When the TV channel started broadcasting, VIVA Media AG held 51% and
AOL Time Warner put greater commitment into a new concept - that of a pure clip station, like the then competitor MTV2 Pop
.
VIVA Plus was then radically transformed and the concept of an
interactive channel, which had been pursued until the end, in which viewers were involved through tele-voting. From then on, the VIVA Plus programme was characterised by the interactive programme Get the Clip and its variations grouped by musical genre. Get the Clip was a kind of playlist that could be compiled by the viewer via SMS or interactive voice response (IVR). If the vote was sent by SMS
, a short message could also be sent, which was then shown in the TV programme. Aside from the normal Get The Clip which was broadcast at daytime and dedicated to mainstream pop music, there were also special formats that were broadcast once or twice a week in the evening and were dedicated to special styles of music, e.g. Get The Clip Rock, Get The Clip Hip Hop, etc..
The channel was then optically adapted to the main
Viacom in 2005 and most of these formats were discontinued. Recently, three different call-in programmes were broadcast on VIVA Plus in the style of 9Live
, accounting for up to 40% of daily broadcasting time.
On the morning of 14 January 2007, Viacom replaced VIVA Plus with
VIVA
. Since January 2011, the programme has only been broadcast twice a day from Monday to Friday and was no longer shown at weekends. The last edition of the programme ran on 19 February 2014.
As a result of the steadily increasing number of
commercials on the VIVA Plus programme and the imminent end of broadcasting operations, former VIVA employee Mola Adebisi, among others, founded the music channel iMusic1
, which initially followed the Get the Clip principle in its entirety.
Logo until October 2002
Logo until August 2004
Last used logo
