Radio Mirchi
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|
ENIL | |
Mirchi Love, Mirchi Indies | |
History | |
First air date | 2001 |
Links | |
Website | www |
Radio Mirchi ("Mirchi" in
Radio Mirchi maintains weekly music charts, or
Mirchi has its stations in India and also in GCC countries: UAE, Qatar, and Bahrain.[3]
As per the latest IRS data[4] released in 2017, Radio Mirchi has emerged as the number one FM broadcaster in Delhi and Mumbai, as well as in the top 8 metros taken together.
History
The original avatar of Radio Mirchi was
to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.First round of licenses
In 2000, the government announced the auction of 108 FM frequencies across India.
Second round of licences
In January 2006, Radio Mirchi purchased 25 frequencies in the second wave of licences that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centres. In the first wave of launches, Indore was the first city in India having grade of first private radio channel. Times decided to start radio channel to address the mass audience as advertisers can be attracted by showing a low cost per thousand.
Third round of licenses
Radio Mirchi invested above Rs.339 crore during phase III auctions and purchased 17 new channels in new cities such as Chandigarh, Kochi, Kozhikode, Jammu, Srinagar, Guwahati and Shillong, as well as in existing cities such as Bangalore, Hyderabad, Ahmedabad, Pune, Kanpur, Lucknow, Jaipur, Nagpur and Surat. This pushes Radio Mirchi presence in 49 centres.[5]
GCC countries expansion
Radio Mirchi started operations across
Areas of operation
India
Currently, Radio Mirchi has a presence 76-station network operating in 63 cities, including three Ishq FM stations Along with online and international stations, the company boasts of a 112-station network.[7]
- Ahmedabad, GJ
- MHz)
- MHz)
- MHz)
- MHz)
- Aurangabad, MH
- MHz)
- Bengaluru, KA(two channels - 98.3 and 95 MHz)
- MHz)
- Bhopal, MP
- Chandigarh
- Chennai, TN
- Coimbatore, TN
- Delhi
- MHz)
- MHz)
- Hubli-Dharwad, KA
- Hyderabad, TS (two channels - 98.3 and 95 MHz)
- Indore, MP (First city of Broadcasting)
- Jabalpur, MP
- Jaipur, RJ
- Jalandhar, PB
- MHz)
- Jammu, JK
- MHz)
- MHz)
- MHz)
- Kanpur, UP
- MHz)
- Kolhapur, MH
- Kolkata, WB
- MHz)
- Lucknow, UP
- Madurai, TN
- Mangalore, KA
- MHz)
- Mumbai, MH
- MHz)
- Nagpur, MH
- Nashik, MH
- MHz)
- MHz)
- Patna, BR
- MHz)
- Pune, MH
- MHz)
- Raipur, CG
- MHz)
- Ranchi, JH
- Rajkot, GJ
- MHz)
- MHz)
- Siliguri, WB
- Srinagar, JK
- Surat, GJ
- Thiruvananthapuram, KL
- MHz)
- MHz)
- MHz)
- Vadodara, GJ
- Varanasi, UP
- Vijayawada, AP
- Visakhapatnam, AP
- MHz)
Unless specified otherwise, all stations broadcast on 98.3
It reaches out to almost 52% of FM radio listeners in Delhi, 44% in Mumbai, 40% in Indore, 35% in Jaipur, 30% in Bhopal, 20% Chennai, 27% in Kolkata, 15% in Nagpur 60% in Mangaluru and 12% in
According to the Radio Audience Measurement Reports, Radio Mirchi has been dominating in Delhi and is the leader in Mumbai and Kolkata. However, in Kolkata they are not clear leaders in SEC ABC segments. The SEC ABC segments were earlier dominated by Big FM & now by Friends FM. However, in the SEC D & E segments Radio Mirchi has total domination.[citation needed]
United Arab Emirates
United States
Stations are operated under a brand licensing agreement between ENIL and Arohi Media, with the latter managing and operating the stations. Radio Mirchi went live in the USA on January 26, 2019, as MIRCHI
- AM)
- Princeton, NJ (broadcast on 103.3 FM HD2)
- Raleigh-Durham, NC (broadcast on 101.9 FM, 99.9 FM HD4, and 1490 AM)
- Philadelphia, PA (broadcast on 103.9 FM HD2)
- Baltimore, MD (broadcast on 92.3 FM HD2)
- Columbus, OH (broadcast on 107.5 FM HD2)
- St. Louis, MO (broadcast on 95.5 FM HD2)
The following stations to be launched soon:
- Atlanta, GA (broadcast on 107.5 FM HD3)
R J Interview All City 2023
1 and 2 December Hyderabad ,8th and 9th December Mumbai ,10th and 11th Kolkata 15th and 16th Neh Delhi, 19th and 20th Jaipur Radio Mirchi supports RDS information with the station name and current and next song.
Mirchi Music Awards
The Mirchi Music Awards are annually given awards instituted by Radio Mirchi for excellence in Bollywood film music. It was first given in 2008.[10]
References
- ^ "ENIL's Q3 revenue grows 80% sequentially". economictimes.indiatimes.com. 11 February 2021.
- ^ "Radio Mirchi changes signature tune after almost 10 years". economictimes.indiatimes.com. 21 July 2016.
- ^ "Mirchi expands reach in Gulf with Bahrain launch". economictimes.indiatimes.com. 13 May 2021.
- ^ "Numbers tell the story". brendequity.economictimes.indiatimes.com. 4 April 2018.
- ^ "Radio Mirchi launches in Kochi".
- ^ Rai, Bindu Suresh (1 February 2012). "Radio Mirchi heats up Abu Dhabi airwaves with Hindi tunes". emirates247.com. Retrieved 21 March 2018.
- ^ "Radio Mirchi: Not just a radio firm". economictimes.indiatimes.com. 21 October 2016.
- ^ "Radio Mirchi brings desi beats to listeners in UAE". exchange4media.com. 3 February 2012.
- ^ "Radio Mirchi expands to two more US cities". The Economic Times. 7 March 2019.
- ^ "Radio Mirchi announces Music Awards". radioandmusic.com. 5 March 2009.