Cathay Pacific: Difference between revisions
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{{Chinese|title=Cathay Pacific |
{{Chinese|title=Cathay Pacific Airlines Limited|first=t|showflag=y|t=國泰航空公司|s=国泰航空公司|altname=Cathay Pacific Airlines|t2=國泰航空|s2=国泰航空|h2=Get<sup>5</sup>{{small|(''or'' gok<sup>5</sup>)}}tai<sup>4</sup> Hong<sup>2</sup>kung<sup>1</sup>|y2=Gwoktaai Hòhnghūng |j2=Gwok3taai3 Hong4hung1|p2=Guótài Hángkōng|t3=國泰航空公司|s3=国泰航空公司|altname4=Cathay Pacific|t4=國泰|s4=国泰|l4=Peaceful Country}} |
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'''Cathay Pacific |
'''Cathay Pacific Airlines Limited''' is the [[flag carrier]] of [[Hong Kong]], with its [[head office]] and main [[airline hub|hub]] located at [[Hong Kong International Airport]]. The airline's operations and subsidiaries have scheduled passenger and cargo services to more than 190<ref name="CATHAY PACIFIC FACT SHEET">{{cite report |author=Cathay Pacific |date=2017 |title=Cathay Pacific Airways Limited – CATHAY PACIFIC FACT SHEET 2017 |url=http://downloads.cathaypacific.com/cx/press/cxw/CX_Fact%20Sheet_en.pdf }}</ref><ref name="Interim Report 2016">{{cite report |author=Cathay Pacific |date=2016 |title=Cathay Pacific Airways Limited – Interim Report 2016 |url=https://www.cathaypacific.com/content/dam/cx/about-us/investor-relations/interim-annual-reports/en/2016_cx_interim_report_en.pdf |page=1 |access-date=23 December 2016 }}</ref> destinations in more than 60 countries worldwide including [[codeshare agreement|codeshares]] and joint ventures. Cathay Pacific operates a fleet of [[wide-body aircraft]], consisting of [[Airbus A330]], [[Airbus A350]] and [[Boeing 777]] equipment.<ref name="cathaypacific.com1">{{cite web|url=https://www.cathaypacific.com/cx/en_HK/about-us/about-our-airline/fleet.html|title=Airline Fleet - Cathay Pacific|website=www.cathaypacific.com}}</ref> Cathay Pacific Cargo operates two models of the [[Boeing 747]]. Wholly owned subsidiary airline [[Cathay Dragon]] operates to 44 destinations in the Asia-Pacific region from its Hong Kong base. In 2010, Cathay Pacific and Cathay Pacific Cargo, together with Dragonair (rebranded Cathay Dragon), carried nearly 27 million passengers and over 1.8 million tons of cargo and mail. |
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The airline was founded on 24 September 1946 by Australian [[Sydney de Kantzow|Sydney H. de Kantzow]] and American [[Roy Farrell|Roy C. Farrell]]. The airline made the world's first [[Non-stop flight|non-stop]] [[Polar route|transpolar]] flight flying over the [[North Pole]] in July 1998, which was also the [[maiden flight]] to arrive at the then new [[Hong Kong International Airport]].{{cn|date=April 2018}} The airline celebrated its 60th anniversary in 2006; and {{as of|2009|10|lc=on}}, its major shareholders are [[Swire Group|Swire Pacific]] and [[Air China]]. It is reciprocally one of the major shareholders of Air China. On 6 November 2017, [[Qatar Airways]] acquired a 9.6% shareholding of Cathay Pacific, becoming its 3rd largest shareholder.<ref>{{cite news|url=https://www.bloomberg.com/news/articles/2017-11-05/qatar-airways-agrees-to-buy-662-million-stake-in-cathay-pacific|title=Qatar Airways Buys Cathay Pacific Stake for $662 Million|publisher=[[Bloomberg L.P.|Bloomberg]]|date=6 November 2017|accessdate=6 November 2017}}</ref> |
The airline was founded on 24 September 1946 by Australian [[Sydney de Kantzow|Sydney H. de Kantzow]] and American [[Roy Farrell|Roy C. Farrell]]. The airline made the world's first [[Non-stop flight|non-stop]] [[Polar route|transpolar]] flight flying over the [[North Pole]] in July 1998, which was also the [[maiden flight]] to arrive at the then new [[Hong Kong International Airport]].{{cn|date=April 2018}} The airline celebrated its 60th anniversary in 2006; and {{as of|2009|10|lc=on}}, its major shareholders are [[Swire Group|Swire Pacific]] and [[Air China]]. It is reciprocally one of the major shareholders of Air China. On 6 November 2017, [[Qatar Airways]] acquired a 9.6% shareholding of Cathay Pacific, becoming its 3rd largest shareholder.<ref>{{cite news|url=https://www.bloomberg.com/news/articles/2017-11-05/qatar-airways-agrees-to-buy-662-million-stake-in-cathay-pacific|title=Qatar Airways Buys Cathay Pacific Stake for $662 Million|publisher=[[Bloomberg L.P.|Bloomberg]]|date=6 November 2017|accessdate=6 November 2017}}</ref> |
Revision as of 17:26, 13 July 2018
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Founded | 24 September 1946 | ||||||
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Hubs | Hong Kong | ||||||
Secondary hubs | |||||||
Focus cities | |||||||
Frequent-flyer program |
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Alliance | Oneworld | ||||||
Subsidiaries | |||||||
Fleet size | Parent company Swire | | |||||
Traded as | SEHK: 293 | ||||||
Headquarters | Cathay City, Hong Kong International Airport, Chek Lap Kok, Hong Kong[1] | ||||||
Key people |
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HK$97.284 billion (2017)[2] | |||||||
Operating income | HK$-580 million (2017) | ||||||
Net income | −HK$888 million (2017) | ||||||
Employees | 22,700 (2017, Cathay Pacific), 32,700 (2017, incl. subsidiaries)[2] | ||||||
Website | cathaypacific |
Cathay Pacific Airlines Limited | ||||||||||||||||
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Traditional Chinese | 國泰航空公司 | |||||||||||||||
Simplified Chinese | 国泰航空公司 | |||||||||||||||
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Cathay Pacific Airlines | ||||||||||||||||
Traditional Chinese | 國泰航空 | |||||||||||||||
Simplified Chinese | 国泰航空 | |||||||||||||||
Cantonese Yale | Gwoktaai Hòhnghūng | |||||||||||||||
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Second alternative Chinese name | ||||||||||||||||
Traditional Chinese | 國泰航空公司 | |||||||||||||||
Simplified Chinese | 国泰航空公司 | |||||||||||||||
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Cathay Pacific | ||||||||||||||||
Traditional Chinese | 國泰 | |||||||||||||||
Simplified Chinese | 国泰 | |||||||||||||||
Literal meaning | Peaceful Country | |||||||||||||||
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Cathay Pacific Airlines Limited is the
The airline was founded on 24 September 1946 by Australian
Cathay Pacific is the world's tenth largest airline measured in terms of sales, and fourteenth largest measured in terms of market capitalisation.[7] In 2010, Cathay Pacific became the world's largest international cargo airline, along with main hub Hong Kong International Airport as the world's busiest airport in terms of cargo traffic.[8]
It is one of the founding members of the Oneworld alliance. Cathay Pacific's subsidiary Cathay Dragon is an affiliate member of Oneworld.
Cathay Pacific is an award-winning and globally reputed airline, winning the "World's Best Airline" award four times and consistently ranking as among the best airlines in the world.[9][10]
History
1940s and 1950s: The early years
Cathay Pacific Airways was founded on 24 September 1946 in Hong Kong, with
According to legend, the airline's unique name was conceived by Farrell and some foreign correspondents at the bar of the Manila Hotel.[11][non-primary source needed] On Cathay Pacific's maiden voyage, Farrell and de Kantzow flew from Hong Kong to Manila, and later on to Shanghai. The airline initially flew routes between Hong Kong, Sydney, Manila, Singapore, Shanghai, and Canton, while scheduled service was limited to Bangkok, Manila, and Singapore only.[11][non-primary source needed] The airline grew quickly. By 1947, it had added another three DC-3s and a Vickers Catalina seaplane to its fleet.[citation needed]
In 1948, a new
Swire later acquired 52% of Cathay Pacific Airways.[citation needed] As of 31 December 2017[update], the airline is still 45% owned by Swire Group through its subsidiary Swire Pacific Limited, as the largest shareholder.[21][22] However, Swire Group also formed a shareholders' agreement with the second largest shareholder Air China (which was controlled by state-owned China National Aviation Holding), which Cathay Pacific and Air China had a cross ownership.[22]: 41, 104
In the late 1940s, the Hong Kong government divided the local aviation market between Cathay Pacific and its only local competitor, the
1960s, 1970s, and 1980s: Expansion
The airline prospered in the late 1950s and into the 1960s, helped by buying its archrival, Hong Kong Airways, on 1 July 1959.[23] Between 1962 and 1967, the airline recorded double digit growth on average every year and became the world's first airline to operate international services to Fukuoka, Nagoya and Osaka in Japan.[11] In 1964, it carried its one millionth passenger[24] and acquired its first jet engine aircraft, the Convair 880.[17]
In the 1970s, Cathay Pacific installed a computerised reservation system and flight simulators. In 1979, the airline acquired its first Boeing 747 and applied for traffic rights to begin flying to London in 1980, with the first flight on 16 July. Expansion continued into the 1980s, with nonstop service to Vancouver in 1983, with continuing service on to San Francisco in 1986 when an industry-wide boom encouraged route growth to many European and North American centres.[24]
On 15 May 1986, the airline went public and was listed in the Main Board of
1990s: Rebranding, renewal, and Oneworld
In January 1990, Cathay Pacific and its parent company,
The airline began a US$9 billion fleet replacement program during the mid-1990s that gave it one of the youngest fleets in the world.
On 1 July 1997, the administration of Hong Kong was transferred from the UK to the People's Republic of China as part of the
On 21 May 1998, Cathay Pacific took the first delivery of the
New Hong Kong International Airport and transpolar flights
On Monday, 6 July 1998, at 00:00
2000s: Industrial troubles and acquisitions
The 2000s saw Cathay Pacific experience labour relations issues, while completing the acquisition of Dragonair.
On 28 November 2002, the airline took delivery of its first
The 49ers – employment dispute
In 2001, the Hong Kong Aircrew Officers Association (HKAOA) launched a "work to rule" campaign to further its campaign for pay improvements and changes to roster scheduling practices. The action involved pilots refusing to work flights that were not scheduled on their roster. Although this alone did not cause extensive disruption, rostered pilots began to call in sick for their flights. Combined with the work to rule campaign, the airline was unable to cover all of its scheduled flights, and cancellations resulted. Cathay Pacific steadfastly refused to negotiate with the HKAOA under threat of industrial action.[45]
On 9 July 2001, reportedly following a comprehensive review of the employment histories of all its pilots, the company fired 49 of its 1,500 pilots. This group became known colloquially as "the 49ers". Nearly half of the fired pilots were captains, representing five percent of the total pilot group. Of the 21 officers of the HKAOA, nine were fired, including four of the seven union negotiators.[46]
Then-HKAOA president Captain Nigel Demery took the view that "the firing was pure intimidation, a union-bust straight up, designed to be random enough to put the fear in all pilots that they might be next, no reason given".[46] The dismissals were challenged in a number of legal proceedings, but none were reinstated. The airline later offered the 49 pilots it terminated in 2001 the chance to reapply for pilot positions with its cargo division, guaranteeing such applicants first interviews, subject to passing psychometric testing. Nineteen former employees applied and twelve were offered jobs.
On 11 November 2009, 18 of the 49ers succeeded in the Hong Kong Court of First Instance concerning their joint claims for breach of contract, breach of the Employment Ordinance, and defamation.
Judge Anselmo Reyes ruled that the airline had contravened the Employment Ordinance by dismissing the pilots without a valid reason, adding that they had been sacked primarily because of union activities. He also held that remarks by then chief operating officer Philip Chen Nanlok and current chief executive Tony Tyler after the sackings were defamatory. The judge handed the pilots a victory in their long-running legal battle, with individual awards of HK$3.3 million for defamation together with a month's pay and HK$150,000 for the sackings.
On 24 December 2010, judges Frank Stock, Susan Kwan and Johnson Lam of the Court of Appeal overturned the judgment of the lower court to the extent that the claim for wrongful termination of contract was dismissed. The finding that Cathay Pacific wrongly sacked the 18 pilots for their union activities was upheld. The court upheld the defamation claim, but reduced the damages for the defamatory comments made by Cathay Pacific management. The judges also modified the judgment awarding payment of legal costs to the pilots and instead said that they should now pay some of Cathay's costs.[47]
The leader of the 49er Plaintiffs, Captain John Warham, launched a book titled The 49ers – The True Story on 25 March 2011.[48]
The pilots were awarded leave on 26 October 2011 to take their case to the Court of Final Appeal. The matter was heard before Hon. Mr. Justices Bokhary, Chan and Ribeiro who are all Permanent Judges of the Court of Final Appeal. The matters to be decided upon by the Court concerned wrongful termination of contract and the level of damages for defamation. The case was heard by the Court of Final Appeal on 27 August 2012.
On 26 September 2012, 11 years after they were sacked, the 49ers were finally judged[49] to have won the 3 prime issues of their legal case: breach of contract, breach of the Employment Ordinance, and defamation. The Court of Final Appeal agreed with the Court of Appeal's methodology for reducing the defamation damages. However, it reinstated one month's salary for each of the 49ers.
Regarding breach of contract,[50] the overall picture leading to dismissal and events immediately after were analysed by the courts, not just the dismissal letter. Regarding the Employment Ordinance, an important aspect was that the judgment defined the scope of "union activities" and its protection for workers in Hong Kong. The Court concluded: "Accordingly, most (possibly all) union-sponsored action is potentially protected by s 21B(1)(b), but if the action is not carried out “at [an] appropriate time”, it is excluded from the provision". There was no challenge by Cathay Pacific to the Court of Appeal’s decision to uphold the original Judge’s conclusion that the statements made by Cathay Executives were defamatory of the plaintiffs.
John Warham, referring to the effect the fight has had on pilots' families, said: "In terms of human life, three people are dead because of what Cathay Pacific did to us. That's on their conscience, I hope they can live with that."[51]
Acquisition and downsizing of Dragonair
On September 28,2006, the airline underwent a shareholding realignment under which Dragonair became a wholly owned subsidiary but continued to operate under its own brand. Acquiring Dragonair meant gaining more access to the restricted, yet rapidly growing, Mainland China market and more opportunities for sharing of resources.
Dragonair had originally planned significant international expansion. It was already operating services to
Following the acquisition by Cathay Pacific, Dragonair's proposed expansion plans underwent a comprehensive route compatibility analysis with the Cathay network, in an effort to reduce duplication. Dragonair services to Bangkok and Tokyo were terminated, and new services launched to Sendai, Phuket, Manila and Kathmandu. With the merging of similar departments at the two previously separate airlines, some Dragonair staff have had their employment contracts transferred to Cathay Pacific, with the exception of Dragonair Pilots and Cabin Crew and others made redundant due to the efficiencies gained in the merger. This resulted in an approximately 37 percent decrease in the number of staff contractually employed by Dragonair.[citation needed]
In January 2016, Cathay Pacific announced it was rebranding Dragonair as Cathay Dragon.[57]
Economic challenges
To celebrate the airline's 60th anniversary in 2006, a year of road shows named the "Cathay Pacific 60th Anniversary Skyshow" was held where the public could see the developments of the airline, play games, meet some of the airline staff, and view vintage uniforms. Cathay Pacific also introduced anniversary merchandise and in-flight meals served by restaurants in Hong Kong in collaboration with the celebrations.[58]
In June 2008, Cathay Pacific entered into a plea bargain with the United States Department of Justice in respect of antitrust investigations over air cargo price fixing agreements. It was fined US$60 million. The airline has subsequently set up an internal Competition Compliance Office, reporting to chief operating officer John Slosar, to ensure that the Group complies with all relevant competition and antitrust laws in the jurisdiction in which it operates. The breaches for which Cathay Pacific Cargo were being investigated in the US were not illegal under Hong Kong competition law.[59][60]
In September 2008, three of Cathay Pacific's top ten global accounts, Lehmann Brothers, AIG and Merrill Lynch, hit financial trouble.[61]
In March 2009, the airline reported a record full-year loss of
The flattening out of fuel prices resulted in Cathay Pacific recording a paper fuel hedging gain for its half-year reports for 2009. However, as a result of the global economic situation, the Group reported an operating loss. Given the current economic climate, and in line with the steps being taken by other major airlines around the world, the airline has undertaken a comprehensive review of all its routes and operations. This has resulted in frequencies being reduced to certain destinations, ad hoc cancellations on other routes, deferred capital expenditure, parked aircraft and introduced a Special Leave Scheme for staff to conserve money.[63] According to CEO Tony Tyler, the yield from passengers was "hugely down" and the airline had lost "a lot of premium traffic". He noted that it could take 20 passengers in economy to make up for the lost revenue of one fewer first class passenger flying to New York from Hong Kong.[64]
2010s: Current developments
In 2010, the airline set another record high profit, amounting to
On 8 October 2016, Cathay Pacific retired their last passenger Boeing 747, a 747-400, with a farewell scenic flight around Hong Kong after over 35 years of service of the type. Cathay operated the 747 since August 1979, when it was inaugurated on services to Australia.[68]
During the first half of 2016, Cathay Pacific's passenger yields fell 10 per cent, to the lowest in seven years as competing airlines from Mainland China increased direct service to the U.S. and Europe, hurting the company's revenue from its Hong Kong hub.[69] In October, Cathay Pacific scrapped its profit forecast for the second half of the year, less than two months after its issuance.[70]
From September 15, 2016, Cathay Pacific decided to reintroduce fuel surcharge on many flights after its half-year net profits dropped over 80% and it suffered HK$4.5 billion loss from wrong bets on fuel prices.[71] As of September 2016, Oil prices were halved from 2014 and stayed below US$50 a barrel.[71]
Corporate affairs and identity
Cathay Pacific's head office,
Subsidiaries and associates
Cathay Pacific has diversified into related industries and sectors, including ground handling, aviation engineering, inflight catering.[75]
Companies with Cathay Pacific Group stake include:
Company | Type | Principal activities | Incorporated in | Group's Equity Shareholding |
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Air China | Corporate | Airline | China | 20%[76] |
Air China Cargo | Joint Venture | Cargo airline | China | 49%**[76] |
AHK Air Hong Kong Limited | Subsidiary | Cargo airline | Hong Kong | 60%[76] |
Airline Property Limited | Subsidiary | Property Investment | Hong Kong | 100%[76] |
Airline Store Property Limited | Subsidiary | Property Investment | Hong Kong | 100%[76] |
Asia Training Property Limited | Subsidiary | Property Investment | Hong Kong | 100%[76] |
Asia Miles Limited | Subsidiary | Travel Reward | Hong Kong | 100%[76] |
Cathay Holidays Limited | Subsidiary | Tour Operator | Hong Kong | 100%[76] |
Cathay Pacific Aero Limited | Subsidiary | Financial Services | Hong Kong | 100%[76] |
Cathay Pacific Aircraft Lease Finance Limited | Subsidiary | Aircraft Leasing | Hong Kong | 100%[76] |
Cathay Pacific Aircraft Services Limited | Subsidiary | Aircraft Acquisition | Isle of Man | 100%[76] |
Cathay Pacific Catering Services (HK) Limited | Subsidiary | Catering services | Hong Kong | 100%[76] |
Cathay Pacific MTN Financing Limited | Subsidiary | Financial services | Cayman Islands | 100%[76] |
Cathay Pacific Services Limited | Subsidiary | Cargo | Hong Kong | 100%[76] |
Cebu Pacific Catering Services Inc. | Joint Venture | Airline catering | Philippines | 40%[76] |
Dell Fresh Limited | Subsidiary | Catering | Hong Kong | 100%[76] |
Ground Support Engineering Limited | Joint Venture | Airport ground engineering support and equipment maintenance | Hong Kong | 50%[76] |
Global Logisticcs System HK Company Limited | - | Air Cargo Computing | Hong Kong | 95%[76] |
Guangzhou Guo Tai Information Processing Company Limited | Subsidiary | Information processing | China | 100%[76] |
HAECO ITM Ltd. | Joint Venture | Inventory technical management services | Hong Kong | 30%[76] |
Hong Kong Airport Services Limited | Subsidiary | Ground handling |
Hong Kong | 100%[76] |
Hong Kong Aviation and Airport Services Limited | Subsidiary | Propert Investment | Hong Kong | 100%[76] |
Hong Kong Dragon Airlines Limited | Subsidiary | Airline | Hong Kong | 100%[76] |
LSG Lufthansa Service Hong Kong Limited | - | Airline catering | Hong Kong | 32%[76] |
Shanghai International Airport Services Co., Limited | Joint Venture | Ground handling | China | 25%[76] |
Snowdon Limited | Subsidiary | Financial services | Hong Kong | 100%[76] |
Troon Limited | Subsidiary | Financial services | Hong Kong | 100%[76] |
Vogue Laundry Service Limited | Subsidiary | Laundry and Dry Cleaning | Hong Kong | 100%[76] |
**Shareholding held through subsidiary at 25%, another 24% held through an economic interest with total holding at 49%
Livery
All Cathay Pacific aircraft carry the following livery, logos and trademarks: the "brushwing" livery on the body and on the
The brushwing logo consists of a calligraphic stroke against a green background; the stroke is intended to appear like the wing of a bird. The previous logo, consisting of green and white stripes, was in place from the early 1970s until 1994.[29]
Prior to 1997, all Cathay Pacific aircraft carried the British flag on the empennage. After the handover, aircraft carry the Brand Hong Kong logo and with HONG KONG or in Chinese 香港 under or beside the Brand Hong Kong logo instead of using the Hong Kong Special Administrative Region (HKSAR) flag. In fact, the HKSAR flag has never appeared on any aircraft.
In November 2015, the airline revealed a refreshed version of its previous livery, featuring a simpler paint scheme while maintaining their trademark brushwing on an all-green tail.
Destinations
Cathay Pacific serves 80 destinations (including cargo), but not including codeshare in 46 countries and territories on five continents, with a well-developed Asian network. The airline serves a number of gateway cities in North America and Europe, with easy connections with its
Cathay Pacific has codeshare agreements with the following airlines:[81]
- Air Astana[82]
- Air Canada (Selected connecting routes)[83]
- Air China
- Air New Zealand
- Alaska Airlines
- American Airlines
- Bangkok Airways
- British Airways
- Cathay Dragon
- Comair
- Fiji Airways
- Finnair
- Flybe
- Iberia
- Japan Airlines
- JetBlue
- LATAM Brasil
- LATAM Chile
- Lufthansa (Selected connecting routes)[84]
- Malaysia Airlines [85]
- MIAT Mongolian Airlines [86]
- Philippine Airlines
- Qatar Airways[87]
- S7 Airlines
- SriLankan Airlines
- Vietnam Airlines
- Vueling
- WestJet
The airline also has a codeshare agreement with French high speed trains (
Fleet
Cathay Pacific operates an all-
Loyalty programs
Cathay Pacific has two loyalty programs: The Marco Polo Club (The Club), the loyalty program, and Asia Miles, the travel reward program. Members of The Club are automatically enrolled as Asia Miles members.
Marco Polo Club
The Marco Polo Club is divided into four tiers, Green (entry level), Silver, Gold and Diamond, based on the member's past travel. A joining fee of US$100 is applicable for a Marco Polo Club membership. Members earn Club Points on eligible fare classes with Cathay Pacific, Cathay Dragon and
- Green
The Green tier is the entry level to the Marco Polo Club. Benefits include dedicated 24-hour club service line for flight reservations, designated Marco Polo check-in counters, excess baggage allowance and lounge access redemption, and priority boarding. One Business Class lounge voucher will be issued for the member or their travelling companion at reaching 200 Club Points. Members are required to earn 20 Club Points or pay US$100 for membership renewal.[91]
- Silver
Silver tier level is achieved or retained when the member earns 300 Club Points during the membership year. Additional benefits for Silver Card members include advanced seat reservations, priority waitlisting,
Marco Polo Club Silver tier status is equivalent to Oneworld Ruby tier status, which entitles members to Oneworld Ruby benefits when travelling on a Oneworld member airline.[91][92]
- Gold
Gold tier level is achieved or retained when the member earns 600 Club Points during the membership year. Additional benefits for Gold Card members includes a guaranteed Economy Class seat on Cathay Pacific or Dragonair flights booked 72 hours before departure, 15 kg (33 lb) or one piece of extra baggage allowance, Business Class lounge access with one accompanying guest when flying Cathay Pacific, Dragonair and Oneworld operated flights and arrival lounge access when flying Cathay Pacific or Dragonair operated and marketed flights. Two Business Class lounge vouchers will be issued for their travelling companions or members on their Asia Miles Redemption List at reaching 800 Club Points. At reaching 1000 Club Points, four Cabin Upgrade vouchers (for Cathay Pacific or Dragonair operated short haul or medium haul routes) will be issued to members and their travelling companions.
Marco Polo Club Gold tier status is equivalent to Oneworld Sapphire tier status, which entitles members to Oneworld Sapphire benefits when travelling on a Oneworld member airline.[91]
- Diamond
The second highest tier in the Marco Polo Club. Diamond tier level is achieved or retained when the member earns 1200 Club Points during the membership year. Additional benefits for Diamond Card members include top priority waitlisting, guaranteed Economy Class or Business Class seat on Cathay Pacific or Dragonair flights booked 24 hours before departure, First Class check-in counters, 20 kg (44 lb) or one piece of extra baggage allowance, First Priority baggage handling, First Class lounge access with two guests when flying Cathay Pacific or Dragonair operated flights, one guest when flying Oneworld operated flights and Business Class lounge access with two guests when flying on any airline. At 1400 Club Points, members will be issued with two First or Business lounge vouchers for their travelling companions or members on their Asia Miles Redemption List. At 1600 Club Points, four Cabin Upgrade vouchers (for any Cathay Pacific or Dragonair operated routes) will be issued to members, travelling companions and members on their Asia Miles Redemption List. At 1800 Club Points, members are able to nominate one member for Marco Polo Gold tier membership.
Marco Polo Club Diamond tier status is equivalent to Oneworld Emerald tier status, which entitles members to Oneworld Emerald benefits when travelling on a Oneworld member airline.[91]
- Diamond Plus
The highest tier in the Marco Polo Club. Diamond Plus tier level offered annually to the top one percent of Diamond members worldwide "in recognition of their exceptional and consistent travel performance and their contribution to Cathay Pacific and Dragonair." Diamond Plus and Diamond members are "considered in the same tier in every aspect". However, Diamond Plus get extra perks consisting of "Nomination of one companion to the Diamond tier", and "access to CX First Class lounges regardless which airline they are flying". Marco Polo Club Diamond Plus tier status is equivalent to Oneworld Emerald tier status, which entitles members to Oneworld Emerald benefits when travelling on a Oneworld member airline.[93]
Asia Miles
Asia Miles was named "Best Frequent Flyer Program" at the 2011 Business Traveller Asia-Pacific Travel Awards ceremony.[94] Members can earn Asia Miles with more than 500 partners in 9 categories: Airlines, Hotels, Finance & Insurance, Dining & Banquets, Retail, Travel & Leisure, Cars & Transport, Telecoms and Professional Services. Members can also earn miles when shopping online through iShop which offers a variety of products and brands – from books and electronics to clothing and accessories. Members can use the miles to redeem travel, electronic items, culinary delights, concert tickets and other lifestyle awards. Miles are valid for 3 years from the date of accrual. Asia Miles membership is free and open to individuals aged two or above.[95] [96]
Registered Account
Registered account allows easier booking and flight management for users. There is no fee to join. All users must have this program or the two above to use the Cathay Pacific Fanfares program.
Services
Ground handling
Beginning in 2007, Cathay Pacific launched more methods to check in for flights. Among them were self-check-in using a kiosk at Hong Kong International Airport and other select destinations and checking in via a mobile phone. Cathay Pacific also launched the airline's first ever mobile boarding pass application, dubbed CX Mobile. Passengers can use the application to check flight arrivals and departures, check in for their flights, and read about the destinations they are flying to using City Guides. CX Mobile has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smart phones.[97][98]
Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with
On 4 January 2011, the cargo division of the airline, Cathay Pacific Cargo, became the first airline operating out of Hong Kong to fully switch to e-air waybill. This eliminates the need for all paper documents when issuing air waybills. The International Air Transport Association (IATA) selected nine countries and territories and airlines in which to run the e-AWB pilot program, including Hong Kong and Cathay Pacific.[101]
Cabin
Cathay Pacific has been phasing in new cabin interiors and in-flight entertainment since June 2011. The first aircraft with the new seats is an Airbus A330-300 registered B-LAN, which flew its first commercial flight as Cathay Pacific Flight 101 between Hong Kong and Sydney on 1 April 2012.
First class
The
Business class
This section needs to be updated.(January 2018) |
After receiving extensive criticism for its high-walled herring-bone configuration business class seating on long-haul flights, which many passengers felt was too narrow and confined, Cathay Pacific embarked on a total redesign of business class seating. The new design is more conventional, emphasising the passenger's sense of personal space while also retaining privacy.
The new Regional Business Class is provided on Cathay Pacific's
Premium Economy class
Cathay Pacific introduced a Premium Economy Class in March 2012.[108] The seat pitch is 38 inches – six inches more than Economy Class – and the seat itself is wider and have a bigger recline. It has a large meal table, cocktail table, footrest, a 10.6-inch personal television, an in-seat power outlet, a multi-port connector for personal devices, and extra personal stowage space. The Premium Economy Class seat offers a higher level of comfort with more living space in a separate cabin before the Economy Class zone.
Starting in October 2012, the airline collaborated with Hong Kong lifestyle store
Economy class
Cathay Pacific has been introducing a new economy class from March 2012. They have a six-inch recline (two inches over the current long-haul economy seat). These seats are 17.5 in (44 cm) in width and have 32 in (81 cm) of
The old Economy Class seats, offered on aircraft outfitted with the refurbished long-haul interiors, were designed by
In-flight entertainment
StudioCX, Cathay Pacific's
StudioCX provides Audio/Video on Demand (AVOD) for every passenger and offers up to 100 movies, 350 TV programs, about 1000 CD albums in 25 different genres, 25 radio channels and more than 70 interactive games.[117][118]
Catering
Food and beverages are complimentary on all flights, with two hot meals generally served on each flight for long haul flights, along with free alcoholic beverages.
Accidents and incidents
Cathay Pacific has had eight incidents and accidents over its history, although none have resulted in a hull loss or loss of life since 1972.
- On 16 July 1948, Consolidated PBY-5A Catalina (VR-HDT) from Macau to Hong Kong was hijacked by four men, who killed the pilot after take-off. The aircraft crashed in the Pearl River Delta near Zhuhai. Twenty-six people died, leaving only one survivor, a hijacker. This was the first hijacking of a commercial airliner in the world.[124]
- On 24 February 1949, a Cathay Pacific Douglas DC-3 (VR-HDG) from Manila to Hong Kong, crashed near Braemar Reservoir after a go-around in poor weather. All 23 people on board died.[125]
- On 13 September 1949, a Cathay Pacific Douglas DC-3 (VR-HDW) departing from Anisakan, Burma, crashed on take-off when the right hand main gear leg collapsed. There were no reported fatalities.[126]
- On 23 July 1954, a Cathay Pacific Hainan Island. Ten people died, leaving nine survivors. After the incident, Cathay Pacific received an apology and compensation from the People's Liberation Army Air Force. It was apparently mistaken for a Nationalist Chinese military aircraft.[127]
- On 5 November 1967, Cathay Pacific Flight 33, operated by a Convair 880 (VR-HFX) from Hong Kong to Saigon, overran the runway at Kai Tak Airport. One person was killed and the aircraft was written off.[128]
- On 15 June 1972, Cathay Pacific Flight 700Z, operated by a Convair 880 (VR-HFZ) from Bangkok to Hong Kong, disintegrated and crashed while the aircraft was flying at 29,000 feet (8,800 m) over Pleiku, Vietnam after a bomb exploded in a suitcase placed under a seat in the cabin, killing all 81 people on board.[129]
- On April 13, 2010, Cathay Pacific Flight 780, an Airbus A330-342 from Surabaya Juanda International Airport to Hong Kong landed safely after both engines failed due to contaminated fuel. 57 passengers were injured in the ensuing slide evacuation. Its two pilots received the Polaris Award from the International Federation of Air Line Pilots' Associations, for their heroism and airmanship.[130]
See also
- List of airlines of Hong Kong
- List of airports in Hong Kong
- List of companies of Hong Kong
- Macau Air Transport Company – subsidiary from 1948 to 1961
- Transport in Hong Kong
References
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External links
- Media related to Cathay Pacific at Wikimedia Commons
- Official website
- Cathay Pacific Cargo
- Cathay Pacific Premium Economy
- Cathay Pacific for Business
- Route Map
- Swire Group