1740 Broadway
Source: Wikipedia, the free encyclopedia.
Office skyscraper in Manhattan, New York
| 1740 Broadway | |
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Shreve, Lamb & Harmon Associates |
1740 Broadway (formerly the MONY Building or Mutual of New York Building) is a 26-story building on the east side of
56th Streets, in the Midtown Manhattan neighborhood of New York City.[1] The building is owned by EQ Office and shares a city block with the Park Central Hotel
.
AXA. Mutual Insurance had been renamed MONY Life Insurance Company in 1998.[2] The building was completely renovated in 2007.[1]
Signage on the facade
Its most famous attribute was once a
The MONY sign was removed by Vornado in December 2007, and replaced with "1740" to reflect its
street address. The numerals, 8+1⁄2 feet (2.6 meters) tall and in Futura typeface, are illuminated at night by light-emitting diodes.[4]
The Weather Star
Perched on the roof is the Weather Star, a 150-foot (46 m) tower of lights topped with a star-shaped
fair, orange for cloudy, flashing orange for rain, and flashing white for snow. The direction the lights on the tower moved depended on whether the temperatures were expected to rise or fall; absence of movement meant no change. The Weather Star is still operable, but is no longer used for meteorological forecasting purposes. An electronic digital board with four sides that has always shown the time and temperature is located at the base of the tower.[4]
Tenants
- L Brands[5]
References
- ^ a b 1740 Broadway, New York, NY – Vornado Realty Trust.
- ^ New MONY Sign Brightens Broadway; New Brand Logo Calls Upon Images of Money - Businesswire - November 16, 1998
- ^ Midnight Cowboy (1969) locations – Exquisitely Bored in Nacogdoches.
- ^ a b c Dunlap, David W. "No More MONY in the Midtown Skyline," City Room (The New York Times local news blog), Monday, February 4, 2008.
- ^ Victoria’s Secret parent company expands at 1740 Broadway
External links
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