Parents Television and Media Council
entertainment industry" | |
Location |
|
---|---|
Area served | United States |
Method | Media attention, direct-appeal campaigns |
Members | 12,000 (disputed)[1] |
Key people | L. Brent Bozell III (founder), Tim Winter (current president), advisory board members include Billy Ray Cyrus, C. Delores Tucker, Sam Brownback and Steve Allen |
Website | parentstv |
The Parents Television and Media Council (PTMC), formerly the Parents Television Council (PTC), is an American media
The PTMC produces reviews, research reports, and online newsletters that highlight television programs and other entertainment products (such as
It has mounted pressure campaigns against the producers, broadcasters, and sponsors of programming that they perceive to be
Throughout its existence, the Parents Television and Media Council has been accused of promoting censorship.[3] In 2004, the FCC reported that the group was the primary source of most content complaints received by the commission.[1]
History
In 1989, the
By 1998, with an estimated membership of 120,000,[8] comedian and former The Tonight Show host Steve Allen joined PTC as its Honorary Chairman, and PTC released a report questioning the accuracy of the TV Parental Guidelines ratings system[9] and campaigning for advertisers to stop sponsoring programs that the PTC claimed were offensive.[10] Allen launched a newspaper advertisement campaign promoting the PTC, which was published in many outlets including The New York Times.[11] The PTC was noted for criticizing such shows as Ally McBeal, Dawson's Creek, Ellen, Friends, and Spin City.[10][12] Its website was also introduced that year, and its annual budget had already surpassed $1 million.[8] PTC rolled out another round of full-page newspaper advertisements in 1999; San Francisco Examiner television columnist Tim Goodman perceived Allen and the PTC of advocating complete censorship of television to allow only what PTC considered "Family-Safe TV".[13]
The PTC lost nearly $1 million in 2008 and in 2009 received $2.9 million in revenue, a 29 percent drop from the previous year. In 2009 and 2010, the PTC cut its staff by 38 percent to save money.[1]
On April 14, 2021, the organization changed its name to the Parents Television and Media Council "to better reflect its mission to advocate for responsible entertainment on all entertainment media platforms".[14]
Leadership
PTC was founded in 1995 by longtime political activist L. Brent Bozell III. Bozell is a prominent conservative activist who has, among other things, served as executive director of the Conservative Victory Committee, a political action committee that has supported the election of dozens of conservative candidates over the past ten years.[when?] He was also National Finance Chairman for Pat Buchanan's 1992 presidential campaign, and later president of the National Conservative Political Action Committee. Bozell was succeeded as PTC President by Timothy F. Winter.[15] Winter served as executive director of the PTC for three years prior to becoming president. Prior to joining the PTC, Mr. Winter's 20-year career as a media executive included positions with Metro-Goldwyn-Mayer and NBC.[16] Until 2015 when his position was terminated, Dan Isett, Director of Corporate and Government Affairs of the PTC, represented the PTC on the Consumer Advisory Committee of the Federal Communications Commission.[17]
Advisory board
The PTC also has an advisory board consisting of
Publications
Columns and reports
The website of the PTC features reports on what the group says is harmful content on television and regular writings from its staff. Their research is done with the support of their
- "Culture Watch" – Throughout 2005 and 2006, the PTC published columns under this series authored by Christopher Gildemeister, covering the influence on American culture by entertainment as well as exposing the increase in sex, violence, and profanity in cable television and the methods used by advertisers and broadcasting companies to attract young audiences.Advertising Age columnist Simon Dumenco criticized the PTC, arguing that the PTC is "very very afraid of gay TV characters".[24] Gildemeister defended the PTC as being "not homophobic" but simply opposed to "sexual references or innuendo (of any variety, hetero, homo or other) aired where children might be exposed to them."[25]
- "Parenting and the Media" authored by Rod Gustafson, where he offers advice on parenting children who frequent the media.[26]
- "TV Trends" – Another column by Christopher Gildemeister, published since October 2007 intending to inform parents and TV viewers in general about what he determines to be "harmful or questionable prime-time programming."[27] Hartford Courant television critic Roger Catlin quoted Gildemeister as criticizing ABC for having an "apparent fetish for transsexuals" in certain programs.[28]
- Former president Bozell's weekly entertainment column, which it links to within the home page
In 2000, PTC's report What a Difference a Decade Makes allegedly stated that there was an increase in profanity, sex, and violence on
Following the
In November 2010, the PTC released a study, Habitat for Profanity: Broadcast TV's Sharp Increase in Foul Language, which claims that there was a sharp rise in the usage of profanity between 2005 and 2010—during the 8 pm to 9 pm ET/PT time period commonly referred to them as the Family Viewing Hour, the PTC claimed that there were 111 instances of profanity during this hour in 2010 versus 10 in 2005; during all of prime time, 276 instances in 2010 against 11 in 2005. The study claimed that there was a 69.3% increase in prime time in general between 2005 and 2010, with the Fox network being heavily accused of bringing a 269% increase for the network during that period. The study also claimed instances in which there was profanity, but the offending word was bleeped out.[39]
Entertainment reviews and analysis
The PTC's activities extend to evaluation, rating, and educating around broadcast TV programs according to a traffic light system across three categories of sex, violence and profanity, accumulating to an overall rating based on the ratings of these three categories. The guide has been in use since the 1995–96 season[40] using the traffic light system.[5] In the PTC's definition of its traffic light system, green light indicates that the program is "appropriate for all ages", a yellow light indicates that the program "would be unsuitable for children under the age of 14", and a red light indicates that the program is "appropriate for adult audiences only".[41]
Every television season since 1995–96, the council has released a list of the best and worst prime-time television programs for family viewing. The PTC's website includes the guide from the
On a weekly basis, the PTC publishes reviews of what they consider to be the best and worst television programming for family viewing, authored by the various entertainment analysts at the council.
Seal of Approval
To recognize excellence in the media, the Parents Television Council awards its Seal of Approval to television shows, movies, home products, and advertisers that provide or sponsor content it deems to be "family-friendly". It is divided into two categories: Entertainment and Advertiser.
Activism
Broadcast indecency
In 2003, the PTC unsuccessfully campaigned for the FCC to take action against the NBC television network in response to the use of the word "fucking" by Bono, lead singer for the rock band U2, during the network's January 2003 telecast of the Golden Globe Awards. Among an audience of nearly 20 million, the FCC received only 234 complaints, 217 of which came from the PTC.[54] In October 2003, the FCC decided not to fine NBC because Bono's obscenity was ruled as fleeting and not describing sexual or excretory functions, the FCC's standard for fining a network for indecency.[55] After the PTC filed an Application for Review to the FCC, in March 2004 the FCC decided that the word was indecent by law but still decided not to fine NBC; however, the ruling was to serve as a warning to networks that there would be a "zero tolerance" policy towards obscene language willfully used during the daytime.[56] However, the PTC's complaints about profanity used by presenter Nicole Richie in the December 10, 2003 broadcast of the Billboard Music Awards led the FCC to conclude that the language violated decency law.[57]
The PTC began attracting more attention after it filed around 65,000
After the halftime show, the PTC launched five more FCC complaint drives, starting March 2004 with an episode of
The PTC started off 2005 with their campaign against the Without a Trace episode "Our Sons and Daughters", leading to CBS being fined for indecency in March 2006; the PTC objected to the depiction of teenagers participating in an orgy in that episode. CBS argued that the episode "featured an important and socially relevant storyline warning parents to exercise greater supervision of their teenagers."[70] The FCC fined CBS $3.63 million in March 2006 for this episode,[70] but after a court settlement, the network agreed to pay $300,000 in fines. At the end of January 2005, the FCC rejected a set of complaints that PTC filed between October 2001 and February 2004 for allegedly indecent programs such as NBC's Friends, the WB's Gilmore Girls, and Fox's The Simpsons.[71] The FCC received complaints from the PTC in the summer over an unedited broadcast of the lyric "who the fuck are you?" in The Who's song "Who Are You" from the Live 8 concert broadcast July 2, 2005 on ABC stations on the East Coast.[72]
In 2006, PTC requested that the FCC deny broadcast license renewal for Salt Lake City CBS station KUTV because they felt that the broadcast of the Without a Trace episode that was ruled indecent violated community standards and that CBS failed to take action to reduce indecent content following the FCC fines.[73][74] Subsequently, CBS agreed to pay the FCC $300,000 to settle the KUTV license challenge.[75] Starting from December 2007,[76] the organization demanded that CBS cancel its plan to rebroadcast an edited version of the Showtime drama Dexter, whose title character was a serial killer and police forensics analyst,[77] because it felt that the program would glorify murder even with the edits. By early February 2008, the Council claimed to have collected 17,000 complaints to CBS.[78]
On January 25, 2008, the FCC proposed an estimated $1.4 million fine against ABC for a scene of female nudity in the
In January 2010, the PTC launched a complaint campaign after the
In October 2010, the PTC targeted an episode of the Fox series Glee, stating that the episode featured outfits that were scantily clad and guest-star Britney Spears going shopping in lingerie, calling it, "an endorsement of narcotics abuse, public masturbation, and school-sanctioned burlesque." They were also criticizing it for making an episode idolizing Britney in the first place, stating: "Perhaps most troubling is the deification of a troubled popstar into a symbol of empowerment and self-esteem."[96] On October 20, PTC criticized GQ magazine for featuring three Glee stars posing in risque outfits; the PTC statement said that the photoshoot "borders on pedophilia."[1][97]
In January 2011, the PTC called on the
In August 2020, the PTC requested that Netflix remove the film Cuties from its streaming service.[100]
Advertising
In May 2005 Carl's Jr. introduced its "Spicy BBQ Six Dollar Burger" in a television advertisement featuring celebrity Paris Hilton in a swimsuit, soaping up a Bentley Arnage while leaning on it, and then eating the burger. A similar ad with Hilton for Hardee's hamburger chain was aired in June 2005. The Parents Television Council and other media watchdog groups criticized the commercial for being shown during programs that were very likely to be watched by children. Melissa Caldwell, PTC research director, said, "This commercial is basically
PTC accused television commercials for Hardee's "biscuit holes" food product of suggesting double entendres. The commercial featured consumers suggesting "A-holes" and "B-holes" as nicknames for the biscuit holes. Boddie-Noell Enterprises, which owned 350 Hardee's restaurants in four states, refused to show the ads in its respective markets.[104] Ben Mayo Boddie, chairman of Boddie-Noell, wrote a letter to the PTC condemning the ads as well.[105]
World Wrestling Federation campaign and lawsuit
In 1999, the PTC launched a campaign against the World Wrestling Federation (WWF), now
On November 9, 2000, the WWF filed a lawsuit against the PTC in the
The PTC would be satirized in WWF programming by
In-flight entertainment
In September 2007, the PTC launched a campaign to get
YouTube
Twice has the PTC targeted video-hosting website YouTube in its campaigns and statements. PTC called for NBC to reconsider uploading the uncensored clip of the Saturday Night Live novelty song "Dick in a Box" on NBC's site and YouTube channel.[119][120] In 2008, the PTC released a report The "New" Tube: A Content Analysis of YouTube—the Most Popular Online Video Destination, which praised YouTube for filtering adult content but criticized the site for not filtering profanity and other explicit content from comments sections or videos.[121]
Ethics controversy
In October 2010,
Other
The PTC also criticized The Muppets for not meeting "family viewing" guidelines and suggested a boycott, based on the mockumentary format of the series including mentions of plastic surgery, "inside" business language being used in a crude manner, and the Muppets in a bar consuming alcoholic beverages.[122]
The PTC also criticized
Viewpoints
This article is part of a series on |
Conservatism in the United States |
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On its website, PTC states that its mission is to "promote and restore responsibility and decency to the entertainment industry in answer to America's demand for positive, family-oriented television programming."
TV Parental Guidelines
Since the introduction of the TV Parental Guidelines ratings system, the PTC has frequently accused the guidelines of having inaccuracy and low standards. In 1997, PTC was twice as likely to rate a show with the toughest rating classification, "red light" in the PTC's case, and "TV-14" in the Guidelines.[132] Bill Berkowitz quoted PTC president Bozell as stating, based on PTC research, that "the current ratings system and V-chip are failures."[133] In response to a V-Chip advertising campaign in the summer of 2006, Bozell proposed instead that cable companies either apply FCC-style broadcast television standards or offer choice in ordering channels.[134] Television Watch considers PTC's reporting on the V-chip inaccurate and ideologically charged.[135]
Cable choice
The PTC is an avid supporter of "
On June 14, 2007, United States Representatives Dan Lipinski (Democratic, Illinois) and Jeff Fortenberry (Republican, Nebraska) introduced into legislation the Family and Consumer Choice Act of 2007, which intends to allow families to choose and pay for only the cable television channels that they want to watch. In September 2007, the PTC launched a new website, HowCableShouldBe.com, to allow cable customers to see how much they are paying for their monthly cable bill currently.[141]
In August 2013, the PTC released a statement criticizing MTV for the airing of a performance by
Popular music
In April 2008, PTC released The Rap on Rap, a study covering hip-hop and R&B music videos rotated on programs
In May 2011, the PTC took issue with Rihanna's music video for her song "Man Down." In the video Rihanna portrays a woman who resorts to killing the man who had previously raped her. They claimed the video promoted gun crime and murder, while the pop star said she wanted to be a voice to victims. After the video became the most viewed YouTube video that week, she sarcastically used Twitter to thank the PTC in helping her make the video such a success.[146]
Criticism
The PTMC has been frequently criticized for hypocrisy, slanted reporting and only criticizing shows that are aimed at adults. Critics of the PTMC have alleged that it supports increased governmental censorship of television by lobbying the FCC for indecency enforcement for certain television shows
Oh, yeah. That's like getting hate mail from Hitler. They're literally terrible human beings. I've read their newsletter, I've visited their website, and they're just rotten to the core. For an organization that prides itself on Christian values—I mean, I'm an atheist, so what do I know?—they spend their entire day hating people. They can all suck my dick as far as I'm concerned.
In January 2005,
In a December 2005 column of his,
See also
- Anti-pornography movement
- Criticism of Family Guy
- Parents Music Resource Center
- "Think of the children"
References
- Green, Philip (2005). Primetime Politics: The Truth about Conservative Lies, Corporate Control, and Television Culture. ISBN 0-7425-2107-9.
- Lane, Frederick S. (2006). The Decency Wars: The Campaign to Cleanse American Culture. ISBN 1-59102-427-7.
- Lipschultz, Jeremy Harris (2008). Broadcast and Internet Indecency. ISBN 978-0-8058-5910-2.
- Price, Monroe Edwin (1998). The V-chip Debate. ISBN 0-8058-3062-6.
Citations
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