Labdoor

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Labdoor, Inc.
Company typePrivate
IndustryProvides affiliate marketing of certified products Offers certification for supplement manufacturers for a fee
FoundedMay 2012 (May 2012)
FounderNeil Thanedar and others
Headquarters
South San Francisco, California
,
United States
Websitewww.labdoor.com

Labdoor is a privately held medical company registered in

FDA in the United States.[1]

History

Born and raised in St. Louis, Missouri, the son of Shri Thanedar, Neil Thanedar graduated from the University of Michigan in Ann Arbor, Michigan, with degrees in Cellular & Molecular Biology and Business Administration.[2][3]

Neil Thanedar co-founded Avomeen Analytical Services with his father in 2010.[4][5] He founded Labdoor (originally "Labrdr Inc"[6]) in May 2012[7][8] with co-founders Rafael Ferreira, Helton Souza, and Tercio Junker.[9][10][11] Labdoor pursued venture investors in 2012, 2015, and 2016, ultimately securing approximately $11 Million from groups including Y Combinator, Floodgate Fund, and Rock Health.[11][12][13] A controlling share of Avomeen Analytical Services was sold to an investment group in 2016.[14][15][16][17]

Products and services

Since November 2013, Labdoor's primary income is affiliate marketing for retailers, such as Amazon, of products they have tested and certified.[18] Labdoor also offers testing services to supplement manufacturers, assessing "accuracy", "purity", and "sport".[19] If a product passes testing, Labdoor will also "drive sales" through its certification program and retailer referrals.[20][19]

As of September 2021, Labdoor's new product selection procedure uses market research and an internal "tally of votes" system to choose which new product category will be selected to test next.[21]

In June 2018, Labdoor launched the crypto-currency TEST. It seeks to create a incentive system for individuals or organizations to anonymously create or raise a bounty on a product for independent laboratories to test.[22][23] TEST will be in initial coin offering (ICO) stage through December 2018.[24]

Labdoor buys dietary supplements directly from retailers, sends the products to an FDA-registered laboratory for analysis,[citation needed] and publishes the findings. Its mission is to share information to help consumers make the right decisions for themselves about dietary supplements.[according to whom?] Labdoor's rankings have sometimes been published by the press and online media.[25][26][27][28][29]

Government and legal interactions

Their findings resulted in the

energy drinks.[30] Labdoor evaluated Alex Jones's supplements, stating "the science behind many of their claimed ingredients are questionable."[31][32][33][34] Some 2015 tests of supplement products conducted by a third-party laboratory, which was organized by Labdoor and the Canadian Broadcasting Corporation (CBC), were first published and later retracted upon repeat testing.[35] The supplements were correctly labeled and there was no contamination nor deficiency in the products.[36]

As of August 2016, Labdoor allows manufacturers to challenge a report of a product by re-testing the product, or opt-out of having any reports of the manufacturer's products published on Labdoor's website.[37][38]

See also

References

  1. ^ Commissioner, Office of the. "Consumer Updates - FDA 101: Dietary Supplements". www.fda.gov. Retrieved 2018-10-01.
  2. ^ "Neil Thanedar". Medium. Retrieved 2018-10-01.
  3. ^ "Neil Thanedar". Labdoor. Retrieved 2018-10-01.
  4. ^ "Company Overview of Avomeen Analytical Services, Inc". www.bloomberg.com. Retrieved 2018-10-01.
  5. ^ "About Us | Avomeen Analytical Laboratory Services". Avomeen Analytical Services. Retrieved 2018-10-01.
  6. ^ "Indianapolis Startup LabDoor Is The Consumer Reports For Medicine & Supplements". seriousstartups.com. Retrieved 2018-10-02.
  7. ^ Moukheiber, Zina. "Labdoor Wants To Shed Light On The Murky World Of Dietary Supplements". Forbes.
  8. ^ Thanedar, Neil (2017-06-28). "2017 Labdoor State of the Startup". Neil Thanedar. Retrieved 2018-10-02.
  9. ^ "SEC FORM D". www.sec.gov. Retrieved 2018-10-02.
  10. ^ "Labdoor". angel.co. Retrieved 2018-10-01.
  11. ^ a b "Companies – Floodgate". floodgate.com. Retrieved 2018-10-02.
  12. ^ "Rock Health Announces Partnership with Kaiser Permanente, Unveils Its Fourth Class of Startups | Rock Health". Rock Health. 25 October 2012. Retrieved 2018-10-02.
  13. ^ "In Labdoor, Floodgate sees an e-commerce giant in disguise". TechCrunch. Retrieved 2018-10-02.
  14. ^ "Private equity firm buys controlling interest in Avomeen". Crain's Detroit Business. 23 November 2016. Retrieved 2018-10-01.
  15. ^ "Ann Arbor CEO surprises employees with $1.5 million in holiday bonuses". MLive.com. Retrieved 2018-10-01.
  16. ^ "Thanedar fights business fraud lawsuit as 'false'". Detroit News. Retrieved 2018-10-01.
  17. ^ "Portfolio | High Street Capital". www.highstreetcapital.com. Retrieved 2018-10-01.
  18. ^ "Our business model". Labdoor. Retrieved 2018-10-01.
  19. ^ a b "Dietary Supplements Certifications - Labdoor Testing Services". Labdoor. Retrieved 2018-10-01.
  20. ^ "Labdoor Testing Services - Chemical Laboratory Testing". Labdoor. Retrieved 2018-10-01.
  21. ^ "ABOUT US". Labdoor. Retrieved 5 September 2021.
  22. ^ "TEST | Home". testtoken.org. Retrieved 2018-10-02.
  23. ^ Thanedar, Neil (2018-06-28). "TEST Foundation Launches to Protect Consumers through Decentralized Regulation of Health Products". Medium. Retrieved 2018-10-02.
  24. ^ "Invest in TEST". republic.co. Retrieved 2018-10-02.
  25. ^ "NutriGold Fish Oil Ranked #1 in the USA for "Highest Quality" by LabDoor.com". Globe News. Retrieved 4 August 2018.
  26. ^ "Muscle Feast Grass-Fed Whey Isolate Review — Why So Cheap?". Bar Bend. 10 June 2017. Retrieved 4 August 2018.
  27. ^ "Science Says This Is A Secret To Clearer Skin". Refinery 29. Retrieved 4 August 2018.
  28. PMID 28469193
    .
  29. ^ "Could blotting your pizza with a napkin really help you lose pounds?". TODAY.com. Retrieved 2018-10-02.
  30. ^ Morganteen, Jeff (14 May 2014). "Here's Silicon Valley's answer to the FDA". CNBC.
  31. ^ "SF lab finds out what's in Alex Jones' Infowars supplements". SFGate. 2017-08-10. Retrieved 2018-10-01.
  32. ^ "Here's what's actually in Alex Jones' miracle supplements". Salon. 10 August 2017. Retrieved 4 August 2018.
  33. ^ "Labdoor Special Report: We Tested the Infowars Supplements!". Labdoor. 2017-08-10. Retrieved 2018-10-01.
  34. ^ "We Sent Alex Jones' Infowars Supplements To A Lab. Here's What's In Them". BuzzFeed News. Retrieved 2018-10-01.
  35. ^ "CBC retracts supplement report | CBC News". CBC. Retrieved 2018-10-02.
  36. ^ "Labdoor's Statement - CBC Marketplace Report". Labdoor. 2016-01-21. Retrieved 2018-10-02.
  37. ^ "Introducing: The Challenge Process". Labdoor. 2016-08-17. Retrieved 2018-10-02.
  38. ^ "Introducing: The Opt-Out". Labdoor. 2016-08-17. Retrieved 2018-10-02.
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