Fashion photography
This article needs to be updated.(June 2017) |
Genre of | Photography |
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Type of | Product photography |
related fields | Digital photography, Photojournalism, Food photography, Fashion illustration |
Fashion photography is a genre of
Fashion photography is most often conducted for
The history of this type of photography was intertwined for its first decades with the fashion magazines in which the photographs appeared, replacing the fashion illustrations that initially dominated the magazines. It gained prominence as its photographers, such as Irving Penn or Richard Avedon, gained recognition. While the beginning of modern fashion photography is symbolically attributed to 1911, it was not until the mid-1930s that its popularity spread, with its heyday beginning after the Second World War.
This photographic genre has spread from fashion magazines and is featured in
History
Origins of fashion photography
Fashion photography has been in existence since the earliest days of photography. The oldest surviving photograph taken on camera was made by Nicéphore Niépce in 1826,[2] but people would soon use photography to present costumes and garb. Beginning in 1856,
In 1881, fashion photographs started to be included with French textile sample books. Ten years later, Mme. Caroline de Broutelles founded French fashion magazine La Mode Pratique[4][5] which became the first to feature fashion photographs in print in 1892.[6] American magazine Harper's Bazaar would soon follow.[citation needed]
The 1900s and 1910s
In the first decade of the 20th century, advances in
Steichen's 1911 shoot, however, was, at the time, a one-off as Steichen left the fashion scene, opening the way for Baron Adolph de Meyer to become the prominent name in the industry.[6] De Meyer would be hired by the multimedia company, Condé Nast, and become the first full-time photographer for Vogue in 1913.[9] De Meyer's photograph style creating a delicate ambiance, which used a combination of romantic lighting and floral decorations while softening the focus, became imitated by so many other photographers that it soon became outmoded by 1923 when he left Condé Nast.[6]
The 1920s and 1930s
Baron de Meyer's replacement as staff photographer would be Edward Steichen, himself, who brought in a crisp, modernist style focusing on the model rather than the settings and surroundings.[6] His novel approach would increase his reputational standing. Steichen's high esteem as a photographer led him not only to Vogue as the chief photographer, but Vanity Fair as well, for fourteen years.[10]
Vogue was followed by its rival, Harper's Bazaar, and the two companies were leaders in the field of fashion photography throughout the 1920s and 1930s. House photographers such as Steichen, George Hoyningen-Huene, Horst P. Horst and Cecil Beaton transformed the genre into an outstanding art form.
In the mid-1930s as World War II approached, the focus shifted to the United States, where Vogue and Harper's continued their old rivalry. The fashion model was first discovered in 1853.[11]
In 1936, Martin Munkacsi made the first photographs of models in sporty poses at the beach. Under the artistic direction of
During 1928 to 1940, a French photographic journal Vu was issued by Lucien Vogel, who had started working in fashion publications, and his wife Cosette de Brunhoff, the first editor of French Vogue in 1920. They made innovative fashion photography using montage techniques and experimented with new lightweight cameras. The covers they produced included celebrities as well as students; their work centered on haute couture and investigative journalism. Compared to the works of Vogue at that time, their work seemed to have more edge.[12]
World War II
From 1939 and onward, what had previously been the flourishing and sizeable industry of fashion photography all but stopped due to the beginnings of World War II. The United States and Europe quickly diverged from one another. What had previously been a togetherness and inspired working relationship diverged with Paris occupied and
Postwar developments
In postwar London, John French pioneered a new form of fashion photography suited to reproduction in newsprint, involving natural light and low contrast.[16][17]
After the Second World War style went through dramatic changes. A range of new designers appeared during the 1950s and 1960s and they produced more diverse styles of clothing. Notable fashion photographers of the postwar period include Richard Avedon, Guy Bourdin, Helmut Newton, Francesco Scavullo, Herb Ritts, Gleb Derujinsky and Peter Lindbergh. Some of today's most famous fashion photographers are Patrick Demarchelier, Steven Meisel, Mario Testino and Annie Leibovitz.[18] Notable women in fashion photography include Louise Dahl-Wolfe, whose work in Harper's Bazaar introduced new compositions and aesthetics to the field.[19] In 1983 Vanity Fair hired Annie Leibovitz as its first chief photographer to continue Steichen's legacy in modern photography through celebrity portraits.[20]
Gallery
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Paddington Station by Toni Frissell, 1951
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Photograph of a green brocade silk saree
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American model Renée Gunter modeling haute couture
See also
References
- ^ a b Achard, Julian (2011-10-10). "La photo de mode [archive]". commentcamarche.net (in French). Archived from the original on 2022-07-04. Retrieved 2022-11-19.
- ^ "N is for... Joseph Nicéphore Niépce, creator of the first photograph". National Science and Media Museum blog. 25 November 2013. Retrieved 2022-02-17.
- JSTOR 778313.
- ^ Anonymous (1907), "Mme C. de Broutelles", in Hachette et Cie (ed.), Le Prix "Vie heureuse" (in French), pp. 8–9, retrieved 16 November 2022
- ISBN 9781474285179. Retrieved 11 November 2022.
- ^ ISBN 978-3791347899. Retrieved 11 November 2022.
- ^ ISBN 0-517-59373-4, p. 352
- ^ Alexander, Jesse, "Edward Steichen: Lives in Photography," HotShoe magazine, no.151, December/January 2008, pp.66 – 67
- ^ "Baron Adolf de Meyer (The J. Paul Getty Museum Collection)". The J. Paul Getty Museum Collection. Retrieved 2022-08-18.
- ^ "Edward Steichen | Topics | Vanity Fair Archive". Vanity Fair | The Complete Archive. Retrieved 2021-03-06.
- ^ "Fashion Photography - Concepts & Styles". The Art Story. Retrieved 2022-02-17.
- S2CID 193655011.
- ^ Hall-Duncan, Nancy. The History of Fashion Photography. New York: Alpine Book, 1979. Print.
- ^ Conekin, Becky E. "Lee Miller's Simultaneity: Photographer and Model in the Pages of Inter-War Vogue." Fashion as Photograph: Viewing and Reviewing Images of Fashion. Comp. Eugénie Shinkle. London: I.B. Tauris, 2008. 70-83. Print.
- ^ Devlin, Polly. Vogue Book of Fashion Photography. London: Thames and Hudson, 1979. Print
- ISBN 0-7153-2220-6.
- ISBN 0-905209-97-4.
- ^ Regina Arriola (2012-05-30). "Annie Leibovitz Shoots Karlie Kloss and US Olympic Team Stars in Miami". Hasselblad. Archived from the original on 2012-06-02. Retrieved 2012-06-03.
- ^ "Louise Dahl-Wolfe". Center for Creative Photography. 2019-11-15. Retrieved 2022-08-18.
- .