WTSO
iHeartMedia, Inc. | |
| WIBA (AM), WIBA-FM, WMAD, WXXM, WZEE | |
| History | |
First air date | January 19, 1948 (as WKOW) |
Former call signs | WKOW (1948–1971) |
Call sign meaning | From the station's AM frequency, Ten Seven ZerO |
| Technical information | |
| Facility ID | 41973 |
| Class | B |
| Power | 10,000 watts (day) 5,000 watts (night) |
| Links | |
| Webcast | Listen Live |
| Website | FoxSports1070.com |
WTSO (1070
By day, WTSO is powered at 10,000
Programming
On weekdays, WTSO mostly simulcasts the Wisconsin-based sports shows airing on co-owned WRNW in Milwaukee. Steve Czaban is heard in morning drive time. He's followed by former Green Bay Packers linebacker John Kuhn. In afternoons, Mike Heller, Drew Olsen and Kevin Brandt host shows focused on Wisconsin and national sports. On nights and weekends, programming from Fox Sports Radio is heard.
WTSO's live sports coverage includes broadcasts of
.History
The station
In the mid-1970s, the call sign was changed to WTSO to stand for Ten Seven zerO, its frequency. At that time it was owned by Mid-Continent Broadcasting and aired a country music format. As country music listening switched to the FM dial, WTSO tried a talk radio format and later adult standards.
In 2000, WTSO switched to its current all-sports format, originally as a network affiliate of ESPN Radio. It was called "Madison's ESPN Radio 10-7-0." On January 1, 2009, WTSO parted company with ESPN Radio and rebranded as "The Big 1070, Madison's Sports Station." It affiliated with Fox Sports Radio and later added some programming from NBC Sports Radio.[5] (ESPN Radio programming now airs on WTLX.)
On February 3, 2020, WTSO rebranded as "1070 The Game." In March 2021 WTSO announced it would become the Chicago Cubs Radio Network's first Wisconsin affiliate, providing a locally based alternate to the Chicago-based WSCR, which also covers Southern Wisconsin with its signal.[6]
From 2014 until February 1, 2020, WTSO programming was simulcast on FM translator W265CV at 100.9 MHz.[7] W265CV now airs a 1960s-1970s oldies format as "U-100.9".[8]
Previous Logos
WTSO's original logo under the "Big 1070" branding (c. 2010).
WTSO's Previous Logo used from 2010 to 2014.
WTSO's Previous Logo used from 2014 to 2020.
See also
References
- ^ "Fox Sports 1070 - We Are Fox Sports 1070 Madison!".
- ^ Radio-Locator.com/WTSO
- ^ Broadcasting Yearbook 1977 page C-233
- ^ "WKOW Madison, Wis., on Air with 10 kw" (PDF). Broadcasting. January 26, 1948. Retrieved 2 November 2014.
- madison.com. Retrieved November 11, 2009.
- ^ "Brewers games on Bally Sports Wisconsin will look similar, but some streaming services lack deals | Major League Baseball | madison.com".
- ^ "WTSO Brings More FM Sports To Madison," from RadioInsight, 8/4/2014
- ^ "IHeartMedia to Launch U100.9 & 1070 the Game in Madison".
External links
- WTSO Website
- WTSO in the FCC AM station database
- WTSO in Nielsen Audio's AM station database
- FCC History Cards for WTSO