Big 12 Conference

Source: Wikipedia, the free encyclopedia.

Big 12 Conference
AssociationNCAA
FoundedFebruary 25, 1994 (1994-02-25)[1]
CommissionerBrett Yormark (since 2022)
Sports fielded
  • 23 (25 in 2024)
    • men's: 10
    • women's: 13 (15 in 2024)
DivisionDivision I
SubdivisionFBS
No. of teams14 (16 as of July 1, 2024)
HeadquartersIrving, Texas
Region
Official websitebig12sports.com
Locations
Location of teams in Big 12 Conference

The Big 12 Conference is a college athletic conference headquartered in Irving, Texas. It consists of 14 full-member universities (3 private universities and 11 public universities) in the states of Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia.

The Big 12 is a member of the Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition.

The Big 12 is one of the Power Five conferences, the five highest-earning and most historically successful FBS football conferences. Power Five conferences are guaranteed at least one bid to a New Year's Six bowl game and have been granted autonomy from certain NCAA rules.

The Big 12 is a

became the new commissioner on August 1, 2022.

The Big 12 was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.[3]

Major membership changes came during the 2010–2013 Big 12 Conference realignment and still more changes came or will come during the 2021–2024 NCAA conference realignment.

Member universities

Current full members

  Member departing in 2024.

Institution Location Founded Joined Type Enrollment[4] Endowment
(millions)[5]
Nickname Mascot Colors
Baylor University Waco, Texas 1845 1996 Private
(Baptist)
20,709 $1,966 Bears Bruiser and Marigold    
Green and Gold
Brigham Young University Provo, Utah 1875 2023 Private
(LDS)
34,464 $2,775[6] Cougars Cosmo the Cougar    
Royal Blue and White
University of Central Florida Orlando, Florida[a] 1963 2023 Public 68,346 $229 Knights Knightro
Pegasus
   
Black and Gold
University of Cincinnati
Cincinnati, Ohio
1819 2023 Public 41,155 $1,346 Bearcats The Bearcat    
Red and Black
University of Houston
Houston, Texas
1927 2023 Public 46,700 $1,046
(system-wide)
Cougars Shasta    
Scarlet Red and Albino White
Iowa State University Ames, Iowa 1858 1996 Public 29,969 $1,643 Cyclones Cy the Cardinal    
Cardinal and Gold
University of Kansas Lawrence, Kansas 1865 1996 Public 26,708 $2,357 Jayhawks Big Jay
Baby Jay
   
Crimson and Blue
Kansas State University Manhattan, Kansas 1863 1996 Public 19,722 $952 Wildcats Willie the Wildcat    
Royal Purple and White
University of Oklahoma
[b]
Norman, Oklahoma 1890 1996 Public 28,308 $1,674[9] Sooners Sooner Schooner
Boomer and Sooner
   
Crimson and Cream
Oklahoma State University Stillwater, Oklahoma 1890 1996 Public 25,372 $1,707
(system-wide)
Cowboys / Cowgirls Pistol Pete    
Orange and Black
University of Texas at Austin
[b]
Austin, Texas 1883 1996 Public 52,384 $44,967
(system-wide)
Longhorns Bevo    
Burnt Orange and White
Texas Christian University Fort Worth, Texas 1873 2012 Private
(DOC)
12,273 $2,579 Horned Frogs Super Frog    
Purple and White
Texas Tech University Lubbock, Texas 1923 1996 Public 40,378 $1,716
(system-wide)
Red Raiders The Masked Rider
Raider Red
   
Scarlet and Black
West Virginia University Morgantown, West Virginia 1867 2012 Public 24,741 $844 Mountaineers Mountaineer    
Gold and Blue
Notes
  1. ^ The UCF campus has an Orlando mailing address but is entirely located in unincorporated Orange County, Florida
  2. ^ a b Oklahoma and Texas have accepted invitations to join the SEC on July 1, 2024.[7][8]

Membership map

Big 12 Conference Full Members
Map
About OpenStreetMaps
Maps: terms of use
800km
500miles
18
Arizona (Joining in 2024)
17
Arizona State (Joining in 2024)
16
Utah (Joining in 2024)
15
Colorado (Rejoining in 2024)
14
Houston (Joined in 2023)
13
Cincinnati (Joined in 2023)
12
UCF (Joined in 2023)
11
BYU (Joined in 2023)
10
West Virginia (Joined in 2012)
9
TCU (Joined in 2012)
8
Texas Tech
7
Oklahoma State
6
Kansas State
5
Kansas
4
Iowa State
3
Baylor
2
Texas (Departing in 2024)
1
Oklahoma State
8
Texas Tech
9
TCU (Joined in 2012)
10
West Virginia (Joined in 2012)
11
BYU (Joined in 2023)
12
UCF (Joined in 2023)
13
Cincinnati (Joined in 2023)
14
Houston (Joined in 2023)
15
Colorado (Rejoining in 2024)
16
Utah (Joining in 2024)
17
Arizona State (Joining in 2024)
18
Arizona
(Joining in 2024)
Big 12 Conference Affiliate Members
Map
About OpenStreetMaps
Maps: terms of use
800km
500miles
13
Fresno State (Equestrian)
12
Denver (Women's gymnastics)
11
Tennessee (Women's rowing)
10
Alabama (Women's rowing)
9
Wyoming (Wrestling)
8
Utah Valley (Wrestling)
7
South Dakota State (Wrestling)
6
North Dakota State (Wrestling)
5
Northern Iowa (Wrestling)
4
Northern Colorado (Wrestling)
3
Missouri (Wrestling)
2
Cal Baptist (Wrestling)
1
Air Force (Wrestling)
Location of Big 12 Affiliate members:
1
Air Force (Wrestling)
2
Cal Baptist (Wrestling)
3
Missouri (Wrestling)
4
Northern Colorado (Wrestling)
5
Northern Iowa (Wrestling)
6
North Dakota State (Wrestling)
7
South Dakota State (Wrestling)
8
Utah Valley (Wrestling)
9
Wyoming (Wrestling)
10
Alabama (Women's rowing)
11
Tennessee (Women's rowing)
12
Denver (Women's gymnastics)
13
Fresno State (Equestrian)

Future members

All future members coming from the Pac-12 on August 2, 2024.

Institution Location Founded Joined Type Enrollment[4] Endowment
(millions)[5]
Nickname Mascot Colors
University of Arizona Tucson, Arizona 1885 2024 Public (Land-Grant) 49,403 $1,288 Wildcats Wilbur and Wilma    
Cardinal and Navy
Arizona State University Tempe, Arizona[a] 1885 2024 Public 57,588[b] $1,467 Sun Devils Sparky the Sun Devil    
Maroon and Gold
University of Colorado Boulder Boulder, Colorado 1876 2024 Public 39,585 $2,096
(system-wide)
Buffaloes Ralphie the Buffalo      
Silver, Black, and Gold
University of Utah Salt Lake City, Utah 1850 2024 Public 34,734 $1,643 Utes Swoop    
Red and White
  1. ^ Tempe hosts the main campus and university administration. ASU has three other physical campuses in the Phoenix metropolitan area.
  2. ^ Enrollment at the main Tempe campus. Total on-campus enrollment is 80,065, and total enrollment including online students is 142,616.

Affiliate members

Institution City State Founded Joined Type Enrollment Nickname Colors Big 12
sport
Primary
conference
United States Air Force Academy
Colorado Springs[a]
Colorado 1954 2015 Military academy 4,000 Falcons     Wrestling Mountain West
University of Alabama Tuscaloosa Alabama 1831 2014 Public 38,563 Crimson Tide     Women's rowing SEC
California Baptist University Riverside California 1950 2022 Private 11,045 Lancers     Wrestling WAC
University of Denver
Denver
Colorado 1864 2015 11,809 Pioneers     Women's gymnastics Summit
California State University, Fresno Fresno California 1911 2019 Public 24,405 Bulldogs     Equestrian Mountain West
University of Missouri Columbia Missouri 1839 2021[b] 31,089 Tigers     Wrestling SEC
University of Northern Colorado Greeley Colorado 1889 2015 12,084 Bears     Big Sky
University of Northern Iowa Cedar Falls Iowa 1876 2017 13,914 Panthers     Missouri Valley
North Dakota State University Fargo North Dakota 1890 2015 14,747 Bison     Summit
South Dakota State University Brookings South Dakota 1881 2015 12,554 Jackrabbits    
University of Tennessee Knoxville Tennessee 1794 2014 27,523 Volunteers     Women's rowing SEC
Utah Valley University Orem Utah 1941 2015 31,556 Wolverines     Wrestling WAC
University of Wyoming Laramie Wyoming 1886 2015 13,992 Cowboys     Mountain West
Notes
  1. ^ Virtually all of the Air Force Academy grounds, including the cadet area and all athletic facilities, are outside the city limits of Colorado Springs. The US Postal Service considers the Academy to be its own entity, and the US Census Bureau considers it to be the census-designated place of "Air Force Academy".
  2. ^ Missouri was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2012.
  • On July 29, 2015, the Big 12 announced it would add the six former members of the Western Wrestling Conference—Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley, and Wyoming—as affiliate members for wrestling, plus Denver as an affiliate member for women's gymnastics, all effective with the 2015–16 academic year.[10]
  • On July 5, 2017, the Big 12 added Fresno State and Northern Iowa as wrestling affiliates.[11]
  • On May 2, 2019, the Big 12 added Fresno State as an equestrian affiliate.[12] Fresno State would drop wrestling in 2021, but remains an equestrian affiliate.[13]
  • In 2021, the Big 12 added former full member Missouri as a wrestling affiliate.[14]

Future affiliate members

The Big 12 will add four new affiliate members and one returning affiliate in 2024 in the sports of women's lacrosse and women's rowing.[15]

Institution City State Founded Joining Type Enrollment Nickname Colors Big 12
sport
Primary
conference
University of Florida Gainesville Florida 1853 2024 Public 51,474 Gators     Women's lacrosse SEC
Old Dominion University Norfolk Virginia 1930 2024 Public 24,375 Monarchs       Women's rowing Sun Belt
San Diego State University San Diego California 1897 2024 Public 35,723 Aztecs     Women's lacrosse Mountain West
University of Tulsa Tulsa Oklahoma 1894 2024 Private 3,769 Golden Hurricane       Women's rowing American
University of California, Davis Davis California 1908 2024 Public 41,500 Aggies     Women's lacrosse Big West

Former full members

Institution City State Founded Joined Left Type Nickname Colors Current
conference
University of Colorado Boulder Boulder CO 1876 1996 2011[a] Public Buffaloes       Pac-12
University of Missouri Columbia MO 1839 1996 2012[b] Public Tigers     SEC
University of Nebraska–Lincoln Lincoln NE 1869 1996 2011 Public Cornhuskers     Big Ten
Texas A&M University College Station TX 1876 1996 2012 Public Aggies     SEC
Notes
  1. ^ Colorado will return as a full member in 2024.
  2. ^ Missouri returned to the Big 12 as a wrestling-only member effective the 2021–22 school year.

Former affiliate members

Institution City State Founded Joined Left Type Nickname Colors Big 12
sport(s)
Current
primary
conference
Current
conference
in former
Big 12
sport(s)[a]
California State University, Fresno Fresno California 1911 2017 2021[b] Public Bulldogs     Wrestling Mountain West N/A (dropped wrestling)
Old Dominion University Norfolk Virginia 1930 2014 2018[c] Public
Monarchs
      Women's rowing Sun Belt The American[16]
Notes
  1. ^ Affiliation in former Big 12 sport(s); does not necessarily match primary affiliation.
  2. ^ Fresno State remains in the Big 12 as an affiliate member in equestrian.
  3. ^ Old Dominion will return as a women's rowing affiliate in 2024.

Membership timeline

University of UtahPac-12 ConferenceMountain West ConferenceWestern Athletic ConferenceArizona State UniversityPac-12 ConferencePac-12 ConferenceUniversity of ArizonaPac-12 ConferencePac-12 ConferenceUniversity of Central FloridaAmerican Athletic ConferenceConference USAAtlantic Sun ConferenceUniversity of HoustonAmerican Athletic ConferenceConference USASouthwest ConferenceUniversity of CincinnatiAmerican Athletic ConferenceBig East Conference (1979–2013)Conference USABrigham Young UniversityWest Coast ConferenceMountain West ConferenceWestern Athletic ConferenceWest Virginia UniversityBig East Conference (1979–2013)Texas Christian UniversityMountain West ConferenceConference USAWestern Athletic ConferenceSouthwest ConferenceTexas Tech UniversitySouthwest ConferenceBaylor UniversitySouthwest ConferenceSoutheastern ConferenceUniversity of Texas at AustinSouthwest ConferenceSoutheastern ConferenceTexas A&M UniversitySouthwest ConferenceOklahoma State University–StillwaterBig Eight ConferenceKansas State UniversityBig Eight ConferenceUniversity of KansasBig Eight ConferenceIowa State UniversityBig Eight ConferencePac-12 ConferenceUniversity of Colorado BoulderBig Eight ConferenceSoutheastern ConferenceUniversity of OklahomaBig Eight ConferenceSoutheastern ConferenceSoutheastern ConferenceUniversity of MissouriBig Eight ConferenceBig Ten ConferenceUniversity of Nebraska–LincolnBig Eight Conference

Full members 
Other Conference 
Other Conference 
Affiliate member (other sport)
Founding members from

Big 8 Conference 
Founding members from Southwest Conference
 

Earlier Membership timelines

Click here for the Big Eight Conference Timeline which predates the Big 12 timeline for founding members:

Click here for the Southwest Conference Timeline which predates the Big 12 timeline for founding members:

Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.

  Member departing in 2024.
  Members joining in 2024.

Institution Started Current
Association In
Continuous
Years
Note
Kansas 1907 117
Iowa State 1908 116
Kansas State 1913 111
Texas
1915 109
Baylor 1915 109
Oklahoma 1919 105 Previously: 5 years in the Southwest Conference (1914-1919)
Texas Tech 1956 68
Oklahoma State
1958 66 Previously: 10 years in the Southwest Conference (1914-1924);
3 years in the MVIAA (1924-1927)
TCU 2012 12 Previously: 73 years in the Southwest Conference (1923-1996)
West Virginia 2012 12
BYU 2023 1
UCF 2023 1
Cincinnati 2023 1
Houston 2023 1 Previously: 20 years in the Southwest Conference (1976-1996)
Arizona 2024 0
Arizona State 2024 0
Utah 2024 0
Colorado 2024 0 Previously: 49 years in the Big Eight Conference (1947-1996)
and 15 years in the Big 12 Conference (1996-2011)

Sports

The Big 12 Conference sponsors championship competition in 10 men's and 13 women's NCAA sanctioned sports.[17]

Teams in Big 12 Conference competition
Sport Men's Women's
Baseball
13
Basketball
14 14
Cross country 12 14
Equestrian 4
Football 14
Golf 14 13
Gymnastics 5
Rowing 8
Soccer
14
Softball
10
Swimming & Diving 5 8
Tennis 8 14
Track and Field (Indoor)
12 14
Track and Field (Outdoor) 12 14
Volleyball 13
Wrestling 13

Men's sponsored sports by university

Below are the men's sports sponsored by each member institution.

The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only five universities fielding a team; one of these (Texas) has announced its departure, but three of the four schools joining in 2024 sponsor the sport.

The conference fields 13 teams for wrestling, which before the 2023 expansion was the most of any sport, with only 4 teams being full-time members as well as 9 affiliate members (listed in a separate table below).

  Member departing in 2024.
  Members joining in 2024.

University Baseball Basketball Cross
Country
Football Golf Swimming
&
Diving
Tennis Track
&
Field
Indoor
Track
&
Field
Outdoor
Wrestling Total
Big 12
Sports
Arizona Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Arizona State Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 10
Baylor Yes Yes Yes Yes Yes No Yes Yes Yes No 8
BYU Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Cincinnati Yes Yes Yes Yes Yes Yes No Yes Yes No 8
Colorado No Yes Yes Yes Yes No No Yes Yes No 6
Houston Yes Yes Yes Yes Yes No No Yes Yes No 7
Iowa State No Yes Yes Yes Yes No No Yes Yes Yes 7
Kansas Yes Yes Yes Yes Yes No No Yes Yes No 7
Kansas State Yes Yes Yes Yes Yes No No Yes Yes No 7
Oklahoma Yes Yes Yes Yes Yes No Yes Yes Yes Yes 9
Oklahoma State Yes Yes Yes Yes Yes No Yes Yes Yes Yes 9
TCU Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Texas Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Texas Tech Yes Yes Yes Yes Yes No Yes Yes Yes No 8
UCF Yes Yes No Yes Yes No Yes No No No 5
Utah Yes Yes No Yes Yes Yes Yes No No No 5
West Virginia Yes Yes No Yes Yes Yes No No No Yes 6
Current
totals
13 14 12 14 14 5 8 12 12 4+9
Totals
in 2024
14 16 13 16 16 7 9 13 13 4+10
Affiliate Members
University Wrestling
Air Force Yes
California Baptist Yes
Missouri Yes
North Dakota State Yes
Northern Colorado Yes
Northern Iowa Yes
South Dakota State Yes
Utah Valley Yes
Wyoming Yes

Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Men's Non-Sponsored Sports
University Gymnastics Ice Hockey Lacrosse Rifle[a] Skiing Soccer Volleyball
Arizona State No NCHC[b] No No No No No
BYU No No No No No No MPSF
Colorado No No No No RMISA No No
Oklahoma MPSF No No No No No No
TCU No No No PRC No No No
UCF No No No No No SBC No
Utah No No ASUN No RMISA No No
West Virginia No No No GARC No SBC No
  1. pre-NCAA national titles
    .
  2. ^ ASU Hockey is playing as an Independent program and will join the conference in 2024.

Women's sponsored sports by university

Below are the women's sports sponsored by each member institution.

The only women's sports with full participation by the entire conference are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only current or future member that does not sponsor volleyball, and only West Virginia and future member Utah do not sponsor golf.

Equestrian has the lowest participation with 3 full-time members and 1 affiliate participating, with gymnastics closely following with 4 full members and 1 affiliate. Gymnastics will lose a full-time member once Oklahoma departs, but will gain three new programs in Arizona, Arizona State, and Utah. The affiliate members are listed in a separate table below.

Full Members
University Basketball Cross
Country
Equestrian Golf Gymnastics Rowing Soccer Softball Swimming
&
Diving
Tennis Track
&
Field
Indoor
Track
&
Field
Outdoor
Volleyball Total
Big 12
Sports
Arizona Yes Yes No Yes Yes No Yes Yes Yes Yes Yes Yes Yes 11
Arizona State Yes Yes No Yes Yes No Yes Yes Yes Yes Yes Yes Yes 11
Baylor Yes Yes Yes Yes No No Yes Yes No Yes Yes Yes Yes 10
BYU Yes Yes No Yes Yes No Yes Yes Yes Yes Yes Yes Yes 11
Cincinnati Yes Yes No Yes No No Yes No Yes Yes Yes Yes Yes 9
Colorado Yes Yes No Yes No No Yes No No Yes Yes Yes Yes 9
Houston Yes Yes No Yes No No Yes Yes Yes Yes Yes Yes Yes 10
Iowa State Yes Yes No Yes Yes No Yes Yes Yes Yes Yes Yes Yes 11
Kansas Yes Yes No Yes No Yes Yes Yes Yes Yes Yes Yes Yes 11
Kansas State Yes Yes No Yes No Yes Yes No No Yes Yes Yes Yes 9
Oklahoma Yes Yes No Yes Yes Yes Yes Yes No Yes Yes Yes Yes 11
Oklahoma State Yes Yes Yes Yes No No Yes Yes No Yes Yes Yes No 9
TCU Yes Yes Yes Yes No No Yes No Yes Yes Yes Yes Yes 10
Texas Yes Yes No Yes No Yes Yes Yes Yes Yes Yes Yes Yes 11
Texas Tech Yes Yes No Yes No No Yes Yes No Yes Yes Yes Yes 9
UCF Yes Yes No Yes No Yes Yes Yes No Yes Yes Yes Yes 10
Utah Yes Yes No No Yes No Yes Yes Yes Yes Yes Yes Yes 10
West Virginia Yes Yes No No Yes Yes Yes No Yes Yes Yes Yes Yes 10
Current
totals
14 14 3+1 13 4+1 6+2 14 10 8 14 14 14 13
Totals
in 2024
16 16 3+1 14 7+1 4+2 16 11 10 16 16 16 15
Affiliate Members
University Equestrian Gymnastics Lacrosse Rowing
Alabama No No No Yes
Denver No Yes No No
Florida No No Yes No
Fresno State Yes No No No
Old Dominion No No No Yes
San Diego State No No Yes No
Tennessee No No No Yes
Tulsa No No No Yes
UC Davis No No Yes No

Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Women's Non-Sponsored Sports
University Acrobatics & tumbling[a] Beach volleyball[b] Lacrosse[b] Rifle[c] Skiing Triathlon[a] Water Polo
Arizona No Yes No No No Yes No
Arizona State No Yes Yes No No Yes MPSF
Baylor NCATA No No No No No No
Cincinnati No No American No No No No
Colorado No No Yes No RMISA No No
TCU No C-USA No PRC No Yes No
Texas No Independent No No No No No
Utah No Yes No No RMISA No No
West Virginia No No No GARC No No No
  1. ^ a b Part of the NCAA Emerging Sports for Women program.
  2. ^ a b The Big 12 will begin sponsoring beach volleyball and women's lacrosse for the 2024-25 season.
  3. pre-NCAA national titles
    .
  • In addition to the above, UCF lists its coeducational cheerleading and all-female dance teams as varsity teams on its official athletic website.

History

The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.[3]

The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus the four Texas universities.

The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.

From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.

Between 2011 and 2012 four charter members left the conference:

In 2012, two universities joined the conference:

  • TCU
  • West Virginia

On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities do not wish to extend their grant of television rights beyond the 2024–25 athletic year.[20][21] On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025.[22][23] On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC.[24] The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025.[8]

On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools.[25] All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023,[26] and Houston indicated it could do so as well.[27] On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023.[28]

On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024.[29]

On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they will leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

Distinctive elements

Original Big 12 Conference logo from 1996 to 2004
Big 12 Conference logo from 2004 to 2014

Population base and markets

The Big 12 is currently the only

Power Five conference in the country with a television market that covers three time zones (Eastern, Central, Mountain), with universities located in the states of Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia
.

The largest media markets represented by the Big 12 are, ranked nationally:

Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.

Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.

While the University of Kansas is in Lawrence, Kansas, it has close proximity to the Kansas City television market, increasing the base into western Missouri.

When the Four Corners schools (Arizona, Arizona State, Colorado, Utah) join in 2024, the conference will:

State Population [30] Universities
Florida 21,538,187 * University of Central Florida
Iowa 3,190,369 * Iowa State University
Kansas 2,937,880 * University of Kansas
* Kansas State University
Ohio 11,799,448 * University of Cincinnati
Oklahoma 3,959,353 * University of Oklahoma
* Oklahoma State University
Texas 29,145,505 * Baylor University
* University of Houston
* University of Texas at Austin
* Texas Christian University
* Texas Tech University
Utah 3,271,616 * Brigham Young University
West Virginia 1,793,716 * West Virginia University
Total 77,636,074

Grant of Rights

Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference".[31]

GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts.[32]

Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements.[33] The Big 12 subsequently assisted the ACC in drafting its GOR agreement.[34] Four of the five major conferences now have such agreements, with the SEC the only exception.

Tier 3 events

The Big 12 is the only major conference that allows members to monetize TV rights for tier 3 events in football and men's basketball.[35] This allows individual Big 12 member institutions to create tier 3 deals that include TV rights for one home football game and four home men's basketball games per season. Tier 3 rights exist for other sports as well, but these are not unique to the Big 12. The unique arrangement potentially allows Big 12 members to remain some of college sports' highest revenue earners. Other conferences' cable deals are subject to value reductions based on how people acquire cable programming; Big 12 universities' tier 3 deals are exempt.[36] Texas alone will earn more than $150 million of that total from their Longhorn Network.[37]

As of 2022, all of the Big 12's tier 3 rights are held by ESPN; the network operates a joint venture with Learfield and the Texas Longhorns known as Longhorn Network, and ESPN bought the tier 3 rights to most Big 12 teams (besides Oklahoma) in 2019, moving the events exclusively to ESPN+.[38] The Oklahoma Sooners retained an agreement with Bally Sports Oklahoma (which distributed its football game via pay-per-view) until 2022, when it also sold its rights to ESPN+.[39][40]

Business partnerships and innovation

The Big 12 has a sponsorship rights partnership with

Learfield IMG College.[41] The Big 12 announced on September 9, 2022 that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated “We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference,”.[42] November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated.[43]

The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand.[44] Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.

The Big 12 has 11 official corporate partners: Allstate, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference.[45]

Conference Pro Day

On March 15, 2023, before the

NFL combine, the Pro Day would be televised on NFL Network.[46]

Hoops in the Park

In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park”, to host men’s and women’s summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food.[47]

Mexico

Early June 2023, the "Big 12 Mexico" was announced, which will include men's and women’s soccer, baseball, basketball, and football games and an international media rights strategy. The Big 12 Mexico will debut in December 2024 with men's and women's basketball games between Kansas and Houston at the Arena CDMX in Mexico City. The Big 12 will also consider hosting a football bowl game in Monterrey beginning in 2026. This would be the first-ever bowl game in Mexico.[48]

Conference annual revenue distribution

Year Total distributed Annual increase Average per universitya
1997[49] $53.6 million $4.5 million
1998[49] $58 million 8.2% $4.8 million
1999[49] $64 million 10.3% $5.3 million
2000[49] $72 million 12.5% $6.0 million
2001[49] $78 million 8.3% $6.5 million
2002[49] $83.5 million 7.1% $7.0 million
2003[49] $89 million 6.6% $7.4 million
2004[49] $101 million 13.5% $8.4 million
2005[49] $105.6 million 4.6% $8.8 million
2006[49] $103.1 million −2.4% $8.6 million
2007[49] $106 million 2.8% $8.8 million
2008[49] $113.5 million 7.1% $9.5 million
2009[49] $130 million 14.5% $10.8 million
2010[49] $139 million 6.9% $11.6 million
2011[50] $145 million 4.3% $12.1 million
2012[51] $187 million 29.0% $18.7 million
2013[51] $198 million 5.9% $19.8 million
2014[52] $212 million 7.1% $21.2 million
2015[53] $252 million 18.9% $25.2 million
2016[54] $304 million 20.6% $30.4 million
2017[55] $348 million 14.5% $34.8 million
2018[56] $364 million 4.9% $36.5 million
2019[57] $388 million 6.3% $38.8 million
2020[57] $377 million -2.8% $37.7 million
2021[58] $345 million -8.5% $34.5 million
2022[59] $426 million 23.5% $42.6 million
a Twelve Big 12 members received disbursements each year from 1997 to 2011; ten each year afterwards. Individual universities' disbursement varied annually according to bylaw rules and entrance or withdrawal agreements.

Conference revenue comes mostly from television contracts,

NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions.[60] From 1996 to 2011, 57 percent of revenue was allotted equally; while 43 percent was based upon the number of football and men's basketball television appearances and other factors.[61][62] In 2011, the distribution was 76 percent equal and 24 percent based on television appearances. Changing the arrangement requires a unanimous vote; as a Big 12 member, Nebraska and Texas A&M had withheld support for more equitable revenue distribution.[61]

With this model, larger universities can receive more revenue because they appear more often on television. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million.[63]

Big 12 revenue was generally less than other

Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million).[64]

In 2011, the Big 12 announced a new 13-year media rights deal with Fox that would ensure that every Big 12 home football game is televised, as well as greatly increasing coverage of women's basketball, conference championships and other sports.[65] The deal, valued at an estimated $1.1 billion, runs until 2025.[66] In 2012, the conference announced a new agreement with Fox and ESPN, replacing the current ABC/ESPN deal, to immediately increase national media broadcasts of football and increase conference revenue;[67] the new deal was estimated to be worth $2.6 billion through the 2025 expiration.[68] The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually.[69] The per-university payout under the deal is expected to reach $44 million, according to Commissioner Bob Bowlsby.[70]

In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee.[71]

Athletic department revenue by school

Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties.

Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance.

The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2022–23 academic year.[72]

  Member departing in 2024.
  Members joining in 2024.

Institution 2022–23 Total Revenue from Athletics 2022–23 Total Expenses on Athletics
University of Texas at Austin $261,353,404 $199,292,967
University of Oklahoma $183,919,881 $181,311,331
Texas Christian University $149,297,918 $149,297,918
University of Kansas $205,747,275
(Does this include fundraising for stadium?)
$139,748,616
University of Arizona $138,761,638 $136,866,623
Baylor University $137,460,582 $137,460,582
Arizona State University $128,265,591 $128,265,591
Texas Tech University $123,551,688 $113,108,592
Oklahoma State University
$119,235,776 $118,229,024
Kansas State University $102,332,761 $96,925,648
University of Utah $111,483,459 $110,060,805
West Virginia University $103,142,400 $103,142,400
University of Colorado Boulder $136,114,468 $136,114,468
Brigham Young University $106,430,702 $106,430,702
Iowa State University $93,048,114 $92,987,544
University of Central Florida $88,199,644 $88,199,644
University of Houston $84,023,065 $84,023,065
University of Cincinnati $77,436,016 $77,436,016

The following table shows revenue specifically from NCAA / Conference Distributions, Media Rights, and Post-Season Football reported by the Knight Commission for the 2021–22 academic year.[73]

Departing members in light red.

Institution 2021–22 Distribution (Millions of dollars)
Oklahoma State University
$50.14
Iowa State University $49.50
Kansas State University $49.39
University of Oklahoma $49.51
University of Kansas $48.84
West Virginia University $45.67
Texas Tech University $42.63
University of Texas at Austin $42.22
Texas Christian University Not Reported
Baylor University Not Reported

Academics

All current and future Big 12 members are doctorate-granting universities.

All but BYU and TCU have R1 "very high research activity," the highest classification given by the Carnegie Foundation for the Advancement of Teaching. BYU and TCU are in the Carnegie Foundation's second-tier classification of "high research activity".[74]

The following table shows National University rank by U.S. News & World Report as of 2023.[75]

Also indicated is membership in the Association of American Universities.[76]

  Member departing in 2024.
  Members joining in 2024.

Institution National University Rank AAU Member
University of Texas at Austin 32 Yes
Baylor University 93 No
Texas Christian University 98 No
Arizona State University 105 Yes
University of Colorado Boulder 105 Yes
University of Arizona 115 Yes
Brigham Young University 115 No
Iowa State University 115 No[a]
University of Utah 115 Yes
University of Oklahoma 124 No
University of Central Florida 124 No
University of Houston 133 No
University of Cincinnati 142 No
University of Kansas 151 Yes
Kansas State University 170 No
Oklahoma State University
185 No
Texas Tech University 216 No
West Virginia University 216 No

Apparel

  Members joining in 2024.

School Provider
Arizona Nike
Arizona State Adidas
Baylor Nike
BYU Nike
Colorado Nike
Cincinnati Nike, Air Jordan (basketball only)
Houston Nike, Air Jordan (basketball only)
Iowa State Nike
Kansas Adidas
Kansas State Nike
Oklahoma State
Nike
TCU Nike
Texas Tech Under Armour
UCF Nike
Utah Under Armour
West Virginia Nike

Facilities

  Member departing in 2024.
  Members joining in 2024.

School Football stadium Capacity Basketball arena Capacity Baseball stadium Capacity Softball Stadium Capacity
Arizona Arizona Stadium 50,782 McKale Center 14,688 Hi Corbett Field 9,500
Rita Hillenbrand Memorial Stadium
2,956
Arizona State Mountain America Stadium 53,599 Desert Financial Arena 14,198 Phoenix Municipal Stadium 8,775 Alberta B. Farrington Softball Stadium 1,535
Baylor McLane Stadium 45,140 Foster Pavilion[b] 7,000 Baylor Ballpark 5,000 Getterman Stadium 1,230
BYU LaVell Edwards Stadium 63,470 Marriott Center 17,978
Larry H. Miller Field
2,204
Gail Miller Field
2,100
Cincinnati Nippert Stadium 40,000 Fifth Third Arena 12,012 UC Baseball Stadium 3,058
Colorado Folsom Field 50,183[77] CU Events Center 11,064[78] Non-baseball university
Houston TDECU Stadium 40,000 Fertitta Center 7,100
Darryl & Lori Schroeder Park
3,500 Cougar Softball Stadium 1,200
Iowa State Jack Trice Stadium 61,500[79] Hilton Coliseum 14,356 Non-baseball university[c] Cyclone Sports Complex 1,500
Kansas David Booth Kansas Memorial Stadium[d] 47,000[82] Allen Fieldhouse 16,300 Hoglund Ballpark 2,500 Arrocha Ballpark 1,100
Kansas State Bill Snyder Family Football Stadium 50,000[83] Bramlage Coliseum 11,000 Tointon Family Stadium 2,331[84]
Oklahoma Gaylord Family Oklahoma Memorial Stadium 80,126[85] Lloyd Noble Center 10,967 L. Dale Mitchell Baseball Park 3,180
Love's Field
4,200
Oklahoma State
Boone Pickens Stadium 53,855[86] Gallagher-Iba Arena 13,611 O'Brate Stadium 3,500[e] Cowgirl Stadium 750
Texas
Darrell K Royal–Texas Memorial Stadium 100,119[88] Moody Center 10,000 UFCU Disch-Falk Field 6,649
Red & Charline McCombs Field
1,254
TCU Amon G. Carter Stadium 47,223[89] Schollmaier Arena 6,700[90] Lupton Stadium 4,500
Texas Tech Jones AT&T Stadium 60,862[91][92][93][94] United Supermarkets Arena 15,098 Dan Law Field at Rip Griffin Park 4,528 Rocky Johnson 589
UCF FBC Mortgage Stadium (Bounce House) 45,301[95] Addition Financial Arena 10,000 John Euliano Park 3,841
UCF Softball Complex
600
Utah
Rice-Eccles Stadium
51,444 Jon M. Huntsman Center 15,000 Smith's Ballpark[f] 15,411
Dumke Family Softball Stadium
1,410
West Virginia
Mountaineer Field at Milan Puskar Stadium
60,000[97] WVU Coliseum 14,000[98] Monongalia County Ballpark 3,500[99]
  1. ^ Iowa State withdrew from the AAU in 2022.
  2. ^ Opened in January 2024, replacing Ferrell Center.
  3. ^ Iowa State discontinued its participation in baseball as an NCAA-recognized activity following the 2001 season.[80] It participates in club baseball as a member of the National Club Baseball Association. Games are played at Cap Timm Field, capacity 3,000.[81]
  4. ^ Closed for renovations in the 2024 season, during which Kansas will play non-conference games at Children's Mercy Park (capacity 18,467) in Kansas City, Kansas and conference games at Arrowhead Stadium (capacity 76,416) in Kansas City, Missouri.
  5. ^ Permanent seated capacity; expandable to 8,000.[87]
  6. ^ Utah is building America First Ballpark (capacity 1,200) on its campus and plans to start play in the new facility in the 2026 season.[96]

Key personnel

  Member departing in 2024.
  Members joining in 2024.

School Athletic Director Football Coach Salary Men's basketball coach Salary Women's basketball coach Baseball coach Softball coach
Arizona
Desiree Reed-Francois
Brent Brennan $3,100,000 Tommy Lloyd $5,250,000 Adia Barnes Chip Hale Caitlin Lowe
Arizona State Graham Rossini Kenny Dillingham $3,850,000 Bobby Hurley $2,800,000 Natasha Adair Willie Bloomquist Megan Bartlett
Baylor Mack Rhoades Dave Aranda $3,813,832 Scott Drew $5,132,821 Nicki Collen Mitch Thompson Glenn Moore
BYU Tom Holmoe Kalani Sitake NA† Kevin Young NA† Amber Whiting Trent Pratt Gordon Eakin
Cincinnati John Cunningham Scott Satterfield $3,500,000 Wes Miller $2,550,000 Katrina Merriweather Jordan Bischel
Colorado Rick George Deion Sanders $5,500,000 Tad Boyle $2,634,000 JR Payne
Houston Chris Pezman Dana Holgorsen $4,200,000 Kelvin Sampson $4,610,000 Ronald Hughey Todd Whitting Kristin Vesely
Iowa State Jamie Pollard Matt Campbell $4,005,537 T. J. Otzelberger $2,504,179 Bill Fennelly Jamie Pinkerton
Kansas Travis Goff Lance Leipold $5,300,000[a] Bill Self $9,453,800 Brandon Schneider Dan Fitzgerald Jennifer McFalls
Kansas State Gene Taylor Chris Klieman $3,700,000 Jerome Tang $3,223,333 Jeff Mittie Pete Hughes
Oklahoma Joe Castiglione Brent Venables $7,000,000 Porter Moser $3,100,000 Jennie Baranczyk Skip Johnson Patty Gasso
Oklahoma State Chad Weiberg Mike Gundy $7,500,000 Steve Lutz $2,400,000 Jacie Hoyt Josh Holliday Kenny Gajewski
TCU Jeremiah Donati Sonny Dykes NA† Jamie Dixon NA† Mark Campbell Kirk Saarloos
Texas Chris Del Conte Steve Sarkisian $5,400,000 Rodney Terry $3,005,000 Vic Schaefer David Pierce Mike White
Texas Tech Kirby Hocutt Joey McGuire $3,280,000 Grant McCasland $2,900,000 Krista Gerlich Tim Tadlock Craig Snider
UCF Terry Mohajir Gus Malzahn $2,300,000 Johnny Dawkins $1,703,500 Sytia Messer Rich Wallace Cindy Ball-Malone
Utah Mark Harlan Kyle Whittingham $6,000,000 Craig Smith $2,050,000 Lynne Roberts Gary Henderson Amy Hogue
West Virginia Wren Baker Neal Brown $4,005,000 Darian DeVries $2,800,000 Mark Kellogg Randy Mazey

Sources:[101][102]
†Private institution not required to release coaching salaries
•Salaries based on 2022–2023 academic year

Championships

National team titles by institution