VIVA (German TV channel)
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Nick Jr. | |
History | |
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Launched | 1 December 1993 |
Closed | 31 December 2018[1] |
Replaced by | Comedy Central (Germany) |
Links | |
Website | viva |
VIVA (abbreviation for: Videoverwertungsanstalt translating to "Video Exploitation Facility")
After years of competition for audience share,
In June 2018, Viacom announced that it would shut down all Viva operations worldwide at the end of 2018.
The channel ceased to broadcast at 14:00 on 31 December 2018, being replaced by Comedy Central.
History
Initial concept
The concept behind VIVA originated in 1992, when major record labels were frustrated by
VIVA started broadcasting on December 1, 1993 as Germany's second music channel, after the first channel, musicbox became Tele 5 in 1988 and its lineup, which was initially dominated by music, was gradually reduced. VIVA advanced to fill this gap. The broadcasting studio was located in the rented rooms of Bertelsmann's VOX studios in Cologne-Ossendorf. Originally, VIVA was started by the media giant Time Warner to boost the German business of its company Warner Music Group. The Bertelsmann Music Group (BMG) declined an invitation to take part in VIVA because they feared possible reprisals from their competitor MTV Europe and were not convinced that a German-language music channel could prevail against MTV. Undeterred by this, Time Warner executives Tom McGrath and Peter Bogner, along with their competitors Sony, PolyGram and EMI Music, and media executive Michael Oplesch (VIVA GF, MTV GF, MME GF), founded producer Rudi Dolezal and Hannes Rossacher, the founders of the TV production company Me, Myself & Eye (MME), Christoph Post, Jörg A. Hoppe and Marcus O. Rosenmüller, and the media lawyer Helge Sasse the Viva Medien GmbH.[4] The first VJs included the moderators Stefan Raab and Heike Makatsch, who were still unknown at the time. After their time at VIVA, they rose to become successful film and television personalities in Germany.
From its beginning, the channel broadcast from Cologne. The studios were in Cologne-Mülheim for most years, in the same building as Brainpool. The first (and subsequently last in 2018) music video played was "Zu geil für diese Welt" (Too Awesome for This World). The channel's profile was largely defined by Rudi Dolezal and Hannes Rossacher (DoRo production).[5] In 1994, market leadership was achieved for the first time (according to their own statements). After MTV re-entered free TV, VIVA temporarily lost the upper hand. From the middle of 2004, however, VIVA was again slightly in the lead in terms of viewership in the advertising-relevant target group.
VIVA became an immediate success with the audience, while ultimately providing German artists with a music channel that could help expose their music to the German audience.
Competing with MTV
With Dieter Gorny eventually as its second managing director on board, VIVA applied for cable carriage licenses in the various German states. DoRo Productions designed the original programming format which while clearly a music video channel, sought to differentiate itself from MTV not just by having a German-speaking voice, but by speaking directly to the differences in pop culture between Germany and the anglophone MTV.[clarification needed][citation needed]
Before launching the channel, the labels offered to fund MTV in a German-speaking version but were rejected by MTV management at the time, as it espoused a "one world, one language" programming philosophy (at least for Europe since the Latin American channels used Spanish and Portuguese).
On 21 March 1995, a second channel, Viva Zwei ("VIVA Two"), was created, initially a channel for classic music videos which later focused on lesser known and more independently produced music, mostly indie and alternative rock, metal, electronic music and alternative hip hop.
However, Viva Zwei was not financially successful, so on 7 January 2002, it was replaced by VIVA Plus, a channel dedicated purely to pop and mainstream music for a younger target audience. Some Viva Zwei formats managed to continue on Viva Plus for some time though, and Fast Forward even got included in the main channel's program. VIVA Plus itself was discontinued on 14 January 2007 and got replaced by Comedy Central Deutschland the next day.
Comet Awards
Since 1995, VIVA held an annual pop music award ceremony known as the
Although the awards were never officially canceled altogether, they weren't held ever since.MTV's response to VIVA
After MTV introduced
MTV owner acquires VIVA
On June 24, 2004, VIVA was acquired (for the sum of €310 million) by
From January 2011, under a major shakeup at MTV Networks Germany, VIVA continued to be part of MTV Networks Germany's free-to-air package and the channel became the main music and entertainment brand within Germany while complemented by its sister channels MTV Germany and MTV Brand New, which then became pay TV,[9] although in late 2017 MTV Germany was put back into free TV. VIVA Germany received a new look and on-air branding on 1 January 2011.[10] The new look of VIVA joined the four triangles of the new logo into one triangle, putting the angle of VIVA into one heart.
Starting 22 March 2011, VIVA broadcast only in
On January 1, 2012, VIVA shut down its analog signal from Astra 19,2º East.[11]
Discontinuation
In June 2018, Viacom announced its decision to discontinue VIVA at the end of 2018. Viacom general manager Mark Specht said in an interview that the channel is profitable, but that Viacom wants to focus on its three core brands MTV, Comedy Central and Nickelodeon as it sees bigger growth opportunities there.[12] The slot will be filled by Comedy Central, which had already shared its slot with VIVA since 2014 and after the end of VIVA will become a 24-hour channel. Comedy Central so far has been only broadcast in the evening and night hours, while VIVA was broadcast at daytime.[13]
On 31 December 2018 at 14:00 CET, the channel aired its final music video, "Viva Forever", by the Spice Girls, which had also been aired when sister channel in the UK and Ireland ceased broadcast earlier in the year. Shortly after, the channel aired a farewell bumper shows, featuring several music artists, former hosts and other celebrities (including DJ BoBo, Loona, Alex Christensen, Udo Lindenberg and Oliver Pocher) saying their goodbyes. After the bumper shows ended, the channel aired the music video of "Zu geil für diese Welt" by Die Fantastischen Vier (which was also the first music video that was aired back in 1993) and then faded into a black screen featuring the old 2002-2004 VIVA logo with the words "Rest In Peace" and "1993-2018" below. Shortly after, the channel faded to dark, it was followed by the startup of Comedy Central, ending 25 years of broadcast. The broadcast was "extended", as in the first seconds of Comedy Central broadcast, the station failed to switch off the VIVA logo.[14]
Programming
- #Facebookclips
- #Tweetclips
- 10 Dinge, die ich an dir hasse
- 180°
- Alle hassen Chris
- American Dad!
- Aqua Teen Hunger Force
- Archer
- Awkward – Mein sogenanntes Leben
- Beavis and Butt-head
- Blue Mountain State
- Britney and Kevin: Chaotic
- Bully Beatdown
- Catfish – Verliebte im Netz
- Promi-Deathmatch
- Crash Canyon
- Criss Angel Mindfreak
- Die Pinguine aus Madasgcar
- Die Ren & Stimpy Show
- Death Valley
- Degrassi
- Deutschstunde
- Unglücksdatum
- Detektiv Conan
- Drawn Together
- Eure VIVA Lieblingsklicks
- Family Guy
- Feat.
- Faust des Zen
- Flash Prank
- Friendzone
- Futurama
- Game One
- Get the Clip
- Riesig
- Glee
- Geordie Shore
- Good Morning Saturday
- Good Morning Sunday
- Guy Code
- Jungs mit Kindern
- Happy End
- Happy Tree Friends
- Hollys Welt
- InuYasha: Ein feudales Märchen
- Ich war mal dick
- Jackass
- Jersey Shore
- Keeping Up with the Kardashians
- Kendra
- Kenny gegen Spenny
- Ke$ha: Mein verrücktes schönes Leben
- Killer-Karaoke
- Liebe oder nicht
- Love Test 3 in 1
- Loveline
- Made
- Melissa und Joey
- Mixery Massive Music
- Most Wanted 2000s
- MTV at the Movies
- MTV Europe Music Awards
- MTV Home
- MTV Movie Awards
- MTV Top 100 (previously until December 2017 as VIVA Top 100)
- MTV Unplugged
- MTV Video Music Awards
- MTV World Stage
- Music
- My Kid is Gonna Be Famous
- Meine super süße Weltklasse
- Mein Leben als Liz
- Naruto
- Neu
- Neu um 9
- Night Sounds
- Night Sounds Party (at weekend instead of Night sounds)
- Nitrozirkus
- O.C., Kalifornien
- One Piece
- One Tree Hill
- Party, Bruder!
- Pimp My Ride
- Plain Jane
- Streichelte
- Versuchsgelände
- Punk'd
- Echte Männer von Hollywood
- Retro Charts
- Ridiculousness
- Robot Chicken
- Unhöfliches Rohr
- Sailor Moon
- Savage U
- Scandalicious
- Narben
- Skins
- SMS Guru
- Snooki & JWoww
- Special Charts
- SpongeBob Schwammkopf
- Style Star
- Supercharts
- Teen Mom 2
- The Dudesons in America
- The Hard Times of RJ Berger
- The Hasselhoffs
- Then and Now
- The Pauly D Project
- The Short List
- Todd und das Buch des Bösen
- Tsubasa: Reservoir Chronik
- Ugly Americans
- Undateable
- Underemployed
- VIVA Charts ... 1 Year Ago
- VIVA Charts ... 5 Years Ago
- VIVA Club Rotation
- VIVA Comet
- VIVA Fahrstuhlmusik
- VIVA Live!
- VIVAs Most Played Charts
- VIVAs Most Wanted Charts
- VIVApedia
- VIVA Quiz
- VIVA Sounds
- VIVA Spezial
- VIVA Streaming Charts
- VIVA Top 20 Singlecharts
- VIVA Top 40 Singlecharts
- VIVA Top 100
- VIVA Wecker
- Your Choice
- Supercharts
- South Park
- Archer
- WakeBrothers
- Young & Married
- Zoey 101
Presenters
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Presenters from MTV
VJ | Year | Shows |
---|---|---|
Daniel Budiman | 2011–2014 | Game One (MTV show) |
Simon Krätschmer | 2011–2014 | Game One (MTV show) |
Nils Bomhoff | 2011–2014 | Game One (MTV show) |
Etienne Gardé | 2011–2014 | Game One (MTV show) |
Logos
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First logo used from 1 December 1993 to 19 April 1998
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Redesigned first logo used from 20 April 1998 to 31 December 2001
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Logo used from 1 January 2002 to 29 August 2004
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Logo used from 30 August 2004 to 31 December 2010. From 5 November 2007 it was shown in orange, green and blue, before then it was white.
Note that from 1 December 2018 to 31 December 2018 all logo designs of Viva were shown by changing every two minutes, as a tribute to Viva due to its shut down.
VIVA in other countries
Viacom also operated VIVA channels in Austria (
See also
- Viacom International Media Networks Europe.
- Viva Zwei
References
- ^ "Bye bye Viva: Wir verabschieden uns nach 25 Jahren vom coolsten Musiksender" (in German). viva.tv. Retrieved 20 June 2018.
- ^ Lückerath, Thomas (1 December 2008). "Happy Birthday: 15 Jahre Videoverwertungsanstalt". DWDL.de.
- ^ Hans-Jürgen Jakobs (10 January 2005). "Der V-Faktor". Süddeutsche Zeitung. Retrieved 26 April 2012.
- ^ "Eine kleine Geschichte des Musiksenders Viva". Süddeutsche Zeitung (in German). 10 January 2005. Retrieved 7 June 2023.
- ^ "Straße nach Nirgendwo". Der Spiegel (in German). 12 October 2003. Retrieved 7 June 2023.
- ^ "VIVA sagt "Comet"-Verleihung ab". Quotenmeter (in German). 18 May 2012. Retrieved 1 August 2018.
- ^ "Viva spart sich erneut die Comet-Verleihung". DWDL.de (in German). Retrieved 21 August 2019.
- ^ "Viacom übernimmt die Kölner Viva Media AG". DWWL.de (in German). 24 June 2004. Retrieved 7 June 2023.
- ^ Briel, Robert (5 October 2010). "MTV turns pay in Germany". Broadband TV News. Retrieved 3 October 2013.
- ^ [1] Archived 25 November 2010 at the Wayback Machine
- ^ "The Last seconds of analog Viva (analog Viva shutdown) 2012". Archived from the original on 12 December 2022. Retrieved 6 June 2023 – via YouTube.
- ^ "Musikfernsehen: Viacom stellt Viva ein". www.horizont.net (in German). Retrieved 27 October 2018.
- ^ "Viacom to retire VIVA by end of 2018". TVBEurope. Retrieved 25 June 2018.
- ^ TVClipsDeutschland, VIVA HD Sendeschluss und Übergang zu ComedyCentral HD, archived from the original on 12 December 2021, retrieved 2 January 2019