Streetwear

Source: Wikipedia, the free encyclopedia.

Streetwear is a style of casual clothing which became global in the 1990s.[1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear.[2] Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through intentional product scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.[3][4]

History

Streetwear style is generally accepted to have been born out of the New York City hip-hop culture of the late

Fila and Adidas
.

A Stüssy store in Kuala Lumpur

In the late 1980s, surfboard designer

Shawn Stussy began selling printed T-shirts featuring the same trademark signature he placed on his custom surfboards. Initially selling the items from his own car, Stussy expanded sales to boutiques once popularity increased.[6][7][8] Then as sales peaked, Stüssy moved into exclusive sales to create product scarcity, which established streetwear's focus on T-shirts and exclusivity.[9]

Timberland boots are an everyday shoe in streetwear.

In the early 1990s, burgeoning record labels associated with popular hip-hop acts like

Roc-a-Fella Records launching Rocawear
.

Luxury sportswear

bling" culture saw established luxury brands make inroads into the market, with Burberry, Gucci and Fendi making appearances in films and hip hop videos. Singer Pharrell Williams partnered with fashion designer and A Bathing Ape creator, Nigo, to create Billionaire Boys Club,[12] credited with mixing Japanese street fashion and streetwear and increasing their visibility in high fashion.[13] Fashion clothing manufacturers began to follow the streetwear companies, co-opting the idea of very limited edition capsule collections, known as "drops", using social media and product scarcity as marketing tools.[14][15]

In the 2010s, some streetwear brands were coveted as much as the most historically elite fashion brands.

Comme des Garcons, and Stüssy x Dior.[16]

Alexander Wang developed "luxury sportswear" in his eponymous brand.

Contemporary streetwear has an increasing influence on haute couture, and has itself been influenced by runway shows. Designers such as

Demna Gvasalia, creative director of Vetements and Balenciaga, championed trends such as the chunky sneaker[19] and oversized hoodie.[20]

Streetwear is an inclusive style in fashion as it is gender neutral and often designed by people of many different ethnicities and backgrounds.[21]

Hypebeast culture

"Hypebeast" (occasionally "hype beast") culture is a colloquial term that at first was considered a

hipster who appropriates designer streetwear and buys only the latest releases, in an ironic imitation of mainstream celebrities like Kanye West.[25] Even though many people will refer to themselves as hypebeasts, taking it as a term of endearment (much like the evolution of the term otaku in Japanese popular culture) others still respond to the negative connotation.[26]

With a growing trend of prominent brand names and logos on clothing, there has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and accessories to impress others.[27] This trend is inspired by a 1990s fashion for clothing covered in brand names and logos.[28] Hypebeasts usually wear a variety of name brands at once to boast their affluence and display popular trends. Another component of "hypebeast culture" is the link to resellers. Resellers will purchase an upcoming trending sneaker to resell it at a higher asking price later. The resale market and hypebeasts can profit from brands by purchasing them for the trend rather than their cultural significance.[29]

Sneaker collecting

Main article: Sneaker collecting

grime scenes.[32] Although styles of shoes have changed, the link between sneaker culture and streetwear remains strong. The sneaker market is approximately valued at $85 billion USD in 2022 and is predicted to reach $120 billion by 2026.[33][34]

See also

Look up streetwear in Wiktionary, the free dictionary.

References

  1. ^ Laux, Cameron (9 January 2019). "Who decides what is cool?". BBC designed. British Broadcasting Corporation. Retrieved 10 January 2019.
  2. ^ Yotka, Steff (12 January 2019). "Think Streetwear Is a New Phenomenon? Meet Luca Benini, Who Started the Hype 30 Years Ago". Vogue. Retrieved 12 January 2019.
  3. ^ Baggs, Michael (10 December 2018). "Rental fashion: How luxury streetwear is changing the industry". BBC Newsbeat. British Broadcasting Corporation. Retrieved 10 January 2019.
  4. ^ "What is Street Wear?". Wisegeek. ...it is usually centered upon casual, comfortable pieces such as jeans, t-shirts, baseball caps, and sneakers. It is also influenced by hip-hop and skateboarding styles as well as 1980s nostalgia, and often features bold colors, graphic prints, and retro designs and logos.
  5. ^ "How Hip-Hop Left a Lasting Influence on Streetwear & Fashion". Highsnobiety. 2 October 2018. Retrieved 9 July 2020.
  6. ^ Sande, Steve (6 November 2005). "Street Threads". San Francisco Chronicle. Retrieved 12 August 2009.
  7. ^ "Style: Where Surf Meets Rap". Time. 11 February 1991. Archived from the original on 16 February 2010. Retrieved 10 September 2009.
  8. ^ Breinholt, Jacob (5 August 2009). "Throwback Comeback: Stussy". SoJones. Archived from the original on 13 March 2013. Retrieved 12 August 2009.
  9. ^
    Complex Magazine
    .
  10. ^ The Carhartt Jacket by Michel Marriott, 29 November 1992.
  11. ^ "Collaboration between luxury and sportswear: what are the roots?". Heuritech. 5 January 2021. Retrieved 22 January 2023.
  12. ^ Cook, Xerxes (27 November 2015). "English Inspiration | The Brain Behind Japan's Biggest Streetwear Brand". Amuse. Vice Media. Retrieved 7 August 2021.
  13. ^ Blagrove, Kadia; La Puma, Joe; Deleon, Jian (3 December 2013). "The Oral History of Billionaire Boys Club and Icecream". Complex. Retrieved 28 October 2022.
  14. ^ Fowler, Damian (5 February 2018). "The hype machine: Streetwear and the business of scarcity". BBC Capital. British Broadcasting Corporation. Retrieved 10 January 2019.
  15. ^ Berlinger, Max (26 February 2019). "Why streetwear brands are now billion-dollar concerns". Vogue Business. Retrieved 17 February 2023.
  16. ^ Sawyer, Jonathan (4 December 2019). "Kim Jones Takes Shawn Stussy's Artwork to "Couture Levels of Technique" in Dior's Fall 2020 Collection". Highsnobiety. Retrieved 29 October 2022.
  17. ^ Coretti, Valerio (1 June 2017). "Why is streetwear obsessed with Raf Simons?". nss magazine.
  18. ^ Schneier, Matthew (31 August 2022). "What's Next for Off-White After Virgil?". The Cut. Retrieved 4 September 2022.
  19. ^ Caramanica, Jon (25 July 2018). "My 8-Month Search for $900 Sneakers". The New York Times.
  20. Racked
    .
  21. ^ "What is Streetwear? The 411 on Fashion's Biggest Buzzword".
  22. ^ Bishop, Jordan (28 June 2016). "HYPEBEAST Founder Kevin Ma On Innovation, Learning, And Hong Kong". Forbes. Retrieved 29 October 2022.
  23. ^ Bain, Marc (22 May 2019). "Streetwear is what happens to fashion when consumers start dictating the terms". Quartzy. Retrieved 20 November 2019.
  24. ^ Weissburg, Josie. "Hypebeast Culture". The Register Forum. Retrieved 20 November 2019.
  25. ^ Bassil, Ryan (25 October 2019). "What Happened to the Hipster?". Vice. Retrieved 29 October 2022.
  26. ^ "The Evolution of the Hypebeast: An Illustrated Guide". Complex. Retrieved 20 November 2019.
  27. ^ "All Your Questios About Hypebeasts, Answered". Bustle. Retrieved 7 September 2019.
  28. ^ Groce, Nia (15 March 2018). "Will the '90s Logo Trend Last? Here's What the Experts Have to Say". Footwear News. Retrieved 7 September 2019.
  29. ^ Le, Nicholas (11 October 2018). "Streetwear resale culture on rise, becomes source of profit for students". The Campanile. Retrieved 8 August 2021.
  30. ISSN 2198-0802
    .
  31. ISSN 1025-3866
    .
  32. Complex
    . Retrieved 31 January 2019.
  33. ^ Braithwaite, Naomi (17 May 2021). "The history of sneakers: from commodity to cultural icon". The Conversation. Retrieved 7 March 2022.
  34. ^ "Global: Sneakers market value worldwide 2012-2025".
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