MTVph

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MTVph
MTV Philippines (1992-2010)
MTV Pinoy
(2014-2016)

MTVph (formerly MTV Philippines and MTV Pinoy) was a 24-hour music/entertainment television network co-owned by ViacomCBS Networks International Asia and Solar Entertainment Corporation. The network was launched on August 1, 2017, on all cable/satellite providers in the Philippines.[1]

History

Prior to its launch, the channel was known as MTV Philippines and MTV Pinoy. During the MTV Philippines years, the joint venture ownership of the channel had been changed (from 2001-2007, it was

Australia
, when the respective channels were rebranded from its predecessors).

Four years later, MTV in the Philippines was relaunched on February 14, 2014, as MTV Pinoy, replacing MTV Southeast Asia. The first music video to be played on that former channel is "Dear Lonely" performed by

Viva Communications
, with the latter providing the infrastructure. One of the notable programs that were aired on MTV Pinoy was MTV Halo-Halo.

On January 1, 2017, the feed of MTV Pinoy was reverted to those for

Viva TV
, and only MTV Pinoy Pop and some local advertising remained, and was shown on the Southeast Asia feed until March 6 of the same year. MTV Pinoy would be replaced by the Solar-owned MTVph starting August 1, on the American network's 36th birthday.

On July 19, 2017, Viacom International Media Networks and Solar Entertainment Corporation, a Philippine content provider and television network, announced that they would launch the Philippine feed of

MTV Southeast Asia as MTVph.[2]

As with MTV's other Filipino ventures since the

MTV Southeast Asia
.

Technical information

Unlike most MTV channels around the world and its previous channel (MTV Pinoy), MTVph was broadcast in 4:3 aspect ratio (16:9 letterbox) that most channels broadcast by Solar Entertainment use (with the exception of Solar All-Access and Solar Sports). For programs that aired from MTV Southeast Asia, Solar retained the original aspect ratio for programs that air from MTV Southeast Asia, albeit downscaled to 480i.

Programming

Unlike the previous two MTV channels in the Philippines (

), MTVph aired in MTV Southeast Asia Philippine feed.

See also

References

  1. ^ "Solar Entertainment launches the all new #MTVph this August". Philippine Daily Inquirer. August 1, 2017. Retrieved October 4, 2017.
  2. ^ Solar. "VIACOM INTERNATIONAL MEDIA NETWORKS AND SOLAR ENTERTAINMENT COLLABORATE TO LAUNCH MTVph IN THE PHILIPPINES | Solar Entertainment Corporation". solarentertainmentcorp.com. Retrieved July 31, 2017.
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