KMMA (FM)
FCC | |
Facility ID | 24583 |
---|---|
Class | C3 |
ERP | 25,000 watts |
HAAT | 100 meters (330 ft) |
Transmitter coordinates | 32°00′11.8″N 110°47′51.1″W / 32.003278°N 110.797528°W |
Links | |
Public license information | |
Webcast | Listen live (via iHeartRadio) |
Website | megatucson.iheart.com |
KMMA (97.1
KMMA has an effective radiated power (ERP) of 25,000 watts. The transmitter is on Pima Mine Ranch Road, southeast of Tucson, near the Pima County Fairgrounds.[2] Because of the transmitter location, the station is hard to pick up in most northern suburbs of Tucson, but is easy to receive in central and southern communities. KMMA broadcasts using HD Radio technology. Its HD2 digital subchannel formerly carries the iHeartRadio Love Songs format. The HD2 subchannel has since been turned off.
History
Christian music (1990–2001)
The station
Oldies (2001–2003)
In 2001, it became "Cool FM", an
Spanish-language music (2003–2011)
In 2003, KWFM's call sign and oldies format were moved to
KNST simulcast (2011–2013)
On November 28, 2011, KTZR-FM flipped to a simulcast of talk radio station KNST 790 AM. It changed its call letters to KNST-FM.[4][5]
Country (2013–2021)
On February 14, 2013, KNST-FM flipped to country music as "Wild Country 97.1".[6] A week later, the call sign changed to KYWD. On December 18, 2015, KYWD rebranded as "97.1 The Bull".
Hot adult contemporary (2021–2022)
On January 6, 2021, at 9:29 am, KYWD's country format moved to
Spanish contemporary (2022-present)
The station's call sign was changed to KMMA on September 16, 2022. On September 23, at 4:58 pm, after playing "Bad Habits" by Ed Sheeran, KMMA began stunting with a jockless Spanish CHR music playlist, with liners in both English and Spanish advising listeners to get ready for a new radio station and to be "a part of history". The first song under the stunt was "Soy Peor" by Bad Bunny.
While at the time of the shift the station had not disclosed any further information as to when the change would take place, radio news website RadioInsight had revealed iHeart's potential plans over two months earlier on July 13. iHeart management had registered several domains for the station, which suggested possibilities for the station such as a flip to
Om September 26, 2022, at 7:03 am, the station flipped to a bilingual-presented Spanish CHR format as “Mega 97.1, #1 Para Latino Hits”.[8] The first song played on Mega was "Provenza" by Karol G. With the move, the station added former KZZP Phoenix afternoon host Suzette Rodriguez in mornings from 6am-12pm and Ivan Gonzalez from 12-6pm. Rodriguez, a Tucson native, was previously heard on KRQQ and the syndicated JohnJay & Rich morning show, and had most recently tracked afternoons in the market on KOHT.
See also
References
- ^ "Facility Technical Data for KMMA". Licensing and Management System. Federal Communications Commission.
- ^ Radio-Locator.com/KMMA
- ^ Broadcasting Yearbook 1992 page A-20, Broadcasting & Cable
- ^ "Clear Channel Flips Tucson: KNST-A Gets FM Simulcast, KWMT Now Hot AC 'My 92.9,' KWFM Flips to 'La Preciosa'".
- ^ "Clear Channel Shuffles More Tucson Formats".
- ^ "Tucson gets new country radio station".
- ^ iHeartMedia Launches 92.9 The Bull Tucson Radioinsight - January 4, 2021
- ^ a b Mega 97.1 Debuts In Tucson
- ^ Domain Insight 7/13: Format Change Coming to My 97.1 Tucson?
External links
- Official website
- KMMA in the FCC FM station database
- KMMA in Nielsen Audio's FM station database