Clothing in Africa
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African clothing is the traditional clothing worn by the people of Africa.
African clothing and fashion is a diverse topic that provides a look into different African cultures. Clothing varies from brightly colored textiles, to abstractly embroidered robes, to colorful beaded bracelets and necklaces. Since Africa is such a large and diverse continent, traditional clothing differs throughout each country. For example, many countries in West Africa have a "distinct regional dress styles that are the products of long-standing textile crafts in weaving, dyeing, and printing", but these traditions are still able to coexist with western styles.[citation needed] A large contrast in African fashion is between rural and urban societies. Urban societies typically are exposed more to trade and the changing world, while it takes more time for new western trends to get to rural areas.[1]
By region

In
In
In
In
In the Horn of Africa, the attire varies by country. In Ethiopia, men wear the Ethiopian suit and women wear the habesha kemis. In Somalia, men wear the khamis with a small cap called a koofiyad. The Zuria, is a common traditional dress worn in Eritrea.
Fashion in South Africa

The
Precolonial
One of the earliest vestiges of South African attire was traced back to around 2000 years ago when
Colonial
Colonization starting from the mid seventeenth century undoubtedly changed South Africa in all aspects, and fashion together all those changes was influenced heavily by the arrival of new materials from Europe as well as the Eurocentric view about the body and clothing, perceiving that South Africans dressed like necked imposed changes on traditional fashion of these indigenous groups of people. Traditional clothing made with local materials were incorporated with new style and items from Europe.
Apartheid period
During this era of classifying people by their ethnicities and races, unique dress of each South African indigenous community served to make that community distinct.[6] However, besides that, wearing traditional dress also acted as a way for South African coloured people to express their resistance and displeasure with the government ruled by a minority of white people. Traditional clothes were worn by leaders such as Nelson Mandela, who put on a Xhosa traditional garment, in 1962 in his trial for attempting to overthrow the government. The expression of his identity as a true South African person spoke for the aggression in resistance and asking for one's won control of one's country.[6] While traditional dresses were worn as part of expressing one's identity, South African fashion in the apartheid period witnessed the continuing growth of influence from European fashion. Pre-apartheid fashion in South Africa depended heavily on European fashion import whereas post-apartheid fashion celebrated one's ethnicity through many South African designers bringing a touch of Africa to European style clothing. One noticeable example is Marianne Fassler who incorporated leopard-print with clothing in European style. She took inspiration from South African sources from clothing of indigenous groups of people to artists such as Barbara Tyrrell and Marlene Dumas.[6]
Post-apartheid
After the apartheid period ended in 1994, South African traditional dresses continue to be the way to express pride in one's nation and identity as well as an enormous source of inspiration for famous fashion brands such as Sun Goddess, Stoned Cherrie and Strangelove. Pieces such as head wraps and A-line skirt inspired by Xhosa people from the nineteenth century were brought back on the runway. South African fashion is a coming together of different style, culture and response to social circumstances. It's a hybrid between African people themselves and foreigners they interacted with. For its diversity, no single style of dress is stated as national dress, but rather each group of people has a distinctive way to dress themselves.[8]
Developing fashion industry
As of 2016, there has been a boom in the development shops, clothing boutiques, hotels, as well as major restaurants in
Folk costume
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Western clothing

European influence is commonly found in African fashion as well. For example, Ugandan men have started to wear "full length trousers and long-sleeved shirts". On the other hand, women have started to adapt influences from "19th-century
Secondhand clothing
There exist non-profit organizations in all western societies that sell used clothes to for-profit companies in Africa. These European clothes are quite common in some parts of the continent. These used clothing are called Mitumba in some areas and are surrounded by controversy. Critics point to it as a threat to local clothing manufacturers and complain that it exploits consumers while others like the average Nigerian citizen argue that these used clothing items provide useful competition for often expensive and low quality local products.
Before charitable organizations started importing used clothes, cheap cotton clothing from Asia was the biggest import of cotton clothing to Africa. Thereafter, western charitable organizations began to send used clothing to African refugees and the poor.[1] Countries in sub-Saharan Africa are one of the top destinations for the import of used clothing. Although used clothing was commonly sent for the lower class communities, it is now commonly found within other social classes in Africa. Secondhand clothing is found in everyday apparel for many people, regardless of their class difference. This is because there was always a variety of clothing and it was a good price. However, typically in Muslim regions, such as North Africa, do not partake in this trade due to religious reasons. Instead, Islamic African men wear a long flowing robe and women wear hijab along with a dress covering all skin.
Although these clothes are often donated by organizations in belief that people in rural and poor areas will be obtaining them first, the people who live in the cities get the clothing first. Since urban areas are full of fast and changing lifestyles, they are able to adapt to the change in cultures, such as change in tradition dress. These foreign clothes often are drastically different than what people are used to in more rural parts of Africa. People may believe that they are being insulted by being given something that they believe to be old, tattered and dirty. Generally, it seems that most countries have adapted to the use of secondhand clothing and have used it to their advantage.
Impacts

The second hand clothing industry has left both positive and negative impacts within African society. An impact that one would commonly not think of is the resale of imported western clothing. South Africa, among other nations, has created legislation of imported or donated goods in order to curb the resale of the donated items. Côte d'Ivoire, Nigeria, Kenya and Malawi had to completely ban the importation/donation of second hand clothes in order to try to control the resale.[citation needed] Another negative impact commonly argued is that the importation of western clothing leaves a negative impact on local clothing producers. However, the opposite side of the argument believes that the high importation creates new jobs for the people living in the port cities. These jobs include the sorting, washing, re-tailoring and transporting of the clothes to the markets. There is a report that revealed that "50,000 people are employed in jobs relating to secondhand clothing in one market in Kampala, Uganda".[This quote needs a citation]
Another impact that could be argued either negatively or positively, is that secondhand clothing has become more common to wear than classic African textiles. In Zambia, where it is known as salaula, secondhand clothing has basically become a new type of traditional clothing. Zambian cities are full of used clothing markets, which are extremely successful. Since Zambians have been wearing more western clothes, traditional textiles and crafts have seemed to become scarce. While Senegal and Nigeria prefer to "follow long-standing regional style conventions, dressing with pride for purposes of displaying locally produced cloth in "African" styles".[citation needed] It can be argued that Zambia is losing a piece of its culture by wearing only western styles or even that people in Senegal and Nigeria are not open minded enough to try to incorporate western styles into their fashion. These differences in beliefs in used clothing help make African fashion a diverse topic.
Hand-Embroidered African Kaftans
Hand-embroidered kaftans are a significant aspect of African clothing, showcasing intricate craftsmanship and cultural heritage, often made from luxurious fabrics and adorned with unique designs that reflect regional artistry.
See also
- African textiles
- National costume
- 1990s in African fashion
- 2000s in African fashion
- 2010s in African fashion
- Bogart Man
References
- ^ a b c "Tailor gallery Store -". www.talgals.com. Retrieved 2018-10-23.
- ^ "Mid-year population estimates" (PDF). Stats SA. 23 July 2018.
- ^ a b Byrnes, Rita M (1996). "South Africa: A Country Study". countrystudies.us. Retrieved 2019-10-15.
- ^ a b c Davison, Patricia (2010). "Tailor Gallery Store -". www.talgals.com. Retrieved 2019-10-15.
- ISBN 9780850459012.
- ^ a b c d e Rovine, Victoria L (1 December 2015). Histories, Innovation and Ideas You Can Wear.
- ^ Strutt, Daphne (1975). Clothing Fashions in South Africa 1652–1900. Cape Town: Balkema.
- S2CID 144526631.
- .
- S2CID 154295416.
- ISBN 978-1-84788-850-1.