Gruen (TV series)
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Gruen | |
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Also known as |
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Created by |
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Directed by | Mark Fitzgerald |
Presented by | Wil Anderson |
Starring | |
Composer | David Chapman |
Country of origin | Australia |
Original language | English |
No. of series | 15 |
No. of episodes | 167 (list of episodes) |
Production | |
Executive producers |
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Producers |
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Camera setup | Multi-camera |
Running time | 35 minutes |
Production company | CJZ |
Original release | |
Network | ABC |
Release | 28 May 2008 present | –
Gruen (previously known as The Gruen Transfer) is an Australian television program focusing on advertising, which debuted on the
The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments.[2]
The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history.[3] The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain; however, the program itself seems to be unavailable in those markets and is blocked on YouTube and Apple's iTunes store, with the message "Viewable in Australia only".
The Gruen Transfer was nominated for an
A spinoff series, Gruen Nation, aired during the
Format
Current segments include:
- How Do You Sell?: This segment every week looks at advertising tactics used by advertisers to choose one product over another. Topics covered include beer, underwear, chocolate and banks.
- Endorse Me: Wil Anderson gives the panel the challenge of finding a sponsor for people who are famous for all the wrong reasons. Examples include Carl Williams and David Hicks.
- The Pitch: Two advertising companies are given a brief to create an advertisement for an "unsellable" product. Previous examples have included New Zealand government and several NZ YouTube viewers, although the final episode of Series One provided some balance in the form of a promotion for tourists not to visit Australia.[8] A controversial anti-discrimination ad by Sydney agency The Foundry to promote "fat pride", which depicted people telling racist and homophobic jokes, resulted in the ABC pulling the segment from the 13 May 2009 episode, deeming that it would breach the ABC's editorial guidelines.[9]
- Ad of the Week: This is where Wil and the panel look at an ad and they discuss it and how effective it is.
- What is this Ad for?: Wil shows the beginning of an ad without identifying the product, then asks the panel to guess what it is for.
- What's Wrong With This Ad?: A semi-regular segment where Wil shows an ad, usually submitted by a viewer, then asks the panel what they believe to be wrong about that ad. For example, the Philadelphia Cream Cheese Heaven campaign emphasises low fat in its product, so a viewer commented that, in the ad, even after dying and going to heaven, you still have to worry about your weight.
- Space Invaders: A semi-regular segment in which a real-life example of a new or unusual space for advertising is discussed. Examples include sheep jackets, children's books and on slums. The panel are then challenged to figure out a worthwhile client for advertisements in that space.
- God I Hate That Ad!: A web exclusive segment introduced in series two where Wil will bring up a particular ad that he, or viewers, dislike and has the panel discuss it, whether it is bad or not, or why it is bad. In the end the panel decide whether it is a bad ad or not.
- What Does it Mean?: A web exclusive segment introduced in series two where Wil and the panel come to a consensus of what message an ad is trying to get across when it is not obvious.
- The Worst Ad of All Time (Gruen Polished Turd), The Worst Product of All Time (Golden Steak Knives), Personal Worst (Brown Logie): A segment where the panel judges an ad or product based on how horrible it is with the "winner" being announced at the end of the series (this excludes the worst product of all time as the winner for it wasn't announced). The "prizes" are satirical allusions to a vulgar colloquialism for the advertising and public relations industries: "turd polishing".
Gruen Nation
A spin-off series called Gruen Nation was aired during the 2010 federal election campaign.[10] The first episode aired on 28 July 2010 at 9 pm. The series concluded on 18 August 2010. Each 45-minute episode was hosted by Wil Anderson with regular Gruen Transfer guests Todd Sampson and Russel Howcroft and guests John Hewson, leader of the federal Liberal party 1990–94, Neil Lawrence, "Kevin 07" campaign co-ordinator, and Annabel Crabb, journalist and political commentator.[11] Anderson said "If the ABC is the national broadcaster, then Gruen Nation is the national bullshit detector."[12]
Gruen Planet
A spin-off called Gruen Planet was announced to replace series 4 of The Gruen Transfer, with a broader landspace.[13] The first episode of the first series premiered on 28 September 2011 with 1.138 million viewers, rating fourth viewed show of the week. The second series began airing on 22 August 2012 following the conclusion of Gruen Sweat.[14]
Segments included:
- The Image Renovators: This segment every week looked at advertising and public relations tactics used.
- The Pitch: Two advertising companies were given a brief to create an advertisement for an "unsellable" product.
- What Would Kim Jong-un/JustinDo?: This showed the attempts of various public figures to promote themselves.
- Spin Cycle: This showed attempts to score a headline.
- How Do You Sell?: This segment every week looked at advertising tactics used by advertisers to choose one product over another. Topics covered include beer, underwear, chocolate and banks.
Gruen Sweat
A third spin-off series, titled Gruen Sweat, aired throughout the 2012 Summer Olympics. The four-episode series premiered on 25 July 2012 to 931,000 viewers.[14][15]
Gruen
A spin-off called Gruen was announced to replace Gruen Planet. The first episode of the first series premiered on 9 September 2015 with 974,000 viewers, ranking as the fourth-most-viewed show of the week. Despite the revised name, there are only extremely minor changes implemented for Gruen. All episodes are hosted by Wil Anderson and feature Todd Sampson and Russel Howcroft.
Panelists
Panelists have included: Karen Ferry,[16] Christina Aventi,[17] Dee Madigan,[18] Emily Taylor,[19] Pia Chaudhuri, Carolyn Miller, Adam Ferrier, Sunita Gloster, Lauren Zonfrillo, Priya Patel, Annie O'Rourke, Camey O'Keefe, Kirsty Muddle and others.
Episodes
Series | Title | Episodes | Originally aired | ||
---|---|---|---|---|---|
First aired | Last aired | ||||
1 | The Gruen Transfer | 10 | 28 May 2008 | 30 July 2008 | |
2 | 10 | 18 March 2009 | 20 May 2009 | ||
3 | 16 | 6 | 16 June 2010 | 21 July 2010 | |
Gruen Nation | 4 | 28 July 2010 | 18 August 2010 | ||
The Gruen Transfer | 6 | 25 August 2010 | 29 September 2010 | ||
4 | The Gruen Transfer | 16 | 8 | 3 August 2011 | 21 September 2011 |
Gruen Planet | 8 | 28 September 2011 | 16 November 2011 | ||
5 | Gruen Sweat | 14 | 4 | 25 July 2012 | 15 August 2012 |
Gruen Planet | 10 | 22 August 2012 | 24 October 2012 | ||
6 | Gruen Nation | 12 | 4 | 14 August 2013 | 4 September 2013 |
Gruen Planet | 8 | 11 September 2013 | 30 October 2013 | ||
7 | Gruen | 10 | 9 September 2015 | 11 November 2015 | |
8 | 10 | 3 August 2016 | 5 October 2016 | ||
9 | 10 | 13 September 2017 | 16 October 2017 | ||
10 | 10 | 2 May 2018 | 4 July 2018 | ||
11 | 10 | 25 September 2019 | 27 November 2019 | ||
12 | 10 | 14 October 2020 | 16 December 2020 | ||
13 | 10 | 13 October 2021 | 15 December 2021 | ||
14 | Gruen Nation | 10 | 2 | 11 May 2022 | 18 May 2022 |
Gruen | 8 | 7 June 2022 | 27 July 2022 | ||
15 | Gruen | 9 | 21 June 2023 | 16 August 2023 |
Series 1 (2008)
No. overall | No. in season | Topic(s) | The Pitch | Original air date | Viewers |
---|---|---|---|---|---|
1 | 1 | Beer | Whale meat | 28 May 2008 | 1,287,000[20][21] |
2 | 2 | Undies | Holidaying in Baghdad | 4 June 2008 | 1,273,000[22] |
3 | 3 | Banks | Celibacy | 11 June 2008 | 1,121,000[23] |
4 | 4 | Chocolate | The Democrat Party | 18 June 2008 | 1,204,000[24] |
5 | 5 | plastic bags | 25 June 2008 | 1,182,000[25] | |
6 | 6 | Feminine hygiene | Pro-child labour | 2 July 2008 | 1,058,000[26] |
7 | 7 | Road safety | Invade New Zealand | 9 July 2008 | 1,302,000[27] |
8 | 8 | Global warming | 16 July 2008 | 1,314,000[28] | |
9 | 9 | Skin care | Buy Nothing Day | 23 July 2008 | 1,386,000[29] |
10 | 10 | Cannes | Stop Australian tourism | 30 July 2008 | 1,456,000[30] |
Series 2 (2009)
No. overall | No. in season | Topic(s) | The Pitch | Original air date | Viewers |
---|---|---|---|---|---|
11 | 1 | Australia | Pro-nuclear power | 18 March 2009 | 1,120,000[31] |
12 | 2 | Oral hygiene | Hating Don Bradman | 25 March 2009 | 1,151,000[32] |
13 | 3 | Bottled water | Selling ice to Eskimos | 1 April 2009 | 976,000[33] |
14 | 4 | Synchronised swimming for males | 8 April 2009 | 1,087,000[34] | |
15 | 5 | Weight loss | Donate to CEOs | 15 April 2009 | 1,212,000[35] |
16 | 6 | Breakfast cereal | Plastic surgery for children | 22 April 2009 | 1,244,000[36] |
17 | 7 | Tobacco | Give the 2012 Summer Olympics to Australia | 29 April 2009 | 1,226,000[37] |
18 | 8 | "Yourself" (CEOs appearing in their own companies' advertising) | Cane toads as pets | 6 May 2009 | 1,211,000[38] |
19 | 9 | Meat | Fat pride (removed from broadcast edition) | 13 May 2009 | 1,239,000[39] |
20 | 10 | Hamburgers | Ban public holidays | 20 May 2009 | 1,312,000[40] |
Series 3 (2010)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
21 | 1 | Cleaning products | 16 June 2010 | 1,177,000[41] |
22 | 2 | FIFA World Cup | 23 June 2010 | 1,227,000[42] |
23 | 3 | MasterChef Australia | 30 June 2010 | 1,407,000[43] |
24 | 4 | Deodorant | 7 July 2010 | 1,197,000[44] |
25 | 5 | 3D television | 14 July 2010 | 1,341,000[45] |
26 | 6 | "Non-drinking" | 21 July 2010 | 1,280,000[46] |
27 | 7 | Gruen Nation (2010 Australian federal election) | 28 July 2010 | 1,600,000[47] |
28 | 8 | Gruen Nation (Australian federal election, 2010) | 4 August 2010 | 1,503,000[48] |
29 | 9 | Gruen Nation (Australian federal election, 2010) | 11 August 2010 | 1,571,000[49] |
30 | 10 | Gruen Nation (Australian federal election, 2010) | 18 August 2010 | 1,540,000[50] |
31 | 11 | Milk | 25 August 2010 | 1,358,000[51] |
32 | 12 | Shaving | 1 September 2010 | 1,391,000[52] |
33 | 13 | Religion | 8 September 2010 | 1,482,000[53] |
34 | 14 | Insurance | 15 September 2010 | 1,407,000[54] |
35 | 15 | Infomercials | 22 September 2010 | 1,448,000[55] |
36 | 16 | Airlines | 29 September 2010 | 1,403,000[56] |
Series 4 (2011)
The first eight episodes in 2011 were branded The Gruen Transfer; from the ninth episode, they were titled Gruen Planet.
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
37 | 1 | Supermarkets | 3 August 2011 | 1,072,000[57] |
38 | 2 | Banks (part 2) | 10 August 2011 | 1,114,000[58] |
39 | 3 | Animal rights, pillows | 17 August 2011 | 1,120,000[59] |
40 | 4 | Condoms | 24 August 2011 | 1,017,000[60] |
41 | 5 | Snack bars | 31 August 2011 | 1,165,000[61] |
42 | 6 | Billboards | 7 September 2011 | 1,164,000[62] |
43 | 7 | Shampoo | 14 September 2011 | 1,269,000[63] |
44 | 8 | Sports betting | 21 September 2011 | 1,162,000[64] |
45 | 9 | Foreign-owned beer brands | 28 September 2011 | 1,138,000[65] |
46 | 10 | Breast Cancer Awareness Month | 5 October 2011 | 1,130,000[66] |
47 | 11 | Apple Inc. | 12 October 2011 | 1,023,000[67] |
48 | 12 | British royal family | 19 October 2011 | 1,110,000[68] |
49 | 13 | Hungry Jack's | 26 October 2011 | 1,160,000[69] |
50 | 14 | Qantas | 2 November 2011 | 1,050,000[70] |
51 | 15 | Kim Kardashian | 9 November 2011 | 1,180,000[71] |
52 | 16 | Tiger Woods, Islam | 16 November 2011 | 1,170,000[72] |
Series 5 (2012)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
53 | 1 | Gruen Sweat (2012 Summer Olympics) | 25 July 2012 | 931,000[73] |
54 | 2 | Gruen Sweat (2012 Summer Olympics) | 1 August 2012 | 793,000[74] |
55 | 3 | Gruen Sweat (2012 Summer Olympics) | 8 August 2012 | 794,000[75] |
56 | 4 | Gruen Sweat (2012 Summer Olympics) | 15 August 2012 | 918,000[76] |
57 | 5 | Crown Casino | 22 August 2012[14] | 906,000[77] |
58 | 6 | Doug Pitt | 29 August 2012 | 810,000[78] |
59 | 7 | Lance Armstrong | 5 September 2012 | 917,000[79] |
60 | 8 | "IheartRine..."[80][non-primary source needed] | 12 September 2012 | 939,000[81] |
61 | 9 | People smuggling | 19 September 2012 | 946,000[82] |
62 | 10 | iPhone 5 | 26 September 2012 | 913,000[83] |
63 | 11 | Alan Jones | 3 October 2012 | 1,023,000[84] |
64 | 12 | Church of Scientology | 10 October 2012 | 997,000[85] |
65 | 13 | Newspapers | 17 October 2012 | 1,018,000[86] |
66 | 14 | Red Bull Stratos | 24 October 2012 | 1,038,000[87] |
Series 6 (2013)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
67 | 1 | Gruen Nation (2013 Australian federal election) | 14 August 2013 | 1,028,000[88] |
68 | 2 | Gruen Nation (Australian federal election, 2013) | 21 August 2013 | 1,052,000[89] |
69 | 3 | Gruen Nation (Australian federal election, 2013) | 28 August 2013 | 1,045,000[90] |
70 | 4 | Gruen Nation (Australian federal election, 2013) | 4 September 2013 | 1,179,000[91] |
71 | 5 | One Direction | 11 September 2013 | 1,128,000[92] |
72 | 6 | iPhone | 18 September 2013 | 988,000[93] |
73 | 7 | MasterChef Australia | 25 September 2013 | 908,000[94] |
74 | 8 | "Candid Camera" | 2 October 2013 | 784,000[95] |
75 | 9 | Prince Harry | 9 October 2013 | 884,000[96] |
76 | 10 | "Against Coca-Cola" | 16 October 2013 | 909,000[97] |
77 | 11 | Alcohol | 23 October 2013 | 1,070,000[98] |
78 | 12 | Same-sex marriage | 30 October 2013 | 1,004,000[99] |
Series 7 (2015)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
79 | 1 | Pet food | 9 September 2015 | 974,000[100] |
80 | 2 | Uber, Ashley Madison | 16 September 2015 | 915,000[101] |
81 | 3 | Aldi; Etihad Airways (with Nicole Kidman) | 23 September 2015 | 900,000[102] |
82 | 4 | Pope Francis | 30 September 2015 | 917,000[103] |
83 | 5 | AFL and NRL Grand Finals | 7 October 2015 | 926,000[104] |
84 | 6 | Anti-advertising | 14 October 2015 | 902,000[105] |
85 | 7 | Nuclear weapons | 21 October 2015 | 904,000[106] |
86 | 8 | Multi-national company tax | 28 October 2015 | 904,000[107] |
87 | 9 | Star Wars | 4 November 2015 | 897,000[108] |
88 | 10 | Christmas advertising | 11 November 2015 | 948,000[109] |
Series 8 (2016)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
89 | 1 | Coffee, Telstra | 3 August 2016 | 954,000[110] |
90 | 2 | Sponsorship of the Olympic Games | 10 August 2016 | 865,000[111] |
91 | 3 | 2016 Australian census, Organ donation | 17 August 2016 | 829,000[112] |
92 | 4 | Superannuation, Fitness First | 24 August 2016 | 927,000[113] |
93 | 5 | "Dad-vertising", "We're the Superhumans" (2016 Summer Paralympics campaign) | 31 August 2016 | 901,000[114] |
94 | 6 | Sugar, "awareness campaigns" | 7 September 2016 | 830,000[115] |
95 | 7 | Funerals, men's fragrances | 14 September 2016 | 815,000[116] |
96 | 8 | Plebiscite, Samsung | 21 September 2016 | 832,000[117] |
97 | 9 | Fruit, feminine hygiene | 28 September 2016 | 796,000[118] |
98 | 10 | Lamb, banks | 5 October 2016 | 832,000[119] |
Series 9 (2017)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
99 | 1 | National Broadband Network, hipsters | 13 September 2017 | 903,000[120] |
100 | 2 | Online dating, Apple Watch | 20 September 2017 | 773,000[121] |
101 | 3 | Australian Marriage Law Postal Survey, racism | 27 September 2017 | 793,000[122] |
102 | 4 | Shopkins | 4 October 2017 | 806,000[123] |
103 | 5 | Eggs, BHP | 11 October 2017 | 838,000[124] |
104 | 6 | Amazon, McHappy Day | 18 October 2017 | 813,000[125] |
105 | 7 | Gender pay gap, Hillsong Church | 25 October 2017 | 849,000[126] |
106 | 8 | Wine industry, Internet piracy | 1 November 2017 | 816,000[127] |
107 | 9 | AI assistants, Streets (ice cream) | 8 November 2017 | 840,000[128] |
108 | 10 | Reputation, headaches | 15 November 2017 | 718,000[129] |
Series 10 (2018)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
109 | 1 | Westpac, Coca-Cola No Sugar | 2 May 2018 | 862,000[130] |
110 | 2 | Facebook, Tourism Australia's Dundee campaign | 9 May 2018 | 841,000[131] |
111 | 3 | Chemist Warehouse, David Warner | 16 May 2018 | 897,000[132] |
112 | 4 | Ancestry.com, Woman's Day | 23 May 2018 | 784,000[133] |
113 | 5 | Bed mattress advertisements, Animals Australia | 30 May 2018 | 825,000[134] |
114 | 6 | Medibank, IKEA "Plant Bullying" | 6 June 2018 | 764,000[135] |
115 | 7 | Hair regrowth services, Amazon | 13 June 2018 | 877,000[136] |
116 | 8 | Uber Eats, Bowel Cancer Australia | 20 June 2018 | 881,000[137] |
117 | 9 | Allen's (confectionery); End of Financial Year Sales | 27 June 2018 | 809,000[138] |
118 | 10 | ASMR in advertising | 4 July 2018 | 785,000[139] |
Series 11 (2019)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
119 | 1 | Supermarket Collectables; Google's New Campaign | 25 September 2019 | 855,000[140] |
120 | 2 | Banking Royal Commission; KFC | 2 October 2019 | 874,000[141] |
121 | 3 | Department Stores; Big Vitamin | 9 October 2019 | 825,000[142] |
122 | 4 | Influencers; Mental health | 16 October 2019 | 827,000[143] |
123 | 5 | Milk and Milk Substitutes; Ineos 1:59 Challenge | 23 October 2019 | 730,000[144] |
124 | 6 | Domestic tourism; Spring Racing PR Crisis | 30 October 2019 | 695,000[145] |
125 | 7 | Greenwashing; Birdsnesting; Tourism Australia's Philausophy Campaign | 6 November 2019 | 744,000[146] |
126 | 8 | Food delivery; The Heart Foundation | 13 November 2019 | 741,000[147] |
127 | 9 | Streaming Wars; Australia Post | 20 November 2019 | 732,000[148] |
128 | 10 | Alcohol Marketing; Lay-by | 27 November 2019 | 749,000[149] |
Series 12 (2020)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
129 | 1 | Coronavirus messaging, TikTok and office space | 14 October 2020[150] | 1,037,000[151] |
130 | 2 | Soap, Bushfire campaign, Paywalls | 21 October 2020 | 831,000[152] |
131 | 3 | Bunnings Warehouse, essential workers, R. M. Williams | 28 October 2020 | 891,000[153] |
132 | 4 | Tourism, McDonald's vs Hungry Jack's, cancel culture | 4 November 2020 | 746,000[154] |
133 | 5 | Beer, Getting Active vs Being Lazy, Billboards | 11 November 2020 | 732,000[155] |
134 | 6 | Chooks, Telco 5G and The arts | 18 November 2020 | 666,000[156] |
135 | 7 | video games | 25 November 2020 | 732,000[157] |
136 | 8 | Black Friday, Christmas, phone privacy | 2 December 2020 | 725,000[158] |
137 | 9 | Allen’s Lollies and Black Lives Matter | 9 December 2020 | 698,000[159] |
138 | 10 | Review of 2020 commercials | 16 December 2020 | 638,000[160] |
Series 13 (2021)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
139 | 1 | Bunnings Warehouse, Balenciaga's collaboration with The Simpsons | 13 October 2021 | 657,000[161] |
140 | 2 | The Wiggles, Amazon and online delivery, Primo Scrambles | 20 October 2021 | 702,000[162] |
141 | 3 | Sports betting, Wrigley's Extra, kissing | 27 October 2021 | 647,000[163] |
142 | 4 | Meta, Electric cars, Insurance | 3 November 2021 | 642,000[164] |
143 | 5 | Grill'd, McDonald's, BTS partnerships, Bottled water | 10 November 2021 | 577,000[165] |
144 | 6 | Buy Now, Pay Later services, Online share trade, Sunglasses | 17 November 2021 | 618,000[166] |
145 | 7 | Lego and Salmon | 24 November 2021 | 539,000[167] |
146 | 8 | Black Friday, Christmas and Novelty Flavours | 1 December 2021 | 573,000[168] |
147 | 9 | skincare industry | 8 December 2021 | 468,000[169] |
148 | 10 | Review of 2021 commercials | 15 December 2021 | 526,000[170] |
Series 14 (2022)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
149 | 1 | Gruen Nation (2022 Australian federal election) | 11 May 2022 | 588,000[171] |
150 | 2 | Gruen Nation (Australian federal election, 2022) | 18 May 2022 | 559,000[172] |
151 | 3 | KFC, Top Gun and US military, Australian Defence Force, ASIO, sex toys | 8 June 2022 | 491,000[173] |
152 | 4 | McCafé, service stations, Respect domestic violence campaign | 15 June 2022 | 619,000[174] |
153 | 5 | 22 June 2022 | 501,000[175] | |
154 | 6 | reviews | 29 June 2022 | 524,000[176] |
155 | 7 | ABC 90th anniversary, Play School and Bluey toys, disinfectants and hygiene | 6 July 2022 | 536,000[177] |
156 | 8 | Use of | 13 July 2022 | 416,000[178] |
157 | 9 | Real estate industry, Lifestyle resorts, Country branding and sport, 2022 FIFA World Cup and David Beckham | 20 July 2022 | 519,000[179] |
158 | 10 | Best of 2022 commercials (so far) | 27 July 2022 | 510,000[180] |
Series 15 (2023)
No. overall | No. in season | Topic(s) | Original air date | Viewers |
---|---|---|---|---|
159 | 1 | anti-vaping | 21 June 2023 | 436,000[181] |
160 | 2 | optometrists | 28 June 2023 | 532,000[182] |
161 | 3 | Supermarkets and cost of living, The Reject Shop, Spudshed and Who Gives A Crap toilet paper | 5 July 2023 | 484,000[183] |
162 | 4 | Barbie and employment websites | 12 July 2023 | 415,000[184] |
163 | 5 | Bed and mattress advertisements, sleep products, Sam Kerr and the FIFA Women's World Cup | 19 July 2023 | 427,000[185] |
164 | 6 | Soft drinks and energy drinks, insurance and natural disasters | 26 July 2023 | 458,000[186] |
165 | 7 | Security in telcos, banks and Google, company rebrands and Animals Australia and pork | 2 August 2023 | 480,000[187] |
166 | 8 | 9 August 2023 | 514,000[188] | |
167 | 9 | Best of 2023 commercials (so far) | 16 August 2023 | 215,000[189] |
Critical reception
In 2009, The Sydney Morning Herald felt that The Gruen Transfer represented "intelligence and substance."[190]
In 2013, The Sydney Morning Herald thought that by Gruen Planet, the show's creators had got the franchise format "down to a fine art".[191]
Awards and nominations
In 2013, the Gruen Sweat special edition of the show won a Rose d'Or for Entertainment.[192]
Ratings
Gruen returned to television in 2016 with 954,000 viewers,[193] and in 2017 with 903,000 viewers,[194] while in 2020 it received 943,000 viewers.[195]
Graphs are unavailable due to technical issues. There is more info on
OzTam[196] LegacyThe show's panelists have become minor celebrities and experts in their fields. They have been contacted to speak on a variety of marketing-related issues,[197] and in particular Todd Sampson was hired by Qantas for a marketing campaign.[198] References
External links |