WPTI

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WPTI
iHeartMedia, Inc.
  • (iHM Licenses, LLC)
  • WMAG, WMKS, WTQR, WVBZ
    History
    First air date
    March 20, 1949; 75 years ago (1949-03-20) (as WLOE-FM)
    Former call signs
    WLOE-FM (1949-1968)
    WEAF (1968-1980)
    WSRQ (1980-1984)
    WWWI (1984–1986)
    WKLM (1986-1987)
    WWMY (1987-1991)
    WMKG (1991–1992)
    WNEU (1992–1994)
    WXRA (1994–2001)
    WWCC (2001–2003)
    WGBT (2003–2009)
    Call sign meaning
    Piedmont Triad (region served)
    International (IATA airport code)
    Technical information
    Facility ID55754
    ClassC1
    ERP100,000 watts
    HAAT299 meters (981 ft)
    Transmitter coordinates
    36°20′48″N 79°54′30″W / 36.34667°N 79.90833°W / 36.34667; -79.90833
    Links
    WebcastListen Live
    Website945wpti.iheart.com

    WPTI (94.5

    studios and offices are located on Pai Park near Interstate 40
    in Greensboro.

    WPTI has an

    Southside Virginia (Martinsville, Danville) to get a city-grade signal. The tower is on Lowe Road in Madison.[1] WPTI broadcasts using HD Radio technology and formerly carried the iHeartRadio replay channel of the syndicated music show "On the Move with Enrique Santos", heard mostly on Top 40 stations, on its HD-2 digital subchannel
    . The HD-2 subchannel has since been turned off.

    Programming

    Weekdays on WPTI begin with a local news and information show hosted by K.C. O'Dea. The rest of the weekday schedule is made up of

    ."

    Shows on money, health and technology are heard weekends, some of which are paid brokered programming. Weekend programs include "The Weekend with Michael Brown," Ben Ferguson, "Leo Laporte: The Tech Guy," "Sunday Night Live with Bill Cunningham" and "Somewhere in Time with Art Bell." WPTI is the Triad's FM affiliate of the Tar Heel Sports Network, which broadcasts University of North Carolina at Chapel Hill Tar Heels football and basketball games. National news from Fox News Radio is heard at the beginning of most hours.

    History

    Beautiful Music and Country

    On March 20, 1949; 75 years ago (1949-03-20), the station first

    signed on the air. The original call sign was WLOE-FM, simulcast with its AM sister station 1490 WLOE. In 1968 the station switched call letters to WEAF as a beautiful music outlet, programmed separately from the AM station. WEAF played quarter hour sweeps of mostly instrumental cover versions of popular songs as well as Broadway and Hollywood
    show tunes. It later took the call letters WSRQ.

    In 1984, the station increased power to 100,000 watts, relocated its studios to Greensboro, and switched to country music as WWWI "I-95," competing against the market's entrenched and top-rated country outlet, WTQR. Later the name was changed to "I-94.5"[citation needed] to help listeners more easily find the station during the time that digital tuners were replacing traditional analog receivers.

    In 1986 the call letters were switched to WKLM "Classy 94.5" when the station returned to beautiful music.[2] Later the name changed to WWMY "My 94.5", though the format remained the same.[3]

    Soft AC and Country

    WWMY switched to

    Soft Adult Contemporary music in 1990, later changing to the new call letters WMKG and the name "Magic Lite" when WMAG
    began providing the station's programming.

    In 1992, WMKG became WNEU "New Country 94.5", later changing its name to "Cat Country".[4][5]

    "La Preciosa" logo

    Alternative Rock, Top 40 and Regional Mexican

    The purchase of WNEU by Radio Equity Partners was announced in July 1994 and it was believed the station would become the "rocking country cousin" to

    Rhythmic Top 40 format as "94.5 The Beat."[9]

    On February 16, 2006, at 5 p.m., after playing "

    Regional Mexican music
    from the 70s, 80s and 90s. As such, WGBT became The Triad's first FM Spanish-language radio station (and the second in North Carolina). This made the fourth distinctly different radio format in five years to be broadcast on the 94.5 frequency in the Greensboro market.

    Talk Radio

    At the end of 2009, the

    Sean Hannity Show
    to its schedule.

    Following controversial comments made by Rush Limbaugh regarding Sandra Fluke, WPTI was asked by the university not to promote the Tar Heel Sports Network during The Rush Limbaugh Show.[14]

    In November 2010, the station canceled The Morning Rush with Flynn and Pamela Furr (although Furr continued anchoring news for both WPTI and WRDU). After Christmas 2010, Dmitri Vassilaros began hosting the morning show.[15] In 2011, WPTI replaced Vassilaros with K.C. O'Dea.[16]

    On May 24, 2013, WPTI dropped its "Rush Radio 94.5" branding, switching to "94.5 WPTI".[17] Limbaugh died of lung cancer in February 2021. WPTI began airing his replacement, Clay Travis & Buck Sexton, that June.

    References

    1. ^ Radio-Locator.com/WPTI
    2. ^ Jeff Borden, "The Readers Write: "'Beautiful Music' Listeners Find Ways to Fill Void After WZXI Format Switch," The Charlotte Observer, April 14, 1986.
    3. ^ Bradley Johnson, "Aiming for an Audience," Greensboro News & Record, July 20, 1987.
    4. ^ Sutter, Mark (1991-08-16). "Triad Radio Stations Plan Marketing Staff Mergers". Greensboro News & Record.
    5. ^ Johnson, Maria C. (1993-05-20). "Radio Stations Fighting for Fans". Greensboro News & Record.
    6. ^ a b Sprouse, Catherine (1994-09-22). "Rock 'n a hard place". Triad Business News. p. 1.
    7. ^ Folk, Mark (1994-09-23). "Ex-Country Station Ready to Rock 'N' Roll". Greensboro News & Record.
    8. ^ "Greensboro's Country WNEU Goes Rock" (PDF). 1994-09-30. p. 12. Retrieved 2023-09-19.
    9. ^ "WWCC/Greensboro Flips To CHR/Rhythmic" (PDF). 2003-02-28. p. 16. Retrieved 2023-09-19.
    10. ^ "94.5 FM Becomes La Preciosa". WXII12. Retrieved 2007-10-24.
    11. ^ Rush Radio 94.5
    12. ^ "Conservative Talkers Moving To FM In Triad". wxii.com. 2009-11-02. Retrieved 2009-11-03.
    13. ^ Rowe, Jeri (2010-01-07). "Radio host shifts to the right with a new station". News & Record. Retrieved 2010-01-21.
    14. News & Observer
      . Retrieved 2012-03-22.
    15. ^ "Rush Radio Hires New Morning Show Host". WGHP. 2010-12-10. Retrieved 2011-01-25.
    16. ^ "Ask SAM: Straight Answers". Winston-Salem Journal. 2011-09-01. Retrieved 2011-09-02.
    17. ^ "Less Rush for WPTI Greensboro". 24 May 2013.

    External links

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