Big 12 Conference

Source: Wikipedia, the free encyclopedia.

Big 12 Conference
AssociationNCAA
FoundedFebruary 25, 1994 (1994-02-25)[1]
CommissionerBrett Yormark (since 2022)
Sports fielded
  • 25
    • men's: 10
    • women's: 15
DivisionDivision I
SubdivisionFBS
No. of teams16
HeadquartersIrving, Texas
Region
Official websitebig12sports.com
Locations
Location of teams in Big 12 Conference

The Big 12 Conference is a collegiate athletic conference in the United States. It consists of 16 full-member universities (3 private universities and 13 public universities) in the states of Arizona, Colorado, Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia. It is headquartered in Irving, Texas.

The Big 12 is a member of the Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition.

The Big 12 is one of the Power Four conferences, the four highest-earning and most historically successful FBS football conferences. Power Four conferences are guaranteed at least one bid to a New Year's Six bowl game and have been granted exemptions from certain NCAA rules.

The Big 12 is a

became the commissioner on August 1, 2022.

The Big 12 was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Baylor, Texas, Texas A&M, and Texas Tech) to form the conference, with play beginning in 1996.[3]

In 2011, Colorado and Nebraska left the conference to join the Pac-12 and Big Ten, respectively. One year later, Missouri and Texas A&M departed for the Southeastern Conference, and TCU (Mountain West) and West Virginia (original Big East) joined.

NCAA conference realignment.[5]

Member universities

Full members

Institution Location Founded Joined Type Enrollment
(fall 2023)[6]
Endowment
(billions – FY24)[7]
Nickname Colors
University of Arizona Tucson, Arizona 1885 2024 Public 53,001 $1.387 Wildcats    
Arizona State University Tempe, Arizona[a] 79,593[b] $1.592 Sun Devils    
Baylor University Waco, Texas 1845 1996 Private
(Baptist)
20,824 $2.094 Bears    
Brigham Young University Provo, Utah 1875 2023 Private
(LDS)
35,074 $3.080[9] Cougars    
University of Central Florida Orlando, Florida[c] 1963 Public 69,233 $0.255 Knights    
University of Cincinnati Cincinnati, Ohio 1819 43,338 $2.016[10] Bearcats    
University of Colorado Boulder Boulder, Colorado 1876 1996, 2024[d] 41,432 $2.245
(system-wide)
Buffaloes      
University of Houston Houston, Texas 1927 2023 46,676 $1.113[11]
(system-wide)
Cougars    
Iowa State University Ames, Iowa 1858 1996 30,177 $1.717 Cyclones    
University of Kansas Lawrence, Kansas 1865 28,406 $2.525 Jayhawks    
Kansas State University Manhattan, Kansas 1863 19,745 $0.849 Wildcats    
Oklahoma State University Stillwater, Oklahoma 1890 26,043 $1.482
(system-wide)
Cowboys / Cowgirls    
Texas Christian University Fort Worth, Texas 1873 2012 Private
(DOC)
12,785 $2.676 Horned Frogs    
Texas Tech University Lubbock, Texas 1923 1996 Public 40,773 $2.904
(system-wide)
Red Raiders    
University of Utah Salt Lake City, Utah 1850 2024 35,260 $1.860 Utes    
West Virginia University Morgantown, West Virginia 1867 2012 24,200 $0.865 Mountaineers    
Notes
  1. ^ Tempe hosts the main campus and university administration. ASU has three other physical campuses in the Phoenix area.
  2. ^ Total on-campus enrollment is reported. Enrollment at the main Tempe campus is 57,144, and total enrollment including online students is 145,655.[8]
  3. ^ The UCF campus has an Orlando mailing address but is entirely located in unincorporated Orange County, Florida
  4. ^ Colorado was a founding member of the Big 12 in 1996. In 2011, they left to join the Pac-12 Conference and rejoined the Big 12 as a full member in 2024

Membership map

Big 12 Conference Full Members
Map
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Maps: terms of use
460km
286miles
West Virginia
West Virginia
West Virginia
West Virginia
Utah
Utah
Utah
Utah
UCF
UCF
UCF
UCF
Texas Tech
Texas Tech
Texas Tech
Texas Tech
TCU
TCU
TCU
TCU
Oklahoma State
Oklahoma State
Oklahoma State
Oklahoma State
Kansas State
Kansas State
Kansas State
Kansas State
Kansas
Kansas
Kansas
Kansas
Iowa State
Iowa State
Iowa State
Iowa State
Houston
Houston
Houston
Houston
Colorado
Colorado
Colorado
Colorado
Cincinnati
Cincinnati
Cincinnati
Cincinnati
BYU
BYU
BYU
BYU
Baylor
Baylor
Baylor
Baylor
Arizona State
Arizona State
Arizona State
Arizona State
Arizona
Arizona
Arizona
Arizona
Location of Big 12 Full members:
Big 12 Conference Affiliate Members
Map
About OpenStreetMaps
Maps: terms of use
460km
286miles
17
17 Tulsa (Rowing)
17 Tulsa (Rowing)
16
16 Old Dominion (Rowing)
16 Old Dominion (Rowing)
15
15 UC Davis (Lacrosse)
15 UC Davis (Lacrosse)
14
14 San Diego State (Lacrosse)
14 San Diego State (Lacrosse)
13
13 Florida (Lacrosse)
13 Florida (Lacrosse)
12
12 Fresno State (Equestrian)
12 Fresno State (Equestrian)
11
11 Denver (Gymnastics)
11 Denver (Gymnastics)
10
10 Wyoming (Wrestling)
10 Wyoming (Wrestling)
9
9 Utah Valley (Wrestling)
9 Utah Valley (Wrestling)
8
8 South Dakota State (Wrestling)
8 South Dakota State (Wrestling)
7
7 Oklahoma (Wrestling)
7 Oklahoma (Wrestling)
6
6 North Dakota State (Wrestling)
6 North Dakota State (Wrestling)
5
5 Northern Iowa (Wrestling)
5 Northern Iowa (Wrestling)
4
4 Northern Colorado (Wrestling)
4 Northern Colorado (Wrestling)
3
3 Missouri (Wrestling)
3 Missouri (Wrestling)
2
2 Cal Baptist (Wrestling)
2 Cal Baptist (Wrestling)
1
1 Air Force (Wrestling)
1 Air Force (Wrestling)
Location of Big 12 Affiliate members:
1
Air Force (Wrestling)
2
Cal Baptist (Wrestling)
3
Missouri (Wrestling)
4
Northern Colorado (Wrestling)
5
Northern Iowa (Wrestling)
6
North Dakota State (Wrestling)
7
Oklahoma (Wrestling)
8
South Dakota State (Wrestling)
9
Utah Valley (Wrestling)
10
Wyoming (Wrestling)
11
Denver (Gymnastics)
12
Fresno State (Equestrian)
13
Florida (Lacrosse)
14
San Diego State (Lacrosse)
15
UC Davis (Lacrosse)
16
Old Dominion (Rowing)
17
Tulsa (Rowing)

Affiliate members

Institution City State Founded Joined[a] Type Enrollment
(fall 2023)[6]
Nickname Colors Big 12
sport
Primary
conference
United States Air Force Academy USAF Academy[b] Colorado 1954 2015 Military academy 4,124 Falcons     Wrestling Mountain West
California Baptist University Riverside California 1950 2022 Private 11,407 Lancers     Wrestling WAC
(Big West in 2026)
University of Denver
Denver
Colorado 1864 2015 13,387 Pioneers     Women's gymnastics Summit
University of Florida Gainesville Florida 1853 2024 Public 54,814 Gators     Women's lacrosse SEC
California State University, Fresno Fresno California 1911 2019 23,986 Bulldogs     Equestrian Mountain West
(Pac-12 in 2026)
University of Missouri Columbia Missouri 1839 2021[c] 31,013 Tigers     Wrestling SEC
University of Northern Colorado Greeley Colorado 1889 2015 9,067 Bears     Big Sky
University of Northern Iowa Cedar Falls Iowa 1876 2017 9,013 Panthers     Missouri Valley
North Dakota State University Fargo North Dakota 1890 2015 11,952 Bison     Summit
University of Oklahoma Norman Oklahoma 1890 2024[d] 29,145 Sooners     SEC
Old Dominion University Norfolk Virginia 1930 2024[e] 22,541 Monarchs       Women's rowing Sun Belt
San Diego State University San Diego California 1897 2024 39,241 Aztecs     Women's lacrosse Mountain West
(Pac-12 in 2026)
South Dakota State University Brookings South Dakota 1881 2015 11,498 Jackrabbits     Wrestling Summit
University of Tulsa Tulsa Oklahoma 1894 2024 Private 3,559 Golden Hurricane       Women's rowing American
University of California, Davis Davis California 1908 2024 Public 39,707 Aggies     Women's lacrosse Big West
(Mountain West in 2026)
Utah Valley University Orem Utah 1941 2015 44,651 Wolverines     Wrestling WAC
University of Wyoming Laramie Wyoming 1886 2015 10,913 Cowboys     Mountain West
Notes
  1. ^ Reflects the calendar year in which the school joined, which for spring sports is the year before the first season of competition.
  2. ^ Virtually all of the Air Force Academy grounds, including the cadet area and all athletic facilities, are outside the city limits of Colorado Springs. The US Postal Service considers the Academy to be its own entity, and the US Census Bureau considers it to be the census-designated place of Air Force Academy, Colorado.
  3. ^ Missouri was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2012.
  4. ^ Oklahoma was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2024.
  5. ^ Old Dominion was previously a women's rowing affiliate of the Big 12 from 2014 until 2018.
  • On July 29, 2015, the Big 12 announced it would add the six former members of the Western Wrestling Conference—Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley, and Wyoming—as affiliate members for wrestling, plus Denver as an affiliate member for women's gymnastics, all effective with the 2015–16 academic year.[12]
  • On July 5, 2017, the Big 12 added Fresno State and Northern Iowa as wrestling affiliates.[13]
  • On May 2, 2019, the Big 12 added Fresno State as an equestrian affiliate.[14] Fresno State would drop wrestling in 2021, but remains an equestrian affiliate.[15]
  • In 2021, the Big 12 added former full member Missouri as a wrestling affiliate.[16]

Former full members

Institution City State Founded Joined Left Type Nickname Colors Current
conference
University of Missouri Columbia MO 1839 1996 2012[a] Public Tigers     SEC
University of Nebraska–Lincoln Lincoln NE 1869 1996 2011 Public Cornhuskers     Big Ten
University of Oklahoma Norman OK 1890 1996 2024[b] Public Sooners     SEC
University of Texas at Austin Austin TX 1883 1996 2024 Public Longhorns     SEC
Texas A&M University College Station TX 1876 1996 2012 Public Aggies     SEC
Notes
  1. ^ Missouri returned to the Big 12 as a wrestling-only member effective the 2021–22 school year.
  2. ^ Oklahoma remained in the Big 12 as a wrestling-only member after otherwise joining the Southeastern Conference.

Former affiliate members

Institution City State Founded Joined Left Type Nickname Colors Big 12
sport(s)
Current
primary
conference
Current
conference
in former
Big 12
sport(s)[a]
University of Alabama Tuscaloosa Alabama 1831 2014 2024 Public Crimson Tide     Women's rowing SEC
California State University, Fresno Fresno California 1911 2017 2021[b] Bulldogs     Wrestling Mountain West
(Pac-12 in 2026)
N/A (dropped wrestling)
University of Tennessee Knoxville Tennessee 1794 2014 2024 Volunteers     Women's rowing SEC
Notes
  1. ^ Affiliation in former Big 12 sport(s); does not necessarily match primary affiliation.
  2. ^ Fresno State remains in the Big 12 as an affiliate member in equestrian.

Membership timeline

University of UtahPac-12 ConferenceMountain West ConferenceWestern Athletic ConferenceArizona State UniversityPac-12 ConferencePac-12 ConferenceUniversity of ArizonaPac-12 ConferencePac-12 ConferenceUniversity of Central FloridaAmerican Athletic ConferenceConference USAAtlantic Sun ConferenceUniversity of HoustonAmerican Athletic ConferenceConference USASouthwest ConferenceUniversity of CincinnatiAmerican Athletic ConferenceBig East Conference (1979–2013)Conference USABrigham Young UniversityWest Coast ConferenceMountain West ConferenceWestern Athletic ConferenceWest Virginia UniversityBig East Conference (1979–2013)Texas Christian UniversityMountain West ConferenceConference USAWestern Athletic ConferenceSouthwest ConferenceTexas Tech UniversitySouthwest ConferenceBaylor UniversitySouthwest ConferenceSoutheastern ConferenceUniversity of Texas at AustinSouthwest ConferenceSoutheastern ConferenceTexas A&M UniversitySouthwest ConferenceOklahoma State University–StillwaterBig Eight ConferenceKansas State UniversityBig Eight ConferenceUniversity of KansasBig Eight ConferenceIowa State UniversityBig Eight ConferencePac-12 ConferenceUniversity of Colorado BoulderBig Eight ConferenceSoutheastern ConferenceUniversity of OklahomaBig Eight ConferenceSoutheastern ConferenceSoutheastern ConferenceUniversity of MissouriBig Eight ConferenceBig Ten ConferenceUniversity of Nebraska–LincolnBig Eight Conference

Full members 
Other Conference 
Other Conference 
Affiliate member (other sport)
Founding members from

Big 8 Conference 
Founding members from Southwest Conference
 

Earlier Membership timelines

Click here for the Big Eight Conference Timeline which predates the Big 12 timeline for founding members:

Click here for the Southwest Conference Timeline which predates the Big 12 timeline for founding members:

Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.

Institution Started Current
Association In
Continuous
Years
Note
Kansas 1907 118
Iowa State 1908 117
Kansas State 1913 112
Baylor 1915 110
Texas Tech 1956 69
Oklahoma State 1958 67 Previously: 10 years in the Southwest Conference (1914–1924);
3 years in the MVIAA (1924–1927)
TCU 2012 13 Previously: 73 years in the Southwest Conference (1923–1996)
West Virginia 2012 13
BYU 2023 2
UCF 2023 2
Cincinnati 2023 2
Houston 2023 2 Previously: 20 years in the Southwest Conference (1976–1996)
Arizona 2024 1
Arizona State 2024 1
Utah 2024 1
Colorado 2024 1 Previously: 49 years in the Big Eight Conference (1947–1996)
and 15 years in the Big 12 Conference (1996–2011)

Sports

The Big 12 Conference sponsors championship competition in 10 men's and 15 women's NCAA sanctioned sports.[17]

Teams in Big 12 Conference competition
Sport Men's Women's
Baseball 14
Basketball 16 16
Beach volleyball 4
Cross country 13 16
Equestrian 4
Football 16
Golf 16 14
Gymnastics 7
Lacrosse 6
Rowing 6
Soccer
16
Softball 11
Swimming & Diving 7 10
Tennis 9 16
Track and Field (Indoor)
13 16
Track and Field (Outdoor) 13 16
Volleyball 15
Wrestling 14

Current champions

Source:[18]

Season Sport Men's
champion
Women's
champion
Fall 2024 Cross Country BYU BYU
Football Arizona State
Soccer Kansas
Volleyball Arizona State
Winter 2024–25 Basketball Houston TCU
Equestrian Oklahoma State
Gymnastics Utah
Indoor Track & Field Texas Tech Texas Tech
Swimming & Diving Arizona State Arizona State
Wrestling Oklahoma State
Spring 2025 Baseball
Beach Volleyball
Lacrosse
Golf
Outdoor Track & Field
Rowing
Softball
Tennis

Men's sponsored sports by university

Below are the men's sports sponsored by each member institution.

The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only seven universities fielding a team.

The Big 12 fields 14 teams for wrestling. Before the conference's 2023 expansion, it had the most competing schools of any Big 12 sport, with 13 members at that time. The 2022–23 and 2024–25 wrestling lineups both included only 4 full conference members; all remaining wrestling schools were affiliate members (listed as a footnote at the bottom of the table).

University Baseball Basketball Cross
Country
Football Golf Swimming
&
Diving
Tennis Track
&
Field
Indoor
Track
&
Field
Outdoor
Wrestling Total
Big 12
Sports
Arizona Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Arizona State Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 10
Baylor Yes Yes Yes Yes Yes No Yes Yes Yes No 8
BYU Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Cincinnati Yes Yes Yes Yes Yes Yes No Yes Yes No 8
Colorado No Yes Yes Yes Yes No No Yes Yes No 6
Houston Yes Yes Yes Yes Yes No No Yes Yes No 7
Iowa State No Yes Yes Yes Yes No No Yes Yes Yes 7
Kansas Yes Yes Yes Yes Yes No No Yes Yes No 7
Kansas State Yes Yes Yes Yes Yes No No Yes Yes No 7
Oklahoma State Yes Yes Yes Yes Yes No Yes Yes Yes Yes 9
TCU Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Texas Tech Yes Yes Yes Yes Yes No Yes Yes Yes No 8
UCF Yes Yes No Yes Yes No Yes No No No 5
Utah Yes Yes No Yes Yes Yes Yes No No No 5
West Virginia Yes Yes No Yes Yes Yes No No No Yes 6
Current
totals
14 16 13 16 16 7 9 13 13 4+10[a]
  1. ^ Affiliate members Air Force, California Baptist, Missouri, North Dakota State, Northern Colorado, Northern Iowa, Oklahoma, South Dakota State, Utah Valley, and Wyoming.

Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Men's Non-Sponsored Sports
University Ice Hockey Lacrosse Rifle[a] Skiing Soccer Volleyball
Arizona State NCHC No No No No No
BYU No No No No No MPSF
Colorado No No No RMISA No No
TCU No No PRC No No No
UCF No No No No SBC No
Utah No ASUN No RMISA No No
West Virginia No No GARC No SBC No
  1. pre-NCAA national titles
    .

Women's sponsored sports by university

Below are the women's sports sponsored by each member institution.

The only women's sports with full participation by the entire conference are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only member that does not sponsor volleyball, and only Utah and West Virginia do not sponsor golf.

Beach volleyball (4 full members) and equestrian (3 full members, 1 affiliate) have the lowest participation, each with 4 total members. Lacrosse (3 full members, 3 affiliates) and rowing (4 full members, 2 affiliates) follow with 6 total members. The affiliate members are listed as footnotes at the bottom of the table, beneath their respective sport.

Full Members
University Basketball Beach
Volleyball
Cross
Country
Equestrian Golf Gymnastics Lacrosse Rowing Soccer Softball Swimming
&
Diving
Tennis Track
&
Field
Indoor
Track
&
Field
Outdoor
Volleyball Total
Big 12
Sports
Arizona Yes Yes Yes No Yes Yes No No Yes Yes Yes Yes Yes Yes Yes 11
Arizona State Yes Yes Yes No Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes 13
Baylor Yes No Yes Yes Yes No No No Yes Yes No Yes Yes Yes Yes 10
BYU Yes No Yes No Yes Yes No No Yes Yes Yes Yes Yes Yes Yes 11
Cincinnati Yes No Yes No Yes No Yes No Yes No Yes Yes Yes Yes Yes 10
Colorado Yes No Yes No Yes No Yes No Yes No No Yes Yes Yes Yes 10
Houston Yes No Yes No Yes No No No Yes Yes Yes Yes Yes Yes Yes 10
Iowa State Yes No Yes No Yes Yes No No Yes Yes Yes Yes Yes Yes Yes 11
Kansas Yes No Yes No Yes No No Yes Yes Yes Yes Yes Yes Yes Yes 11
Kansas State Yes No Yes No Yes No No Yes Yes No No Yes Yes Yes Yes 9
Oklahoma State Yes No Yes Yes Yes No No No Yes Yes No Yes Yes Yes No 9
TCU Yes Yes Yes Yes Yes No No No Yes No Yes Yes Yes Yes Yes 11
Texas Tech Yes No Yes No Yes No No No Yes Yes No Yes Yes Yes Yes 9
UCF Yes No Yes No Yes No No Yes Yes Yes No Yes Yes Yes Yes 10
Utah Yes Yes Yes No No Yes No No Yes Yes Yes Yes Yes Yes Yes 10
West Virginia Yes No Yes No No Yes No Yes Yes No Yes Yes Yes Yes Yes 10
Current
totals
16 4 16 3+1[a] 14 6+1[b] 3+3[c] 4+2[d] 16 11 10 16 16 16 15
  1. ^ Affiliate member Fresno State.
  2. ^ Affiliate member Denver.
  3. ^ Affiliate members Florida, San Diego State, and UC Davis.
  4. ^ Affiliate members Old Dominion and Tulsa.

Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Women's Non-Sponsored Sports
University Acrobatics & tumbling[a] Rifle[b] Skiing Triathlon[a] Water Polo
Arizona No No No Yes No
Arizona State No No No Yes MPSF
Baylor NCATA No No No No
Colorado No No RMISA No No
TCU No PRC No Yes No
Utah No No RMISA No No
West Virginia No GARC No No No
  1. ^ a b Part of the NCAA Emerging Sports for Women program.
  2. pre-NCAA national titles
    .
  • In addition to the above, UCF lists its coeducational cheerleading and all-female dance teams as varsity teams on its official athletic website.

History

The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.[3]

The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus four of the Texas universities.

The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.

From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.

Between 2011 and 2012 four charter members left the conference:

In 2012, two universities joined the conference:

  • TCU
  • West Virginia

On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities did not wish to extend their grant of television rights beyond the 2024–25 athletic year.[21][22] On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025.[23][24] On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC.[25] The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025.[26]

On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools.[27] All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023,[28] and Houston indicated it could do so as well.[29] On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023.[30]

On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024.[31]

On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they would leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

Distinctive elements

Prototype Big 12 logo, based on the logo of the Big Eight Conference
First official Big 12 Conference logo from 1996 to 2004
Second official Big 12 Conference logo from 2004 to 2014

Population base and markets

The largest media markets represented by the Big 12 are, ranked nationally:

Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.

Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.

While the University of Kansas is in Lawrence, Kansas, it has close proximity to the Kansas City television market, increasing the base into western Missouri.

State Population[32] Universities
Arizona 7,431,344 * University of Arizona

* Arizona State University

Colorado 5,773,714 * University of Colorado Boulder
Florida 22,610,726 * University of Central Florida
Iowa 3,207,004 * Iowa State University
Kansas 2,940,546 * University of Kansas
* Kansas State University
Ohio 11,785,935 * University of Cincinnati
Oklahoma 4,053,824 *
Oklahoma State University
Texas 30,503,301 * Baylor University
* University of Houston
* Texas Christian University
* Texas Tech University
Utah 3,417,734 * Brigham Young University

* University of Utah

West Virginia 1,770,071 * West Virginia University
Total 93,494,199

Grant of Rights

Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference".[33]

GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts.[34]

Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements.[35] The Big 12 subsequently assisted the ACC in drafting its GOR agreement.[36] Three of the four major conferences now have such agreements, with the SEC the only exception.

Tier 3 events

The Big 12 is the only major conference that allows members to monetize TV rights for tier 3 events in football and men's basketball.[37] This allows individual Big 12 member institutions to create tier 3 deals that include TV rights for one home football game and four home men's basketball games per season. Tier 3 rights exist for other sports as well, but these are not unique to the Big 12. The unique arrangement potentially allows Big 12 members to remain some of college sports' highest revenue earners. Other conferences' cable deals are subject to value reductions based on how people acquire cable programming; Big 12 universities' tier 3 deals are exempt.[38] Texas alone earned more than $150 million of that total from their Longhorn Network before it was shut down with its move to the SEC.[39]

As of 2022, all of the Big 12's tier 3 rights are held by ESPN; it bought the tier 3 rights to most Big 12 teams (besides Oklahoma) in 2019, moving the events exclusively to

Bally Sports Oklahoma (which distributed its football game via pay-per-view) until 2022, when it also sold its rights to ESPN+. Prior to its departure to the SEC, ESPN also ran a dedicated cable network for the Texas Longhorns known as Longhorn Network, as a joint venture between the university and Learfield.[41][42]

Business partnerships and innovation

The Big 12 has a sponsorship rights partnership with

Learfield IMG College.[43] The Big 12 announced on September 9, 2022, that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated "We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference".[44] November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated.[45]

The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand.[46] Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.

The Big 12 has 11 official corporate partners: Allstate, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference.[47]

Conference Pro Day

On March 15, 2023, before the

NFL combine, the Pro Day would be televised on NFL Network.[48]

Hoops in the Park

In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park", to host men's and women's summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food.[49]

Mexico

Early June 2023, the "Big 12 Mexico" was announced, which will include men's and women's soccer, baseball, basketball, and football games and an international media rights strategy. The Big 12 Mexico will debut in December 2024 with men's and women's basketball games between Kansas and Houston at the Arena CDMX in Mexico City. The Big 12 will also consider hosting a football bowl game in Monterrey beginning in 2026. This would be the first-ever bowl game in Mexico.[50]

Conference annual revenue distribution

Year Total distributed Annual increase Average per universitya
1997[51] $53.6 million $4.5 million
1998[51] $58 million 8.2% $4.8 million
1999[51] $64 million 10.3% $5.3 million
2000[51] $72 million 12.5% $6.0 million
2001[51] $78 million 8.3% $6.5 million
2002[51] $83.5 million 7.1% $7.0 million
2003[51] $89 million 6.6% $7.4 million
2004[51] $101 million 13.5% $8.4 million
2005[51] $105.6 million 4.6% $8.8 million
2006[51] $103.1 million −2.4% $8.6 million
2007[51] $106 million 2.8% $8.8 million
2008[51] $113.5 million 7.1% $9.5 million
2009[51] $130 million 14.5% $10.8 million
2010[51] $139 million 6.9% $11.6 million
2011[52] $145 million 4.3% $12.1 million
2012[53] $187 million 29.0% $18.7 million
2013[53] $198 million 5.9% $19.8 million
2014[54] $212 million 7.1% $21.2 million
2015[55] $252 million 18.9% $25.2 million
2016[56] $304 million 20.6% $30.4 million
2017[57] $348 million 14.5% $34.8 million
2018[58] $364 million 4.9% $36.5 million
2019[59] $388 million 6.3% $38.8 million
2020[59] $377 million -2.8% $37.7 million
2021[60] $345 million -8.5% $34.5 million
2022[61] $426 million 23.5% $42.6 million
2023[62] $470 million 10.3% $39.8 million†
$18.0 million‡
a Twelve Big 12 members received disbursements each year from 1997 to 2011; ten each year afterwards. Individual universities' disbursement varied annually according to bylaw rules and entrance or withdrawal agreements.
†legacy 10-member institutions.
‡Four new coming institutions(UCF, BYU, UC & UH).

Conference revenue comes mostly from television contracts,

NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions.[63] From 1996 to 2011, 57 percent of revenue was allotted equally; while 43 percent was based upon the number of football and men's basketball television appearances and other factors.[64][65] In 2011, the distribution was 76 percent equal and 24 percent based on television appearances. Changing the arrangement requires a unanimous vote; as a Big 12 member, Nebraska and Texas A&M had withheld support for more equitable revenue distribution.[64]

With this model, larger universities can receive more revenue because they appear more often on television. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million.[66]

Big 12 revenue was generally less than other

Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million).[67]

In 2011, the Big 12 announced a new 13-year media rights deal with Fox that would ensure that every Big 12 home football game is televised, as well as greatly increasing coverage of women's basketball, conference championships and other sports.[68] The deal, valued at an estimated $1.1 billion, runs until 2025.[69] In 2012, the conference announced a new agreement with Fox and ESPN, replacing the current ABC/ESPN deal, to immediately increase national media broadcasts of football and increase conference revenue;[70] the new deal was estimated to be worth $2.6 billion through the 2025 expiration.[71] The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually.[72] The per-university payout under the deal is expected to reach $44 million, according to Commissioner Bob Bowlsby.[73]

In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee.[74]

Athletic department revenue by school

Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties.

Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance.

The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2022–23 academic year.[75]

Institution 2022–23 Total Revenue from Athletics 2022–23 Total Expenses on Athletics
Texas Christian University $149,297,918 $149,297,918
University of Kansas $205,747,275[a] $139,748,616
University of Arizona $138,761,638 $136,866,623
Baylor University $137,460,582 $137,460,582
University of Colorado Boulder $136,114,468 $136,114,468
Arizona State University $128,265,591 $128,265,591
Texas Tech University $123,551,688 $113,108,592
Oklahoma State University $119,235,776 $118,229,024
University of Utah $111,483,459 $110,060,805
Brigham Young University $106,430,702 $106,430,702
West Virginia University $103,142,400 $103,142,400
Kansas State University $102,332,761 $96,925,648
Iowa State University $93,048,114 $92,987,544
University of Central Florida $88,199,644 $88,199,644
University of Houston $84,023,065 $84,023,065
University of Cincinnati $77,436,016 $77,436,016
  1. ^ This total may or may not include fundraising dollars to fund renovations at David Booth Kansas Memorial Stadium.

The following table shows Big 12 Conference distributions during the fiscal year ending June 2023 as reported by ProPublica using Schedule A of the Big 12 Conference tax filings[76]

Institution 2022–23 Distribution
Texas Christian University $48,258,005
University of Oklahoma
Left Big 12 for SEC July 1, 2024
$45,195,567
Kansas State University $45,038,935
University of Texas at Austin
Left Big 12 for SEC July 1, 2024
$44,711,453
University of Kansas $44,104,036
Oklahoma State University $43,821,197
Texas Tech University $43,663,496
Baylor University $43,072,005
Iowa State University $42,190,473
West Virginia University $41,984,886
Average for 10 Schools $44,204,005

Apparel

School Provider
Arizona Nike
Arizona State Adidas
Baylor Nike
BYU Nike
Colorado Nike
Cincinnati Nike, Air Jordan (basketball only)
Houston Nike, Air Jordan (basketball only)
Iowa State Nike
Kansas Adidas
Kansas State Nike
Oklahoma State
Nike
TCU Nike
Texas Tech Adidas
UCF Nike
Utah Under Armour
West Virginia Nike

Facilities

School Football stadium Capacity Basketball arena Capacity Baseball stadium Capacity Softball Stadium Capacity
Arizona Arizona Stadium 50,782 McKale Center 14,688 Hi Corbett Field 9,500
Rita Hillenbrand Memorial Stadium
2,956
Arizona State Mountain America Stadium 53,599 Desert Financial Arena 14,198 Phoenix Municipal Stadium 8,775 Alberta B. Farrington Softball Stadium 1,535
Baylor McLane Stadium 45,140 Foster Pavilion[a] 7,500 Baylor Ballpark 5,000 Getterman Stadium 1,230
BYU LaVell Edwards Stadium 63,470 Marriott Center 17,978
Larry H. Miller Field
2,204
Gail Miller Field
2,100
Cincinnati Nippert Stadium 38,088 Fifth Third Arena 12,012 UC Baseball Stadium 3,058 Non-softball university
Colorado Folsom Field 50,183[77] CU Events Center 11,064[78] Non-baseball university Non-softball university
Houston TDECU Stadium 40,000 Fertitta Center 7,100
Darryl & Lori Schroeder Park
3,500 Cougar Softball Stadium 1,200
Iowa State Jack Trice Stadium 61,500[79] Hilton Coliseum 14,356 Non-baseball university[b] Cyclone Sports Complex 1,500
Kansas David Booth Kansas Memorial Stadium[c] 47,000[82] Allen Fieldhouse 15,300 Hoglund Ballpark 2,500 Arrocha Ballpark 1,100
Kansas State Bill Snyder Family Football Stadium 50,000[83] Bramlage Coliseum 11,000 Tointon Family Stadium 2,331[84] Non-softball university
Oklahoma State
Boone Pickens Stadium 52,305 Gallagher-Iba Arena 13,611 O'Brate Stadium 3,500[d] Cowgirl Stadium 750
TCU Amon G. Carter Stadium 47,223[86] Schollmaier Arena 6,700[87] Lupton Stadium 4,500 Non-softball university
Texas Tech Jones AT&T Stadium 60,229[88] United Supermarkets Arena 15,098 Dan Law Field at Rip Griffin Park 4,528
Rocky Johnson Field
1,181[89]
UCF FBC Mortgage Stadium (Bounce House) 45,301[90] Addition Financial Arena 10,000 John Euliano Park 3,841
UCF Softball Complex
600
Utah
Rice-Eccles Stadium
53,644 Jon M. Huntsman Center 15,000 Smith's Ballpark[e] 15,411
Dumke Family Softball Stadium
1,410
West Virginia
Mountaineer Field at Milan Puskar Stadium
60,000[92] WVU Coliseum 14,000[93]
Monongalia County Ballpark
3,500[94] Non-softball university
  1. ^ Opened in January 2024, replacing Ferrell Center.
  2. ^ Iowa State discontinued its participation in baseball as an NCAA-recognized activity following the 2001 season.[80] It participates in club baseball as a member of the National Club Baseball Association. Games are played at Cap Timm Field, capacity 3,000.[81]
  3. ^ Closed for renovations in the 2024 season, during which Kansas will play non-conference games at Children's Mercy Park (capacity 18,467) in Kansas City, Kansas and conference games at Arrowhead Stadium (capacity 76,416) in Kansas City, Missouri.
  4. ^ Permanent seated capacity; expandable to 8,000.[85]
  5. ^ Utah is building America First Ballpark (capacity 1,200) on its campus and plans to start play in the new facility in the 2026 season.[91]

Key personnel

School Athletic Director Football Coach Salary[95] Men's basketball coach Salary Women's basketball coach Baseball coach Softball coach
Arizona
Desiree Reed-Francois
Brent Brennan $3,100,000 Tommy Lloyd $5,250,000 Adia Barnes Chip Hale Caitlin Lowe
Arizona State Graham Rossini Kenny Dillingham $3,950,000 Bobby Hurley $2,800,000 Molly Miller Willie Bloomquist Megan Bartlett
Baylor Mack Rhoades Dave Aranda $4,540,885 Scott Drew $5,132,821 Nicki Collen Mitch Thompson Glenn Moore
BYU Tom Holmoe Kalani Sitake NA† Kevin Young NA† vacant Trent Pratt Gordon Eakin
Cincinnati John Cunningham Scott Satterfield $3,600,000 Wes Miller $2,550,000 Katrina Merriweather Jordan Bischel
Colorado Rick George Deion Sanders $5,700,000 Tad Boyle $2,634,000 JR Payne
Houston Eddie Nuñez Willie Fritz $4,500,000 Kelvin Sampson $4,610,000 vacant Todd Whitting Kristin Vesely
Iowa State Jamie Pollard Matt Campbell $4,009,886 T. J. Otzelberger $2,504,179 Bill Fennelly Jamie Pinkerton
Kansas Travis Goff Lance Leipold $7,500,000 Bill Self $9,453,800 Brandon Schneider Dan Fitzgerald Jennifer McFalls
Kansas State Gene Taylor Chris Klieman $5,250,000 Jerome Tang $3,223,333 Jeff Mittie Pete Hughes
Oklahoma State Chad Weiberg Mike Gundy $7,750,000 Steve Lutz $2,400,000 Jacie Hoyt Josh Holliday Kenny Gajewski
TCU Mike Buddie Sonny Dykes $5,008,414 Jamie Dixon NA† Mark Campbell Kirk Saarloos
Texas Tech Kirby Hocutt Joey McGuire $4,247,960 Grant McCasland $2,900,000 Krista Gerlich Tim Tadlock Craig Snider
UCF Terry Mohajir Scott Frost $4,000,000 Johnny Dawkins $1,703,500 Sytia Messer Rich Wallace Cindy Ball-Malone
Utah Mark Harlan Kyle Whittingham $6,525,000 Alex Jensen Lynne Roberts Gary Henderson Amy Hogue
West Virginia Wren Baker Rich Rodriguez $3,500,000 Ross Hodge Mark Kellogg Randy Mazey
Notes

Sources:[96][97]
†Private institution not required to release coaching salaries
•Salaries based on 2022–2023 academic year

Championships

National team titles by institution