KATZ-FM

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Coordinates: 38°41′06″N 90°22′55″W / 38.685°N 90.382°W / 38.685; -90.382
Source: Wikipedia, the free encyclopedia.
KATZ-FM
Mainstream urban
SubchannelsHD2: Black Information Network (News)
AffiliationsPremiere Networks
Ownership
Owner
KATZ, KLOU, KSD, KSLZ, KTLK-FM, W279AQ
History
First air date
September 1961; 62 years ago (1961-09)
Former call signs
  • WOKZ-FM (1961-1978)
  • WZEN (1978-1979)
  • WZEN-FM (1979-1988)
  • KATZ-FM (1988-1995)
  • KNJZ-FM (1995-1996)
  • KATZ-FM (1996-2009)
  • WSDD (2009-2011)
  • WSGX (2011-2012)
  • KBWX (2012)
  • KMJM-FM (2012-2017)
Technical information[1]
Licensing authority
FCC
Facility ID48958
ClassC3
ERP17,000 watts
HAAT120 meters
Translator(s)HD2: 103.7 W279AQ (Mascoutah)
Links
Public license information
WebcastListen Live
Websitethebeatstl.iheart.com

KATZ-FM (100.3

mainstream urban format. The iHeartMedia (previously Clear Channel Communications) outlet broadcasts with an ERP of 17 kW and is licensed to Bridgeton, Missouri. Its transmitter is located in Overland, and operates from studios in St. Louis south of Forest Park
.

History

Early years/The "Original" 100.3 The Beat

100.3 FM, which signed on in September 1961 as WOKZ-FM in

urban AC
the following year.

After KMJM's owners bought KATZ and became its sister station in the 1990s, they would go through a flux of formats, including jazz as "Jazz 100",

Urban Gospel
station.)

KATZ-FM had picked up the

WKKV in Milwaukee, KDAY in Los Angeles, and WJHM
in Orlando for example.

However, after changes in programming at the Clear Channel St. Louis cluster, the Steve Harvey Morning Show began running on KMJM, with former morning host Tony Scott being displaced to PM Drive.

"Beat" Ends; "Sound" Debuts

100.3 The Sound logo, 2010

In September 2009, the station's ratings began to slide. Clear Channel announced that they would end "The Beat" and go with a new format, with "The Beat" being relocated to the station's secondary

Modern Rock hybrid format and new call letters WSDD. The first song played on "The Sound" was Owl City's "Fireflies".[4][5] On October 2, 2010, WSDD moved its transmitter to Overland, Missouri and its city of license to Bridgeton, Missouri
. Despite an overall decrease in power, the new signal now covers a greater portion of the population core of the St. Louis area.

Gen X Radio

On December 26, 2010, exactly one year after its debut, WSDD flipped to an all-90s hits format and adopted the "Gen X Radio" moniker.

Get Ready For This" by 2 Unlimited
. Although the format emphasized songs from the 1990s, they also played hits from the 1980s, 2000s, and some remaining currents from the previous format. On January 3, 2011, WSDD changed their call letters to WSGX to go with the "Gen X" branding.

The Brew

On May 23, 2012, at Noon, WSGX changed their format to

Bob & Tom Show
in morning drive.

Majic 100.3

On November 7, 2012, at 9 a.m., just five months after The Brew's debut, KBWX ended the classic rock format, and became the new home of KMJM's

Rhythmic CHR and took the KBWX calls, while 100.3 received the KMJM-FM call letters a few days later on November 15).[9]
In March 2013, the station shifted its playlist to include more current and recurrent hip hop music, similar to KMJM's former wide-ranging urban contemporary format before altering to Urban AC in 1999. Due to low ratings, the station dropped most hip hop music in early 2014.

"Beat" returns

Logo under classic hip hop format, 2014-16

On November 18, 2014, at Noon, the station returned to the "100.3 The Beat" moniker, and flipped to a Classic hip hop format.[10] On September 30, 2016, at Noon, the format was shifted back to urban contemporary, returning the format to the frequency after 7 years and 5 other formats. The move comes along with the addition of the syndicated Breakfast Club for mornings.[11]

On December 12, 2017, the station changed call letters back to KATZ-FM.[12]

References

  1. ^ "Facility Technical Data for KATZ-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ American Radio History [dead link]
  3. ^ American Radio History [dead link]
  4. ^ ""100.3 The Sound" St. Louis Launches - RadioInsight". December 26, 2009.
  5. ^ "100.3 The Beat St. Louis Becomes The Sound". December 26, 2009.
  6. ^ "Gen X Coming To St. Louis? - RadioInsight". December 26, 2010.
  7. ^ "What's Brewing In St. Louis? - RadioInsight". May 23, 2012.
  8. ^ "GenX 100.3 Becomes The Brew". May 23, 2012.
  9. ^ "Clear Channel Performs Double Flip In St. Louis - RadioInsight". November 7, 2012.
  10. ^ "Classic Hip-Hop Enters St. Louis - RadioInsight". November 18, 2014.
  11. ^ "100.3 The Beat St. Louis Gives Up Classic Hip-Hop For Urban - RadioInsight". September 30, 2016.
  12. ^ FCC Document fcc.gov [dead link]

External links

38°41′06″N 90°22′55″W / 38.685°N 90.382°W / 38.685; -90.382

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