Latin American music in the United States

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Latin American music has long influenced popular music in the United States. Within the industry, "Latin music" has influenced jazz, rhythm and blues, and country music, even giving rise to unique US styles of music, including salsa, New Mexico, Tejano, and Western. Fusion genres such as Chicano rock, Nuyorican rap, and Chicano rap
have emerged from Latin communities within the United States.

The genre of

Latin American music includes music from Spanish, Portuguese, and, sometimes, French-speaking countries and territories in Latin America.[1] While Latin American music has also been referred to as "Latin music,"[2] the American music industry defines Latin music as any release with lyrics mostly in Spanish, regardless of whether the artist or music originates from Latin America or not.[3][4]

History

Eydie Gormé an American singer who had hits on the pop and Latin pop charts. Songs performed by Eydie Gormé include: "Sabor a Mí," "Amor," and "Cuando Vuelva a Tu Lado."

For example, in the bridge of "

habanera beat is evident, leading Jelly Roll Morton to comment, 'You've got to have that Spanish tinge.' To capture this essence, many American bands have incorporated a conga player, maracas, or other Latin percussion
instruments into their music.

The

Los Angeles to Beijing. It was common in dance halls in the late 1930s and 1940s for a Latin orchestra, such as that of Vincent López, to alternate with a big band because dancers insisted on it. Latin American music was extremely popular with dancers, encompassing not only the samba, pasodoble, rhumba, and mambo but also the conga
, adapted for the ballroom.

The song

vocalists Helen O'Connell and Bob Eberly.[5]

Rita Moreno, is best known for her roles in film, television, and on the stage. Her career has spanned over 70 years.

The term Latin music originated in the United States due to the increasing influence of

salsa
.

Artists like

hit, as a member of the "Gumm Sisters," was "La Cucaracha
."

During the 1940s, music from Latin America was introduced to large audiences throughout the United States via international radio networks such as

Viva America showcased leading musicians from both North and South America, featuring performances of Mexican boleros. These programs included collaborations by notable musicians, vocalists, and composers, including Alfredo Antonini, Juan Arvizu, Nestor Mesta Chayres, Eva Garza, Elsa Miranda, John Serry Sr., Miguel Sandoval, and Terig Tucci.[10][11][12][13]
[14]

Vikki Carr most popular songs include "It Must Be Him," "With Pen in Hand," and "Can't Take My Eyes Off You." "It Must Be Him" was her biggest hit, reaching No. 3 on the Billboard Hot 100 chart in 1967.

Latin American music imported from Cuba (such as

chachachá, mambo, and rhumba) and Mexico (including ranchera and mariachi) had brief periods of popularity during the 1950s. The earliest popular Latin American music in the United States came with the rhumba in the early 1930s, followed by calypso in the mid-1940s, mambo in the late 1940s and early 1950s, chachachá and charanga in the mid-1950s, bolero in the late 1950s, and finally boogaloo in the mid-1960s. During the same period, Latin American music mixed with jazz, resulting in Latin jazz and the fusion of cool jazz with bossa nova
.

The first Mexican-Texan pop star was

norteña was popularized by female duets like Carmen y Laura and Las Hermanas Mendoza, who had a series of regional hits. The following decade witnessed the ascent of Chelo Silva
, known as the "Queen of the (Mexican) Bolero," who sang romantic pop songs.

In the 1950s, further innovation took place in the Mexican-Texan community, with the addition of

Tony de la Rosa modernized conjunto big bands by adding electric guitars, an amplified bajo sexto, and a drum kit, while slowing down the frenetic dance rhythms of the style. In the mid-1950s, bandleader Isidro Lopez incorporated an accordion into his band, marking the beginning of the evolution of Tejano music. The rock-influenced Little Joe
was the first major star of this scene.

Joan Baez playing on stage in a Hamburg TV studio, 1973
Joan Baez most famous songs include "Diamonds & Rust," "We Shall Overcome," and "The Night They Drove Old Dixie Down."

The "Spanish tinge" was also a common feature in rhythm and blues in the 1950s. The monster hit "Little Darling" was driven by the clave beat, and Chuck Berry's "Havana Moon" achieved great success. Ritchie Valens, born Ricardo Valenzuela, soared to the top of the hit parade with 'La Bamba,' originally a Mexican wedding song. In 1954, Andy Russell relocated to Mexico, where he became a star in radio, television, motion pictures, records, and nightclubs. The Argentinian band Los Cinco Latinos released their first album, "Maravilloso Maravilloso," which found success in Latin America and the United States.[15]

In 1963, Trini Lopez burst onto the scene with his chart-topping album, "Trini Lopez at PJ's." While performing at a popular Los Angeles nightclub frequented by Hollywood stars, Frank Sinatra noticed Trini and signed him to his own record label, Reprise Records. Trini was the first rock act on Reprise Records, which later signed Jimi Hendrix.

Freddy Fender gained recognition as a rock and roll artist with hits like "Wasted Days and Wasted Nights." He later transitioned into country music and had chart-topping country hits, including "Before the Next Teardrop Falls."

Trini Lopez, the son of immigrant Mexican parents, was born in Houston, Texas. He was chosen to replace Buddy Holly in the Crickets after Holly's tragic death. Growing up in a Mexican and Black neighborhood in Houston, his father bought him a guitar to keep him engaged in a hobby that wasn't associated with gangs. He began his career as a rockabilly artist in Texas.

After relocating to Los Angeles with the goal of meeting his idol, Frank Sinatra, he found himself at PJ's nightclub, where he played solo guitar and sang for a year and a half. He performed popular tunes during 4 or 5 sets every night. At the time, the folk music scene was thriving, and he incorporated well-known folk songs into his sets, along with rock standards ranging from Ray Charles to show tunes from "West Side Story." His infectious energy and ability to captivate an audience and get them in the party spirit were captured live on the two albums recorded at PJ's, with the addition of drums and bass guitar.

Trini Lopez a versatile singer and guitarist known for songs like "If I Had a Hammer" and "Lemon Tree".

The result was international stardom, marked by several folk-rock hits, including "Lemon Tree" and "If I Had a Hammer," along with a sensational remake of "La Bamba," all recorded live in front of the PJ's crowd. Trini Lopez not only pioneered the folk-rock genre but also paved the way for future generations of Latin stars by refusing to change his last name when early record executives doubted that a Lopez could make a name in the predominantly Anglo radio and TV world.

He later ventured into film acting and became associated with Frank Sinatra's Rat Pack. He was co-billed with

Ed Sullivan Show
.

Similarly, the Tex-Mex and

German settlers in Texas. Johnny Rodriguez
is another Latin country star.

In the modern

Joe King Carrasco y las Coronas play punk rock
in a Tex-Mex style.

Herman Santiago wrote the lyrics to the iconic rock and roll song "Why Do Fools Fall in Love." Another song that became popular in the United States, especially during the holiday season, is "Feliz Navidad" by José Feliciano.

1980s crossover acts

Linda Ronstadt in 1976

Starting in the mid-1980s,

Hot Adult Contemporary Tracks chart, establishing that the group could perform pop ballads as successfully as dance tunes. The song "Hot Summer Nights" was also released that year and was part of the blockbuster movie Top Gun
. Since then Estefan has bridged between both the English and Latin world for the mid to late 1980s, 1990s and 2000s.

1990s Latin explosion

In the mid-1990s, Selena was gaining prominence within the Latin American music world. Primarily marketed as a Tejano music artist, Selena's success was met with rhythmic Cumbia recordings. After bypassing several barriers within the Tejano industry, she quickly superseded other Latin artist acts and earned the title "Queen of Tejano Music". After being presented with a Grammy for Selena Live!, Selena became the first Latin artist to release four number–one singles in 1994. With a meteoric rise in popularity, Selena was presented with the opportunity to record an English-crossover album.

Gloria Estefan in 2016

Months before the release of her English album, Selena was murdered by

I Could Fall In Love
" quickly became mainstream hits, and the album became among the top ten best-selling debuts of all time along with being among the best-selling debuts for a female artist. Selena became the first Latin artist, male or female, to have ever debuted with a No. 1 album, partially in Spanish.

Despite, and perhaps fueled by, Selena's death and crossover success, the "Latin explosion" continued in the late 1990s. At that time, a handful of rising stars who shared a Latin heritage were touted as proof that sounds from Latin countries were infiltrating the pop mainstream. These included Ricky Martin, Thalía, Marc Anthony, Enrique Iglesias and Jennifer Lopez, who rendered a Golden Globe performance as Selena on film. Like Estefan and Selena, many of these artists, including some who recorded in English after gaining fame singing in Spanish, had been influenced at least as much by American music and culture.

In 1994, Frank Sinatra personally invited Luis Miguel to participate on a duet in the album Duets II. Luis Miguel has been dubbed several times by the press and the media as the "Latin Frank Sinatra".[16] "Come Fly with Me" was the song of the duet with Luis Miguel.

Ricky Martin gained success with "

La Copa de la Vida", which Martin made a major hit in an English version when he was chosen to sing the anthem of the 1998 FIFA World Cup. "The Cup of Life" reached number one on the charts in 60 countries and the English version became No. 45 on the Hot 100 charts. The song went Platinum in France, Sweden and in Australia, where it ultimately became the number one single of the year. The song was awarded "Pop Song of the Year" at the 1999 Lo Nuestro Awards
.

Martin at the

RIAA. The album notably went to No. 1 in Norway
for three weeks, going on to sell eight million copies worldwide.

Ricky Martin

Martin prepared his first English album in 1999, as the first and most prominent single was "Livin' la Vida Loca", which reached number one in many countries around the world, including the United States, the United Kingdom, Argentina, Australia, Brazil, France, Greece, India, Israel, Italy, Japan, Guatemala, Mexico, Russia, Turkey, and South Africa. He followed up with the hit "She's All I Ever Had" which peaked at No. 2 on The Billboard Hot 100. This album became one of the top-selling albums of 1999, and was certified seven times platinum, selling over 22 million copies worldwide to date.

Enrique Iglesias

Also in 1999, attempting to emulate the crossover success of Gloria Estefan, Selena, and Ricky Martin in the anglophone market,

Da La Vuelta
" (not a Spanish version of any of the songs) was a salsa song and was a hit.

Jaci Velasquez

Enrique Iglesias had begun a successful crossover career into the English language music market. Thanks to other successful crossover acts, Latino artists and music had a great surge in popularity in mainstream music. Iglesias's contribution to the soundtrack of Will Smith's movie Wild Wild West, "Bailamos", became a number–one hit in the US. After the success of "Bailamos", several mainstream record labels were eager to sign Enrique. Signing a multi-album deal after weeks of negotiations with Interscope, Iglesias recorded and released his first full CD in English, Enrique. The pop album, with some Latin influences, took two months to complete and contained a duet with Whitney Houston called "Could I Have This Kiss Forever" and a cover of the Bruce Springsteen song "Sad Eyes". The album's third single, "Be With You", became his second number one.

Jennifer Lopez's debut album On the 6, a reference to the subway line she used to take growing up in Castle Hill, was released on June 1, 1999, and reached the top ten of the Billboard 200. The album featured the Billboard Hot 100 number-one lead single, "If You Had My Love", as well as the top ten hit "Waiting for Tonight", and even the Spanish version of the song "Una Noche Mas" became a hit as well. The album also featured a Spanish language, Latin-flavored duet "No Me Ames" with Marc Anthony, who later would become her husband. Although "No Me Ames" never had a commercial release, it reached number one on the U.S. Hot Latin Tracks.

By the mid-nineties, sales of Spanish language albums in the US by such acts as Luis Miguel, Enrique Iglesias and Ricky Martin had increased to compete with English language acts. To reflect the growing interest in Latin acts the American Music Awards instituted a category for Latin recording artists.

Martin was seen as the forerunner of a trend in pop music of using Latin tropes which the press dubbed a "

Latin Pop
explosion" or "Latin invasion".

2000s Latin pop boom

Christina Aguilera

After the 1990s, there were very few crossover acts that became successful in the 2000s. The only ones who proved successful were Shakira, Thalía, Paulina Rubio, Jennifer Lopez and Christina Aguilera, although the latter started at first in English and then turned to Spanish. Both Ricky Martin and Enrique Iglesias retained their roles as one of the most successful crossover artists this decade.

Colombian singer Shakira, who had been successful in the Latin world in the late 1990s, began working on an English crossover album in 2001. Thanks to other successful crossover acts in the 1990s, the crossover of Spanish artists to the English market had a great surge of popularity in mainstream music and it was the next logical step to Shakira and her label for her career, and Shakira worked for over a year on new material for the album. "

Andean music, including the charango and panpipes
in its instrumentation. Produced by Shakira, the track was internationally successful, reaching number one in most countries. It was also her first success in the U.S., reaching No. 6 on the Hot 100.

Shakira

Shakira's third studio album and first English language album,

Poem to a Horse
", with four of the singles becoming largely successful.

Because the album was created for the English language market, the rock and Spanish dance-influenced album gained mild critical success, while some critics claimed that her English skills were too weak for her to write songs for it. Rolling Stone stated "She sounds downright silly", and "Shakira's magic is lost in translation." Shakira's Latin fans also criticized her for seemingly abandoning her folk and rock roots in favor of contemporary American pop music. Despite this fact, the album became the best-selling album of 2002, selling 13 million copies worldwide and becoming the most successful album of her career to date.

Jennifer Lopez

After that success, Shakira's second English studio album,

Oral Fixation Vol. 2, was released on November 29, 2005. The album debuted at number five on the Billboard 200, selling 128,000 copies in its first week. The album has gone on to sell 1.8 million records in the U.S., earning a Platinum certification from the RIAA. Oddly enough, the Spanish counterpart was practically equally successful snatching more than 1.5 million copies to date according to RIAA. Oral Fixation Vol. 2 has also gone on to sell over 8 million copies worldwide. The album, went on to spawn two more singles. "Hips Don't Lie", featuring Wyclef Jean, was released as the album's second single in February 2006. The song went on to become the highest–selling single of the 21st century and became Shakira's first number-one single on the Billboard Hot 100, in addition to reaching number one in over 50 countries. Shakira and Wyclef Jean also recorded a bamboo version of the song to serve as the official theme of the 2006 FIFA World Cup
.

In early 2007, Shakira worked with American R&B singer

B'Day
. In April 2007, the single jumped ninety-one positions, from ninety-four to three, on the Billboard Hot 100 chart, setting the record for the largest upward movement in the history of the chart at the time.

Fergie

After that success, She Wolf was released in October 2009 internationally and then on November 23, 2009, in the U.S. The album received mainly positive reviews from critics, but only managed to sell 89,000 copies in its first week in the U.S., earning the number–15 spot on the Billboard 200. It has gone on to sell only 300,000 records in the U.S., becoming her least successful album there. However, the album has been moderately successful worldwide, having been certified Gold in Russia, Ireland, Switzerland, Poland, France, Argentina, Greece, and Hungary, Platinum in Spain, the United Kingdom, and the Middle East, 2× Platinum in Colombia and Mexico, and 3× Platinum in Taiwan. To date, the album has sold 3 million copies worldwide, becoming Shakira's least commercially successful studio album so far. The lead single, "She Wolf" and "Loba" were successful worldwide, reaching number one in Latin America, number two in Germany, Ireland, Italy, Estonia and Spain, number three in Switzerland and Austria, number four in the UK, France and Greece, number five in Canada and Belgium, number six in Finland, number nine in Japan, and number 11 in the U.S.

Zack de la Rocha on stage with Rage Against the Machine in 2007

World Music Award
as the best selling Latin artist that year.

Jennifer Lopez officially released her first full Spanish-language album, Como Ama una Mujer, in March 2007. Her husband, singer Marc Anthony, produced the album with Estefano, except for "Qué Hiciste", which Anthony co-produced with Julio Reyes. The album peaked at number ten on the Billboard 200 and number one on the U.S. Top Latin Albums for four straight weeks, and on the U.S. Latin Pop Albums for seven straight weeks. The album did well in Europe, peaking at number three on the albums chart, mainly due to the big success in countries such as Switzerland, Italy, Spain, France, Belgium, Greece, Germany, Austria, and Portugal.

Pitbull

On 24 July 2007,

Mark G. Etess Arena
and ended on 7 November 2007 at the American Airlines Arena in Miami, Florida. The lead single, "Qué Hiciste", was officially released to radio stations in January 2007. Since then, it has peaked at 86 on the U.S. Billboard Hot 100 and number one on the Hot Latin Songs and the Hot Dance Club Play. It also went top ten on the European chart. The video for the song was the first Spanish-language video to peak at number one on MTV's Total Request Live daily countdown.

Marc Anthony in 2006

Lopez won an

American Music Award
as the Favorite Latin Artist in 2007. With Como Ama Una Mujer, Jennifer Lopez is one of the few performers to debut in the top 10 of the Billboard 200 with a Spanish album.

This century also saw the

I'll Be Right Here (Sexual Lover)". Each of the main single releases, as well as other English songs on the album, have Spanish-language counterparts that became big hits on Billboard's Hot Latin Songs chart and vice versa for songs like "Casanova", which has an English-language counterpart of the same name. The Spanish-language counterpart for the song "I'll Be Right Here (Sexual Lover)" is "Y Yo Sigo Aquí" (English: "And I'm Still Right Here"), the Spanish version of the song by Rubio, taken from her fifth studio album Paulina. Selena Gomez
was recognized as the Billboard Woman of the Year in 2017.

Selena Gomez

In addition to collaborations with English recording artists like Paulina's song "Nada Puede Cambiarme" (English: Nothing Can Change Me), the music video, like the song itself, wouldn't have been complete without presence of the legendary former Guns N' Roses' guitarist, Slash. Thalia collaborated with legendary American pop singer Tony Bennett in the duet "The Way You Look Tonight", which featured on Bennett's album Viva Duets, released in October 2012. Thalía's first English-language album, released in 2003, shares a title with her 1990 and 2002 Spanish-language albums.

Camila Cabello

"I Want You" was the album's most popular song, peaking at number 22 on the Billboard Hot 100 and number seven in the Mainstream chart. It is her only song to date that has charted within the Billboard Hot 100. In Greece, the song peaked number twenty-six in Top 50 singles sales. The Spanish version of the song, "Me Pones Sexy", was released for the Spanish-language audience and also performed quite well on the Latin charts, peaking within the top ten of the Hot Latin Tracks at number nine. The album's music incorporated Latin pop styles with rock, R&B, dance, and mariachi elements. Vicente Fernandez, Mexican singer of traditional pop ranchera standards and cultural icon, also collaborated with singer Tony Bennett in a duet for Viva Duets with "Return To Me" ("Regresa a Mí").

Shakira collaborated with the South African group Freshlyground to create the official song of the 2010 FIFA World Cup in South Africa, "Waka Waka (This Time for Africa)", which is based on a traditional Cameroonian soldiers' Fang song named "Zangalewa" by the group Zangalewa or Golden Sounds. The song was made popular in her native Colombia in 1987 through west African DJs in Colombia. The single later reached the top 20 in Europe, South America and Africa and the top 40 in the U.S., and was performed by Shakira at the World Cup kick-off and closing. The Spanish version was successful as well.

Sale el Sol was released as Shakira's seventh studio album on 19 October 2010. It has both English and Spanish songs. Shakira and Enrique Iglesias have retained their roles as some of the most successful crossover artists this decade.

In May 2013 Christina Aguilera appeared on Mexican singer Alejandro Fernández's cover of "Hoy Tengo Ganas de Ti" from his album Confidencias.[17]

2010s continued success

Cardi B

Today, Latin American music has become a term for music performed by Latinos regardless of whether it has a Latin element or not. Acts such as Shakira, Jennifer Lopez, Enrique Iglesias, and Pitbull are prominent on the pop charts. Iglesias, who holds the record for most No. 1s on Billboard's Hot Latin Tracks, released a bilingual album inspired by urban acts, and he frequently releases two completely different songs to Latin and pop formats at the same time. Mainstream artists and producers tend to feature more on songs from Latin artists and it has also become more likely that English language songs crossover to Spanish radio and vice versa.

Viva Duets is a studio album by Tony Bennett, released in October 2012.[18][19] The album is sung in English, Spanish and Portuguese, and features Latin American singers. Album's adaptations were written by Andres Castro, Edgar Barrera, Miguel Bose, Ricardo Arjona, Kany Garcia, Thalia, Franco De Vita, Dani Martin, and Mario Molina Montez.

Bad Bunny

The

Todo Cambio", and "Mayores". Gomez has confirmed that her debut album will be completely in Spanish. Three-time Grammy nominated Miguel del Aguila
has represented the cross-over between Latin and classical with his 45 CDs released and over 125 works.

Plácido Domingo
who released his first album, Latidos, in Spanish in April 2017, followed with the English version, Heartbeat, in the third quarter of 2017.

J Balvin

In 2018, Latin music became the fifth most popular and successful music genre in the U.S., surpassing country and EDM.[21] Nearly 11 percent of song consumption (including streams and digital sales) and 9.4 percent of album consumption (streams, physical and digital sales) in 2018 was from Latin music.

91 percent of the $135 million produced by the Latin music market last year[clarification needed] came from either paid subscription platforms such as Spotify, or ad revenue from streaming services like YouTube.[22]

In 2017,

Ozuna, which currently has 1.8 billion views.[24] Of the top 10 most viewed music videos on YouTube in 2018, eight were from Latin music artists.[25] The Latin pop song "Havana" by Camila Cabello featuring Young Thug
reached No. 1 on the Hot 100.

Sofia Carson in October 2017

Perhaps the biggest subgenre of Latin American Music, Latin Trap has emerged to be one of the most popular genres of music to this day. Latin Trap, also known as Spanish Trap or trapeton, is a style of trap music that is infused and influenced by Latin Hip Hop and Reggaeton.

Paving the way for Latin trap artists all over the world is Puerto Rico's own Bad Bunny. Bursting into the music scene in 2016, Bad Bunny is a chart-topping Latin trap artist based in San Juan. With hit songs like "I Like It" with Cardi B and J Balvin, which became the first Latin trap song to reach No. 1 the Billboard Hot 100,[26] and "MIA" featuring Drake, which debuted at No. 5 on the Hot 100 in October 2018,[27] Bad Bunny is one of the most successful Latin artists of his generation.

The 2018 Top Latin Artist Billboard award was won by Dominican-Puerto Rican reggaeton and Latin trap singer, Ozuna. Ozuna's infectious music has put him on top of Latin song charts and was even named YouTube's most watched artist of 2018.[28]

Melanie Martinez in February 2014

Ozuna released his first studio album titled

Me Niego", alongside Reik and Wisin, peaked at number 6 and his song "El Farsante", featuring Romeo Santos, peaked at number 2.[29] In his second studio album, Aura, he took part in one of the most anticipated collaborations of the year with Cardi B, and their song, "La Modelo", debuted at number 3 on the Hot Latin charts. Ozuna's most recent collaboration was with American singer Selena Gomez, Cardi B, and DJ Snake. Their song, "Taki Taki", took the U.S by storm. It debuted at number 1 and then led the Hot Latin chart for 13 weeks.[30]

The popularity of Latin music has increased over the years. While Latin music has always had a place in the American music industry, there's certainly been a rise of the music and has become mainstream. Its high demand has helped many Spanish speaking artists. It is reaching a greater audience in the United States and outside the Spanish speaking world. The growth of Latin music has resulted for the opportunity for female Latin artists to dominate in the music industry as well. [citation needed]

Brooke, in a brown jacket, sings into a microphone.
Ally Brooke

2018 was a breakthrough year for women in Latin music. Female artists like Dominican singer and songwriter Natti Natasha and singer and actress Becky G are a few of the young Latinas who climbed the male dominated reggaeton music charts in 2018. This was especially true after Becky G and Natti Natasha's song, “Sin Pajamas”, ranked in the top ten most viewed music uploads worldwide, according to Rolling Stone. Latin pop growth has helped non-Latin recording artist as they pair with popular Latin stars, thus increasing collaborations. The collaborative efforts between Spanish speaking and English speaking artist is a testament to how big the genre has gotten. In 2018, Latin pop appears to have been more traction than it did in the 1990s Latin boom. With that being said, it is a dominant force in the music industry with no signs of slowing down. [citation needed]

bilingual
single, with both vocalists singing in English and in Spanish.

Selena Gomez released her first

Far Out called the phenomenon "Encanto-mania".[40] The TikTok videos tagged with the hashtag "#encanto" have received more than 11.5 billion views in total, as of January 23, 2022.[41][42] The most popular song of the soundtrack was "We Don't Talk About Bruno", a salsa tune which experienced widespread commercial success in 2022.[43] "Dos Oruguitas" was nominated for the Academy Award for Best Original Song at the 94th Academy Awards.[44]

Awards

Julio Iglesias moved to Miami, Florida, in the United States, signed a deal with CBS International at the Eurovision Song Contest 1970.

The

Best Regional Mexican Music Album (including Tejano), and Best Tropical Latin Album. The ALMA Award
, also highlighting the best American Latino contributions to music, promote fair and accurate portrayals of Latinos and was first awarded in 1995.

Becky G won favorite female Latin artist at the AMAs in 2020.[46]

The most prestigious Latin American music awards in Spanish in the United States are broadcast by the two biggest Spanish networks

first Latin Grammy Awards were held in September 2000.[47]

Premios Lo Nuestro was first awarded in 1989 by the network to honor the previous year's top artists in

Latin music with nominees initially selected by Univision and Billboard and winners decided by viewers. After Billboard created its own Latin Awards ceremony in 1994, the nominees and winners were selected by a poll conducted among program directors of Spanish-language radio stations throughout the United States, with results were tabulated and certified by Arthur Andersen.[48][49][50]
In 2004, the network launched
Latin Recording Academy chose to end its four-year relationship with CBS, having canceled the 2001 broadcast following the September 11 attacks, were rebuffed by executives with that network in efforts to retool the show to better cater to a Latino audience. The Latin Recording Academy extended its agreement with Univision to televise the Latin Grammys for six years on June 26, 2012.[51][52]
Telemundo is the broadcaster of the
Best Latin Pop Or Urban Album, and Latin Rock, Urban Or Alternative Album has been renamed Best Latin Rock Or Alternative Album

See also

References

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Further reading

  • Doeden, Matt (2013). American Latin Music: Rumba Rhythms, Bossa Nova, and the Salsa Sound.
    ISBN 978-0761345053
    .
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