMJ-produced weather segments. The simulcast ended in early 2009, due to viewer disinterest in Milwaukee-focused news (WGBA relaunched a local morning newscast in January 2011). WTMJ also began to produce forecasts for WGBA to air during its weekend newscasts. Until April 2013, when Larry McCarren became WGBA's sports director, all sports segments on WGBA were produced by WTMJ.
On April 7, 2009, WTMJ became the first television station in Milwaukee and the second in Wisconsin (behind CBS affiliate WISC-TV in Madison) to begin broadcasting its local newscasts and other local programming in high definition.[47] With the conversion, a new music package (High Velocity by 615 Music) and graphics from Renderon Broadcast Design (the main graphics company for all Journal Broadcast Group stations, which has also developed Scripps' standardized graphics packages since 2008) was introduced.[48] Segments broadcast from the main studio and news video from the field are presented in the format, as with most of the station's live units and skycam system. The rest of the station's skycams are equipped for digital widescreen and upconverted for HD broadcast in WTMJ's production control room. On August 13, 2012, WTMJ moved all newscasts from Studio A to a temporary set in Studio D to make way for the construction of a new set; the new main news set in Studio A was launched on September 9, 2012, during the 5 p.m. newscast.
The station dropped its 6:30 p.m. newscast on April 11, 2011, replacing it with
The 3 p.m. newscast ended on September 11, 2015, and was replaced the following Monday (September 14) by the freshman syndicated lifestyle talk show
The station was one of three Milwaukee television stations that operated a news helicopter.[54] The helicopter, Chopper 4, was based at Lawrence J. Timmerman Airport. In June 2005, then-reporter Vince Vitrano was worried that he might miss the first pitch for a media-league softball game and was dropped off by Chopper 4.[55][56] The helicopter was retired in December 2018 leaving WISN 12 Chopper as the last remaining news helicopter in Milwaukee and the entire state of Wisconsin.
On April 6, 2020, the 3 p.m. newscast made a temporary return to WTMJ's schedule, with Kelly Clarkson being moved back an hour to 2 p.m. and The List being placed on hiatus in favor of the Scripps national program Coronavirus: The Rundown (RightThisMinute airs a second episode before the late-night repeat of Kelly; the show's new daily episode has pushed to that timeslot), in order to report local developments related to the COVID-19 pandemic; the 4 p.m. newscast was regularly preempted since mid-March by a combination of the city/county of Milwaukee's daily combined coronavirus teleconference and the White House Coronavirus Task Force briefing (the former has now shifted to a 2 p.m. Tuesday/Thursday schedule). During the pandemic, Days of Our Lives de facto regularly aired split into two portions on the station, with the state of Wisconsin's teleconference occurring during the soap. As of mid-June 2020, the 3 p.m. newscast shifted to 3:30 p.m. with the return of The List to regular production, then was discontinued as of April 2, 2021, returning the station's afternoon schedule to its pre-March 2020 state.
Technical information
Subchannels
The station's signal is
Channel | Res. | Aspect | Short name | Programming |
---|---|---|---|---|
4.1 | 1080i | 16:9 |
WTMJ | Main WTMJ programming / NBC |
4.2 | 480i | BOUNCE | Bounce TV | |
4.3 | GRIT | Grit | ||
4.4 | LAFF | Laff | ||
4.5 | MYSTERY | Ion Mystery | ||
4.6 | QVC2 | QVC2 | ||
4.7 | ShopLC | Shop LC |
On June 15, 2015, WTMJ added a
Analog-to-digital conversion
WTMJ-TV shut down its analog signal, over VHF channel 4, at noon on June 12, 2009, the official date on which full-power television stations in the United States
4.References
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- TVSpy. Mediabistro Holdings. January 15, 2014.
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Further reading
- Dick Golembiewski (2008). Milwaukee Television History: The Analog Years. ISBN 978-0-87462-055-9.