Las Estrellas

Las Estrellas

Type	Terrestrial television network
Country	Mexico
Transmitters	see below
Headquarters	Av Chapultepec 28, Doctores, Cuauhtémoc, 06720 Mexico City
Programming
Picture format	1080i HDTV
Ownership
Owner	TelevisaUnivision
History
Launched	11 March 1951 (1951-03-11)
Founder	Emilio Azcárraga Milmo
Former names	Canal de las Estrellas
Availability
Terrestrial
Digital terrestrial television (Except Tijuana)	Channel 2.1
Digital terrestrial television (Tijuana)	Channel 19.1
Digital terrestrial television (Reynosa)	Channel 9.1

Las Estrellas ("The Stars"; previously El Canal de las Estrellas, or "The Channel of the

History

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Las Estrellas originated from XEW-TV, which began broadcasting on 11 March 1951. The channel was a sister station to the legendary

Golden Age of Mexican cinema

, as its studios in Chapultepec 18 were still under construction. The studio complex, known as Televicentro, would be inaugurated in January 1952. Soon thereafter, the programming scope would be expanded to include live variety shows and television theatre showcases, in a style similar to XEW radio's similarly formatted shows.

XEW-TV would be a pioneer in Mexican television, and would establish many industry firsts. In 1962, the channel would become the flagship network of the newly merged Telesistema Mexicano, which also brought XHTV and XHGC under Azcárraga's hands, and, after merging with XHTM-TV and Televisión Independiente de México, many of these station's programs would move to XEW-TV. As a result, XEW-TV rapidly grew and became the country's most watched TV network, a position which was undisputed for many years, as Televisa held a monopoly on commercial TV in Mexico, which even went into heavily influencing the political landscape in the country. As a result, by 1985, and in preparation for the 1986 FIFA World Cup (in which Televisa was the host broadcaster), XEW-TV was renamed El Canal de las Estrellas, in reference to the station's line-up of actors, comedians and presenters. This was further reinforced with the launch of an image campaign song, sung by Lucía Méndez, in 1988.

After the death of Emilio Azcárraga Milmo in 1997, El Canal de las Estrellas suffered a massive restructuring of its programming. The biggest moment of the restructuring came in 1998, when 24 Horas, the Jacobo Zabludovsky-anchored newscast, long a propaganda mouthpiece of the Mexican political regime, was canceled. The station's brand identity was also replaced with a new logo created by Pablo Rovalo. After a period of ratings turmoil, viewership stabilized, but the channel had to contend now with a surgent XHDF, freshly privatized and bought under the auspicies of TV Azteca.

After years of decline, particularly after 2012, as accusations of political bias in favor of then-President Enrique Peña Nieto began to hamper the broadcaster's credibility, in 2016, the decision was made to relaunch entirely the station's branding and programming. On 22 August 2016, XEW-TV was renamed as Las Estrellas, and introduced many changes to its programming schedule, including shorter and snappier telenovelas and news programming, as well as dropping many long-running programming in favour of programming oriented to a younger audience.^[2] The changes generated a big ratings decline;^[3][4] as a result, by 2017, much of the new programming was canceled and the prime time telenovelas and news programming were relocated to pre-relaunch timeslots^[5] and viewership stabilized, specially, during the COVID-19 pandemic.^[6]

Las Estrellas Internacional

Las Estrellas is available as a pay television network in Europe and Australia as Las Estrellas Europa^[7] and Las Estrellas Latinoamérica in Central and South America through Televisa Networks.^[8] Both feeds differ from the Las Estrellas programming, usually broadcasting shows weeks behind their original broadcast.

In Canada, XEW-TDT and the Las Estrellas schedule is available in full on Rogers Cable (limited to the Greater Toronto Area) and Bell Fibe TV as an eligible foreign service.

Network logos

• 
  1951 logo
• 
  1952 logo
• 
  1968 logo
• 
  1988 logo
• 
  1993 logo
• 
  1997 logo
• 
  2007 logo
• 
  2014 logo
• 
  2016 logo

Programming

Weekday programming in the afternoon and prime time consists of telenovelas. Las Estrellas airs sports programming and sports specials like the Olympic Games and the FIFA World Cup. Morning and afternoon programming consists of news, sports, talk shows, and variety shows. Night time programming is filled with a news program and Univision-produced shows. Examples of shows produced by Las Estrellas are Recuerda y Gana, Hoy, El Juego de las Estrellas, and Cuéntamelo ya. The network also produces and airs the Premios TVyNovelas, sponsored by the Televisa-owned magazine of the same name and considered the highest honor in the domestic Mexican television industry.

Repeaters

The following is a list of all full-time Las Estrellas repeaters:

References

External links

• Official website (in Spanish)