WESC (AM)

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WESC
FCC
Facility ID4678
ClassD
Power5,000 watts day
Transmitter coordinates
34°53′10″N 82°28′3″W / 34.88611°N 82.46750°W / 34.88611; -82.46750
Links
Public license information
WebcastListen Live
Websitewescfm.iheart.com

WESC (660

radio station licensed to Greenville, South Carolina. Owned by iHeartMedia, it serves the Upstate South Carolina region as a simulcast of WESC-FM. The WESC studios are located in Greenville, while the station transmitter resides in nearby Berea
.

The station signs off at sunset to protect clear-channel WFAN in New York City.

History

WESC signed on the air in March 1947, and for many years played country music, branded as "660 in Dixie". In 1948, sister station WESC-FM went on the air; both stations simulcast from 1948 until the late 1960s, when WESC-FM switched to beautiful music, while WESC continued as a country outlet. WESC-FM later returned to country music. Throughout the 1970s and 1980s, WESC-AM-FM were frequently the highest rated stations in the Greenville radio market.

In 1994, while usually simulcasting WESC-FM, WESC also picked up the nationally syndicated sports radio show, The Fabulous Sports Babe.[2]

WESC carried its country music format until March 1, 2000, when it was purchased by

Christian talk and teaching
format, most recently branded as His Radio Talk.

In August 2019, the LMA ended, and the station returned to the WESC call letters and country music simulcast. The previous programming continues to air on WLFJ-FM's fourth

silent until January 22, 2021, and now broadcasts at 5,000 watts during the day, down from 50,000.[4]

References

  1. ^ "Facility Technical Data for WESC". Licensing and Management System. Federal Communications Commission.
  2. ^ Stark, Phyllis (July 30, 1994). "Vox Jox". Billboard. 106 (31): 122.
  3. ^ "Long Running LMA Comes To End In Greenville". RadioInsight. August 14, 2019. Retrieved August 16, 2019.
  4. ^ "WESC". fccdata.org. Retrieved June 24, 2021.

External links